mHealth providers
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Clinical Trial Promotion and Subscription via SMS

SMS and Email Subscriptions: A Case Study SMS has the ability to considerably increase email signups served by mHealth providers.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant,…
telehealth
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SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school Telehealth SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population…