5 Industries that Should Utilize Text to TV Screen Technology

Text to TV Screen

Part of the success and appeal of text to screen technology lies in its ability to serve such a wide variety of industries. This technology is accessible to anyone who has basic texting capabilities on their cell phone: a specified telephone number is given to participants at a particular event, allowing them to text comments, ask questions and even respond to a presenter’s question or poll. Participant text is then broadcasted live on screen for the other attendees and presenters to view.

Although texting technology is applicable to any industry that places emphasis on engaging an audience or clientele, certain industries are a natural fit. We’ve listed out five of these industries and their potential uses for text to tv screen technology:

1. Business, Any Sector
Text to tv screen is useful at staff meetings, presentations and just about any company event imaginable. Consider this technology for large corporations or group meetings in which not every employee may get a chance to speak or give feedback. Also, if an employee wants to ask a question or make a comment anonymously, he or she has the ability to do so. Increasing the amount of feedback and accessibility during a presentation and the ability to gauge an audience are just a couple benefits that text to screen technology can provide in a corporate setting.

2. Television Programming
Television broadcasting has come a long way in creating an interactive experience for home viewers. Text to tv screen technology adds another avenue for viewers to feel as though they are actively taking part in the viewing experience. Texting commentary or pictures might be encouraged by a local news station to enhance a viewer’s sense of community, or a television program may broadcast viewer opinions submitted via text. These experiences create a unique and interactive opportunity for both broadcaster and viewer.

3. Education
With an increasing number of schools applying the latest technologies to their classrooms, text to screen technology has many applications in the academic field. While students have the ability to answer and ask questions via text, professors are better able to direct class discussion to meet students’ needs. Students who often forgo asking important questions in class can ask questions without fear of judgement. Additionally, asking large groups of students to respond to a question via text to screen technology provides professors a unique opportunity to asses student comprehension.

4. Entertainment
Concerts and sporting events with large monitors provide great opportunities to utilize text to screen technology. Audience member commentary can add an element of fun and excitement to an already charged event.

5. Politics
In this industry, audience insight and commentary is abundant. Text to screen technology is a great way to broadcast the many voices and opinions that occur during large-scale political events.

Although these industries are varied, text to screen technology helps them all achieve a common goal: engaging as many people as possible to create a positive impact.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

Benefits of Text Response for Event Leaders

Text Response for Events

Creating a back-and-forth dialogue with your audience can be tricky. Since great events and presentations often depend on quality audience participation, this aspect of event planning is not to be overlooked. Text-to-screen services, allowing the audience to respond to a question or comment through text messaging, can be an extremely beneficial tool for a presenter or event leader.

Text Responses in your events allow you to…

Gauge the State of your Audience
Are they focused on what’s being presented? Do you need to take your presentation in a different direction? Gaining a response through text allows you to assess the interest of most, if not all, of your audience members. Of those who own and operate a cell phone, text messaging has become a tool that users utilize on a daily basis. Sending a comment or text during a presentation is quick, easy and something that most audience members can do without taking attention away from the important information at hand.

Open the Lines of Communication
Text response comments facilitate communication between the audience and the presenter. Many barriers to communication are removed. Audience members who don’t feel comfortable voicing their opinion or question publicly can do so anonymously through a text message. Valuable and necessary discussions are brought up, allowing for important information to be exchanged.

Increase Interactivity, Increase Attention
Asking the audience for a text response, whether it be a question, comment, or poll vote, stimulates the audience’s attention. By allowing them an opportunity to interact, you will also increase their attention to the information that is being presented. Your audience takes in information in many different ways, primarily through auditory and visual channels. Taking in information tactilely is one more way you can stimulate your audience’s engagement in your presentation. Just as with taking written notes, text messaging physically engages the audience in a non-typical way, increasing awareness and engagement in the presentation itself.

