5 Great Uses of Text Messaging for Mobile Workforce Communications

People are texting more than they are talking on their mobile phones. While many businesses are using text messaging as a great marketing or customer service tool, more companies are realizing that text messaging is a more efficient way to communicate with employees, independent contractors and franchisees as well.

Mobile messaging makes it easy to communicate with your on-the-go workforce, whether your mobile workforce is made up of sales reps, field technicians, marketing representatives, service agents, drivers or maintenance workers. We’ve listed some examples below of how text messaging can be used to improve communication efficiencies, saving companies both time and money.

5 Great Business Examples Using Text Messaging for Field Staff and Rep Communications:

  1. Alerts and Announcements: Send real-time SMS updates and alerts to motivate and inform staff. Over 90% of text messages are read by recipients.
  2. Efficient Support: Enable your workforce to send mobile questions and receive answers, saving time over incoming phone calls and voicemail.
  3. Status Updates: Staff can notify the office while on-the-go of their whereabouts and activities, including posting photos with their phones.
  4. Close Sales and Check Inventory: Quick checking of inventory numbers or to secure sales on-site at the client location.
  5. Increase Visibility: Learn what works and what doesn’t by seeing common communication threads among your staff.

We offer free webinars that show how Mosio’s FieldForce can help you easily and efficiently use mobile messaging to maximize productivity, improve visibility and increase revenues.

Live Demo/Webinar: Text Messaging Uses for Field Staff Communications
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Contact Mosio for a quick quote and see how our two-way text messaging software can help.

 

Facts + Figures: Mobile Text Messages Usage in the U.S. (Hint: It’s Massive)

Text Message Growth in the U.S.

We hear a lot of feedback, questions and sometimes even a little skepticism regarding text messaging usage in the United States. Many folks understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing, asking “why don’t they just call or email us if they need something?”

While no one here sends 470 text messages per day, we love text messaging, are excited for it to be used everywhere, understand that it might be better to provide some industry facts regarding text messaging usage and show why we know we’ll see more and more companies embrace the mobile channel as an paramount addition to their businesses. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Roughly two-thirds of Hispanics used text messaging services in the last 30 days, about one-fourth utilized mobile Internet, and the same percentage sent an email in the past month. (Nielsen IAG Study, July 4, 2009)


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Mobile Answers – About Mobile Software as a Service, Mobile Cloud Computing and the Future of Mobility

Mobile Answers

Mobile Answers – by Mosio

Welcome to our new information, news and commentary resource on  technologies, software as a service, cloud computing and all things mobile. This site was created and is maintained by those of us who work at Mosio, creators of Text a Librarian, the award winning AskMosio Community and Mosio for Businesses, enabling businesses and organizations to communicate with their customers and members on thier mobile devices.

We welcome you to visit often and if you’re interested in how Mosio can help your organization harness the mobile channel, please visit us at www.mosio.com.

Thanks and we look forward to speaking with you.

Have a curious day,

The Mosio Team
Mosio
Mobile Information Systems

Connecting you and your customers on their mobile devices.
SXSW Web Awards 2008 Mobile Winner