5 Industries that Should Utilize Text to TV Screen Technology

Text to TV Screen

Part of the success and appeal of text to screen technology lies in its ability to serve such a wide variety of industries. This technology is accessible to anyone who has basic texting capabilities on their cell phone: a specified telephone number is given to participants at a particular event, allowing them to text comments, ask questions and even respond to a presenter’s question or poll. Participant text is then broadcasted live on screen for the other attendees and presenters to view.

Although texting technology is applicable to any industry that places emphasis on engaging an audience or clientele, certain industries are a natural fit. We’ve listed out five of these industries and their potential uses for text to tv screen technology:

1. Business, Any Sector
Text to tv screen is useful at staff meetings, presentations and just about any company event imaginable. Consider this technology for large corporations or group meetings in which not every employee may get a chance to speak or give feedback. Also, if an employee wants to ask a question or make a comment anonymously, he or she has the ability to do so. Increasing the amount of feedback and accessibility during a presentation and the ability to gauge an audience are just a couple benefits that text to screen technology can provide in a corporate setting.

2. Television Programming
Television broadcasting has come a long way in creating an interactive experience for home viewers. Text to tv screen technology adds another avenue for viewers to feel as though they are actively taking part in the viewing experience. Texting commentary or pictures might be encouraged by a local news station to enhance a viewer’s sense of community, or a television program may broadcast viewer opinions submitted via text. These experiences create a unique and interactive opportunity for both broadcaster and viewer.

3. Education
With an increasing number of schools applying the latest technologies to their classrooms, text to screen technology has many applications in the academic field. While students have the ability to answer and ask questions via text, professors are better able to direct class discussion to meet students’ needs. Students who often forgo asking important questions in class can ask questions without fear of judgement. Additionally, asking large groups of students to respond to a question via text to screen technology provides professors a unique opportunity to asses student comprehension.

4. Entertainment
Concerts and sporting events with large monitors provide great opportunities to utilize text to screen technology. Audience member commentary can add an element of fun and excitement to an already charged event.

5. Politics
In this industry, audience insight and commentary is abundant. Text to screen technology is a great way to broadcast the many voices and opinions that occur during large-scale political events.

Although these industries are varied, text to screen technology helps them all achieve a common goal: engaging as many people as possible to create a positive impact.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

5 Things to Consider When Looking for a Helpline Vendor

Mosio-Helpline-Vendor

When looking for a helpline vendor there are many things to take into consideration. Here are 5 things you should consider when looking for a helpline vendor:

1. When should an organization decide it is best to outsource these services?

BrdsNBz clients have experienced situations when they feel it is best to outsource textline programs. Some of them have come to us with existing programs that are faltering and others recognize they must implement a textline offering as soon as possible if they are going to communicate successfully with adolescents.

For organizations with current programs:

  • Current staff – health educators and marketers – can no longer support an existing service without negatively affecting their time spent on other services the organization offers

For organizations needing to provide a new service:

  • Youth have limited access to services due to geography, demographics, etc.
  • Youth express a need for communication about available services in a particular area
  • Organizational capacity, including a need for a higher level of marketing strategy and planning with experience in youth-based textline services and an inability to implement services based on existing funding
  • Lack of expertise in a wide range of adolescent-related topic-specific areas (sexual health, peer pressure, related topics, health relationships, etc.)

2. What questions should someone interested in a textline service ask potential vendors?

  • How long have you been in business?
  • Is your service a hot line or a warm line? On average, how quickly are incoming questions responded to?
  • Describe the process for ‘conversations’ between teens and your staff.
  • How is your staff trained? What are their credentials?
  • What technology and processes do you use to facilitate a large influx of texts at one time?
  • How are crisis texts handled?
  • Do you make referrals? How is that process established with your client? How are referrals shared with adolescents?
  • What marketing support, if any, do you provide your clients?
  • Is quality improvement a part of the service you provide?
  • What reporting, if any, do you provide? How frequently are reports provided and what information is included in those reports?
  • Is your service validated through research – either primary or secondary?
  • What types of organizations have you worked with? (For example, state health departments, regional adolescent-focused organizations, etc.)
  • How do you support sustainability for your clients?
  • How do you manage the project?
  • How is your service priced?
  • Are there other optional services available? If so, what are those?