Allow for Flexibility in your Presentation
You have the ability to take your presentation in many different directions, thanks to input from your audience. Many presenters find the opportunity useful: it often relieves the pressure of hoping the audience benefits from your presentation or event, because you are free to discuss the topics of interest to your audience. Instead of wondering if you’re hitting the right points of interest, you create a more audience-driven presentation.

Audience-to-presenter text response creates a more beneficial and memorable event experience. Implementing text-to-screen software is an ideal way to open the lines of communication and gauge the response of your audience in real-time.

For more information about Mosio for Events, visit: http://www.mosio.com/events

 

Top 5 Ways Text Messaging Enhances Audience Participation

Mosio Enhances Audience Participation

We’ve always been told to turn off our phones for important events and meetings. But what if you were told that allowing your audience to text message during your next presentation could greatly increase overall participation? It’s true: Text-to-screen services are changing the rules when it comes to proper phone etiquette during events and presentations.

Live-broadcasted text messages in the form of questions, comments or poll responses create an engaging dynamic in which audience members feel empowered to participate. We’ve compiled the top 5 reasons why text-to-screen service directly enhances audience participation at your next event:

1. Interact with More Audience Members
Text-to-screen technology has the ability to increase participation through directly increasing the number of audience members a presenter can engage. With many conferences and events being broadcasted online, a text-to-screen service has the ability to make web viewers feel like they are part of the live audience. By giving remote participants equal ability to share and participate in the event, you can substantially increase overall audience participation.

2. Gain Audience Feedback in Real-time
Text-to-screen technology gives power to the audience. Audience members can essentially direct the flow of the event through the use of comments and questions posted on screen. Giving the audience this type of control creates investment that leads to increased participation, simply because they have a hand in shaping the type of presentation they want to view and hear. In turn, the audience cares more about what you, the speaker, has to say.

3. Create a Safe Forum for Discussion
Tough questions that may provoke meaningful discussion often go unasked due to audience member apprehension. A text-to-screen service can provide audience members the anonymity to discuss questions and concerns freely without fear of judgement. Audience members who normally may not be active participants may feel more comfortable making their voices heard.

4. Foster an Interactive Environment
Text messaging involvement improves participation through audience member interaction. It’s easy to zone out or lose focus when a presentation does not contain interactive elements. By utilizing text messaging, audience members are not only hearing the information you provide, they can interact with the information in a personalized way. As an added bonus, audience members who are encouraged to interact during an event are apt to reflect back on the experience as positive and engaging.

5. Create a Novel Experience for Audience Members
By changing the common “turn off your phone” narrative and actively encouraging participants to use their phones to text, you create a novel experience for the audience in any style of event. People want to participate because its a new, fun, and relevant way to keep discussion honest and open.

When it comes to creating impactful events and presentations, audience participation is key. Don’t underestimate the impact that text messaging can have at your next event. Ironically, keeping all phones on and within reach might be just what you need to increase the participation of your audience.

For more information about Mosio for Events, visit: http://www.mosio.com/events

18 Great Event, Meeting and Conference Memes

18 Great Event, Meeting and Conference Memes

We scoured the internet and found these 18 great event, meeting and conference memes. Click on each to open the images into the gallery. Enjoy!

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

Launching the Mosio for Events Display from a PowerPoint Presentation

Launching the Mosio for Events Display from Inside a PowerPoint Presentation

Launching the Mosio for Events Display from a PowerPoint Presentation

We’ve had some clients ask the best way to launch their events display from inside of PowerPoint, Keynote, or other presentation software. Some have asked if they are able show the event’s screen inside of their presentation software. First, the reason we don’t recommend launching your text-to-screen display inside of PowerPoint, then onto our recommended way to do so.

Embedding Your Text-to-Screen Display in Powerpoint: Not Recommended

We understand that people have different reasons for wanting the functions and features they want, but we don’t recommend it for a pretty simple reason: Why try to replace the functions and flexibilities of a web browser through plugins and add-ons when a browser does the job perfectly? 

