8 Reasons to Research Client Feedback With Mobile Phone Surveys

Before you next seek client satisfaction feedback at your agency or private practice, take a look at these eight reasons to consider using mobile phone surveys.

Have you considered utilizing the power of SMS surveys to collect client feedback?

1. Wide Availability – With an estimated 6.8 billion mobile subscriptions at the end of 2012 at an equivalent to 96% of the world population, there is no denying that conducting research with mobile phone surveys would be accessible to most clients.

2. Cost Effective Each IM, SMS, and other web-based interaction costs 1/10th that of Interactive Voice Response (IVR) and 1/100th that of a live agent transaction.

3. Keep Confidentiality – Given their personal and mobile nature, the average mobile phone rarely leaves the sight of the owner. It has been reported that over 99% of all text messages are read by the recipient themselves. More expensive smartphones are even more likely to be guarded and come with security measures to lock the device or increase the chance of recovery should it be lost or stolen.

4. Ubiquitous – Over 560 billion text messages are sent every month, worldwide.

5. Great Response Rate – SMS Surveys in particular have boasted an average response rate of 25% to 45%.

6. Prompt Responses – About 90% of all text messages are read within 3 minutes of their delivery, increasing the chances that users will respond to your survey. In fact, 98% of completed SMS surveys are collected within 24 hours.

7. Organized Data – In addition to a good response rate, collecting survey answers via mobile phone provides an immediate entry of data into a centralized database for analysis and fewer errors in data entry. This is an improvement over the interpretation of barely legible handwritten responses and far less time-consuming.

8. Proven Success – In the business sector, many businesses have turned to utilizing mobile devices more readily in the interest of competitive advantage. SMS surveys have been used to research customer satisfaction with good results. For instance, 90-94% of customers who answer the first question answer all questions asked and 60-70% of customers provide comments.

Gather data, feedback, and insights with SMS surveys.

Mosio’s SMS surveys software.

Surveys via Text Messaging = Increased Truthfulness

Surveys via Text Messaging = Increased Truthfulness

Everyone is texting. With their friends, family, coworkers and businesses. It’s officially a comfortable communication method, used more than voice calls for the average American mobile user. But did you know it can actually help provide you with more truthful information when conducting surveys?

During elections, we hear about robocalls and the difference between polling companies because they call mobile phones as well as landlines. We consistently think “what about text messaging?” Besides the fact that it is illegal to randomly pick numbers and begin sending them text messages, we think it is a valuable medium for gathering data, especially from more people. Not everyone has a smart phone and even those who do still text.

Well a recent study from the University of Michigan showed not only that text messaging was a great method of gathering data via surveys, respondents were actually more truthful in their response. A quote from the researcher “so far it seems that texting may reduce some respondents’ tendency to shade the truth or to present themselves in the best possible light in an interview—even when they know it’s a human interviewer they are communicating with via text.”

This is truly an amazing finding. Text messaging can help offer that additional social buffer of “safety” where another person is concerned and it is a medium that is rooted in personal communications.

If you are looking to offer surveys via text messaging, we can help you design and implement a solution that enables live “textchat” responses with interviewers or automated responses. Let us know what your text messaging survey goals are in a free consultation and we’ll put together a quick quote for you.

 

Gather data, feedback, and insights with text message surveys.

Mosio’s text message survey software.

 

 

Clinical Trial Recruitment Success Via Text Messaging

Recruitment: the perpetually challenging aspect of clinical trials.

Image courtesy of adamr / FreeDigitalPhotos.net.
Image courtesy of adamr / FreeDigitalPhotos.net.

As one of the most important parts of running a clinical trial (no patients, no trial, right?), recruitment is a large focus for those involved in clinical research.  However, even with numerous proposed strategies for effective recruitment, it seems as though it is still a major challenge that cannot be overcome.

What is the major problem with recruitment?