3. Text messaging is obviously very popular among young adults. Should helplines be focused on any other channels or is text messaging a great start/add on?

If your outreach to young adults does not include text messaging, then you are missing a large part of your market. Here’s some of the primary research on the topic from The Pew Center.

Pew Center Update on Teens, Smartphones and Texting

Teens and Texting

  • The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Older teens, boys, and blacks are leading the increase. Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
  • Much of this increase occurred among older teens ages 14-17, who went from a median of 60 texts a day to a median of 100 two years later. Boys of all ages also increased their texting volume from a median of 30 texts daily in 2009 to 50 texts in 2011. Black teens showed an increase of a median of 60 texts per day to 80.
  • Older girls remain the most enthusiastic texters, with a median of 100 texts a day in 2011, compared with 50 for boys the same age.
  • 63% of all teens say they exchange text messages every day with people in their lives. This far surpasses the frequency with which they pick other forms of daily communication, including phone calling by cell phone (39% do that with others every day), face-to-face socializing outside of school (35%), social network site messaging (29%), instant messaging (22%), talking on landlines (19%) and emailing (6%).

Teens and Phone Calls

  • The frequency of teens’ phone chatter with friends – on cell phones and landlines – has fallen. But the heaviest texters are also the heaviest talkers with their friends.
  • Teens’ phone conversations with friends are slipping in frequency.
  • 14% of all teens say they talk daily with friends on a landline, down from 30% who said so in 2009. Nearly a third (31%) of teens say they never talk on a landline with friends (or report that they cannot do so).
  • 26% of all teens (including those with and without cell phones) say they talk daily with friends on their cell phone, down from 38% of teens in 2009.
  • About one in four teens report owning a smartphone.
  • Three quarters of teens – 77% – have cell phones.

4.     What advice can you share for an organization looking to get started?

  • Focus on sustainability from the beginning
  • Identify appropriate marketing funding to reach your target population and support organizational capacity for marketing
  • Set marketing benchmarks and monitor frequently against those benchmarks
  • Engage community partners such as schools and other youth-based organizations
  • Involve youth as peer mentors or leaders
  • Find a vendor who has significant experience and can share best practices from other implementations across the country

5.     How long does it typically take to get a program up and running?

BrdsNBz has implemented a new program from pre-launch to soft launch in as little as six weeks.  If a client needs a service implemented sooner, we will work with them to meet their specific deadlines, if at all possible.  A typical BrdsNBz implementation timeframe would be eight – ten weeks.

 

APPCNC and OneSeventeen Media Public-Private Partnership

Over the past five years, our public-private partnership has been a model for how for-profits and nonprofits can create sustainability.  APPCNC’s BrdsNBz text messaging service launched in North Carolina in early 2009 to national accolades within a few short months. By taking BrdsNBz and “franchising” it across the country, we have validated our belief that BrdsNBz’s award winning success with this kind of collaboration produces on-going positive returns.

 

About The Authors

 

Beth Carls, Co-founder, CEO, OneSeventeen Media – Beth began her career as a healthcare marketer with Hospital Corporation of America (HCA). In 1990 she decided to take her first entrepreneurial plunge by co-founding a marketing design firm, 7 Seventeen Group, with business partner Amy Looper.  From 1996-1999, Beth helped found and grow a private Internet professional services firm – the fastest growing private company in Houston. In 1999, they IPO’d with a $158M valuation and over 1200 employees.  Beth wanted to work as a social venture entrepreneur, so she and Looper teamed up once again and in 2000, Beth took the helm and served as CEO, Chairman of the Board and Co-Founder of a company that produced online interactive tools to help almost 500 schools and over 400,000 kids stay in school and develop their character skills. Her latest venture, OneSeventeen Media, is passionate about helping teens + tweens thrive through social networking. In her spare time over the past 14 years, Beth teaches online graduate and undergraduate courses in Marketing and Public Relations at The University of Phoenix.  She earned her B.B.A. in Marketing from Sam Houston State and her M.B.A. in Marketing and Management from Abilene Christian University.

