160 Characters: You can fit a lot of info in a text message.

We get asked by customers all the time just how much information can be shared via text message. Not surprisingly, many don’t think it is much, even when you consider that people manage to get a lot communicated with their friends, family and co-workers using text messaging. 

Back in 1984 when SMS was invented, Friedhelm Hillebrand decided on 160 characters because it was the average amount of characters that fit on a typical postcard. The above postcard (written by Rush drummer Neil Peart in 1984) has 254 characters including his sign off and name, but if you’ve never seen one of Neil Peart’s drum solos, trust me when I say that they are incredible, but also a little longer than your average rock drum solo.

98.15 Characters (61.4%)

That is the average number of characters in an outbound response from our clients to their customers, members, students and employees. The important thing to remember is that ultimately, users understand the medium they’re using. Text messaging is conversational and short, but plenty of information can be shared in a single text message.

So what does 160 characters look like?

Here’s my personal favorite quote (it’s from Charles Kingsley), I try to live by it every day. 159 characters including the quotation marks:
“We act as though comfort and luxury were the chief requirements of life, when all that we need to make us really happy is something to be enthusiastic about.”

For those Mosio customers who are less like Charles Kingsley and more like Neil Peart in their responses, our system enables you to send longer responses, breaking it up over several text messages when needed.

Should your business have a location services mobile strategy? 83% of your customers won’t care.

You may want to think twice about how much time and energy you spend on your location based services efforts in mobile…for the time being.

In day to day living, for better or worse, it’s easy to forget that “everywhere isn’t like here” (which always makes for a great excuse to travel). San Francisco is a hub to many technology start ups, I love it for that. But in many ways it gives one a foggy view of the way the rest of the world works. If you walk around the city it seems everyone has a smart phone (and specifically an iPhone) and in tangled twist of irony, being in the wireless industry creates even more of a disconnect to what most of the world does on and with their mobile phones.

Nielsen released some new research recently showing that U.S. smart phone app users are concerned with privacy when it comes to location. And why shouldn’t we be? With all of the recent news about cell phones tracking our every movement (whether we know it or not), it’s sort of a scary thought.

Mashable had a post the other day, “Why Mobile Users Aren’t Checking In [INFOGRAPHIC]” got a mixed response here at Mosio HQ. Some of us were surprised to find out only 17% of mobile users “check in” to Foursquare and Facebook Places, the rest of us weren’t surprised at all. Should your business design and implement a mobile technology strategy that doesn’t appeal or apply to 83% of your customers? I suppose it depends on your customers and more specifically on your resources.

Your business should definitely have a mobile presence. Our advice: make sure your efforts are spent on providing access to the most customers possible.

In the end it’s entirely up to you, but this report on the “reality behind the hype” as the infographic suggests is definitely eye opening for any business trying to decide what discounts or promotions they should offer to the 1 out of 5 customers trying to be their “mayor.” Your employees know who your regular customers are, do they need to be shown a digital badge to prove it? I’m certainly not suggesting one way or the other, but the research definitely warrants more consideration when thinking about implementing these types of technologies. If you have the resources and you think it’ll work, it doesn’t hurt to try. If not, there are plenty of other ways to go mobile.

Expert Q&A: Using Text Messaging for Student Services (Curtis Marsh, KU Info)

Curtis Marsh, Program Director, KU Info

* Tell us about yourself and what you do at the University of Kansas.

I work at the University of Kansas for a program called KU Info.  It’s a collaboration between KU Student Services and the KU Libraries.  The program provides the extended KU community a place to go for their questions about KU life and beyond.

* How do you see text messaging helping students on campus?

With some highly visible violence on campuses the last few years, KU joined the growing number of schools that have an emergency communication systems using  text messaging.  Our Libraries offer an ask-a-librarian service with email, instant messaging and text messaging. KU Info uses a text message system through Mosio.  These are all positive uses of texting services for students, but I feel KU and other universities need to put more focus on such services to increase awareness and usage.  The emergency systems are perfect uses for texting students as long as they have strict parameters for what messages are sent. You want the user to be highly alert when a text comes from the emergency system, so resist the temptation to use it for any other purpose.

