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telehealth
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Three ways to ease into implementing text messaging in clinical trials with older generations

Clinical trial inclusion / exclusion criteria nearly always include an age range and often contains the 45 to 65-year-old age range. Older and more seasoned in attending scheduled doctor appointments and dealing with health issues, this age…
telehealth
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SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school Telehealth SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population…