Mobile Messaging News: Mobile Trends, Truth in Texting, Teen Customer Service Text Messaging

 

BRDSNBZ NORTH CAROLINA TEXT LINE FOR TEENS

Shift NC powers a wonderful “warm line” for teens and young adults via text messaging. From their website:

“The BrdsNBz North Carolina Text Line provides confidential, factually accurate answers to sexual health questions via text message. A young person simply texts a question, and a trained health educator responds within 24 hours.”

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OMG! Texting ups truthfulness, new study suggests

Study shows that people are more honest when they reply through text rather than answering a phone call. Researchers found that people who are less tensed tend to say the truth in texting because they are not in time-pressured situation which is most likely observed in phone interviews.

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How new technology is helping deliver sexual health services

Technology is seemingly becoming the new way of young generation in communicating with its peers. Mobile applications and other social networks allow teenagers to get results in a jiffy. As a result of this innovations, sex education can further be propagated to young people  conveniently by providing them advice and factual information.

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Text Messaging Helping to Keep People Healthy

Text Messaging proves to be an effective medium of delivering health service to a larger percentage of people. A good example is a successful vaccination program to those children whose parents earn a relatively small income.

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Texting Has Health Benefits (Take That Mom and Dad)

There are several advantages people can get through text messaging. A simple text of encouragement can help patients suffering from depression feel better about themselves. Texting provides information for pregnant women about better prenatal care. And also, it allows patients who were admitted for high level of alcohol to receive advice through text message on how to limit their drinking habit.

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Texting Dominates As Teens And Young Adults Make Fewer Phone Calls

Teens and Young Adults are now more into Texting than Calling. Study shows that the trend in younger generations nowadays is visiting social networking via their mobile and using more of their fingers in texting messages rather than just mere holding it for voice calls.

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Teen Stores Try Texts as Gr8 Nu Way to Reach Out

Texting has become the gateway of retailers in advertising their products to younger generation effectively. Marketing their items to young customers by mobile texting of pictures and video can increase their chances of getting known quickly.

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Tech trends: Mobile changes everything

Hotel establishments are in demand of mobile devices in increasing their guest attendance. Mobile technology can help promote innovations in amenities and services a hotel has to offer. It enables guest to engage in any applications the hotel provides in their own convenience.

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Reports: Mobile trends in travel technology

According to study, 58% of American consumers aging from 12- 64 have their own smartphone device which translate that they are becoming more mobile. This can pave way for travel technology to increase its sales and maybe sooner or later consumers will be booking travel via mobile as well.

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5 Text Messaging Tactics Restaurant Owners Can Use To Attract Customers

Restaurant found a new way in attracting customers through Text Messaging. The current way of enticing people to visit once restaurant is via text message marketing. There are 5 tips of doing it: text subscribers before meals to provide them options before dining, advertise specials online, surprise rewards to customers like free appetizers, instantly-redeemable coupons and lastly interact with subscribers to know their feedback about the food, service and ambience of the restaurant.

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Text Messaging News: Text messages help cholera fight in Mozambique, Cutting costs and saving lives, Digital Coping Tools

Text messages help cholera fight in Mozambique

Resource guide points cancer patients to digital coping tools

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Text messages help cholera fight in Mozambique

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Ipswich Hospital saves £1m through appointment reminder system

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Text alerts: Cutting costs, and saving lives

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Teens send text messages to get questions about sex answered

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Text Messaging for Help Line Service Providers – Health Education and Public Assistance Call Centers

Text Messaging is a Great Way to Help Those In Need

The growing usefulness of text messaging as a communication tool originally stemmed from wanting to keep in touch with friends and family. It has quickly grown to a way of interacting with businesses through mobile marketing, voting on tv shows like American Idol and more recently as a two-way method of communicating with organizations offering assistance and help.

We’re seeing it used by organizations who want to provide health advice and sex education services to teens and young adults, as a way of preventing those in desperate times who are contemplating hurting themselves or who are simply distressed by uncontrollable happenings in their surroundings, like the oil spill or natural disasters.