* When did you start personally sending and receiving text messages?

I started texting to communicate quickly with my student employees (Why r u late 4 ur shift?!).  Now I reach out via text to friends, family, neighbors, etc.  Like email, it is a good way to send your message when its most convenient for you, and give your recipient time to respond when its most convenient for them.

* How have mobile phones changed your industry?

The biggest change mobile phones have created in my industry is the expectation for instant information.  Before mobile phones (and the internet), KU Info would frequently ask for the user’s contact info so they could get back with them once the answer was obtained.  We rarely do that anymore because of the expectation that the information is immediately available. Thankfully, with well-maintained online resources, that information is indeed immediately available.

* What tips would you give to anyone considering implementing text messaging or mobile technologies for student services?

We almost never push messages to our users.  We would much rather them pull messages from us.  It is tough to give away that much control, but it is a much better way to strengthen the relationship.  I feel that every time our user perceives a message from us as unsolicited, we lose a small piece of their trust. We ask their permission to send messages, then ask them what kind they wish to receive. Again, not easy to offer truly customized messaging, but even an attempt in that direction increases the user’s perception of a one-on-one relationship.

* Any other thoughts about mobile technologies?

It seems right to communicate with our students the way they communicate with each other.  But it is so important to keep from intruding.  We don’t want users to feel the way they did the first time their parents looked at their Facebook page. We want them to view it as a convenience that they can communicate with us via text, not a nuisance that we are trying to use their social medium to do business with them.  A few well-placed messages will keep the user interested without the risk of them ignoring you or worse, blocking your number!

* What kind of mobile phone do you have and any thoughts about apps?

Just got an LG smart phone with Android. Still learning about all the cool apps, but certainly enjoying the voice recognition ones that allow me to speak everything from text messages to full dictation.  Advanced Task Killer is one I think will help me a lot with the to-do list.

* More about Curtis:

Curtis Marsh is on his 16th year at the University of Kansas, having spent five years in technology transfer, six years as Associate Director of Marketing for Continuing Education, and now Program Director of KU Info.  In the late 90’s, he left KU for a few years to work for the Kauffman Foundation and get an MBA from University of Missouri, Kansas City. The common thread between all these positions has been marketing and outreach for the university. In 2010, he added the function of Program Director for the Learning Studio.  The ultimate partnership between libraries and student services, the Learning Studio combines a major campus library with several primary student services offices to create an interactive study environment in the center of campus.

Free Text Messaging Character Counter from Mosio

Free Text Messaging Character Counter

Our software has a built-in character counter for setting up text message alerts and reminders as well as when our clients are responding to their customers, but we often have people asking about the best way to figure out how much information can be sent in a text, so we built and have hosted this text messaging character counter and you’re free to use it as well. Feel free to bookmark it or save it somewhere in case you need it in the future.

Internally we have an 800+ term “textspeak” translator that has an SMS acronym dictionary of nearly every possible short phrase texters have come up with. We’re currently speaking with the development team about hosting that outside of our service. If you’re interested in it, contact us, let us know and we’ll pass it along that more folks are looking for it.

Happy texting,


6 Reasons to Rethink Creating a Mobile App for Your Conference, Event or Expo

1. Only 28% of mobile users in the U.S. have smart phones.
What if 72% of your attendees couldn’t access your website or marketing materials. Would creating them be an acceptable use of time and money at your organization?

2. With literally hundreds of thousands of apps in the app stores, mobile app discovery is growing more difficult daily.
Even with developer confidence declining because of the fragmentation of mobile operating systems, there are about 2,000 apps submitted to the Android and iPhone app stores every day. This problem isn’t going to go away any time soon because the percentage of smart phone users will creep up over the next 5 years.  As the number of smart phone users increases so will the number of apps, creating even more noise.