It takes time. A lot of time. A patient population for a study has to be created, contacted, and convinced that the clinical trial is worthwhile. While some sites have a database listing past trial patients, sometimes it is not large enough to create a significant patient population for a new study. Then, call centers are used, referrals occur, and advertising takes place, adding more time to the recruitment process.

What is wrong with recruitment taking a lot of time?

There is nothing innately wrong with recruitment taking time. In any scenario, it is a lengthy process. However, to meet screening and randomization deadlines, a quicker recruitment period is helpful.

Additionally, as reported by Nariman A. Nasser, Director of the UCSF Participant Recruitment Service, almost 2/3 of potential patients are lost to follow-up because they do not hear back about their study eligibility quickly enough. This can happen when sites focus on making all of the recruitment calls first before making any follow-up calls, when pre-screening or screening appointments aren’t scheduled in a timely fashion, or when there are not enough staff at a site to effectively recruit while performing other job responsibilities.

What is the solution?

The solution lies in the back pocket of future patients: the mobile phone. Text messaging has proven itself as an effective means of communication across age groups, genders, ethnicities, locations, religions, and more. It works for everyone.

Whether or not these future patients have smart phones, text messaging is a possible means of communication. Furthermore, Nasser also reports that 5.5 billion people worldwide are mobile subscribers; in the U.S., this is 91% of the population. Read: 91% of the population can be reached via text message for clinical trial recruitment!

Text messaging is fast – and significantly faster than the traditional recruitment phone call. Texting makes it possible to reach a larger number of potential patients by text and perform immediate follow-up with less staff. Screening visits can be scheduled and eligibility questions can be answered via text. Really, text messaging can aid in all aspects of recruitment! If you are looking for a recruitment strategy that has proven positive results, consider texting; you never know who you might be able to reach.

 

Interested in seeing how text messaging would affect your recruiting strategy? Visit http://www.mosio.com/research for more information and a free consultation/quote.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Clinical Trial Promotion and Subscription via SMS

Image courtesy of adamr / FreeDigitalPhotos.net.
Image courtesy of adamr / FreeDigitalPhotos.net.

SMS and Email Subscriptions: A Case Study

SMS has the ability to considerably increase email signups.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant, showed late last month.

In the study run in the United Kingdom, Deal Monster created an ad for £5 off of a first purchase.  This ad was placed in a local newspaper for a few weeks, and either stated that the deal could be claimed via web signup link or by texting an email address to the number ‘84101’. By the end of the study, SMS created 3.3 times more signups than the web link.

Watson believes that the reason for the shining SMS performance is clear: “Time and time again I see that making processes simpler, faster, and more immediate improves conversion.” SMS does just that.

SMS Promotion and Subscription in Clinical Trials

SMS provides a direct, concise, and easy way to relate to another person.  It is always available, trustworthy, and convenient.  This is why SMS is so vital in clinical trials: SMS allows patients to easily access trial information, including sign-ups and prescreening questions.  Imagine if your sign-ups for a trial increased more than threefold… Your recruitment would be outstanding!

There is a clear benefit to having SMS as an available option for potential research patients. In his article, Watson provides suggestions for using this “SMS-2-subscribe” approach by using offline touch points. These points provide exposure so that potential patients are able to ‘subscribe’, or sign up, to receive trial information.  Watson’s suggestions include printing on receipts, posters in waiting areas, exhibitions, auditoriums, live screens, and print materials. The idea is to provide as many avenues as possible to get future patients connected with your site via SMS, a mobile technology that is used at least daily.

Increasing offline touch points to drive home subscriptions via SMS can only benefit a research site.  With the simplicity and immediate connection that SMS provides, trial recruitment could be increased significantly! How do you think that your recruitment numbers could change?

 

Want to know more about using SMS in clinical trials? Head over to http://www.mosio.com/research for more information and a free consultation/quote.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects. 

SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

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At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population has with mobile technology. Okay, make that a huge obsession.

