6 Ways to Use Text Messaging in Company Team Building

Building a strong and positive team should be a main focus for any business. If you’re looking for a fresh perspective on outdated team building exercises, think about incorporating text messaging to create a strong and unified team.

Here are 6 ways that text messaging can be used in team building:

1. Staff Surveys/Questionnaires
Text message your employees about a change they’d like to see implemented, or ask something as simple as where to order lunch. They’ll appreciate the opportunity to contribute. Getting the entire company involved in both the big and little everyday decisions can go a long way in boosting team morale.

2. Get to Know New Employees
Two-way texting software is beneficial for welcoming new members to your team. Texting seems much more personal than sending a generic “Welcome to Our Company” e-mail. Two-way text could even be utilized between team members in mentorship scenarios, giving brand new team members the opportunity to feel supported while acclimating to a new working environment.

3. Send Picture Messages
Who doesn’t get excited to receive a picture message? Our two-way text messaging software supports image, making texts even more personal. Try planning a team building exercise around a scavenger hunt in which participants must send a picture of something specific. Encourage employees to take pictures of their workspace or an exciting project they’re working on. Images have the ability to bring people together by enhancing personal connections.

4. Voting/Polling
Bring together your team to come to an efficient group decision. Text employees a question in the form of a poll. Poll results can give the team a visual breakdown of where everyone stands on any given issue, giving them a greater understanding of the wants and needs of the entire group.

5. Exchange Ideas
Business leaders, especially at larger corporations, have a reputation of being inaccessible. Implementing texting software gives you a chance to make yourself instantly available to employees, more so than any other method of written communication. The more personal connections you are able to make with your team, the more they will feel as though they are members of a strong unit.

6. Giveaways
What better way to motivate your employees to initiate or respond to a text than by picking one lucky responder to win a prize? Make it something that employees look forward to. Try company trivia and pick a winner from one of the correct responders.

The ways to incorporate text messaging in team building exercises extend far beyond the few ideas we’ve provided. If you want to build a corporate culture that thrives, consider utilizing two-way text messaging for team building exercises.

For more information about Mosio for Events, visit: http://www.mosio.com/events

5 reasons text messaging is a better way to communicate with users than anything you’re using now

5 reasons text messaging is a better way to communicate with users than anything you’re using now

There are many ways to communicate with those around you, but if you’re running a organization that relies on quick interaction with you and your users, a more reliable, faster method may be needed on mobile devices. There are a few options to take when deciding what form of communication you’d like to use, text messaging is perfect for any sized organization, here are 5 reasons why:

1) Quick Response Times
Did you know that 90% of text messages are read within 10 minutes? And if you send a message that falls into that 10%, you’ll be happy to know that on average, people will look at their phones 150 times a day. Text messages to be replied to in real-time or from auto-responders and they’re cost effective. Because of these reasons, difference between the response time of emails or phone calls and text messages is phenomenal.

2) Multiple Streamlined Conversations at Once
Each person in your organization has the ability to answer just one phone call at once. Depending on the size of your organization, and the amount of customer interaction you’ll get, this may not be viable for you. With two-way text messaging, each staffer can engage in multiple text conversations at once, and they’ll be able to reply to new conversations while the first users take time to reply back.

3) Text Messages Keep Users in the Loop
While social media can be a great way to convey messages to your followers, you may not be reaching all of your users among all of the social noise. By texting instead, you’ll be able to send out messages about updates for your organization, new services, and any information you think could be useful to your users and ensure they’ll read it. With certain types of text messaging software, users are able to reply back to you and start a private conversation to get any questions they may want answered.

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4) Make Things Easier for Your Users and Staff
Communication through phone calls can be time consuming, costly and an inefficient way to share electronic data. Users have to write down any information they need, and in the heat of the moment they could easily get information wrong, ask for it to be repeated and grow frustrated. Phone calls have their place, but in many communications all that is required is short, quick information, making text messaging the perfect medium to reach those on-the-move.