We pride ourselves in making things as simple and cost effective as possible without plugins, add-ins, Adobe Flash, ActiveX, or any additional tech wherever possible, so we recommend using your web browser for the screen you’re going to be projecting. The best feedback we get from clients is that our software is easy to use. We hope you agree.

BUT…If you absolutely must, we have information inside of the training guide PDF and a ink to a free PowerPoint add-in called LiveWeb.

Launch the Mosio for Events Display from a PowerPoint Presentation

The training PDF does a great job of showing the simple steps in accomplishing this. You can either download the PDF, or view each of the slides below.
Launching Mosio From Powerpoint (PDF)

Training Guide Slides

1.

2.

3.


4.

Download LiveWeb (Free): http://bit.ly/LiVEweb
LiveWeb How To Guide: http://bit.ly/2ozUJjG

 


If you have any questions, please submit a support ticket. If you’re looking for a way to make your events more engaging with live Q&A or SMS Surveys, sign up for a free, 14 day trial of Mosio for Events now.

10 Reasons You Will Love an Event Text Messaging Service

Have you been considering using an event text messaging service for your next conference, seminar or town hall meeting? Maybe you are on the fence about it or don’t know how your company will benefit from the technology, or perhaps you think it is too technical to implement?

Here are 10 reasons why event text messaging is perfect for you and your attendees:

1 – Use software with no installation, only the internet.
We highly advise against using an application that requires installation. What if the computer you’re using crashes or isn’t available? Use something web-based that works in the cloud and reaches all users who have text messaging (SMS) capabilities. That is 99 percent of phones on the market today!

2 – You can communicate itinerary changes instantly.
If there is a conference room number change, or even a venue or date change, you need to be able to let people know efficiently and immediately. With web-based event text messaging services, you do not have to worry about getting the memo out. Send a text, and you update everyone at once. How is that for ease and peace of mind?

3 – There is no need to rent expensive equipment.
Remove the need for physical audience response systems and clickers that need to be passed out. The technology required is already in your conference-goer’s pockets (their mobile phones), and since they already use their phones every day, they do not have to be tech-savvy to figure it out.

4 – The learning curve for your company is minimal as well.
All that is needed is a laptop with an internet connection, and you are ready to start connecting with attendees.

5 – The two-way messaging engages audiences and increases participation percentages.
It can be scary to stand up in front of a crowd, so many people will not get up and ask questions even when they have them. You know what is not scary? Sending a text – everyone does it!

6 – Your staff can review messages and inquiries as they come in.
The last thing you want is something damaging or offensive popping up on the on-stage screen for all to see. Vet the questions on your laptop before they have a chance to cause embarrassment for your company or constituent.

7 – Collate issues to address or study after the event.
The best event text messaging services enable you to export questions to an Excel spreadsheet for analyzing core concerns, and for answering those that were not discussed live.

8 – People do not have to attend your meeting physically.
Web-based widgets allow virtual attendance from anywhere in the world through smartphone, tablet or computer.

9 – Encourage participation with rewards.
People love to win prizes, and sometimes that is the nudge otherwise shy people need to begin interacting. You can offer real-time prizes like Amazon gift certificates just for people communicating with you!

10 – Increase your return on investment with customized promotional messages.
Enter your contact information or a clear call-to-action that folks can complete right from their mobile phone.

You want your event to be a successful one. Mosio can help.

 

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

 

The Text to Screen App That Isn’t an App at All

A great text to screen app increases engagement and audience participation.

Every successful event does one thing: it gets the audience’s attention and keeps it. What better way is there to do this than by asking for their participation to help guide the event? This may sound like the proverbial “easier said than done” advice, but it can be accomplished easily with a text to screen app!

These applications are great tools to help keep everyone in the audience interested because they can send in questions, comments and even images, which then show up on the large event screens for all to see.

