Tag Archives: mHealth

Clinical Trial Recruitment Success Via Text Messaging

Recruitment: the perpetually challenging aspect of clinical trials.

Image courtesy of adamr / FreeDigitalPhotos.net.

Image courtesy of adamr / FreeDigitalPhotos.net.

As one of the most important parts of running a clinical trial (no patients, no trial, right?), recruitment is a large focus for those involved in clinical research.  However, even with numerous proposed strategies for effective recruitment, it seems as though it is still a major challenge that cannot be overcome.

What is the major problem with recruitment?

It takes time. A lot of time. A patient population for a study has to be created, contacted, and convinced that the clinical trial is worthwhile. While some sites have a database listing past trial patients, sometimes it is not large enough to create a significant patient population for a new study. Then, call centers are used, referrals occur, and advertising takes place, adding more time to the recruitment process.

What is wrong with recruitment taking a lot of time?

There is nothing innately wrong with recruitment taking time. In any scenario, it is a lengthy process. However, to meet screening and randomization deadlines, a quicker recruitment period is helpful.

Additionally, as reported by Nariman A. Nasser, Director of the UCSF Participant Recruitment Service, almost 2/3 of potential patients are lost to follow-up because they do not hear back about their study eligibility quickly enough. This can happen when sites focus on making all of the recruitment calls first before making any follow-up calls, when pre-screening or screening appointments aren’t scheduled in a timely fashion, or when there are not enough staff at a site to effectively recruit while performing other job responsibilities.

What is the solution?

The solution lies in the back pocket of future patients: the mobile phone. Text messaging has proven itself as an effective means of communication across age groups, genders, ethnicities, locations, religions, and more. It works for everyone.

Whether or not these future patients have smart phones, text messaging is a possible means of communication. Furthermore, Nasser also reports that 5.5 billion people worldwide are mobile subscribers; in the U.S., this is 91% of the population. Read: 91% of the population can be reached via text message for clinical trial recruitment!

Text messaging is fast – and significantly faster than the traditional recruitment phone call. Texting makes it possible to reach a larger number of potential patients by text and perform immediate follow-up with less staff. Screening visits can be scheduled and eligibility questions can be answered via text. Really, text messaging can aid in all aspects of recruitment! If you are looking for a recruitment strategy that has proven positive results, consider texting; you never know who you might be able to reach.

 

Interested in seeing how text messaging would affect your recruiting strategy? Visit http://www.mosio.com/research for more information and a free consultation/quote.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Integrating Mobile Technology Into Healthcare: A Clinical Trial Success Story

The effect of using mobile technology during a clinical trial weight loss study was explored in a Journal of the American Medical Association (JAMA) Internal Medicine article.

The study, titled “Integrating Technology into Standard Weight Loss Treatment: A Randomized Controlled Trial”, was 12 months long with 70 participants (mean age 57.7 years, 85.5% male) with a BMI > 25.  There were two groups of participants: those who received standard physician care (Standard treatment), and those who received standard treatment supplemented with mobile technology (+Mobile treatment).

Patients in the +Mobile group remotely monitored diet, exercise, and weight on PDAs. This data was submitted daily by participants at the start of the clinical trial, and tapered out to once a month by the end of the study. A status thermometer on the screen of the PDA was then updated automatically based on the patient’s entered data. This allowed patients to remain up to date with their total intake and energy levels for each day.

Results were in favor of mobile technology use. Data showed that the +Mobile group lost 8.6 pounds more, on average, than the Standard group. Additionally, 36% of participants in the +Mobile group lost at least 5% of their initial body weight, as compared with 0% of the Standard group, at the three-month time point. These results occurred due to an intensive multicomponent behavioral treatment consisting of physician care alongside supplemental mobile technology use. Thus, two components were implemented to aid in weight loss, with only one (direct care) requiring extensive time and training by physicians. This addition of mobile technology is an easy adjustment that can be made in many clinical trial settings without additional effort by primary investigator physicians!

Photo used with permission of author, Bonnie Spring.

Photo used with permission of author, Bonnie Spring.

This study shows the promise of mHealth technology in patient care and clinical trials. Not only is mobile technology successful in engaging participants, it also requires less intensive time and instruction by physicians and more remote commitment of the patients. The power and potential of mHealth technology in creating healthy change is evident in these results. Mobile technology is truly a building block to the next level of successful patient care in clinical trials!

To learn more about implementing mobile technology in research, visit http://www.mosio.com/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Clinical Trial Promotion and Subscription via SMS

Image courtesy of adamr / FreeDigitalPhotos.net.