 

Kennon Jackson, Jr., MA, BrdsNBz National Director, APPCNC – Kennon has over 17 years of experience working in outcome-focused program management – specifically in areas of child- and family-health services.  He has had both personal and professional opportunities to serve youth with several umbrella-style non-profits at the state level – like APPCNC.   These experiences have given him the opportunity to provide training and technical assistance in evaluation capacity building, strategic planning, and program management for many non-profit agencies and other professionals in this area during his career.  Kennon has substantial work experience with federal entities as well – serving as a Project Coordinator and an Evaluation Officer for the Substance Abuse and Mental Health Services Administration [SAMHSA] and the United States Department of State, respectively.  He had the pleasure to work with some of the country’s leading experts in adolescent health at the Johns Hopkins School of Public Health – Center for Adolescent Health.  In his volunteer time for his local community, Kennon serves as Board Chair for Communities in Schools (CIS) of Cumberland County, Board Development Committee for Planned Parenthood of Central North Carolina (PPCNC), and volunteers with the Cape Fear Regional Theater.  Kennon earned his B.S. in Biology from Davidson College and an M.A. in Public Policy from the Duke University Graduate School.

 

Text Messaging News: Texting service for expecting moms, Digital Way to Share STD Status Now Available in LAUSD, Service lets kids report bullying via text message

Photo©Reuters

Digital Way to Share STD Status Now Available in LAUSD

A new service has been created to help sexually active people have safe sex. Users of the service will be able to share with one another their own status in regards to sexually transmitted diseases straight from their mobile with the tap of a button. This service has been mainly targeted at young people who may not yet understand the importance of having safe sex. By using smartphones to share this information with one another, young people will feel right at home.

Read More

Service lets kids report bullying via text message

Bullying is never a nice thing to experience, and many helplines out there are available to help those in need of help. A new service will allow children to quietly report to school officials if they are being bullied or if they’ve witnessed bullying themselves through the use of their own cell phones. Kids will be able to text a number for free to alert teachers about any bullying occurring. We think this is a great step to take as children at school can often feel pressured and too scared to make contact with an adult in person.

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Texting service for expecting moms

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Ozark Center takes counseling via texting community wide

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Mobile phones revolutionise youth creativity

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Text Messaging News: Flying by Text Message? OMG!, Kalamazoo-area smart phone users warned of tornado threat, Counselling via text messages

Kalamazoo-area smart phone users warned of tornado threat, whether or not they asked to be

Whilst technology is growing to better predict upcoming natural disasters, for many people there’s often not a warning before something actually happens. One solution to this problem is to send out a message to everybody in the area as soon as a natural disaster, such as a tornado, is predicted to hit. That is what happened to an area in America as locals were surprised to find a message received on their smartphones warning them of an upcoming tornado and to seek shelter. Seeing as smartphones are on our personal selves so often, it makes for a perfect use for sending out emergency warnings.

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Flying by Text Message? OMG!

Okay, so while texting whilst driving may be considered unsafe, pilots in Canada are turning to their mobile phones more often to send and receive texts while flying. However, instead of chatting with friends or texting home to ask what’s for dinner, pilots are communicating with each other to help them learn of any unpredicted change in flight paths to ensure there aren’t any collisions. This is a bit strange when the opposite happens on the road back down on Earth.

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Dinner Made Easy Program is Made Easier with Text Messaging Aimed at Families in Need

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Counselling via text messages

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SMS-based literacy programme: Education may be just a text message away

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Text Messaging News: Cell phone to manage diabetes, Texting program to help those with prostate cancer, Text Fest for Awareness

Dawn Boylan of Bell Aliant holds a smartphone Wednesday with a text inviting people to take part in a chance to break the Guinness World Record for most people texting for mental health. (INGRID BULMER / Staff)

Texting for health: Using your cell phone to manage diabetes

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New text messaging program to help those with prostate cancer

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Text fest aims to break record for awareness

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MetroHealth Medical Center to start texting appointment reminders this spring

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New tech tools aim to bring health care home

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Texting News: Texting preferences for mHealth, Text Messaging to Improve Teen Health, Payments by text message service

Texting preferences for mHealth are just another thing teenagers are picky about

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Text Messaging to Improve Teen Health

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New text message based customer loyalty reward program

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Payments by text message service to launch in UK in spring 2014

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Customer’s text message stops robbery attempt

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Text Messaging for Help Line Service Providers – Health Education and Public Assistance Call Centers

Text Messaging is a Great Way to Help Those In Need

The growing usefulness of text messaging as a communication tool originally stemmed from wanting to keep in touch with friends and family. It has quickly grown to a way of interacting with businesses through mobile marketing, voting on tv shows like American Idol and more recently as a two-way method of communicating with organizations offering assistance and help.