Presenters can scan through the incoming texts to vet out anything inappropriate and to keep things moving along. Afterward, many, like Mosio, allow for the incoming information to be exported to a spreadsheet for review or answering later.

10 Benefits of Text to Screen Apps:
1 – Increased audience participation
2 – No equipment to buy or rent
3 – Everyone knows how to text
4 – No learning curve for the company
5 – Remove the anxiety of verbally asking questions
6 – No waiting in line at microphones
7 – Everyone can read the questions on the screen
8 – Questions are vetted in real-time
9 – Brand awareness
10 – Call to actions can be included

Not only are text to screen apps incredibly useful, but they are beneficial to a wide variety of businesses and events:
1 – Corporate conferences
2 – Churches
3 – Town Hall meetings
4 – Political rallies
5 – Sports arenas
6 – Trade shows
7 – Corporate training events
8 – Restaurants
9 – Bars & Nightclubs
10 – Coaching seminars

This list is by no means exhaustive. Texting apps are useful to anyone who wants to stand out from the crowd and make their event a memorable one. Your situation may be entirely different from anything listed, and we would love to hear how you would use the technology!

Drawbacks to Text to Screen Apps
You may be wondering if there are any drawbacks to these apps. There is one, and that is they require users to have a smartphone to be able to download the application and install it on their iPhone or Android. However, according to an Ofcom consumer research study performed in October 2016, only 77 percent of users in the United States have smartphones.

This data shows that 23 percent of users may not be able to interact with you at your event!

Is there any way you can increase the interactivity for all of your audience? There is, and the answer is to utilize a service that provides everything a text to screen app does, without requiring users to download an application.

Utilizing Text to Screen Without an App
Mosio understands that not all users at your event are going to have a smartphone, and we know it is important to you not to ostracize anyone for their choice of technology. That is why our service is not dependent on an app. The users can interact with your presenters by doing what they do on a daily basis: texting!

All that is required is that their phone has text messaging (SMS) capabilities – and that is 99 percent of the phones on the market today.

If you would like to learn how to make your next event interactive for everyone involved, contact Mosio today.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

 

Why Would You Want the Audience Texting Questions During Presentations?

Have you heard of text-enabled events? You may be thinking that allowing the audience to text questions during a presentation would be distracting, and would disrupt the flow of the conference, meeting or seminar that you worked so hard to set up. That is a common concern, so here we will address that and four more questions people often have about this unique service.

Five Concerns About Texting Questions During Presentations:

Wouldn’t the audience members have to learn how to use the handhelds or clickers?
No! It is true that some audience response systems use complicated equipment or clickers to record responses from event-goers. With simple-to-use event text messaging software, there is no learning curve, as people use technology they already know: their cell phone. Your members do not have to be tech-savvy, and you do not incur the cost of renting expensive equipment.

Would I have to worry about training some of my staff to use the technology? I have enough to worry about with the day-to-day operations of my company to have one more training session to plan!
No specialized training is needed. The best audience texting software requires only a laptop and an internet connection. Setup is super easy, too, and support is available to guide you every step of the way should you need some assistance.

Is it available in the app store for Android or iPhone, and how much will it cost for attendees? I am sure they will groan at having to download something else that takes up precious space, and highly doubt they will pay for it.
Our system is cloud-based, and does not require downloading any applications. In fact, smartphones are not necessary at all! As long as the mobile phone allows SMS text messaging, users have all they need to begin participating. This functionality is available in 99 percent of the phones on the market today, so chances are, most everyone will be able to join in.

How is texting questions better than people just asking them at a microphone?
It is true that you could make sure you have a couple of extra microphones on stands strategically placed around the hall or even have staff members ready to reach questioners when they stand to speak. However, microphones fail, batteries die and electrical cords can trip people up. You certainly do not want the audio going out during a question and answer session.