Image courtesy of adamr / FreeDigitalPhotos.net.

SMS and Email Subscriptions: A Case Study

SMS has the ability to considerably increase email signups.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant, showed late last month.

In the study run in the United Kingdom, Deal Monster created an ad for £5 off of a first purchase.  This ad was placed in a local newspaper for a few weeks, and either stated that the deal could be claimed via web signup link or by texting an email address to the number ‘84101’. By the end of the study, SMS created 3.3 times more signups than the web link.

Watson believes that the reason for the shining SMS performance is clear: “Time and time again I see that making processes simpler, faster, and more immediate improves conversion.” SMS does just that.

SMS Promotion and Subscription in Clinical Trials

SMS provides a direct, concise, and easy way to relate to another person.  It is always available, trustworthy, and convenient.  This is why SMS is so vital in clinical trials: SMS allows patients to easily access trial information, including sign-ups and prescreening questions.  Imagine if your sign-ups for a trial increased more than threefold… Your recruitment would be outstanding!

There is a clear benefit to having SMS as an available option for potential research patients. In his article, Watson provides suggestions for using this “SMS-2-subscribe” approach by using offline touch points. These points provide exposure so that potential patients are able to ‘subscribe’, or sign up, to receive trial information.  Watson’s suggestions include printing on receipts, posters in waiting areas, exhibitions, auditoriums, live screens, and print materials. The idea is to provide as many avenues as possible to get future patients connected with your site via SMS, a mobile technology that is used at least daily.

Increasing offline touch points to drive home subscriptions via SMS can only benefit a research site.  With the simplicity and immediate connection that SMS provides, trial recruitment could be increased significantly! How do you think that your recruitment numbers could change?

 

Want to know more about using SMS in clinical trials? Head over to http://www.mosio.com/research for more information and a free consultation/quote.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects. 

SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

iphone_white_sideways_success

At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population has with mobile technology. Okay, make that a huge obsession.

Lazar brings up nomophobia, a fear of being out of mobile phone contact. Yes, that exists! Apparently, more people would rather stop brushing their teeth for a week than give up their mobile phone. Paired with the finding from an eMarketer & comScore study that participants use their phone overwhelmingly more for texting than any other application, it is clear that SMS is the perfect avenue for marketing.

Marketing… in Clinical Trials?

Marketing can help cure people. It is an effective way to let people know about clinical trials, get participants involved, and retain patients on studies.  As Noel Chandler, CEO and Founder of Mosio, Inc., says, “Recruiting and Retention is a challenge in clinical research that will remain and the fix is and will always be marketing and relationships. Patient engagement.”  The best way to reach out to current and potential participants is to use the technology that they cannot live without – SMS.

An SMS Call To Action

Lazar brings up the ‘SMS to the rescue’ point of view in his article: SMS call-to-action messaging is the easiest marketing strategy.  These messages are simple, clear interactions with people, at the request and with the permission of the participant. This is a no-spam system because the participant elects to receive messages.

Here’s one scenario: A woman with Type II Diabetes is sitting on the bus on her way to work. She is feeling let down and worn out because her medications do not seem to be helping her anymore. She sighs, glances upward, and finds an advertisement for a clinical trial using a new combination of FDA-approved diabetes medications. On the advertisement is a number to text for more information; so, with a smile, she pulls out her phone and types in the number.

Simple. Clear. Action.

SMS As A Communications Gateway

The first text is only one of many possible interactions. SMS is an easy way to obtain email addresses, set up pre-screening appointments, or answer short questions and concerns about clinical trials.

On a deeper level, texts can hold pictures and videos, or link to websites or surveys.  If you have a short video clip relating to the trial, a text-friendly informational photo, or a link to your website, it can be included in SMS marketing strategy. Lazar describes the SMS gateway, “SMS becomes a truly interactive medium of push and pull to deliver information, tips… alerts and rewards… contests, surveys…”

Texts aren’t just a one-dimensional entity. Patient information and interest can be gathered, conversations can be started so that potential patients can receive the help that they need, and clinical trial information can be more widespread.

Connecting and Engaging

Patients are connected and engaged through SMS; they are more involved and more committed to clinical trials. This is the best way to increase both recruiting and retention – by marketing specifically to those in need for a particular clinical trial and providing an easy avenue to keep communication open.  After all, isn’t communication the best way to build and keep a working, steady relationship?