We’re seeing it used by organizations who want to provide health advice and sex education services to teens and young adults, as a way of preventing those in desperate times who are contemplating hurting themselves or who are simply distressed by uncontrollable happenings in their surroundings, like the oil spill or natural disasters.

The three main benefits of offering text messaging as a help line service are:

1) The ability to be able to receive and reply to text messages anonymously.
Not all text messaging software providers have this option, so ask first.

2) Text messaging is more teen and young adult-friendly than phone calls or email.
A Pew study found that 63% of all teens say they exchange text messages every day with people in their lives, including their parents. Also, nearly half of all teens send and receive text messages with friends daily. 39% of teens never exchange e-mail.

3) Efficient information exchanges.
Responders can be assisting multiple people at once and also have the ability to send back specific information via text message that doesn’t need to be written down. For those with smart phones, a link to more information and data can be sent quickly, making the experience seamless.

One of our text messaging for helplines clients is the TALKWITHUS campaign. Here are some promotional pieces for those, including one from the Surgeon General.

Talk With Us Helpline – Oil Spill Radio Spot

10 Reasons You Should Be Texting with Students, On or Off Campus

We are contacted regularly by administrators, librarians and educators interested in text messaging with students for a variety of reasons. We’re not talking about campus emergency SMS blasting. While it is a valuable security tool for alerting students and faculty of danger in real-time, we specializing in conversational, two way text messaging. Essentially it is the same way students are accustomed to texting with each other.

Here are 10 things we hear from our prospects and existing customers regarding implementing text messaging to communicate with students. We recently did a Q&A session with Curtis Marsh from KU Info (University of Kansas) about using text messaging for student services that is worth a read. KU Info is one of the more popular services at the University of Kansas, set up originally in the 1970s to dispel rumors and now used as a general information line.

1. “They don’t respond to email.”

2. “They have so many different types of phones and text messaging reaches them all.”

3. “Your service lets me document my text conversations in a single place.”

4. “Texting lets them share information easily with each other.”

5. “I don’t have to text from MY phone, I type on your website.”

6. “We need to communicate with a lot of students at the same time.”

7. “We have been using instant messaging, but it doesn’t reach [students] away from their computers.”

8. “I like that I’m able to get back to them later after I find what they’re looking for, sending a single text message follow up.”

9. “Sending a single message update to a handful of our students and then letting them respond directly to us is so cool!”

10. “Answering questions was easy. I just sat down and clicked on the big red Answer button.”

You might have your own reasons for reading this list. If you have any more you’d like us to add, let us know and we’ll add them. Bottom line, text messaging is the best way to communicate with students, on or off of campus.

Expert Q&A: Using Text Messaging for Student Services (Curtis Marsh, KU Info)

Curtis Marsh, Program Director, KU Info

* Tell us about yourself and what you do at the University of Kansas.

I work at the University of Kansas for a program called KU Info.  It’s a collaboration between KU Student Services and the KU Libraries.  The program provides the extended KU community a place to go for their questions about KU life and beyond.

* How do you see text messaging helping students on campus?

With some highly visible violence on campuses the last few years, KU joined the growing number of schools that have an emergency communication systems using  text messaging.  Our Libraries offer an ask-a-librarian service with email, instant messaging and text messaging. KU Info uses a text message system through Mosio.  These are all positive uses of texting services for students, but I feel KU and other universities need to put more focus on such services to increase awareness and usage.  The emergency systems are perfect uses for texting students as long as they have strict parameters for what messages are sent. You want the user to be highly alert when a text comes from the emergency system, so resist the temptation to use it for any other purpose.

* When did you start personally sending and receiving text messages?

I started texting to communicate quickly with my student employees (Why r u late 4 ur shift?!).  Now I reach out via text to friends, family, neighbors, etc.  Like email, it is a good way to send your message when its most convenient for you, and give your recipient time to respond when its most convenient for them.

