6 Ways to use Text Messaging, the New Audience Response System for Events

6 Ways to use Text Messaging, the New Audience Response System for Events

Audience response technology has come a long way from the clickers of yesteryear. Today they are versatile tools that can be effective in a myriad of applications, and through the power of software as a service (SaaS) and text messaging, it is no longer necessary to rent physical equipment. Your users do not even need a smartphone! Here are seven examples of how forward-thinking companies are utilizing this exciting technology.

1 – Schools and Universities
Teachers from kindergarten through college can use audience response to give out quizzes that generate real-time answers and consequent assessments faster than putting pencils to paper ever could. The embarrassment of students being in the “spotlight” when raising their hands is removed, so educators see higher percentages of student interaction when utilizing these audience response systems.

2 – Staff Training
These tools are highly useful for workshops and employee training. Testing is quick and efficient, and trainers can analyze knowledge retention immediately to recognize what areas they need to address in more detail.

 3 – Engaging Audiences Through Gaming
How many times have we all sat through conferences and meetings in which we struggle to stay awake? Adding elements of gameplay to speeches and presentations can keep audiences engaged and interested. You can accomplish this through polls, interactive questions and much more.

4 – Risk Management
Risk management is a critical process for a variety of institutions. Audience response technology can be used by team members to gauge many different viewpoints at once, which managers can then quickly turn into visual representations showing the risks of any given project.

5 – City Government Meetings
Towns and cities have long used polling responses to determine how to use budgets, see where the majority of citizen concern is and more. Utilizing instant response, city leaders can reduce analytical time by knowing how voters feel on issues right away. The technology also cuts out wait times in question and answer sessions by removing the need for people to wait for their turn at the microphone, and it likewise reduces impropriety because questions can easily be vetted.

6 – Trade Shows
It can be hard to stand out at trade shows when your booth is surrounded by many others all vying for the attention of the crowd. When a business incorporates audience response systems into their presentations, the spectators will remember them as the booth that gave them a unique experience. You might allow questions by text, set up a trivia game or come up with another way to keep them engaged.

Every day, companies are coming up with new and exciting ways to train staff, get instant feedback from employees and consumers alike, stay in front of their competition and much more. How will you use audience response system at your next event?

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

When should you use text messaging as part of an audience response system?

Audience response systems are one of many vital components to town hall meetings and corporate events, especially today. In fact, it is commonly believed that this is the absolute best way to increase engagement and get feedback from your audience. ARS systems are one type of wireless equipment that can be used to collect feedback, such as on web polls. These systems can also be used for a variety of other real-time response data collection such as; dial-testing, perception analysis, an audience response meter and more. However, many events and town hall meetings are using a text messaging system as part of audience response instead of a complete ARS system. How does text messaging stack up to an ARS system?

Text messaging is low-cost, or sometimes free, for the audience attending a town hall meeting or corporate event. Text messaging is also a preferred method because almost everyone has a mobile phone, and 98% of mobile phones can send and receive text messages. On the other hand, ARS systems are fairly pricey because you need to buy the whole system with enough hardware to cover everyone in your audience to ensure everyone can participate.  

Another advantage to using text messaging is that it is easy. With ARS systems you need to coordinate with an onsite technician, and there are more things that can go wrong. With text messaging, the equipment everyone has, and it only relies on the mobile carriers to work. You also don’t need to worry about buying or renting additional equipment, which may or may not be readily available before your corporate event or town hall meeting.

With text messaging, you won’t need to explain to everyone at your event or meeting how to use their phone. On the other hand, with an ARS system, you will likely need to go through a 5 to 8 minute introductory speech so that everyone knows how to operate the additional equipment. It’s also important to note the range of an ARS system might actually not be enough to get your whole audience, especially at larger events and meetings. Whereas, as long as there is a signal, people will always be able to text.

It’s not hard to imagine how using text messaging can increase audience responsiveness. Almost everyone has a cell phone, and the majority of those text on a regular basis.

There is no question that ARS systems are exceptional for town hall meetings or corporate events, however, text messaging is becoming more popular due to its ease of use, price and compatibility with the audience.