People can also be genuinely afraid to speak up. When you give them the opportunity to ask questions through text – something they do daily – you remove that fear. People are more willing to ask the burning questions they have when they have the safety of anonymity.

Won’t texting questions during a presentation be distracting to the presenters?
Quite the contrary! The inquiries will show up on the laptop screen, so there are no instances when those on stage cannot hear what an attendee is saying. They simply read them on the screen. The text can also be displayed on a large screen so that everyone in the crowd can see them as well. Any inappropriate questions or comments can be audited out, and all of them are available for exporting to a spreadsheet for review once the event is over.

If you have any concerns about texting questions during presentations that we have not addressed here, let us know!

 

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

3 Problems Text to Screen Software Will Solve

What does your ideal conference, seminar or meeting look like? You have put in the time and money to get the word out. The brochures look beautiful. All of the presenters are lined up and ready to go. You gaze out into the sea of faces, and delight in there not being an empty seat in the house.

Then, it happens: During the question and answer session, someone knocks the microphone doesn’t work or it is making a popping sound. The sound does not amplify anymore, and people in the audience cannot hear the questions, much less the answers. With twenty-three people still in line to get their concerns addressed and two-hundred people in the conference hall getting irritated and restless, you feel the anxiety starting to build as all of your best-laid plans start to fall to the wayside.

As you slowly slink into the background and make a mental note to update your resume, someone comments that you should have used text to screen software, and you just cringe.

Three Problems Text to Screen Software Will Solve

1 – No Microphones in the Audience
An audio problem during a presentation can unravel weeks of planning in a split second. When you implement text to screen capabilities, you do not have to worry about questions not being heard; they will be displayed on the screen for all to see. The only voice projecting is that of the speaker on the stage.

There is also no need for presenters to walk around the crowd chasing after raised hands, nor do people have to wade through the aisles to make it to microphone stands strategically placed around the auditorium. Furthermore, no one likes standing up to wait in line in front of hundreds of people. So, don’t make them!

2 – Apprehension and Fear
Glossophobia is the fear of public speaking. A whopping 75 percent of people suffer some anxiety or downright terror at the thought of getting up in front of a crowd and talking. To make matters worse, this number does not include those who suffer social anxiety or other generalized anxiety disorders. This statistic is of concern to anyone who genuinely wants to hear their audience, because there are so many unasked questions left due to people being afraid to ask them.

By allowing people to ask questions and address their concerns through text messaging, you are allowing anonymity and setting their fears at ease.

3 – Inappropriate Questions
We can all agree, every question is not a good question. There will always be that one person who just cannot wait to get to the microphone, sometimes it’s hard to tell if they have a question or just want to talk. Time is wasted and the audience annoyed. They can be disruptive at best, and at worst can turn a promising gathering into an awkward tangent. Wouldn’t it be wonderful if you could moderate the questions before they get asked?

You can! With text to screen software, your staff can vet questions as they come in, removing those that are inapplicable to the discussion.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

7 Tips to Use Text Messaging to Make Your Next Event the Most Successful One Yet

Events are all about communication, and when your business hosts one, be it a meetup or full-blown conference, the success of it lies in how well you can communicate and hold your audience’s attention. What better way to accomplish that than by placing yourself in their hands?

Here, we will give you seven ideas to use text messaging for events and make your next one the most successful yet!

1 – Concierge by Text
If your event is a big one, chances are people are going to be attending from all over. You can help make their stay as enjoyable as it can be by ensuring they have all of their concerns answered in a timely fashion. Add a dedicated text number in your event information to have customer service representatives answer their questions about directions, lodging, where the best eateries are and more.

2 – Build Your List
It is all in the list. This sage wisdom has been passed around the internet marketing world for over a decade now, and it is still a relevant piece of advice. Now, you can make it easier on your customers by instructing them to join your opt-in through text message. Add this information to your flyers, put a message up on the screen or have the speaker ask for it so you can see those addresses come flying in real-time.

