VIDEO GUIDE: How to set up your live polling service for events and conferences

VIDEO GUIDE: How to set up your live polling service for events and conferences

This video quickly walks you through how to set up a live poll (live polling service) with Mosio Q&A using the Surveys feature in the system. You’ll have your audience text SURVEY to your texting number, then complete the survey you have created in the system.

For a more thorough video guide on how to use the text message survey feature, you can watch https://www.youtube.com/watch?v=_s-QD…

For more information, pricing, and to sign up for a free trial:

https://www.mosio.com/qnaplans

8 Reasons to Research Client Feedback With Mobile Phone Surveys

Before you next seek client satisfaction feedback at your agency or private practice, take a look at these eight reasons to consider using mobile phone surveys.

Have you considered utilizing the power of SMS surveys to collect client feedback?

1. Wide Availability – With an estimated 6.8 billion mobile subscriptions at the end of 2012 at an equivalent to 96% of the world population, there is no denying that conducting research with mobile phone surveys would be accessible to most clients.

2. Cost Effective Each IM, SMS, and other web-based interaction costs 1/10th that of Interactive Voice Response (IVR) and 1/100th that of a live agent transaction.

3. Keep Confidentiality – Given their personal and mobile nature, the average mobile phone rarely leaves the sight of the owner. It has been reported that over 99% of all text messages are read by the recipient themselves. More expensive smartphones are even more likely to be guarded and come with security measures to lock the device or increase the chance of recovery should it be lost or stolen.

4. Ubiquitous – Over 560 billion text messages are sent every month, worldwide.

5. Great Response Rate – SMS Surveys in particular have boasted an average response rate of 25% to 45%.

6. Prompt Responses – About 90% of all text messages are read within 3 minutes of their delivery, increasing the chances that users will respond to your survey. In fact, 98% of completed SMS surveys are collected within 24 hours.

7. Organized Data – In addition to a good response rate, collecting survey answers via mobile phone provides an immediate entry of data into a centralized database for analysis and fewer errors in data entry. This is an improvement over the interpretation of barely legible handwritten responses and far less time-consuming.

8. Proven Success – In the business sector, many businesses have turned to utilizing mobile devices more readily in the interest of competitive advantage. SMS surveys have been used to research customer satisfaction with good results. For instance, 90-94% of customers who answer the first question answer all questions asked and 60-70% of customers provide comments.

Gather data, feedback, and insights with SMS surveys.

Mosio’s SMS surveys software.

Surveys via Text Messaging = Increased Truthfulness

Surveys via Text Messaging = Increased Truthfulness

Everyone is texting. With their friends, family, coworkers, and businesses. It’s officially a comfortable communication method, used more than voice calls for the average American mobile user. But did you know it can actually help provide you with more truthful information when conducting surveys?

During elections, we hear about robocalls and the difference between polling companies because they call mobile phones as well as landlines. We consistently think “what about text messaging?” Besides the fact that it is illegal to randomly pick numbers and begin sending them text messages, we think it is a valuable medium for gathering data, especially from more people. Not everyone has a smartphone and even those who do still text.

Well a recent study from the University of Michigan showed not only that text messaging was a great method of gathering data via surveys, but respondents were also actually more truthful in their response. A quote from the researcher “so far it seems that texting may reduce some respondents’ tendency to shade the truth or to present themselves in the best possible light in an interview—even when they know it’s a human interviewer they are communicating with via text.”

This is truly an amazing finding. Text messaging can help offer that additional social buffer of “safety” where another person is concerned and it is a medium that is rooted in personal communications.

If you are looking to offer surveys via text messaging, we can help you design and implement a solution that enables live “text chat” responses with interviewers or automated responses. Let us know what your text messaging survey goals are in a free consultation and we’ll put together a quick quote for you.

Gather data, feedback, and insights with text message surveys.

Mosio’s text message survey software.