Lazar brings up nomophobia, a fear of being out of mobile phone contact. Yes, that exists! Apparently, more people would rather stop brushing their teeth for a week than give up their mobile phone. Paired with the finding from an eMarketer & comScore study that participants use their phone overwhelmingly more for texting than any other application, it is clear that SMS is the perfect avenue for marketing.

Marketing… in Clinical Trials?

Marketing can help cure people. It is an effective way to let people know about clinical trials, get participants involved, and retain patients on studies.  As Noel Chandler, CEO and Founder of Mosio, Inc., says, “Recruiting and Retention is a challenge in clinical research that will remain and the fix is and will always be marketing and relationships. Patient engagement.”  The best way to reach out to current and potential participants is to use the technology that they cannot live without – SMS.

An SMS Call To Action

Lazar brings up the ‘SMS to the rescue’ point of view in his article: SMS call-to-action messaging is the easiest marketing strategy.  These messages are simple, clear interactions with people, at the request and with the permission of the participant. This is a no-spam system because the participant elects to receive messages.

Here’s one scenario: A woman with Type II Diabetes is sitting on the bus on her way to work. She is feeling let down and worn out because her medications do not seem to be helping her anymore. She sighs, glances upward, and finds an advertisement for a clinical trial using a new combination of FDA-approved diabetes medications. On the advertisement is a number to text for more information; so, with a smile, she pulls out her phone and types in the number.

Simple. Clear. Action.

SMS As A Communications Gateway

The first text is only one of many possible interactions. SMS is an easy way to obtain email addresses, set up pre-screening appointments, or answer short questions and concerns about clinical trials.

On a deeper level, texts can hold pictures and videos, or link to websites or surveys.  If you have a short video clip relating to the trial, a text-friendly informational photo, or a link to your website, it can be included in SMS marketing strategy. Lazar describes the SMS gateway, “SMS becomes a truly interactive medium of push and pull to deliver information, tips… alerts and rewards… contests, surveys…”

Texts aren’t just a one-dimensional entity. Patient information and interest can be gathered, conversations can be started so that potential patients can receive the help that they need, and clinical trial information can be more widespread.

Connecting and Engaging

Patients are connected and engaged through SMS; they are more involved and more committed to clinical trials. This is the best way to increase both recruiting and retention – by marketing specifically to those in need for a particular clinical trial and providing an easy avenue to keep communication open.  After all, isn’t communication the best way to build and keep a working, steady relationship?

 

Learn more about integrating SMS into your clinical trials with Mosio, Inc., and get a free consultation/quote at http://www.mosio.com/biz/solutions/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Mosio is a Proud Partner of MAGI’s Clinical Research Conference

MAGI-Clinical-Research-Conference-2013

We are pleased to announce that Mosio is a partner of the MAGI Clinical Research Conference (MAGI West). Mosio’s Co-Founder and CEO, Noel Chandler will be attending. To meet up or get a demo of Mosio’s text messaging solutions for clinical research, please feel free to contact him directly at noel//at//mosio//dot//com or 415.756.0123.

Mosio improves recruiting, retention and reporting for clinical studies through interactive, engaging mobile messaging solutions, including alerts and reminders, two-way textchat and mobile surveys. For more information about Mosio’s research services, visit http://www.mosio.com/research

Mosio for Research
Recruit. Retain. Report.

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4 Ways Text Messaging Improves Clinical Study Compliance

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In an OutSourcing-Pharma podcast, Rahlyn Gossen from Rebar Interactive (we’re big fans of the Rebar blog) is interviewed.  Based on the book The Power of Habit that the specialist recently read, she suggests designing trials around real-life patient habits to increase compliance. She claims:

“The idea is to consider the patients’ existing habits and try and use those to form new habits.”