3. Nearly 3/4 of downloaded mobile apps are used less than 10 times and 1/4 of mobile apps are used only once.
Quick Experiment:
If you are a smart phone user, take a quick look at your phone. How many apps do you see on there that you were excited to download and then haven’t used again? Maybe it’s no surprise to know free apps are used less than paid ones, but worth noting.

4. To justify the cost, mobile app features for conferences tend to be way more than anyone needs or uses.
Attendees using smart phones are already using many different apps to manage their travel, find local places to eat and figure out what’s causing buzz at the show via Twitter and Foursquare. Do attendees really need GPS-enabled map directions to exhibitor booths? Is there really a need to pay for development and then promote another service for them to do this on?

5. Developing mobile apps is more expensive than you think.
We recently wrote a blog post about the expense of creating an iPhone app, so I won’t go into it here, but people tend to think developing mobile apps for 3-5 different mobile operating systems is fairly inexpensive and doesn’t take a lot of time, even on providers claiming to use pre-packaged platforms. It’s really not.

6. Notifications for alerts, announcements and changes on mobile apps are not an automatic function.
How much can you ask of your attendees? After you ask them to download the app, then you have to ask them to push information or have to ask them to follow their location. When you update or change information on the app, attendees have to perform what’s basically a re-download to see the new info. What else might you have to ask of them?

So what is one supposed to do?
Use text messaging and the mobile web. Or just use text messaging. It’s available on 99% of all mobile phones and 95% of all mobile phone subscribers in the U.S. have it as part of their monthly plans. If you love mobile apps or someone you work with insists in them, we completely understand. We love them too and everyone here is a smart phone user. But we’re realistic about the fact that most mobile users are not. If you’re interested in hearing success stories our clients have had using cost-effective and engaging text messaging applications or mobile web solutions, contact us, or check out our mobile solutions for conferences, events and meetings, we can help.

Thanks for reading and happy texting,

Noel Chandler
Mosio, Inc.
Interactive. Mobile. Engagement.

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8 Great Text Messaging Uses for Communicating with Field Technicians

Working out in the field can be stressful and time consuming. For businesses who depend on the efficiency of technicians to increase revenues, every minute counts. Text messaging offers significant advantages over phone calls when it comes to communicating in the field, including time-shifting (enabling each party to reply when it’s convenient for them), avoiding “voicemail tag” and quick sharing of information with anyone needing to repeat it or write it down.

The most important thing for companies to consider when using text messaging is to use a system that makes it efficient for them to receive and respond to text messages from field technicians. There’s no point in your managers/dispatchers to be sitting in the office texting when they can type on a keyboard as well.

8 great uses of text messaging for communicating with field technicians.

1. Status Updates
Enabling technicians to report quickly from the field provides managers/dispatch with real-time information about how things are going without hounding or spending any time on the phone.

2. Upsell Opportunities
There is no greater opportunity to offer a client new products or services than when you are at their location in front of them. Text messaging lets companies provide their technicians with opportunities to offer specific additional services to customers based on their purchase history or needs.

3. Where’s my next job?
It seems simple, but so much time can be saved using text messages to answer this question. If your company uses text messaging to give status updates, dispatch can proactively send this information so technicians can begin thinking of the next service call as soon as possible.

4. Heads up info about the next service call.
No one wants to go into a client situation unprepared. Whether it is letting technicians know about animals, their point of contact or history about the last service call, sending a quick SMS with information about the next job gives them the information they need to succeed.

5. Purchase orders, job orders and cost sharing.
Every company does things differently, so there’s no reason to go into specifics, but being able to send/receive information without having to hear it, then write it down is always going to be more efficient and avoid mistakes.

6. Directions, maps and location based information.
Sometimes you get lost. It happens. GPS can help, but what about finding a store close to where you are to help you get what you need faster? Along the same lines as #5, anything sent and received by texting is more efficient than writing it down.