5) Provide Great Service and Support
No matter what service you provide, good communication with users is incredibly important. Great service will determine whether users feel comfortable to come back to you again, and this can be difficult to achieve with phone calls or email. If you have multiple users trying to access your line, waiting times may turn users around, something that can be easily fixed with text messaging. Email can be used to reply quickly to users, but without having an obvious notification, users may not notice they have a reply to the email they’ve sent and the reply times between you and your customer could be hours or even days. With text messaging, you’ll be able to provide a much better experience for your users and hopefully it’ll be one they would be happy to come back to.

There are many ways to communicate with your users, but when it comes to reaching them everywhere in the quickest amount of time, nothing beats text messaging. If you host events, conferences or meetings, text messaging is a great way to engage your attendees and increase audience participation.

This article was brought to you by Mosio | Mobile Messaging Solutions. Please feel free to forward it on to colleagues or associates or find out more about how we help more organizations “go mobile” with cost effective two-way text messaging software. To get pricing and sign up for a free, 14 day trial: http://www.mosio.com/eventstrial

Mosio
Interactive. Mobile. Engagement.

Mosio for Events Video: Text Messaging for Audience Q&A | Text to Screen Software

Text Messaging for Audience Q&A | Text-to-Screen Software 

The most successful events are both engaging and interactive, but getting information to and from attendees can be difficult. Alerting everyone of updates and changes in real-time can be next to impossible. And attendees asking questions in sessions via microphones or writing on paper is simply inefficient.

Mosio for Events offers a better way…

With Mosio, organizers can notify and communicate with attendees using their mobile phones.

And since text messaging works on 99% of mobile phones, it reaches more people than a mobile app, instantly.

How does Mosio boost attendee participation?

  • Audience Q&A enables participants to ask questions of speakers and or guest services.
  • Alerts and Announcements allow you to schedule or send real-time updates, reminders and promotions.
  • Text-to-Screen builds engagement by displaying attendee questions and photos on screens and monitors.

Efficiently communicate, connect and interact with event attendees. Learn more about Mosio at www.mosio.com/events

Mosio Announces True Two-Way Text Messaging Platform

Mosio Announces True Two-Way Text Messaging Platform

Software enables global, interactive TextChat messaging between organizations and mobile users for efficient, low-cost communications.

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SAN FRANCISCO, CA – July 24, 2013 – Mosio, an award-winning mobile software company, announces its True Two-Way Text Messaging solution, TextChat, for interactive conversations between organizations and their mobile users, including customers and staff alike. The easy-to-use, web-based platform enables low-cost communications with users globally in 21 countries.

There are many misconceptions about text messaging solutions, not all of which are equal. Some services may technically be considered two-way but do not actually allow for dynamic TextChat exchanges. And while some providers claim to offer global coverage, there may be additional fees incurred by the end user for international text messaging.

“Mosio’s two-way text messaging technology enables our clients to engage in threaded, interactive ‘TextChat’ conversations with their mobile users,” said Noel Chandler, CEO and Co-Founder of Mosio. “If those users are in one of the countries Mosio covers, they are texting to and receiving from a number in their own country, thereby avoiding international fees.”

The Mosio dashboard makes it easy to connect and communicate with mobile users. Some of the software’s features include customizable auto-responders, canned response templates and an 800+ term “textspeak” translator for text messaging acronyms. Organizations’ staff can respond to text messages or proactively send messages to customers and employees via one-to-one or subscriber alerts features.

Mosio’s software is ideal for customer support, health services, clinical research and workforce communications. Other services include text alerts, reminders, updates and surveys. Organizations can try out the TextChat technology with a free, 14-day trial.

Learn more about Mosio’s true two-way text messaging and global reach. For information on Mosio’s solutions and its multi-channel, web-based dashboard, visit www.mosio.com.

About Mosio
Currently available in 21 countries including the U.S., Canada, UK, Spain, Australia and South Africa, Mosio’s mobile software provides support and feedback solutions to organizations in healthcare, customer service, clinical research, health services, helplines, hospitality, contact centers and events.