Since text messaging is highly integrated into daily life and habits, this is a main area where change can occur to increase compliance. Here are four suggested ways to use text messaging to help patients integrate study compliance into their everyday lives:

Prompt Patients To Take Medication At Designated Times

For patients struggling to remember to take their study drug, send an automated text to the patient at the time he or she should be taking the drug. Most people habitually answer their phones within minutes of receiving a text message, so patients will see the reminders and take their study drug more often.

Have Patients Add Study Visits To Their Personal Calendars

When adding a patient visit onto your site’s calendar, send the patient a text message with the date and time information for their next study appointment. On most mobile devices, patients will be able to click on this date and add it directly to their habitually used online calendar or calendar application.

Ask Patients How They Are Feeling

Use a survey-style text message to gauge how patients are feeling. If they answer that they are not feeling well, send a follow up text to see if an adverse event needs to be captured. Most conversations start out asking, “How are you doing today?,” and patients will not think twice about the question being asked.

Remind Patients to Fast or Bring Samples

Most subjects want to comply with the study protocol, but can easily forget tasks that they are supposed to do. Reminders are easy texts to send, and patients receive them right away. For forgetful patients, receiving a short reminder will be a significant help in remembering to bring in a sample, return drug, or fast before a visit.

Texting is a habitual practice in and of itself, and can be used to help create habits in patients to increase compliance in clinical trials.

Looking for ways of improving compliance in your studies? Mosio can help you achieve this goal. Learn more at http://www.mosio.com/research

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

5 Reasons Texting With Counselors Could Reduce Anxiety

Those suffering from anxiety, including anxiety attacks, panic disorder, social anxiety, generalized anxiety disorder, or even just an especially stressful period, could often use help in managing the anxiety more promptly. Here are 5 reasons that being able to text counselors could be an answer to improving the anxiety.

1. Immediate Help – Texting could be an effective means of short-term, immediate help for people suffering an anxiety attack, be it in the moment or just after. This would enable the client to receive the help they needed when they needed it.

2. A Little Extra Help – There are hundreds of self-help anxiety apps already available, such as SAM, which help users to manage their own anxiety. When a client needs a a little more guidance than what their trusty self-help app offers, however, being able to simply close the app and text a counselor would be tremendously helpful and increase the chances that they client is addressing their anxiety. distressed teenager

3. Easy Access to Help – Even without a smartphone or special app, 91% of adults in the U.S. have a cell phone. For many people, that cell phone rarely leaves their sight and goes with them everywhere. Being able to seek help anywhere at a moment’s notice – literally at your fingertips – is invaluable.

4. Improved Anxiety Monitoring – The flexible, fast, and easy use of texting would allow a client to notify their counselor of an anxiety attack. From there, they could move up their appointment if they need urgent counseling, make a new appointment, or simply make a note of needing to address the anxiety attack in the next appointment.

5. Texting is CBT-Friendly – Internet-based Cognitive-Behavioral Therapy has proven effective for treating social anxiety disorder, treating panic disorder, reducing the number of doctor visits required, and generally improving physical health. It is not a far cry to think that texting, with its ease of use and accessibility, could be effective as a supplemental means to treat anxiety.

This article is provided by Mosio Mobile Messaging Software.

Text Messaging in Clinical Trials – 3 Success Stories

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Over the last few years text messaging has emerged as one of the most valuable tools necessary for the success of clinical trials. Text messaging has opened up a direct line of communication between researchers and patients that has not only improved patient participation but also clinical trial outcomes. So what types of clinical trials have benefited the most from the use of text messaging? Well, research shows the clinical trials that have benefited the most from the use of text messaging include:

Psychiatric clinical trials A research group from Manchester, UK, set out to identify if text messaging was a cost-effective method of communicating with individuals suffering from mental illness. After a randomized repeated measures crossover study, the UK group concluded that text messaging is a valuable cost-effective means of communicating with individuals suffering from mental illness.