 

Learn more about integrating SMS into your clinical trials with Mosio, Inc., and get a free consultation/quote at http://www.mosio.com/biz/solutions/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Mobile Health News: Patients open to app prescriptions, The new age of cardiology: Heartbeats turn digital at country’s first paperless hospital, Mobile broadband revolutionizing how doctors save lives

This is certainly exciting news. Dr Sajid Hakim, head of the cardiology department at Indus hospital has described what many are starting to call the first “paperless hospital” The Karachi-based hospital has integrated mobile right into the heart of the doctors’ daily work routines, and doctors will now be able to see important information about patients even if they’re not in the hospital at the time. It’s always nice to see technology being used to help save lives, and this hospital, that is primarily run on donations, has created a very heart warming story for itself.

The new age of cardiology: Heartbeats turn digital at country’s first paperless hospital

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If you’ve ever wondered how important a role smartphones and wearable fitness gear could play in the world of health, this article certainly explains it well. A lot of patients are using gear like FitBrit or smartphone apps to keep healthy, and doctors would be smart to integrate their own advice and reach out to patients through these devices. Smartphones in particular now play a huge part in our lives, and if you are like many other smartphone owners, it’d be rare to see you without your smartphone close to you or on your person.

mHealth: patients open to app prescriptions

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Mobility helps our docs provide faster, better care

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Emerging mobile health in Bangladesh

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Mobile broadband revolutionizing how doctors save lives

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Text Messaging News: How to Improve Post-Sales Support through Mobile, Healthy heart a smartphone away, How smartphones are making customer care hi-tech

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Smartphone apps automating customer care work with analytics, reducing workload on staff

Because of the connectedness of smartphone technology, it becomes extremely easy to send, share and view files across large groups of people when everybody has a smartphone in their hand. Enterprises in India are taking advantage of this by offering statistics and information straight to staff smartphones, allowing members of a company to quickly check information whilst doing other tasks. This is helpful for many different areas of business, but this article seems to highlight the potential benefits for jobs in customer service and support.

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California goes mobile to educate farm workers on pesticide safety

A system in California has been put in place to help farmers ensure they are safely tending to their crops by providing educational videos readily available on smartphones to teach them about the dangers of mistreating pesticide and the plants they are growing. This system first started by offering farmers with text messages to help them do farming the right way, but this new video approach will help those who prefer to watch instead of read, and is also available in multiple languages to help with farmers who do not speak decent English.

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How to Improve Post-Sales Support through Mobile

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Healthy heart a smartphone away

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How smartphones are making customer care hi-tech

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mHealth News: Us smartphone users eager for more mobile health technology: poll, Canadian Hospital Launches Mobile Health App for Veterans with OSIs, Carolinas HealthCare adds mobile app for employees

A new poll finds that the demand for mobile health technology in the US outpaces the supply.

Us smartphone users eager for more mobile health technology: poll

You may think that mhealth is a tech fad that will soon become a dying trend, but many people think that there is a lot of potential lying within mobile health technologies. In fact, the majority of Americans quizzed in a poll are extremely eager to be able to use their smartphones and smart devices to keep track of their own health. We certainly think mhealth could help improve our general well being and keep us as fit and healthy as we all aspire to be and it should help build bridges between general help from doctors and safe self-medication.

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Telemedicine, Telehealth, and now mHealth: The Technological Benefits of Mobile Health in Minority Communities

The article above points out that we are all ready for mhealth, but what exactly does mhealth mean? This article provides some very good information on what mhealth is about and how it could help the everyday smartphone owner with his or her health and fitness. It particularly focuses on the United States, but the overall idea of mhealth can easily be adopted worldwide and was actually first used in third world developing countries, and it’s only recently that doctors have seen the benefits of using mhealth in developed countries as well.

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Canadian Hospital Launches Mobile Health App for Veterans with OSIs

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Carolinas HealthCare adds mobile app for employees

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Smartphone thermometer, concussion detector among finalists in NYC medtech innovation contest

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Text Messaging News: Health reminders by text, Emergency text messages a click away after city implements system, Hospital offers parents digital updates on their preemies

Emergency text messages a click away after city implements system

Health reminders by text

mHealth doesn’t have to be all about radical new technology and brand new shiny smartphones. Something as simple as a text message that can be sent to a cheap mobile phone could be considered mHealth, and a text messaging mHealth campaign in Southland and Otago is already on a roll. Those using the service can receive text messages about appointments with general practitioners and can also receive other important information about any medicine or health routines they may need to follow.