7. Efficiently receive and respond to support questions.
Anytime technicians are away from headquarters they are at a disadvantage. They don’t have all of the information, don’t have face-to-face access to project managers or sales people who sold the job. Being able to text in a quick question, continue working, then get an answer saves the company time and gives the technician the support they need to get the job done quickly and correctly.

8. Order parts quickly.
In a perfect world everything technicians needed for a job would be in a warehouse on wheels. Until that happens, the faster they can communicate parts needed, the quicker those parts can be ordered and sent.

If you have any other uses you’re seeing out in the field, please feel free to post them in the comments.

Noel Chandler
Mosio’s FieldForce

Looking to Improve QR Codes in Advertising? Use Text Messaging.

Google is no longer using QR Codes.

I saw an ad in the San Francisco airport last week (photos below) and it was perfectly placed. I was waiting to get on the plane, looked over and saw the advertisement and I read it. Being curious about the unusual QR code I saw and curious if my code scanner would be able to read it, I tried. It didn’t work. There was a link to where I could get the reader so I could scan the code on the ad. Huh? Was Microsoft trying to sell me on cloud services or a code scanner? A friend in line told me that the code on the advertisement was actually Microsoft’s technology. So the answer to my question about what Microsoft is trying to sell me is “both.” Ok, but what if you’re just a brand trying to get customers to take action regarding your product or service? Does it benefit you to distract them from your messaging to download a new technology so they can communicate with you?

Whoever executed this campaign for Microsoft did something very smart: They added a text messaging call to action with a keyword and short code. Why? Because they wanted to make the mobile extension of their campaign available to everyone with a mobile phone. 99% of all mobile phones are text messaging enabled. Those that aren’t most definitely cannot scan a QR code.

18 Reasons Businesses Should Go Mobile Now

There’s a ton of hype around mobile technologies, especially in business. Being mobile means being more competitive.

The numbers don’t lie, we love facts and figures about the growth and future of mobile technologies. Consumers are connected and more businesses are learning the power of implementing mobile to give them an edge. Companies starting now have a head start. In the near future, it will be a customer expectation.

While it’s not about simply sending a text to mobile devices from an online service, it’s definitely a start. If you need some more convincing or just like motion graphics and stats, the fine folks at Stocktown Productions have put together a quick, compelling video showing some great statistics (I counted 18 of them) about mobile technologies in the present day as well as the future.

And if you don’t need any more convincing, but are trying to figure out where to start, feel free to contact us (there’s a chat window on our site during normal business hours or you can email us via our contact page). We’ll listen to your company objectives and offer some quick, free advice on your best approach, even if it doesn’t have anything to do with buying from us.

PS: If you’re looking for a good mobile messaging company to help you get started, we’re glad to help.

5 Tips for Sending Text Message Alerts, Reminders and Offers

There are as many stats on text messaging usage as there are text messages sent every day, so I won’t list any here. You know everyone is texting, now it’s time to figure out the right way to go about it. Text messaging is the perfect medium for delivering brief pieces of information, offers or reminders to customers, members or employees with a nearly 100% chance of having it opened and read (open rates are north of 90%).

As I type I have 6 voicemails that need listening to and not a single unread text message. Reading them is too easy. Sending text message alerts, reminders and offers CAN be sent via your mobile phone, but if you’re sending them for business, it’s recommended that you use a web-based service to manage everything.

5 Tips for Sending Text Message Alerts, Reminders and Offers

1) Be consistent, but don’t send texts too often.

People want to be informed, not blasted. In fact, saying the phrase “text message blast” out loud on our offices will either get a giggle or a roll of the eyes, depending on who hears you say it. Before SyFy canceled Caprica (I’m still upset about it), I got Caprica SMS alerts every Friday reminding me that it was on, always with another little piece of information on the message. I already knew it, but the message provided me with a reason to get happy a little earlier in the day. Why not?