Headquartered in San Francisco, Mosio’s technologies have served Home Depot, Southwest Airlines, McKesson, Harvard, Enterprise Holdings, American Hospital Association, Disney, State Farm Insurance, Marriott, Kaiser Permanente and the United States Department of Health and Human Services. For information about Mosio, visit www.mosio.com.

Benefits to Clinical Research Sites and Patients in Using Mobile Text Messaging Software

Clinical research sites become more successful and earn more studies by effectively completing clinical trials.  This means that as a site stays open, more clinical research trials are (hopefully) awarded to the site, and the site grows in the number of Principal Investigators, Sub-Investigators, and Clinical Research Coordinators.

Clinical-Research-Sites-and-Text-Messaging-Mosio

For sites that have a plethora of clinical trials and are short on time, mobile text messaging software is a perfect way to easily ensure patient retention and compliance.  This software is an effective form of communication between patients and researchers.

Text messaging software benefits research sites…

Interactive text messaging software saves time from phone call and in-person visits, as it allows PIs and Coordinators to quickly respond to patient texts either in real time or at a convenient time throughout the day.  Sites can save time and money by minimizing the number of unexpected patient visits and providing support through texting software instead.  This is especially important for PIs, who often see patients at their clinics throughout the day and do not have an abundance of time to spend with patients face-to-face.

…and patients alike.

Patients benefit because they are able to get support at any time during a study.  Text messaging software provides a way for patients to ask questions and get clarification about their condition, medication, dosing, compliance, and appointments.  Patients are also able to message the research site any time a question comes up instead of writing these questions down and remembering to bring them up at a future appointment.  If a PI or Coordinator is not available right away, an automatic response can be set up so that the patient will know that the message was received and a research staff member will respond once available.

Text messaging software provides a vital mHealth technology for clinical research.  Helpful to both researchers and patients, it is the perfect platform for support in clinical trials of any phase, and increases retention and compliance, boosting overall success in clinical trial management.

Mosio’s TextChat Messaging provides all of these services, and more. Take a tour of TextChat at http://www.mosio.com/biz/tour.

 

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

How to Post Questions and Answers to Facebook + Twitter via Mosio

These features have been live on Mosio for awhile now, but we realized we needed to do a better job of explaining them to users, so here it is!

How to Post Questions and Answers to Facebook and Twitter. Social Media + Marketing = Cool!

Re-purpose content to drive more usage of your service. Interesting, funny, engaging, witty and awesome questions and comments deserve to be heard and they’re free marketing for your services. Tweet or Facebook em! Big THANKS to the Dev Team for making it super simple to do with the Post to Twitter and Facebook features.

After a question has been answered, you click on the Twitter or Facebook Icon.

 

A pop up lets you know it has been copied to your clipboard, ready to post.

 

Your Facebook fan page will open up and all you have to do is paste and edit as needed, then Post!

Adding the feature in your Mosio account is easy.

  1. Click on Microboard Settings section in the Administration module.
  2. Check the Show “Post to Twitter” or “Post to Facebook” options.
  3. Save.
  4. The icons will begin showing up on your microboard, ready to post.

 

The tweet will be pre-filled, including your keyword’s hashtag (ex. #asktal) as well as the Mosio short code hashtag (#66746). Edit as necessary.

 

Social Marketing + Engagement

Tweets are indexed by search engines like Google, Bing and now Yahoo and can appear in search results (aka free marketing). Tweeting user-generated content of funny, interesting and helpful questions and answers engages Twitter- following patrons (and their followers through re-tweets) and informs them about your organization or company’s services. We’ve seen great examples of reference trivia and daily fun facts using Twitter.

Spreading Love for Your Organization

When a patron texts good ideas and positive feedback, spread the love!

Text Message Spammers Tool of Choice – Local 10 Digit Numbers

I recently wrote a post for our Text a Librarian blog called 10 Digit Texting Number Spam, giving a few screen shots about text message spam I’ve received on my phone over the past couple of months. I get about 1-2 spam messages per week. I use AT&T’s SPAM short code to report it and never get a message from the same number again, usually a similar message from another 10 digit number.