Weight loss clinical trials/clinical trials reliant on patient monitoring In 2013 a group from the Leicestershire Nutrition and Dietetic Services set out to determine if text messaging was a cost-effective way to communicate and monitor weight loss patients. After a controlled study the research group showed that not only is text messaging a cost-effective way to communicate and monitor weight loss patients it also directly improved clinical outcomes.

Smoking cessation/addiction clinical trials In 2013 a research group from Alpert Medical School of Brown University designed a study to determine if individuals preferred text messaging-based smoking cessation programs and clinical trials over non-text messaging-based smoking cessation programs and clinical trials. Using focus groups and questionnaires, the Brown University research group compiled data that showed smokers were more interested in participating in smoking cessation programs and clinical trials that utilized text messaging as a mode of communication.

It cannot be denied the world has become more reliant on technology and electronic forms of communication. As more and more individuals utilize text messaging as one of their main forms of communication, it is only natural for researchers to follow suit in order to ensure the success of their clinical trials.

For more information on the use of text messaging in clinical trials visit http://mosio.com/research

Mosio CEO on The Clinical Trials Guru – Clinical Trial Recruitment and Text Messaging

Volunteer recruitment continues to be one of the biggest challenges in clinical trials, especially in finding qualified candidates within the scheduled study timelines and budgets. The Clinical Trials Guru’s Dan Sfera interviews Mosio CEO and Co-Founder, Noel Chandler, about how mobile messaging is helping to improve volunteer recruitment efforts through advertising response, text message alerts, reminders and surveys. You can watch the whole video below or head on over to The Clinical Trials Guru website for the post, video and more great clinical research content.

Update: Here’s a summary of some of the points discussed, along with a few other facts:

TEXT MESSAGING

  • Available on 99% of phones, the largest data service in the world.
  • 90% are opened/read within 10 minutes.
  • Compared to email’s 10% open/read rate.
  • Coupons, Offers and Loyalty Programs = Redeemed 8x more than emails
  • Better response rate than other calls to action (phone numbers, web-based calls to action)
  • On average, smartphone users check their phones 150 times a day!

ADVERTISING RESPONSE

  • Great foundation, so much more can be done beyond the keyword + short code.
  • “Traditional” (even though still new) – Send additional information: contact info, mobile web links, forms, videos etc.
  • Pre-Screener surveys with filtered results sent to the nearest site asap.
  • Questions and Answers, two way interaction.
  • Opt people in for alerts and reminders lists.

QUESTIONS & ANSWERS

  • Encourage people with conditions to ask questions and get responses.
  • People interested in finding out more about clinical trials in general. What they are, how they can participate.

TEXT MESSAGE ALERTS/REMINDERS

  • Helpful Info About Health: Gather subscribers to tips on living with specific conditions relevant to studies coming up.
    • Great Example from Pharma Marketing: Novartis and their Pollen Count text message alert service.
  • Surrogates: 50% of people who look up health info do so on behalf of another person. “Living and supporting someone with ______.”
  • Build Your Own List: Build your own list of people to send alerts to for new studies. Gather specific information during registration to ensure the studies are relevant.
  • Self-Serve Reminders: Create a self-serve health reminders service where people choose the type of reminders (medication, exercise, etc) they get. Use the channel to promote new studies coming up.

Mosio’s True Two-Way Text Messaging™ Coverage | 27 Countries and Counting

Mosio’s True Two-Way Text Messaging Coverage

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What is True Two-Way Text Messaging?
Many mobile messaging companies claim that they have global text messaging capabilities. While it may be technically accurate, in many cases it requires the end user to text to a UK long code, incurring international text messaging fees, not the best user experience, especially after they get their bill.

Some text messaging companies claim to have two-way text messaging, but their solutions fall short after Keyword Post >> Auto-Reply. While Post and Reply is technically two way text messaging, it doesn’t include conversational, engaging text messaging where staff can have an active “textchat” interaction with their customers, employees or mobile audience.