2) Don’t use “free” text message email (aka SMTP to SMS).

Kim Dushinski has a great post called “No Such Thing as Free Text Messaging“, definitely worth a read, especially if you’re using text messaging for marketing purposes. If you’re using SMTP or an un-certified text messaging service (“cheap, bulk SMS here!”, you’ve seen them), it’s not a matter of “if” but “when” you’ll get blocked by the mobile carriers. Mobile carriers love money as much as they hate spam and in quite a few occasions where free texting is concerned, they’re not getting anything they love.

3) Make it worthwhile for the recipient.

Whether it’s a special savings offer, coupon, a reminder to make sure someone shows up for a scheduled meeting or a last minute head’s up that something has changed, use the medium wisely. My dentist charges $75 if I miss an appointment, I’ll gladly take the day before text reminding me of it.

4) Use text messaging as a two-way dialogue, not a one way channel.

Imagine getting a phone call, email or text message from a friend or family member that you couldn’t respond to. Frustrating and the notion even sounds a little silly. The best thing about texting for businesses and organizations now is that there are plenty of services (not all, mind you) that enable users to reply back to an SMS once they receive it. It’s entirely up to you, but if a mobile service provider doesn’t let those receiving the text reply back to you to have a conversation with your customer and do so efficiently, you’re not utilizing “all parts of the buffalo” (apologies to any vegetarians).

5) Leave some character space for recipients to forward the message.

I was going to use a different tip and then someone told me about this from Yea-Nay Marketing’s blog that I think is definitely worth sharing. Text messages are 160 characters long (the length was determined by the average number of characters on a postcard). It’s plenty of space, so leave some in case the person receiving your text wants to forward it to some friends. Yea-Nay recommends only using 120 characters for your message, but it’s whatever you feel like. FYI: This is awesome! including the space after the ! is 17 characters, plenty of room for your customer, patron, member, etc to share with friends. If you’re looking for a SMS character counter, you’re more than welcome to use ours even if we never do business together. See? While there’s no such thing as free text messaging. There is a free text messaging character counter.

More info:

The MMA (Mobile Marketing Association) has published new guidelines for 2011. The guide is 165 pages long, so i embedded the slideshare version down below if you’d like to click through it. For something possibly a little more exciting to you, check out their mobile marketing case studies.

5 Great Uses of Text Messaging for Mobile Workforce Communications

People are texting more than they are talking on their mobile phones. While many businesses are using text messaging as a great marketing or customer service tool, more companies are realizing that text messaging is a more efficient way to communicate with employees, independent contractors and franchisees as well.

Mobile messaging makes it easy to communicate with your on-the-go workforce, whether your mobile workforce is made up of sales reps, field technicians, marketing representatives, service agents, drivers or maintenance workers. We’ve listed some examples below of how text messaging can be used to improve communication efficiencies, saving companies both time and money.

5 Great Business Examples Using Text Messaging for Field Staff and Rep Communications:

  1. Alerts and Announcements: Send real-time SMS updates and alerts to motivate and inform staff. Over 90% of text messages are read by recipients.
  2. Efficient Support: Enable your workforce to send mobile questions and receive answers, saving time over incoming phone calls and voicemail.
  3. Status Updates: Staff can notify the office while on-the-go of their whereabouts and activities, including posting photos with their phones.
  4. Close Sales and Check Inventory: Quick checking of inventory numbers or to secure sales on-site at the client location.
  5. Increase Visibility: Learn what works and what doesn’t by seeing common communication threads among your staff.

We offer free webinars that show how Mosio’s FieldForce can help you easily and efficiently use mobile messaging to maximize productivity, improve visibility and increase revenues.

Live Demo/Webinar: Text Messaging Uses for Field Staff Communications
Sign Up Here

Contact Mosio for a quick quote and see how our two-way text messaging software can help.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures

Text Messaging Makes Businesses More Competitive

Clients often ask us about how text messaging provides them with an edge over their competitors. If you know your company needs to be mobile, why use text messaging? Our short answer is “because every phone is text messaging-enabled and nearly every mobile consumer in the U.S. has it as part of their plan.”