As I started reading Erica Taub’s New York Times article “Eluding a Barrage of Spam Text Messages” over the weekend, I thought out loud “I bet it’s 10 digit numbers she’s referring to” and kept reading. It was. Then I read Nicole Perlroth’s New York Times article, Spam Invades a Last Refuge, the Cellphone. Both authors tales of  spam problems cover a lot of ground, including mentioning how easy it is to use a mobile user’s number @ a special email address from their carrier, to send a text message. The problem is, most of the spam I read about, hear about and receive, isn’t from email addresses or texting short codes. It is from 10 digit “local” numbers. The examples in Perlroth’s article are from 10 digit numbers and Taub’s ended with ‘which is why when I recently tried to call back the phone number that sent the payday loan offer, a recording stated that “the number you dialed is not a working number.’” She got spammed from a 10 digit number and naturally, tried to call them to see what they had to say, to no avail.

Why wouldn’t 10 digit numbers be a spammer’s tool of choice?
10 digit numbers that have texting capabilities are easy to obtain, cheap (they don’t have to pay the mobile carriers for the traffic), they can be set up quickly for “slash and burn” purposes and they’re not subject to any of the STOP/QUIT/HELP commands required by mobile carriers for 5 or 6 digit short codes, regardless of the CTIA’s stance that they not be used for A2P, commercial purposes. They’re “developer-friendly”, whether that developer happens to be a cash-strapped start up or someone wanting to avoid being caught when sending unsolicited offers to lists of mobile numbers.

Text messaging is the most useful channel on the mobile phone, the most personal piece of technology to consumers these days. Seeing spammers take to it with force is not surprising. It’s disheartening and frustrating, but until the mobile associations and carriers get a handle on software being able to utilize 10 digit numbers to send and receive text messages, unfortunately things are going to get a lot worse before they get better.

How to Get Positive ROI from Mobile Worker Text Messaging Software in Less than 300 Words

Mobile Text Messaging = ROI in Business Communications

This morning I received an email from a VP of Service (let’s call him Robert) at a company that supplies, installs and supports office technologies with a team of sales reps and service technicians out in the field on client visits.

It said…

“Noel,

In 300 words or less – please give me the ‘Mosio for Dummies’ explanation of what your product does and how I can get an ROI on paying this amount each month.

Robert”

My reply…

Hi Robert,

In 167 words (290 if you include the 2 customer testimonials below my name)…
Our customers use Mosio’s FieldForce to exchange text messages with mobile workers from our secure website. These companies, like most, use the phone, email and other communication tools as well, probably like yours, but text messaging enables them to save time over phone calls, leaving, listening to and jotting down info from voicemails when they are giving status updates, asking questions or placing orders.

Simply put, it combines the time saving elements of texting (which 73% of mobile users do) with a hosted software solution for managers, dispatch or support in a business communications setting.

Positive Return on Investment:
Our customers are seeing ROI by noticing a huge reduction in the amount of phone calls and “voicemail tag” with their workforce out in the field. Many Mosio clients launch the system to a smaller, test group and then roll it out to everyone after that to see how it goes. I’ve listed two client testimonials below which show anecdotal ROI stories from happy Mosio clients.

Noel

“Mosio’s FieldForce has been great for us. It enables us to maintain regular contact with our associates without spending a lot of time tied up talking on the phone or returning calls.” — Tim Gross, U.S. Remodelers

“FieldForce offers a convenient and effective way for our merchandisers and managers to communicate when they are out in the field or in stores where there is a high noise level.  The quality, price and value of the service are excellent.  The program was very easy to set up and the Mosio Team is friendly, dependable and very responsive. FieldForce has proved to be an asset to our company in providing excellent Customer Service to our customers and employees.  ” — Sherrie Arnold, ATA Retail Services

His reply to my reply…

Noel- you did very well.  I will forward this on to our Director of IT for his input and let you know if we are interested in further discussion.
Thank you very much.
Robert

I appreciated Robert’s challenge as well as his response. We love Directors of IT and anyone else making decisions in technology for their companies, but we designed our software to have the lowest IT footprint possible. Mosio is web-based, secure, uses the text messaging capabilities of any mobile phone with text messages sent or received from any internet connected computer or tablet. ROI is the most important part of any business technology. Whether or not you use Mosio’s FieldForce, using text messaging to communicate with your workforce will absolutely provide you with cost savings over phone calls and voicemail.