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4 Reasons You Need Text Messaging in Your Suite of Event Services

4 Reasons You Need Text Messaging in Your Suite of Event Services
texting-in-a-meeting

There are many different ways you can make your event more engaging. If your event is not engaging enough, attendees could lose interest and you could miss out on important information. Therefore, it is extremely important that you utilize the proper event services in order to ensure maximum engagement. Text messaging is one of the best event services you can use to make your event more engaging. Since most people are used to sending and receiving text messages from their family and friends, they will also feel more comfortable submitting feedback and questions at an event that way as well.

Ensure Everyone is Participating by using Text Messaging

Text messaging is one of the key tools you can use to ensure that the majority of your attendees can participate. Over 98% of phones can send and receive text messages, so almost everyone at your event can participate. Most people are very familiar with text messaging, and it is easy to use. There are very few people who do not know how to send and receive text messages. If you can include text messaging in your event services, you are likely to increase attendee engagement a good amount.

More Engaging Events & Sending Important Alerts with text messages

Text messaging makes it extremely easy to send important alerts to your attendees as well. Since 98% of all phones can send and receive messages, you can rest assured that more people will get the important updates you send out. Sometimes the scheduling or venue of an event can change at a moment’s notice, and you need a way to notify all your attendees. It can be difficult and cumbersome to reach all your attendees with this important information on time. Phone calls need man power, not everyone will have access to e-mail, but almost everyone will have their cell phones with them. Since 98% of mobile phones can send and receive text messages, you’ll be assured of reaching almost everyone you need to by using text messages.

Affordable Way with No Extra Software

While it is true there are many different software programs and apps available for use at events, not everyone has a smart phone or a tablet. It’s also possible that attendees will not want to go to the trouble of installing a new piece of software on their device. By using software, you then also need to tell your attendees how to use it, and this can lead to frustration and you could actually wind up decreasing your overall engagement at your event. Text messaging is simple to use, cost effective, and over 98% of mobile phones are equipped to handle it. If you make it easy for your attendees to participate, it is more likely they will. Almost everyone can send and receive a text.

In conclusion: Text messaging can not only increase engagement, it is easy to use, doesn’t require additional software, and won’t break the bank. You should give some consideration to including text messaging as an event service in your next event or town hall meeting.

3 Reasons to Have Audience Text Questions and Information for Your Next Event, Speaker Session or Conference

Receiving text questions as an information source for your event attendees or audience members is a readily available resource that they can access from wherever they are, whenever they need it, and stay engaged, whatever the size of the audience.

When I was a kid, I was one of those inquisitive ones. Whenever there was something I didn’t know off the top of my head, the first thing I did was try to find the answer. At that time, I was looking it up in a dictionary or an encyclopedia! These days, I’m a huge fan of the Internet because I can find the answers I need when I need them- my answers on my time. And, if there’s a conversation happening at a blog or twitter, I want in on it.

When I find myself at a live event or a conference, I want the same kind of ability to find answers when I need them from where I am. While event staff are one option, they are not always around. While some people have smartphones and can check an event app or mobile site, you still have to hunt for information in unfamiliar territory.

What I want, and countless attendees and audience members appreciate, is reliable, instant access to often get flustered trying to get the answers I need about the event when I need them. Or, when those answers are from a person speaking in front of a large group, a way to instantly ask their question. Now there are many solutions that enable attendees to text questions and receive answers, either up on a text-to-screen projection or via web-based texting software.

Top 3 Reasons to Have Audience Text Questions and Information for Your Next Event

1. Receive & Respond: At any event, attendees need their questions answered fast. While attendees can’t always find event staff or a computer, they will always have their phone. Setting up a dedicated “Text 2″Âť code and staffing it with knowledgeable people to respond to text message inquiries from attendees/exhibitors gives every attendee somewhere to turn for fast answers to any question- on their timeline.

3. Speaker Q&A: Want to get your audience asking questions during a panel discussion or in a large exhibit hall? Enabling them to text questions in rather than raise hands and wait for a microphone allows you to screen questions first, increase engagement, and keep it accessible for all attendees.

3. Text 2 Revenue: While giving your audience access to instant information and a way to communicate with speakers is good for them, there’s another upside for you as the host. Hosting a live event takes money, and sponsors are always looking for the best way to get their names out to event attendees. When you integrate text messaging into your event, sponsorship space at the end of messages = ROI.

We would love to talk with you about how to customize Text 2 audience question and information technology for your next event.

Image credit: farm4

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Mosio for Events
Audience Poll, Q&A and Surveys Software