3 – Run a Giveaway
Encourage interaction by letting your audience know they can win some cool prizes just by interacting with you on their phones. Let them know that at the end of the event a certain number of participants will win and that every person that interacts is automatically entered. The idea of winning something gives added incentive to send in their emails, vote in your polls and whatever other awesome systems you set up.

4 – Calculate Votes
What better way to learn what customers want than by asking them? Gone are the days when you would pass out questionnaires, wait for them to be turned in, and then pay someone to tally up the responses and make a nice little pie chart for you to see if the masses want their widgets in red or blue. These days you can see results calculated as they come in and be certain that the count is right. You know, since machines do not have that whole “human error” element.

5 – Questions, Anyone?
No one likes tripping over microphone wires, much less waiting in line to speak into one. If your guests can ask presenters questions from their phone without the embarrassment of having to actually speak, you will make them very happy indeed!

6 – Gauge Success
You may think your event went off without a hitch, or you might be fearing that it tanked. We all know that the customer is always right, so you better find out what they think. After the event ends, send the attendees a quick survey to see what they thought.

7 – Thank Them
The people who graciously took time out of their busy lives to listen to you at least deserve some appreciation, right? A little thank you goes a long way, and this text will show how much you care.

As you can see, businesses can use text messaging for events in many creative ways. How will you spice up your next get-together with our technology?

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

6 Ways to use Text Messaging, the New Audience Response System for Events

6 Ways to use Text Messaging, the New Audience Response System for Events

Audience response technology has come a long way from the clickers of yesteryear. Today they are versatile tools that can be effective in a myriad of applications, and through the power of software as a service (SaaS) and text messaging, it is no longer necessary to rent physical equipment. Your users do not even need a smartphone! Here are seven examples of how forward-thinking companies are utilizing this exciting technology.

1 – Schools and Universities
Teachers from kindergarten through college can use audience response to give out quizzes that generate real-time answers and consequent assessments faster than putting pencils to paper ever could. The embarrassment of students being in the “spotlight” when raising their hands is removed, so educators see higher percentages of student interaction when utilizing these audience response systems.

2 – Staff Training
These tools are highly useful for workshops and employee training. Testing is quick and efficient, and trainers can analyze knowledge retention immediately to recognize what areas they need to address in more detail.

 3 – Engaging Audiences Through Gaming
How many times have we all sat through conferences and meetings in which we struggle to stay awake? Adding elements of gameplay to speeches and presentations can keep audiences engaged and interested. You can accomplish this through polls, interactive questions and much more.

4 – Risk Management
Risk management is a critical process for a variety of institutions. Audience response technology can be used by team members to gauge many different viewpoints at once, which managers can then quickly turn into visual representations showing the risks of any given project.

5 – City Government Meetings
Towns and cities have long used polling responses to determine how to use budgets, see where the majority of citizen concern is and more. Utilizing instant response, city leaders can reduce analytical time by knowing how voters feel on issues right away. The technology also cuts out wait times in question and answer sessions by removing the need for people to wait for their turn at the microphone, and it likewise reduces impropriety because questions can easily be vetted.

6 – Trade Shows
It can be hard to stand out at trade shows when your booth is surrounded by many others all vying for the attention of the crowd. When a business incorporates audience response systems into their presentations, the spectators will remember them as the booth that gave them a unique experience. You might allow questions by text, set up a trivia game or come up with another way to keep them engaged.

Every day, companies are coming up with new and exciting ways to train staff, get instant feedback from employees and consumers alike, stay in front of their competition and much more. How will you use audience response system at your next event?

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

Surveys via Text Messaging = Increased Truthfulness

Surveys via Text Messaging = Increased Truthfulness

Everyone is texting. With their friends, family, coworkers and businesses. It’s officially a comfortable communication method, used more than voice calls for the average American mobile user. But did you know it can actually help provide you with more truthful information when conducting surveys?