160 Characters: You can fit a lot of info in a text message.

We get asked by customers all the time just how much information can be shared via text message. Not surprisingly, many don’t think it is much, even when you consider that people manage to get a lot communicated with their friends, family and co-workers using text messaging. 

Back in 1984 when SMS was invented, Friedhelm Hillebrand decided on 160 characters because it was the average amount of characters that fit on a typical postcard. The above postcard (written by Rush drummer Neil Peart in 1984) has 254 characters including his sign off and name, but if you’ve never seen one of Neil Peart’s drum solos, trust me when I say that they are incredible, but also a little longer than your average rock drum solo.

98.15 Characters (61.4%)

That is the average number of characters in an outbound response from our clients to their customers, members, students and employees. The important thing to remember is that ultimately, users understand the medium they’re using. Text messaging is conversational and short, but plenty of information can be shared in a single text message.

So what does 160 characters look like?

Here’s my personal favorite quote (it’s from Charles Kingsley), I try to live by it every day. 159 characters including the quotation marks:
“We act as though comfort and luxury were the chief requirements of life, when all that we need to make us really happy is something to be enthusiastic about.”

For those Mosio customers who are less like Charles Kingsley and more like Neil Peart in their responses, our system enables you to send longer responses, breaking it up over several text messages when needed.

Free Text Messaging Character Counter from Mosio

Free Text Messaging Character Counter

Our software has a built-in character counter for setting up text message alerts and reminders as well as when our clients are responding to their customers, but we often have people asking about the best way to figure out how much information can be sent in a text, so we built and have hosted this text messaging character counter and you’re free to use it as well. Feel free to bookmark it or save it somewhere in case you need it in the future.

Internally we have an 800+ term “textspeak” translator that has an SMS acronym dictionary of nearly every possible short phrase texters have come up with. We’re currently speaking with the development team about hosting that outside of our service. If you’re interested in it, contact us, let us know and we’ll pass it along that more folks are looking for it.

Happy texting,

Noel

8 Great Text Messaging Uses for Communicating with Field Technicians

Working out in the field can be stressful and time consuming. For businesses who depend on the efficiency of technicians to increase revenues, every minute counts. Text messaging offers significant advantages over phone calls when it comes to communicating in the field, including time-shifting (enabling each party to reply when it’s convenient for them), avoiding “voicemail tag” and quick sharing of information with anyone needing to repeat it or write it down.

The most important thing for companies to consider when using text messaging is to use a system that makes it efficient for them to receive and respond to text messages from field technicians. There’s no point in your managers/dispatchers to be sitting in the office texting when they can type on a keyboard as well.

8 great uses of text messaging for communicating with field technicians.

1. Status Updates
Enabling technicians to report quickly from the field provides managers/dispatch with real-time information about how things are going without hounding or spending any time on the phone.

2. Upsell Opportunities
There is no greater opportunity to offer a client new products or services than when you are at their location in front of them. Text messaging lets companies provide their technicians with opportunities to offer specific additional services to customers based on their purchase history or needs.

3. Where’s my next job?
It seems simple, but so much time can be saved using text messages to answer this question. If your company uses text messaging to give status updates, dispatch can proactively send this information so technicians can begin thinking of the next service call as soon as possible.

4. Heads up info about the next service call.
No one wants to go into a client situation unprepared. Whether it is letting technicians know about animals, their point of contact or history about the last service call, sending a quick SMS with information about the next job gives them the information they need to succeed.

5. Purchase orders, job orders and cost sharing.
Every company does things differently, so there’s no reason to go into specifics, but being able to send/receive information without having to hear it, then write it down is always going to be more efficient and avoid mistakes.

