Posts

mHealth providers
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Clinical Trial Promotion and Subscription via SMS

SMS and Email Subscriptions: A Case Study SMS has the ability to considerably increase email signups served by mHealth providers.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant,…
telehealth
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SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school Telehealth SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population…
mHealth software
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4 Reasons Text Messaging Should Be More Widely Used In Clinical Trials

As clinical trials continue to expand, making use of mobile healthcare technologies or mHealth software is vital for success.  Text messaging is a particularly promising mHealth technology for several reasons: 1.     Easy, Effective…
mHealth
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10 mHealth and Research Studies Utilizing Text Messaging | Clinical Trials Mobile Messaging Software

We’ve compiled a list of 10 mHealth studies below, including text messaging support for maternal obesity services, improved adherence and outcomes for pediatric liver transplant recipients, early infant diagnosis of HIV infection in Zambia…