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Hospital offers parents digital updates on their preemies

Being a first-time parent can be a very demanding experience, and many parents of new born babies often take the leverage of their shoulders by discussing their baby’s health with a doctor. This can be helpful for a parent but it is sometimes inconvenient for doctors and any other patients they may have. A new technology has been made to ensure that parents can get the information they need about their baby’s healthy digitally to help ease the pressure on both the new mother and father and the doctor.

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Tech can help urban pediatric clinics better connect with caregivers

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Emergency text messages a click away after city implements system

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Timeline: Smartphone-enabled health devices

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Mobile Health News: Making It Easier For Patients and Physicians, ECG into your mobile, Health App Lets Doctors Offer Advice Via Mobile

Health App Lets Doctors Offer Advice Via Mobile

As mhealth emerges, there is no doubt that we’ll hit a few snags that may cause issues and problems along the way, but there is also no doubt that mhealth could prove to be a very handy tool for our every day lives. A group of doctors have developed a free mobile app called iTriage that helps patients to keep an eye on their own health conditions and check in with doctors for any help they may need. Doctors can offer advice on a patients health via the app, giving communication between both a patient and a doctor even when neither are in a medical facility.

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Mobile Healthcare Technology Making It Easier For Patients and Physicians

A new app allows you to monitor your own blood pressure with a piece of equipment that can be bought for just $89. You’ll be able to make a report of your health with your blood pressure included and then send it straight to your physician who can then check for any signs of health issues and then send another report straight back to you. This allows for a quick method of communication between a patient and a physician and will help to make sure everybody can keep track of their health with ease.

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New mobile technology could revolutionise health care in the country

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Mobile phones effective in collecting data from HIV-positive pregnant women

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ECG into your mobile

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Text Messaging News: Texting program targets new moms, Health messages to be sent via cellphone, LAUSD Students Share HIV/STD Statuses Via Text Message

Texting program targets new moms

A new texting program gives tips and information for new upcoming mothers to ensure that they have the best start they need to looking after their first baby. It can be a daunting process, and any help that a mother can get is often needed. The new texting program aims to provide three text messages a week to mothers in New Mexico in the attempt to help mothers keep an eye on the health of themselves and their babies. The texts are also sent out for free, which is always a great thing.

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Social Media, Texting Best Ways to Talk to Young People About Mental Illness

Mental health is an issue that in our opinion needs to be discussed with young people more often so that they understand why they may be feeling a certain way when growing up and why they should be considerate of others that may be feeling a certain way as well. It is not often easy to teach young people about certain topics when their minds are often elsewhere, but it seems the best way to communicate about topics such as mental health is  through what young people know best- texting and social media platforms.

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Health messages to be sent via cellphone

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LAUSD Students Share HIV/STD Statuses Via Text Message

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Customer Service Seen as Top Benefit of Mobility

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mHealth News: Mobile phone health schemes ‘could save Europe €200 billion’, EHRs could use an infusion of mobile technology, Canadians eager for more virtual, mobile healthcare solutions

Apps like Bant (shown above), a free app under development by the University Health Network in Toronto, allow Type 1 diabetes patients monitor their blood sugar levels to help manage their condition.

Mobile phone health schemes ‘could save Europe €200 billion’

Not only can mhealth be convenient for both patients and doctors, but it could also prove to be very cost worthy too. This article by the Telegraph states that mobile phone health schemes could save Europe 200 billion euros. The savings are for many reasons but one of the major contributors is because of the ability to shorten the amount of doctors needed within the workplace by allowing patients to keep track of their own health and communicate with doctors outside of medical facilities. This is especially important for the elderly that previously would need to make multiple trips to the doctors to keep an eye on their health.

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Hmm, you do look ill. I prescribe a good dose of mobile data

If everybody were to use mobile health applications to help keep track of their own health and fitness, doctors across the world would easily be able to keep track and monitor data on the human race’s overall health, causes for health conditions, and treatments that are most effective. Patients could also benefit from this data by being able to make the most out of the treatments available by knowing exactly what others with similar health conditions do to keep healthy.

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EHRs could use an infusion of mobile technology

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Canadians eager for more virtual, mobile healthcare solutions

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Can Smartphones Help Improve Access To Medications?