6. Directions, maps and location based information.
Sometimes you get lost. It happens. GPS can help, but what about finding a store close to where you are to help you get what you need faster? Along the same lines as #5, anything sent and received by texting is more efficient than writing it down.

7. Efficiently receive and respond to support questions.
Anytime technicians are away from headquarters they are at a disadvantage. They don’t have all of the information, don’t have face-to-face access to project managers or sales people who sold the job. Being able to text in a quick question, continue working, then get an answer saves the company time and gives the technician the support they need to get the job done quickly and correctly.

8. Order parts quickly.
In a perfect world everything technicians needed for a job would be in a warehouse on wheels. Until that happens, the faster they can communicate parts needed, the quicker those parts can be ordered and sent.

If you have any other uses you’re seeing out in the field, please feel free to post them in the comments.

Noel Chandler
Mosio’s FieldForce

Looking to Improve QR Codes in Advertising? Use Text Messaging.

Google is no longer using QR Codes.

I saw an ad in the San Francisco airport last week (photos below) and it was perfectly placed. I was waiting to get on the plane, looked over and saw the advertisement and I read it. Being curious about the unusual QR code I saw and curious if my code scanner would be able to read it, I tried. It didn’t work. There was a link to where I could get the reader so I could scan the code on the ad. Huh? Was Microsoft trying to sell me on cloud services or a code scanner? A friend in line told me that the code on the advertisement was actually Microsoft’s technology. So the answer to my question about what Microsoft is trying to sell me is “both.” Ok, but what if you’re just a brand trying to get customers to take action regarding your product or service? Does it benefit you to distract them from your messaging to download a new technology so they can communicate with you?

Whoever executed this campaign for Microsoft did something very smart: They added a text messaging call to action with a keyword and short code. Why? Because they wanted to make the mobile extension of their campaign available to everyone with a mobile phone. 99% of all mobile phones are text messaging enabled. Those that aren’t most definitely cannot scan a QR code.

5 Great Uses of Text Messaging for Mobile Workforce Communications

People are texting more than they are talking on their mobile phones. While many businesses are using text messaging as a great marketing or customer service tool, more companies are realizing that text messaging is a more efficient way to communicate with employees, independent contractors and franchisees as well.

Mobile messaging makes it easy to communicate with your on-the-go workforce, whether your mobile workforce is made up of sales reps, field technicians, marketing representatives, service agents, drivers or maintenance workers. We’ve listed some examples below of how text messaging can be used to improve communication efficiencies, saving companies both time and money.

5 Great Business Examples Using Text Messaging for Field Staff and Rep Communications:

  1. Alerts and Announcements: Send real-time SMS updates and alerts to motivate and inform staff. Over 90% of text messages are read by recipients.
  2. Efficient Support: Enable your workforce to send mobile questions and receive answers, saving time over incoming phone calls and voicemail.
  3. Status Updates: Staff can notify the office while on-the-go of their whereabouts and activities, including posting photos with their phones.
  4. Close Sales and Check Inventory: Quick checking of inventory numbers or to secure sales on-site at the client location.
  5. Increase Visibility: Learn what works and what doesn’t by seeing common communication threads among your staff.

We offer free webinars that show how Mosio’s FieldForce can help you easily and efficiently use mobile messaging to maximize productivity, improve visibility and increase revenues.

Live Demo/Webinar: Text Messaging Uses for Field Staff Communications
Sign Up Here

Contact Mosio for a quick quote and see how our two-way text messaging software can help.


The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures

Text Messaging Makes Businesses More Competitive

Clients often ask us about how text messaging provides them with an edge over their competitors. If you know your company needs to be mobile, why use text messaging? Our short answer is “because every phone is text messaging-enabled and nearly every mobile consumer in the U.S. has it as part of their plan.”

It’s 2017 and while many of the original statistics posted below pale in comparison to the data of today (we’re due for a new post), we’re constantly surprised at how new the SMS channel still is in many industries. We now get asked more about statistics and research showing the text message and mobile usage of older demographics.

