Types of Surveys (and How Text Messaging Helps)

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There are various types of surveys you can choose from. Basically, the types of surveys are broadly categorized into two: according to instrumentation and according to the span of time involved. The types of surveys according to instrumentation include the questionnaire and the interview. On the other hand, the types of surveys according to the span of time used to conduct the survey are comprised of cross-sectional surveys and longitudinal surveys.

According to Instrumentation

In survey research, the instruments that are utilized can be either a questionnaire or an interview (either structured or unstructured).

1. Questionnaires

Typically, a questionnaire is a paper-and-pencil instrument that is administered to the respondents. The usual questions found in questionnaires are closed-ended questions, which are followed by response options. However, there are questionnaires that ask open-ended questions to explore the answers of the respondents.

Questionnaires have been developed over the years. Today, questionnaires are utilized in various survey methods, according to how they are given. These methods include the self-administered, the group-administered, and the household drop-off. Among the three, the self-administered survey method is often used by researchers nowadays. The self-administered questionnaires are widely known as the mail survey method. However, since the response rates related to mail surveys had gone low, questionnaires are now commonly administered online, as in the form of web surveys.

  • Advantages:¬†Ideal for asking closed-ended questions; effective for market or consumer research
  • Disadvantages:¬†Limit the researcher‚Äôs understanding of the respondent‚Äôs answers; requires budget for reproduction of survey questionnaires

2. Interviews

Between the two broad types of surveys, interviews are more personal and probing. Questionnaires do not provide the freedom to ask follow-up questions to explore the answers of the respondents, but interviews do.

An interview includes two persons Рthe researcher as the interviewer, and the respondent as the interviewee. There are several survey methods that utilize interviews. These are the personal or face-to-face interview, the phone interview, and more recently, the online interview.

  • Advantages:¬†Follow-up questions can be asked; provide better understanding of the answers of the respondents
  • Disadvantages:¬†Time-consuming; many target respondents have no public-listed phone numbers or no telephones at all

According to the Span of Time Involved

The span of time needed to complete the survey brings us to the two different types of surveys: cross-sectional and longitudinal.

1. Cross-Sectional Surveys

Collecting information from the respondents at a single period in time uses the cross-sectional type of survey. Cross-sectional surveys usually utilize questionnaires to ask about a particular topic at one point in time. For instance, a researcher conducted a cross-sectional survey asking teenagers’ views on cigarette smoking as of May 2010. Sometimes, cross-sectional surveys are used to identify the relationship between two variables, as in a comparative study. An example of this is administering a cross-sectional survey about the relationship of peer pressure and cigarette smoking among teenagers as of May 2010.

2. Longitudinal Surveys

When the researcher attempts to gather information over a period of time or from one point in time up to another, he is doing a longitudinal survey. The aim of longitudinal surveys is to collect data and examine the changes in the data gathered. Longitudinal surveys are used in cohort studies, panel studies and trend studies.

4 Simple Church Service Improvements Using Text Messaging

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4 Simple Church Service Improvements Using Text Messaging

A recent study concluded that roughly 98 percent of SMS messages are opened and read within about fifteen minutes of receipt. Given these eye-opening statistics, there’s no doubt that text messaging is the most direct way to communicate with almost everyone today. Throughout the country, many churches are recognizing the importance of text messaging to create a more interactive experience for their visitors and members. In fact, many churches use a two-way text messaging software known as Mosio Q&A, and they love it.

Here are Four Features of Mosio Churches Love

Text to Screen – text questions or comments and then project them onto a screen.

With our innovative text to screen feature, you can let your congregation do the talking. Throughout a service, bible study, or other church events, our system makes it easy to encourage audience participation when they use text messaging to send a comment or question. These comments and questions are then projected onto a large display screen. Not only will your congregation become more engaged, you will also obtain key feedback through a simple text to liven the event in real-time.

Surveys – collect data and information
Many churches would like to survey visitors and members to improve their community outreach plan. Did you know that Mosio offers a simple and powerful way for churches to collect this important data and information?

During the church event, our system enables you to display polls on different screens or monitors. Contrary to similar text messaging services, our platform allows you to include as many questions on the poll as you would like. That way you are able to gather as much information as possible from the attendees.

After a great church event has ended, you can use our system to determine how to improve future events by sending out a simple text message to the attendees.

Alerts – send out text message updates, information or newsletters
According to much research, text messaging alerts have a 99 percent open rate. When you have Mosio by your side, you can make sure that your newsletters never go unnoticed again with our great alerts feature. As more and more of your church members actually read your newsletter, you’ll notice a substantial increase in attendance for church events.

TextChat – interactive, two-way text messaging that can be received and responded to.

In today’s society, pastors and church leaders are busy, and often times, it’s difficult for them to return phone calls in a timely manner. By using Mosio’s interactive, two-way text messaging feature known as TextChat, church leaders will be able to receive and quickly respond to multiple questions and comments from various members.

As church members receive quick and fast responses to questions and concerns, they will be more than willing to continue using text messaging to communicate with the church. The ultimate result of TextChat is a church with improved engagement.

Due to the fact that this amazing feature allows you to communicate 10-15X more efficiently than phone calls, TextChat is also great for church hotlines and helplines.

See how text messaging can work better for your church. Sign up for a free, 14 day trial of Mosio Q&A.

Mobile Newsbytes: Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone

Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone

In this week of Mosio’s Mobile Newsbytes, we find out more about the growing popularity of mHealth from the viewpoint of doctors and patients, people taking surveys via text messaging are more likely to answer truthfully, skin cancer prevention via SMS (Hey U! Put on snscrn rt now!) and some more good news for mobile advertising.

Enjoy and if you’d like, you can always subscribe to our blog up there on the right to get mobile information delivered right to your email inbox or favorite RSS reader.

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Need two-way mobile messaging software or solutions for your business? Mosio can help! Contact us for a free mobile consultation and we’ll put together a quick quote for you.

Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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