* How have mobile phones changed your industry?

The biggest change mobile phones have created in my industry is the expectation for instant information.  Before mobile phones (and the internet), KU Info would frequently ask for the user’s contact info so they could get back with them once the answer was obtained.  We rarely do that anymore because of the expectation that the information is immediately available. Thankfully, with well-maintained online resources, that information is indeed immediately available.

* What tips would you give to anyone considering implementing text messaging or mobile technologies for student services?

We almost never push messages to our users.  We would much rather them pull messages from us.  It is tough to give away that much control, but it is a much better way to strengthen the relationship.  I feel that every time our user perceives a message from us as unsolicited, we lose a small piece of their trust. We ask their permission to send messages, then ask them what kind they wish to receive. Again, not easy to offer truly customized messaging, but even an attempt in that direction increases the user’s perception of a one-on-one relationship.

* Any other thoughts about mobile technologies?

It seems right to communicate with our students the way they communicate with each other.  But it is so important to keep from intruding.  We don’t want users to feel the way they did the first time their parents looked at their Facebook page. We want them to view it as a convenience that they can communicate with us via text, not a nuisance that we are trying to use their social medium to do business with them.  A few well-placed messages will keep the user interested without the risk of them ignoring you or worse, blocking your number!

* What kind of mobile phone do you have and any thoughts about apps?

Just got an LG smart phone with Android. Still learning about all the cool apps, but certainly enjoying the voice recognition ones that allow me to speak everything from text messages to full dictation.  Advanced Task Killer is one I think will help me a lot with the to-do list.

* More about Curtis:

Curtis Marsh is on his 16th year at the University of Kansas, having spent five years in technology transfer, six years as Associate Director of Marketing for Continuing Education, and now Program Director of KU Info.  In the late 90’s, he left KU for a few years to work for the Kauffman Foundation and get an MBA from University of Missouri, Kansas City. The common thread between all these positions has been marketing and outreach for the university. In 2010, he added the function of Program Director for the Learning Studio.  The ultimate partnership between libraries and student services, the Learning Studio combines a major campus library with several primary student services offices to create an interactive study environment in the center of campus.

Facts + Figures: Mobile Text Message Usage in the U.S. (Hint: It’s Massive)

Text Message Growth in the U.S.

We hear a lot of feedback, questions and sometimes even a little skepticism regarding text messaging usage in the United States. Many folks understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing, asking “why don’t they just call or email us if they need something?”

While no one here sends 470 text messages per day, we love text messaging, are excited for it to be used everywhere, understand that it might be better to provide some industry facts regarding text messaging usage and show why we know we’ll see more and more companies embrace the mobile channel as an paramount addition to their businesses. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Roughly two-thirds of Hispanics used text messaging services in the last 30 days, about one-fourth utilized mobile Internet, and the same percentage sent an email in the past month. (Nielsen IAG Study, July 4, 2009)


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Mosio Mobile Information Systems – Text Messaging Info for Students & Education (Video)

Mosio’s mobile messaging systems enable teachers, administrators, counselors and student information specialists to set up mobile communications for students, increasing on-the-go access to campus information, reporting real-time emergencies or for questions and answers about classes, events, dates, etc.

The service is web-based, accessible from any internet connected computer, with nothing to download or install and no hardware to buy.

The result is a more informed student body, safer campuses and the ability to promote student services, events and retail outlets.

For more information about Mosio’s mobile solutions, sign up for a live demo.

Mobile Answers – About Mobile Software as a Service, Mobile Cloud Computing and the Future of Mobility

Mobile Answers

Mobile Answers – by Mosio

Welcome to our new information, news and commentary resource on  technologies, software as a service, cloud computing and all things mobile. This site was created and is maintained by those of us who work at Mosio, creators of Text a Librarian, the award winning AskMosio Community and Mosio for Businesses, enabling businesses and organizations to communicate with their customers and members on thier mobile devices.

We welcome you to visit often and if you’re interested in how Mosio can help your organization harness the mobile channel, please visit us at www.mosio.com.

Thanks and we look forward to speaking with you.

Have a curious day,

The Mosio Team
Mosio
Mobile Information Systems

Connecting you and your customers on their mobile devices.
SXSW Web Awards 2008 Mobile Winner