It’s 2017 and while many of the original statistics posted below pale in comparison to the data of today (we’re due for a new post), we’re constantly surprised at how new the SMS channel still is in many industries. We now get asked more about statistics and research showing the text message and mobile usage of older demographics.

We got a lot of great feedback from a blog post we did awhile back with text messaging and mobile facts and figures, so we put together another list of stats, facts and figures we found. Bottom line, adding text messaging to your business communications, whether it be with customers, employees, independent contractors, etc makes you more competitive.

Adding text messaging opens up a new, easy to use communication channel that helps cut through the clutter, costs and time associated with other forms of communication, like talking on the phone. Plus, it’s the preferred method of communication by most mobile consumers. We’re not saying don’t talk on the phone anymore, but if you have a faster, more efficient, cost-effective way to communicate, we think it warrants serious consideration.

Here are some bits of info for you and if you’re interested in speaking about your communication goals and how text messaging can provide you with a return on your investment, contact Mosio here.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures
“90% Would Rather Use Text Than a Phone Number
GoIP Global, Inc User Survey, November 2010

…of the 82 percent of consumers who prefer on-device self-service, 35 percent are between the ages of 36 and 50 years old, 38 percent are between 25 and 35, and 27 percent are between 18 and 24.”
– Nuance Communications Mobile Customer Care Study

“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
Direct Marketing Association, July 2008

“The average cost of a live-agent service call is approximately $12. An SMS interaction, on the other hand, costs mere pennies per message.”
ContactBabel Contact Center Analysis Firm

“Interacting with customers via SMS allows the issue to become what RJ Auburn (CTO of Voxeo) refers to as ‘a background problem’ — less of a headache and requiring much less of [company agent’s] time. Text messaging also gives agents a context for every inquiry. Unlike an IVR, SMS can move through these more complex inquiries seamlessly.”

“94%) have texting included in their phone plan. This makes texting by far the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).”
– New study from IHL Group and RetailConnections.

Texting Is an Underutilized Customer Engagement Tool

– Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts

There you go, enough stats to shake a phone at. If you’re looking for text messaging solutions like live voting, live polls, or SMS surveys, contact us. We’re happy to help.

SMS Alerts + Announcements for Conferences and Events

Engage Attendees via Mobile Messaging

  • 4.1 Billion text messages are sent in the U.S. every day.
  • 72% of U.S. adults regularly send and receive text messages.
  • 94% of all mobile phone owners have text messaging included in their monthly plans.

90% of text messages are read by recipients.

Text Message Alerts and Announcements keep attendees up-to-date with the latest information before, during and after your event.

Mosio’s mobile solutions for events and conferences enable event organizers to build a text messaging subscriber list through a number of ways, including web widgets, phone number batch uploading or keyword self-registration so you can begin sending them important messages as soon as possible.

As a perfect add-on to our other mobile services, SMS alerts and announcements give your event a longer tail by letting you continue communicating with attendees after your event has ended, providing you with additional opportunities to

“Mosio’s texting service has become a standard for our annual conference.”
– Ryan Schniederjan, Information & Technology Committee Chair, AAPA

Contact Mosio – We’ll put together a quick and competitive mobile technology services quote for your next conference, event, trade show or meeting.

Our Experience:
We’ve worked with organizers and managers of all size events, from 50 attendees to 25,000. Our enterprise grade mobile messaging platform is able to handle large message volume, ensuring your messages get to your audience on-time, when it counts.

What about Mobile Apps?
We love them and think they’re great, but they’re not ubiquitous and in fact, 30-40% of conference attendees don’t have smart phones. Nearly 100% of your attendees are able to send/receive text messages on their mobile phones making it the perfect medium for event communications.

How much does it cost to develop an iPhone app? Hint: It’s more than most people think.