Mosio’s True Two-Way Text Messaging™ enables organizations to deploy interactive textchat text messaging where the end user is sending and receiving text messages with a number in their country, minimizing the cost to them and our client.

Your staff login to your web-based Mosio dashboard, taking advantage of Mosio’s time saving auto-responders, canned response/answer templates, collaboration-friendly features and our 800+ term “textspeak” translator to quickly translate unknown text messaging acronyms.

Whether you are planning on using two way text messaging for customer support, health services, clinical research or workforce communications, Mosio’s Two-Way Text Messaging platform enables you to communicate efficiently with your mobile users from a system built for active interaction.

Mosio currently offers True Two-Way Text Messaging in 27 countries, listed below.
Pricing can vary slightly from country to country, but is based and closely held to our published plans, which can be found at http://www.mosio.com

If you there is a country you would like access to not currently on the list, contact us. We have over a dozen messaging partners to give us global coverage, we’ll be happy to look into it for you.

Countries
Australia
Austria
Canada
China
Czech Republic
Estonia
Finland
Germany
Hong Kong
Hungary
Ireland
Israel
Lithuania
Mexico
Netherlands
Norway
Pakistan
Poland
Puerto Rico
Romania
Slovakia
South Africa
Spain
Sweden
Switzerland
United Kingdom
United States

How Text Messaging Benefits Contract Research Organizations (CROs)

The job of a Contract Research Organization (CRO) is to provide support for research in the areas of pharmaceuticals, medical devices, diseases, and more.  Clinical trial management plays a key role in the prosperity of CROs, and as clinical research is expanding rapidly around the world, more CROs are forming to play a part in the lucrative business.

As a CRO, it is crucial to stand out and prove that your services are better than the rest, and that your employees are the best to work with in the business.

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For international, large-scale CROs

Although most international, large-scale CROs are viewed as trustworthy and proven in ability to manage clinical trials, the amount of one-on-one support that can be provided is often a concern with a company so large.  This one-on-one support can be provided through text messaging services, where a client can text a concern and you can respond quickly.  Your clients know that they can always reach you, and you are able to respond promptly when available.  The one-on-one, personal support will leave clients feeling cared for and more satisfied with your services.  International texting services are also available, enabling you to use one service for all clinical trials that you manage.

For domestic, small-scale CROs

For smaller CROs, text messaging adds an additional line of communication with clients, which will allow you to build up your reputation as a reliable CRO.  Showing that you are always available for support is key to building relationships in clinical research, and with the use of text messaging, you can provide this support without the cost of hiring additional staff.  Links to mobile web surveys and forms can be provided in texts so your clients can fill out opinion and satisfaction surveys, permitting you to gauge client reaction to your company.

 

Mosio for Research provides an additional mode of client support for CROs, whether large or small, international or domestic, or working with pharmaceutical companies or research sites.  Learn more at http://www.mosio.com/biz/solutions/research.

 

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Benefits to Clinical Research Sites and Patients in Using Mobile Text Messaging Software

Clinical research sites become more successful and earn more studies by effectively completing clinical trials.  This means that as a site stays open, more clinical research trials are (hopefully) awarded to the site, and the site grows in the number of Principal Investigators, Sub-Investigators, and Clinical Research Coordinators.

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For sites that have a plethora of clinical trials and are short on time, mobile text messaging software is a perfect way to easily ensure patient retention and compliance.  This software is an effective form of communication between patients and researchers.

Text messaging software benefits research sites…

Interactive text messaging software saves time from phone call and in-person visits, as it allows PIs and Coordinators to quickly respond to patient texts either in real time or at a convenient time throughout the day.  Sites can save time and money by minimizing the number of unexpected patient visits and providing support through texting software instead.  This is especially important for PIs, who often see patients at their clinics throughout the day and do not have an abundance of time to spend with patients face-to-face.

…and patients alike.

