VIDEO GUIDE: Creating a Text Message Survey | SMS Surveys | Data Collection | Live Polls

VIDEO GUIDE: Creating a Text Message Survey | SMS Surveys | Data Collection | Live Polls

This video provides instructions showing how easy it is to set up an SMS text message survey on Mosio Q&A. The video also includes a simple guide on how to instruct your users to take a poll or SMS survey with their mobile phones. Set up a live poll, poll questions, surveys for data collection and learn more about your users in real-time.

Mosio Q&A is web-based, accessible via device connected to the internet. You set up the SMS survey inside of the Mosio Q&A dashboard and your users/audience use text messaging on their phones to initiate the survey.

Whether you want to deploy a texting questionnaire, a live voting system, or a way to have your users respond to questions via texting to collect data.

For more information and to sign up for a free trial, visit https://www.mosio.com/qnaplans

8 Reasons to Research Client Feedback With Mobile Phone Surveys

Before you next seek client satisfaction feedback at your agency or private practice, take a look at these eight reasons to consider using mobile phone surveys.

Have you considered utilizing the power of SMS surveys to collect client feedback?

1. Wide Availability – With an estimated 6.8 billion mobile subscriptions at the end of 2012 at an equivalent to 96% of the world population, there is no denying that conducting research with mobile phone surveys would be accessible to most clients.

2. Cost Effective Each IM, SMS, and other web-based interaction costs 1/10th that of Interactive Voice Response (IVR) and 1/100th that of a live agent transaction.

3. Keep Confidentiality – Given their personal and mobile nature, the average mobile phone rarely leaves the sight of the owner. It has been reported that over 99% of all text messages are read by the recipient themselves. More expensive smartphones are even more likely to be guarded and come with security measures to lock the device or increase the chance of recovery should it be lost or stolen.

4. Ubiquitous – Over 560 billion text messages are sent every month, worldwide.

5. Great Response Rate – SMS Surveys in particular have boasted an average response rate of 25% to 45%.

6. Prompt Responses – About 90% of all text messages are read within 3 minutes of their delivery, increasing the chances that users will respond to your survey. In fact, 98% of completed SMS surveys are collected within 24 hours.

7. Organized Data – In addition to a good response rate, collecting survey answers via mobile phone provides an immediate entry of data into a centralized database for analysis and fewer errors in data entry. This is an improvement over the interpretation of barely legible handwritten responses and far less time-consuming.

8. Proven Success – In the business sector, many businesses have turned to utilizing mobile devices more readily in the interest of competitive advantage. SMS surveys have been used to research customer satisfaction with good results. For instance, 90-94% of customers who answer the first question answer all questions asked and 60-70% of customers provide comments.

Gather data, feedback, and insights with SMS surveys.

Mosio’s SMS surveys software.

Surveys via Text Messaging = Increased Truthfulness

Surveys via Text Messaging = Increased Truthfulness

Everyone is texting. With their friends, family, coworkers, and businesses. It’s officially a comfortable communication method, used more than voice calls for the average American mobile user. But did you know it can actually help provide you with more truthful information when conducting surveys?

During elections, we hear about robocalls and the difference between polling companies because they call mobile phones as well as landlines. We consistently think “what about text messaging?” Besides the fact that it is illegal to randomly pick numbers and begin sending them text messages, we think it is a valuable medium for gathering data, especially from more people. Not everyone has a smartphone and even those who do still text.

Well a recent study from the University of Michigan showed not only that text messaging was a great method of gathering data via surveys, but respondents were also actually more truthful in their response. A quote from the researcher “so far it seems that texting may reduce some respondents’ tendency to shade the truth or to present themselves in the best possible light in an interview—even when they know it’s a human interviewer they are communicating with via text.”

This is truly an amazing finding. Text messaging can help offer that additional social buffer of “safety” where another person is concerned and it is a medium that is rooted in personal communications.

If you are looking to offer surveys via text messaging, we can help you design and implement a solution that enables live “text chat” responses with interviewers or automated responses. Let us know what your text messaging survey goals are in a free consultation and we’ll put together a quick quote for you.

Gather data, feedback, and insights with text message surveys.

Mosio’s text message survey software.

Reduce the Stress on Your Recruiting Call Centers: Use Mobile Surveys to Pre-Screen Research Patients

Clinical_Trial_SMS_Survey

Calling: Unknown Number.  Should you answer it?  You can just let it go to voicemail and call back if it turns out to be something important.  One less time you have to talk on the phone…

Although many people may qualify for research studies, a number of these potential study patients never receive all of the information for studies they might be interested in.  Even less are pre-screened by call centers.  In an era when talking on the phone has significantly decreased, it is hard for call centers to get a hold of potential patients, especially at a time that is convenient enough for these people to complete a pre-screening interview.  Call centers are therefore left in a difficult position.