We got a lot of great feedback from a blog post we did awhile back with text messaging and mobile facts and figures, so we put together another list of stats, facts and figures we found. Bottom line, adding text messaging to your business communications, whether it be with customers, employees, independent contractors, etc makes you more competitive.

Adding text messaging opens up a new, easy to use communication channel that helps cut through the clutter, costs and time associated with other forms of communication, like talking on the phone. Plus, it’s the preferred method of communication by most mobile consumers. We’re not saying don’t talk on the phone anymore, but if you have a faster, more efficient, cost-effective way to communicate, we think it warrants serious consideration.

Here are some bits of info for you and if you’re interested in speaking about your communication goals and how text messaging can provide you with a return on your investment, contact Mosio here.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures
“90% Would Rather Use Text Than a Phone Number
GoIP Global, Inc User Survey, November 2010

…of the 82 percent of consumers who prefer on-device self-service, 35 percent are between the ages of 36 and 50 years old, 38 percent are between 25 and 35, and 27 percent are between 18 and 24.”
– Nuance Communications Mobile Customer Care Study

“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
Direct Marketing Association, July 2008

“The average cost of a live-agent service call is approximately $12. An SMS interaction, on the other hand, costs mere pennies per message.”
ContactBabel Contact Center Analysis Firm

“Interacting with customers via SMS allows the issue to become what RJ Auburn (CTO of Voxeo) refers to as ‘a background problem’ — less of a headache and requiring much less of [company agent’s] time. Text messaging also gives agents a context for every inquiry. Unlike an IVR, SMS can move through these more complex inquiries seamlessly.”
DestinationCRM.com

“94%) have texting included in their phone plan. This makes texting by far the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).”
– New study from IHL Group and RetailConnections.

Texting Is an Underutilized Customer Engagement Tool

– Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts

There you go, enough stats to shake a phone at. If you’re looking for text messaging solutions like live voting, live polls, or SMS surveys, contact us. We’re happy to help.

How much does it cost to develop an iPhone app? Hint: It’s more than most people think.

“It only takes 5 1/2 hours to drive from San Francisco to Los Angeles.” I can’t even count the number of times I’ve heard people say this and I believe I even said it once myself. “Well, without traffic or cops and with minimal stops.” Huh? When is there no traffic in San Francisco or Los Angeles? The truth is, it really depends on where in LA you’re going, but I’d argue most destinations are beyond the 5.5 hour mark.

I was reminded of this SF > LA drive-time claim when a colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which the stack overflow community quickly jumped on, providing insight and information to back up a more realistic $50k-100k (and some say $200k) price tag.

At Mosio, naturally we get asked about mobile applications from clients all the time. I love my MacBook Pro, iPhone and iPad, but Apple has spent plenty of money in advertising to convince us all that “There’s an App for That.” They even spent money trademarking the phrase and that’s fine, they benefit by doing so. The craziest thing about the mobile apps hype is that it caters to less than 1/3 of the mobile subscriber market. Consider recent research about Mobile Content Usage for the month of July 2010 in the image below from Wireless Week:

Among all U.S. mobile subscribers ages 13+:
31.4% Used a Downloaded App
33.6% Used a [Mobile] Browser
66% Sent a text message to another phone

Why, then, do people think it’s so inexpensive to develop iPhone apps?
I’m not exactly sure, but my guess is that it’s a combination of people wanting to believe it costs less (much like we don’t want to believe it actually takes 6.5-7 hours to drive to LA) combined with the misinformation from people selling shoddy development services or app workarounds trying to capitalize on the hype. And before those of you developing “affordable” iPhone applications start flaming me in the comments, consider the fact that by saying it’s inexpensive and cheap, you’re essentially selling yourselves short, commoditizing your expertise. The misinformation hurts your skills and service.

And for those who claim a drive from San Francisco to LA is 5 1/2 hours? They’re simply remembering it better than it truly is, or convincing themselves that it’s quicker than it really is. It’s more beneficial psychologically to believe it, but it doesn’t make it the truth in practice.

Text Messaging is Used by Consumers Twice as Much as Mobile Apps