During elections, we hear about robocalls and the difference between polling companies because they call mobile phones as well as landlines. We consistently think “what about text messaging?” Besides the fact that it is illegal to randomly pick numbers and begin sending them text messages, we think it is a valuable medium for gathering data, especially from more people. Not everyone has a smart phone and even those who do still text.

Well a recent study from the University of Michigan showed not only that text messaging was a great method of gathering data via surveys, respondents were actually more truthful in their response. A quote from the researcher “so far it seems that texting may reduce some respondents’ tendency to shade the truth or to present themselves in the best possible light in an interview—even when they know it’s a human interviewer they are communicating with via text.”

This is truly an amazing finding. Text messaging can help offer that additional social buffer of “safety” where another person is concerned and it is a medium that is rooted in personal communications.

If you are looking to offer surveys via text messaging, we can help you design and implement a solution that enables live “textchat” responses with interviewers or automated responses. Let us know what your text messaging survey goals are in a free consultation and we’ll put together a quick quote for you.

 

Gather data, feedback, and insights with text message surveys.

Mosio’s text message survey software.

 

 

Mosio Announces Publication of New Patient Recruitment and Retention eBook

Clinical Trials Patient Recruitment and Retention Tips eBook

Company publishes second book of clinical trial patient recruitment and retention tips and strategies

SEATTLE, WA — Mosio, a leader in clinical research patient engagement technology, announces the release of its second eBook, “Clinical Trials Patient Recruitment and Retention Tips.” Partnering with experienced clinical research professionals, Mosio revisits the hurdle of patient recruitment and retention in this eBook by providing practical tips, tools, and strategies for clinical researchers.

“The landscape of how patients receive and respond to information is constantly changing. While some tried and true methods remain, these tips enable readers to go to the next level with patient recruitment and retention,” said Noel Chandler, Co-Founder and CEO of Mosio. “We are thankful to our contributors, who provided carefully crafted, action-based, expert tips that come from years of experience in clinical research. As a company, Mosio works hard to enable researchers to efficiently improve patient recruitment and retention efforts to make clinical trials more successful through innovative mobile messaging solutions. This eBook goes beyond mobile messaging to provide additional ideas on how patient engagement can be made easier by those in recruitment and retention in clinical trials.”

Clinical Trials Patient Recruitment and Retention Tips eBook
Clinical Trials Patient Recruitment and Retention Tips eBook

“Clinical Trials Patient Recruitment and Retention Tips” includes eye-catching illustrations created by Brenda Brown, a well-known illustrator of the best-selling “Worst-Case Scenario” book series, alongside a set of 42 recruitment and retention recommendations. Readers benefit from this additional set of tips relating to marketing materials, social media presence, patient outreach, networking, and more as a follow-up to Mosio’s first eBook, “Clinical Trials Patient Recruiting and Retention: Tips for Success.” Along with those submitted by the Mosio team, tips were submitted by patient recruitment and retention experts Kim Ribeiro (AbbVie), Claire Reyneke (Bay Recruitment), Vanessa Montanari (Pharmaspecific), David Nalos (Geronimo! Patient Recruitment), Jacqui Blem and Tori Pratola (Regulus Therapeutics).

Mosio is dedicated to increasing the success of clinical trials through mobile technology. Its mobile software platform offers research sites, sponsors, and CROs an efficient, cost-effective way to extend their outreach and stay connected to participants through interactive, two-way text message alerts, reminders, and surveys.

Download the patient recruitment and retention strategies eBook at http://www.mosio.com/prebook

download-ebook-now

To learn more about Mosio’s mobile solutions for clinical research, visit http://www.mosio.com or call/text 415-799-4144.

8 Ways to use Text Message Alerts and Announcements at Events

When it comes to effectively getting your message distributed and read by a large group at your event or conference, text messages knock the ball out of the park. Using text message alerts and announcements are the most effective way to reach the most people and be sure your is actually reaching the people you want to receive it.