Patients benefit because they are able to get support at any time during a study.  Text messaging software provides a way for patients to ask questions and get clarification about their condition, medication, dosing, compliance, and appointments.  Patients are also able to message the research site any time a question comes up instead of writing these questions down and remembering to bring them up at a future appointment.  If a PI or Coordinator is not available right away, an automatic response can be set up so that the patient will know that the message was received and a research staff member will respond once available.

Text messaging software provides a vital mHealth technology for clinical research.  Helpful to both researchers and patients, it is the perfect platform for support in clinical trials of any phase, and increases retention and compliance, boosting overall success in clinical trial management.

Mosio’s TextChat Messaging provides all of these services, and more. Take a tour of TextChat at http://www.mosio.com/biz/tour.

 

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

How Text Messaging and the Mobile Web Improve Academic Research – Public Health, Clinical Trials, etc.

In an economy where grants and funding are few and far between, success in research trials is vital.  As blogger Mike the Mad Biologist points out, it is almost as hard to get an NIH grant, as it is to get into Harvard (6% acceptance rate for the class of 2016).  Paylines for 2013 R01 grants are currently set at 8 percentile for non-new PIs and 12 percentile for new PIs.

When academic researchers are expected to teach classes, hold office hours, and apply for funding, all while completing research, what can be done to increase the rate of overall success?

Mobile healthcare technologies now enable researchers to expedite enrollment for studies, provide automated reminders to patients, and remotely complete surveys, forms, and diaries.

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Pre-Qualification Surveys

Flyers for studies can include a phone number for potential research subjects to text to complete a short pre-qualification survey.  Based on their responses, follow-up can be performed to recruit patients onto studies.  Academic researchers can then save time in the recruitment process for studies, and focus more on enrollment, study visits, and obtaining data.

Automated Patient Reminders

Text message reminders can be sent out to patients on an automated schedule, allowing researchers to increase compliance and retention effectively and nearly effortlessly.  These reminders are helpful for medication compliance, appointment attendance, diary completion, and more, especially on college campuses where, as Sprint studied, more than 98.8% of students have a cell phone, and 97% of students use texting as their main form of communication.

Text Message and Mobile Web ePRO

To minimize time-consuming, additional patient visits, both text messaging and the mobile web enable ePRO to be completed remotely and at any time of day.  Text message surveys are available with various types of formatting, such as multiple choice answers.  Mobile web surveys are also available for longer diary entries, patient satisfaction surveys, and study forms.

Mosio for Research provides mHealth support for academic research studies. To learn more, visit http://www.mosio.com/research.

 

 

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Facts about HIPAA Compliance and Text Messaging

 HIPAA Compliance and Text Messaging

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In 2011 The Joint Commission reported that 60 percent of all sentinel events were directly related to a breakdown in communication. Furthermore, researchers have sighted communication breakdowns as one of the biggest factors influencing clinical trial outcomes. With that in mind, health care providers and researchers have turned to text messaging to improve communication.

Text messaging provides researchers, health care providers and patients with a direct line of communication, which they can use to transmit vital information essential to improving clinical outcomes. Unfortunately, traditional text messaging is not secure or compliant with the privacy regulations of the Health Information Portability and Accountability Act (HIPAA). HIPAA compliant text messaging must follow the four major areas critical to compliance:

Secure data centers – HIPAA requires that all health related data be stored in a secure location.

Encryption – HIPAA requires that all protected health information be encrypted both in transit and at rest.

Recipient authentication – HIPAA requires that any communication containing protected health information be delivered only to the intended recipient.

Audit controls – Any HIPAA compliant system must have the ability to create and record a trial for safety and compliance audits.

The aforementioned HIPAA compliance regulations can prove to be a major road block for any clinician looking to improve communication efficiency with text messaging. Contact Mosio for guidance on how you can use text messaging in your health program or to discuss a HIPAA compliant mobile messaging service using traditional text messaging and the mobile web.

For more information visit: http://www.mosio.com/biz/solutions/research.