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Text Messaging News: Texting service for expecting moms, Digital Way to Share STD Status Now Available in LAUSD, Service lets kids report bullying via text message

Photo©Reuters

Digital Way to Share STD Status Now Available in LAUSD

A new service has been created to help sexually active people have safe sex. Users of the service will be able to share with one another their own status in regards to sexually transmitted diseases straight from their mobile with the tap of a button. This service has been mainly targeted at young people who may not yet understand the importance of having safe sex. By using smartphones to share this information with one another, young people will feel right at home.

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Service lets kids report bullying via text message

Bullying is never a nice thing to experience, and many helplines out there are available to help those in need of help. A new service will allow children to quietly report to school officials if they are being bullied or if they’ve witnessed bullying themselves through the use of their own cell phones. Kids will be able to text a number for free to alert teachers about any bullying occurring. We think this is a great step to take as children at school can often feel pressured and too scared to make contact with an adult in person.

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Texting service for expecting moms

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Ozark Center takes counseling via texting community wide

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Mobile phones revolutionise youth creativity

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Mobile Health News: Mobile health helps aphasia patients get long term care, Get a Physical Exam via Smartphone, Technology Makes Way for Change in Children’s Health Care

Technology Makes Way for Change in Children’s Health Care

When you have a certain condition that only a specific doctor can deal with, you may find yourself traveling miles regularly to maintain checkups and when this involves your child or other loved ones it can be very inconvenient and unsettling for everybody involved. Of course, thanks to technology, things can be a whole lot simpler. As an alternative, doctors could in the future contact your child and ensure everything is going well right through the internet. This article points out some examples of just how helpful telemedicine and telehealth can be.

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Mobile Medicine: Get a Physical Exam via Smartphone

We’ve had a look at a physical blood pressure monitor that can be attached to your smartphone before, but it looks as if there are many other medical utilities cropping up that can also function alongside your smartphone. These utilities can provide you with health information you may otherwise have to visit the doctor for. It’s not exactly cheap at this point, but some devices will allow you to use your smartphone as your personal health checker, allowing you to keep track of certain conditions such as heart rate or blood sugar levels.

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Mobile health helps aphasia patients get long term care

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The Power of Technology Can Transform Healthcare and Save Lives

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Mhealth program in Thailand uses app to collect medical data

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mHealth News: Bridging the gap in health services delivery, Advanced Remote Patient Monitoring Systems, Mobile – A Bridge Across The Gender Divide

On-Demand Telemedicine Saves Lives and Saves £30K Per Patient

By being able to see and communicate with patients immediately via video telecommunication, the NHS in the UK has said that they are capable of saving £30k per patient! It sounds like a lot, but because of the quick communication between a doctor and a patient, those suffering from certain conditions or illnesses can use the doctor’s advice to avoid damaging themselves further. This is especially relevant in the case of  strokes, heart attacks or seizures, and will also help many other patients who are suffering from illnesses and could benefit from on-demand help.

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Mobile – A Bridge Across The Gender Divide

It’s always nice to see an insight into the lives of others across the world, even if the insight isn’t 100% positive. It can still help us to learn and better ourselves across the globe. A professional in the field of medicine documents her story in Egypt and her notice of the rise of technology involved with health care and treatment. She mentions how it has managed to improve the wellbeing of those in various countries, particularly those who are pregnant. It’s clear to see that mobile technology is helping to improve health care greatly, and there is still a lot of work that can be done.

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Bridging the gap in health services delivery

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Mobile devices and apps getting popular with radiologists

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Advanced Remote Patient Monitoring Systems

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Text Messaging News: Texting for better health, Tips to be taken via text, Text reminders help seniors improve medication adherence

 

 

Tips to be taken via text

If you live in Monmouth and want to lend a helping hand to your community you can now text in to the County Sheriff and “tip” them of anything you may think seems a little dodgy in your area. Although the Monmouth police department still advises to call 911 when involved in a crime in progress, you can text to report less serious crimes and advise police officers about anything you may think needs checking. Whether someone has stolen your bike, or there’s an argument over the road that sounds a little too aggressive, you can text in anonymously and your tip will be sent to a computer at the police department.

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Whatever way you look at it, texting can build business

Although Txting lyk ths isn’t going to help your business anytime soon, being able to text within your business to those working with you can help speed things up around the office. Whether you need someone to bring up your coffee from downstairs, or need to quickly relay some information to another colleague, using SMS is a sure-fire way to get your message across as soon as possible. The cost is also a whole lot cheaper than many other forms of communication, and there are even plenty of free IM alternatives designed for smartphone too.

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Texting for better health

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Text reminders help seniors improve medication adherence

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Emergency? In Fairfax, There’s a Text for That

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