“It only takes 5 1/2 hours to drive from San Francisco to Los Angeles.” I can’t even count the number of times I’ve heard people say this and I believe I even said it once myself. “Well, without traffic or cops and with minimal stops.” Huh? When is there no traffic in San Francisco or Los Angeles? The truth is, it really depends on where in LA you’re going, but I’d argue most destinations are beyond the 5.5 hour mark.

I was reminded of this SF > LA drive-time claim when a colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which the stack overflow community quickly jumped on, providing insight and information to back up a more realistic $50k-100k (and some say $200k) price tag.

At Mosio, naturally we get asked about mobile applications from clients all the time. I love my MacBook Pro, iPhone and iPad, but Apple has spent plenty of money in advertising to convince us all that “There’s an App for That.” They even spent money trademarking the phrase and that’s fine, they benefit by doing so. The craziest thing about the mobile apps hype is that it caters to less than 1/3 of the mobile subscriber market. Consider recent research about Mobile Content Usage for the month of July 2010 in the image below from Wireless Week:

Among all U.S. mobile subscribers ages 13+:
31.4% Used a Downloaded App
33.6% Used a [Mobile] Browser
66% Sent a text message to another phone

Why, then, do people think it’s so inexpensive to develop iPhone apps?
I’m not exactly sure, but my guess is that it’s a combination of people wanting to believe it costs less (much like we don’t want to believe it actually takes 6.5-7 hours to drive to LA) combined with the misinformation from people selling shoddy development services or app workarounds trying to capitalize on the hype. And before those of you developing “affordable” iPhone applications start flaming me in the comments, consider the fact that by saying it’s inexpensive and cheap, you’re essentially selling yourselves short, commoditizing your expertise. The misinformation hurts your skills and service.

And for those who claim a drive from San Francisco to LA is 5 1/2 hours? They’re simply remembering it better than it truly is, or convincing themselves that it’s quicker than it really is. It’s more beneficial psychologically to believe it, but it doesn’t make it the truth in practice.

Text Messaging is Used by Consumers Twice as Much as Mobile Apps

Text Messaging Use in Business Has Never Been Bigger

4.1 billion+ text messages are sent daily in the U.S.

99% of mobile phones are SMS-enabled out of the box.

95% of mobile customers have text messaging plans.

While much of the mobile industry is focused on apps, location based services and more recently tablet devices, many mainstream consumers are just now catching up to text messaging in the U.S. It’s becoming as ubiquitous as a phone call with plenty of personal reasons when and why to use it instead of calling.

I was recently interviewed by Rob Woodbridge @RobWoodbridge on UTETHER.tv in a piece he calls “Text isn’t dead, it’s just underrated but that’s about to change.” In the interview we talk about how my Co-founder/CTO, Jay Sachdev, and I got into the mobile business, a little bit about our first product “Text a Librarian” and head into our new mobile messaging software for mobile workforces, FieldForce Mobile.

While consumers are obviously doing a lot more texting, more and more businesses are looking for ways to communicate with them via interactive, two-way text messaging software like Mosio. But more exciting is bigger business interest we are seeing via internal communications and FieldForce Mobile is quickly picking up steam.

Some of the uses, functions and industries where we’re seeing two-way text messaging interest or used:

  • Sales and Marketing Representatives
  • Field Technicians
  • Franchises
  • Employee Dispatch
  • Field Rep Support
  • Pest Control
  • Alarm Company Technicians
  • Nationwide Remodelers and Repair
  • Field Service Agents
  • Couriers and Bike Messenger Companies

Our mobile messaging platform was built for any company with a nationwide, regional or city-wide mobile workforce interested in deploying mobile communications using the equipment they already have, without the need to buy new hardware (phones) or download mobile apps.

Texting isn’t dead. Far from it.

Special thanks to Rob for the fun interview. If you haven’t checked out his site, there are some great interviews in the mobile industry.

Video embedded below: