Research engagement can make or break a clinical study. Developing strategies to drive engagement in research is part of being an effective research coordinator.
- Frustrated by low participation rates in your research studies?
- Dreading last-minute dropouts and cancellations?
- Struggling to keep participants motivated and engaged?
- Wondering how to make your research more meaningful to them?
Research success hinges on active participant engagement. When participants feel valued, informed, and connected to the study’s goals, they’re more likely to stay involved, provide quality data, and contribute to meaningful results. Fostering this engagement requires intentional effort and strategies that go beyond simply collecting data.
This article is for:
- Research coordinators looking to implement effective engagement plans and overcome logistical challenges.
- Project managers trying to gain insights into how to meaningfully partner with research teams.
Research Engagement: Building Trust & Collaboration
Meaningful research engagement transcends mere participation. It’s about creating a collaborative environment where participants feel valued and invested in the research process. This involves:
Transparency and communication
As a research coordinator, you should clearly explain the study’s purpose, risks, and benefits, and keep participants informed about progress and findings.
Respect and responsiveness
You should recognize participants’ time and effort, address their concerns promptly, and incorporate their feedback whenever possible.
Shared ownership
It’s a good idea to offer opportunities for participants to contribute beyond data collection, such as co-designing research questions or disseminating findings.
Engagement in Research: 5 Strategies for Active Participation
There is no shortage of effective strategies that can help translate research engagement from an aspiration to a reality. The best place to start is with some basic personalization.
Personalized communication
Research coordinators can utilize tools like Mosio to deliver automated reminders, personalized messages, and two-way communication channels via text messaging, a platform participants readily access and engage with.
Interactive elements
For enhanced research engagement, you can integrate gamification elements or reward systems to motivate participation and make the experience more enjoyable.
Flexible data collection
Coordinators can offer diverse data collection methods, such as mobile surveys, diaries, or wearable devices, to cater to individual preferences and reduce burden.
Regular feedback loops
You can share study updates, preliminary findings, and opportunities for further involvement to demonstrate the value of their contribution.
Using Mosio To Drive Research Engagement Through Text Messaging
As an automated and interactive text messaging platform, Mosio simplifies engagement strategies and empowers researchers to:
Boost response rates
Reach participants on their preferred devices with messages that are opened and read within minutes.
Increase adherence and data collection
Send personalized reminders, surveys, and prompts for medication intake or study activities, ensuring timely data collection.
Reduce burden
Automate repetitive tasks like sending reminders and follow-ups, freeing up researchers’ time for more strategic activities.
Enhance communication
Communicate effectively with participants in a convenient and accessible way, fostering trust and collaboration.
Mosio seamlessly integrates with popular research software like REDCap, streamlining workflows and maximizing efficiency. By leveraging text messaging’s reach and immediacy, Mosio empowers researchers to cultivate a truly engaged research community.
Using Mosio To Improve Engagement In Research
Investing in research engagement isn’t just an ethical imperative; it’s essential for generating reliable data and achieving meaningful research outcomes. When researchers implement a few strategies like personalized communication, flexible data collection, and two-way feedback loops, they can foster active participation and create a research experience that benefits everyone involved. Mosio’s platform can spearhead these efforts, streamlining communication, boosting engagement, and ultimately leading to better research for all.