Furthermore, when research sites do not receive the patient recruitment numbers that they need, additional stress is placed on call centers to pre-screen more patients so that enrollment can be met for studies.  With telephone calls becoming less effective, and at a time when people are texting and using the mobile web much more often, these two media are perfect for pre-screening research patients!

Forbes states that in the latest Cisco® Visual Networking Index Forecast, it is predicted that the number of mobile devices will exceed the number of people on earth by the end of this year.  This means that potential research patients are using these mobile technologies, and are more likely to complete the pre-screening process using a text or mobile web survey.

Text messaging and mobile web surveys can be used for the pre-screening process.  Not only are these surveys more effective in an increasingly mobile-connected population, they also put some of the pressure off of call centers, who simply cannot keep up with needed pre-screening numbers when potential patients do not want to talk on the phone.  They are also more convenient than mobile apps because no download is required.  Mobile surveys are a beneficial way to reach a potential patient population and complete more pre-screens, hopefully leading to increased enrollment on research studies.

Mosio for Research provides mobile surveys and mHealth text messaging technology specifically for clinical research. Learn more at http://www.mosio.com/biz/solutions/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Text to Screen SMS Software – 4 ways to make mobile text messaging work better for you at your next conference or event

Photo Credit: Venues of Distinction

Text messaging remains one of the most used mobile technologies around. In fact, more people read text messages than emails which makes it a more effective way of communicating information. Text messaging provides an excellent way to send out updates and other important information quickly, and for this reason, many event organizers are turning to Text to Screen SMS software to encourage attendee participation and invite questions.

The following are four ways to make text messaging work for you at your next conference or event.

1. Placing screens all across the event can encourage ongoing interaction.

Using the Mosio text to screen software, anyone at the event can send messages to a designated number and have it projected onto the screens all over the event.

2. Mobile photo posting allows attendees to share photos of their social activities at the event.

The text to screen software can allow attendees to share their experience with everyone. Their photos will be projected onto screens, informing others while also encouraging participation by other attendees in that social activity.

3. Use it for Q&A sessions instead of microphones.

Rather than going around the room and having each person ask questions into a microphone, text messaging is an easier solution. More attendees may be willing to ask questions if they can remain anonymous.

4. Gather information and data from attendee and audience member SMS polls.

Audience Response Systems (ARS) can be expensive to rent. With 99% of mobile phones being text messaging-enabled, more people can participate in polling and questions. More data can be gathered from more attendees.

Visit us to find out more about Mosio’s text to screen SMS software services.

See pricing and sign up for a free trial now!
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The Competitive Advantages of Mobile Text Messaging: Stats, Facts, and Figures

Text Messaging Makes Businesses More Competitive

Clients often ask us about how text messaging provides them with an edge over their competitors. If you know your company needs to be mobile, why use text messaging? Our short answer is “because every phone is text messaging-enabled and nearly every mobile consumer in the U.S. has it as part of their plan.”

It’s 2017 and while many of the original statistics posted below pale in comparison to the data of today (we’re due for a new post), we’re constantly surprised at how new the SMS channel still is in many industries. We now get asked more about statistics and research showing the text message and mobile usage of older demographics.

We got a lot of great feedback from a blog post we did awhile back with text messaging and mobile facts and figures, so we put together another list of stats, facts and figures we found. Bottom line, adding text messaging to your business communications, whether it be with customers, employees, independent contractors, etc makes you more competitive.

Adding text messaging opens up a new, easy to use communication channel that helps cut through the clutter, costs and time associated with other forms of communication, like talking on the phone. Plus, it’s the preferred method of communication by most mobile consumers. We’re not saying don’t talk on the phone anymore, but if you have a faster, more efficient, cost-effective way to communicate, we think it warrants serious consideration.

Here are some bits of info for you and if you’re interested in speaking about your communication goals and how text messaging can provide you with a return on your investment, contact Mosio here.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures
“90% Would Rather Use Text Than a Phone Number
GoIP Global, Inc User Survey, November 2010

…of the 82 percent of consumers who prefer on-device self-service, 35 percent are between the ages of 36 and 50 years old, 38 percent are between 25 and 35, and 27 percent are between 18 and 24.”
– Nuance Communications Mobile Customer Care Study

“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
Direct Marketing Association, July 2008

“The average cost of a live-agent service call is approximately $12. An SMS interaction, on the other hand, costs mere pennies per message.”
ContactBabel Contact Center Analysis Firm

“Interacting with customers via SMS allows the issue to become what RJ Auburn (CTO of Voxeo) refers to as ‘a background problem’ — less of a headache and requiring much less of [company agent’s] time. Text messaging also gives agents a context for every inquiry. Unlike an IVR, SMS can move through these more complex inquiries seamlessly.”
DestinationCRM.com

“94%) have texting included in their phone plan. This makes texting by far the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).”
– New study from IHL Group and RetailConnections.

Texting Is an Underutilized Customer Engagement Tool

– Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts

There you go, enough stats to shake a phone at. If you’re looking for text messaging solutions like live voting, live polls, or SMS surveys, contact us. We’re happy to help.