Last weekend, the San Francisco Giants were playing and I took my place as the 10th player…on the couch 🙂 It wasn’t long until Buster Possey, our catcher who has a .281 batting average, stepped up to bat. In baseball, a .281 batting average, getting a hit just under 1/3 of the times at bat, is pretty good- it gets you a key position in the lineup and millions of dollars a year.

While I moonlight as the 10th player from my couch (and I maintain that my popcorn eating & cheering is critical), if I tried to sell a service that only connected with its intended audience 28% of the time, I certainly wouldn’t be the rookie of the year. I probably wouldn’t even have a business.

Just 28% of mobile phone users in the U.S. have smartphones. Meaning, if you’re counting on getting a message out to your conference or event attendees with an app, you only have a chance with 28% of them. And that’s if all of them use the app.

More than 90% of text messages are read, meaning they are a better medium than email or mobile apps to reach your attendees on-the-go.

Here are 8 ways to use text message alerts and announcements at your next event or conference…

1. Text alerts for schedule updates: When timing at your event changes without warning, the fastest way to get the word out is by text.

2. Text alerts for evening events: If you’ve got some events that are happening after-hours that you want to remind people about, sending a well-timed text is perfect.

3. Send out live live polls and surveys via text message: Attendees at your event are on the go, but they’re also at the point of experiencing your event in real-time. This is the best time to get relevant and good information from them through a live poll.

4. Send text announcements with special offers: It’s good to keep some things a surprise at your event, and when you want to make a secret party, speaker, or prize winner known, text message is an instant way to reach everyone.

5. Text announcements for keynote speakers: Is there a link your keynote speaker references that you want everyone in the audience to have access to? Text it to them at the end of the speech.

6. Text announcements for real-time access: Send updates and announcements in real-time for anything that needs to be known instantly by your attendees.

7. Deliver timely information before, during and after: Want to reach your attendees while they are on their way and just after they leave? You know they’ll be checking their phones…

8. Text message marketing for corporate sponsors: Adding the name of your event sponsors to the bottom of conference text messages increases exposure for their promotions or contests, and your revenue.

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Increase Efficiency in Event Coordination With Text Messages

In order to truly have a successful event, you need to have the proper coordination. If you do not coordinate and organize the event properly, you can’t expect it to be a success. There are a bunch of different technologies out there for helping coordinating events. You have ARS (audience response systems), Live Responding, and text messaging among others. However, of all the technologies available, text messaging is at the top of the list.

Text messaging is at the top of the list because it is the only way to send out alerts and update to attendees even if they are not on site. Sometimes a venue, a time, or other important change can happen at the last minute and you need to be able to alert your attendees to the change. This is one of the biggest challenges event coordinators face, because it is often difficult to get the information out to all the attendees. Text messaging can reach at least 95% of your attendees because 98% of all cell phones can get text messages, and almost everyone reads their text messages immediately.

Text messaging can also be incorporated in the Q&A session of your event as well. In the past, people at an event used to have to wait their turn and stand up in front of a microphone and ask their question. Text messaging takes care of that issue. Also, text messaging is the only technology that allows your attendees to ask questions and provide feedback anonymously.

Text messaging can also be used to coordinate among event staff, security, valets, and other essential employees to make the event run smoothly. Normally large events have a dozen staff or more across different areas, and it can be cumbersome managing them all. By using text messaging, you have nearly instant communication and can coordinate effectively, no matter where they may be at the time.

If you have a sudden change in staff, or need a light bulb changed, text messaging can help you get the message out, without needing to pull your hair out by trying to track someone down and tell them.

A lot of events also use text messaging not only in the Q&A session, but also to collect feedback after an event as well. You can ask attendees what they liked about the event, which speakers were best, how the accommodations were etc.

So, the next time you have a big event coming up, consider using text messaging not only to increase engagement in your event, but to make coordinating the event a breeze as well.