The three main benefits of offering text messaging as a help line service are:

1) The ability to be able to receive and reply to text messages anonymously.
Not all text messaging software providers have this option, so ask first.

2) Text messaging is more teen and young adult-friendly than phone calls or email.
A Pew study found that 63% of all teens say they exchange text messages every day with people in their lives, including their parents. Also, nearly half of all teens send and receive text messages with friends daily. 39% of teens never exchange e-mail.

3) Efficient information exchanges.
Responders can be assisting multiple people at once and also have the ability to send back specific information via text message that doesn’t need to be written down. For those with smart phones, a link to more information and data can be sent quickly, making the experience seamless.

One of our text messaging for helplines clients is the TALKWITHUS campaign. Here are some promotional pieces for those, including one from the Surgeon General.

Talk With Us Helpline – Oil Spill Radio Spot

Expert Q&A: Text Messaging for Teen and Young Adult Health Services (Stephanie Kline and Alice Bacon, Scarleteen)

According to a new report by Nielsen Company, US teenagers have been cited as the fastest growing audience enamored of mobile content. While that might not seem like a huge surprise to many reading this, a popular reason we get calls from helplines and hotlines about integrating text messaging into their services is decreasing phone call volume. Scarleteen is one of the most popular teen and young adult services online, so we asked Stephanie Kline and Alice Bacon to answer a few questions for us regarding mobile technology and text messaging as it relates to teen and young adult health services.

* Hi Stephanie and Alice, thanks so much for your time. Tell us a little bit about yourselves and what you do.

Scarleteen is an online comprehensive sexuality education resource for teens and young adults. Like many of the others that work with Scarleteen, we are volunteers at the site. Between the two of us, we work the text-in service, answer questions at the boards, answer questions in the Sexpert Advice column, and have written articles. Alice also works outreach at a local teen shelter.

* How do you see text messaging helping teens and young adults learn about health and sex education?

Text messaging can be especially helpful for teens and young adults because it reaches them at their level. This generation is more mobile than in the past, reaching them individually on their cells is a good way to keep their attention and also keep them in proximity to important info. It also means a way of finding answers to questions quickly, and knowing it’s from a source they trust rather than just trusting what they might have heard somewhere.

In general, other places embracing text as a way of outreach can be helpful in its own, as it allows us to reach generations in ways that they feel more comfortable communicating.

* What got you started in texting (personally)?

Alice: What got me started in text personally…. I was finding that with a busy life I didn’t have a lot of time for answering in depth questions on the boards, so when we started doing text I saw it as an opportunity to scatter my Scarleteen work into small portions throughout the day and night.

Stephanie: Actually, I was a little reluctant, as I didn’t do much texting myself. But I had some time free when they were offering the webinar, so I figured I might as well get trained in case text was ever short handed. But I also found it fit better into my always hectic schedule – so now I love working that area.

* How have mobile phones and texting changed how your organization offers support?

Text messaging can offer real-time support where a teen or young adult may otherwise not have a way to get that. It’s especially handy for a teen or young adult who is out in the world, away from their computer, and needs advice or guidance regarding purchasing a pregnancy test, obtaining emergency contraception, reporting or getting services regarding a rape, etc.
* Advice you’d give to organizations considering implementing text messaging or mobile technologies?

Offering a text service can be really helpful, and it’s really pretty simple. As you go along, you’ll see what questions tend to come often, and what responses you give more than others. Setting up template answers saves a lot of time, and having an idea of what boundaries you’ll expect from users ahead of time helps things run smoothly.

* What kind of mobile phone do you have? If you are able to download apps to it, which is your favorite?

Alice: I have a Blackberry Curve, and my favorite two applications are Pandora Radio and Yelp.

Stephanie: I have a Sony Ericsson MP3 phone, so no apps but love the music.

* About the Experts:

Alice: I am a hard working single mom of a wonderful 4 year old boy named Nolan. I reside in the Seattle area where I am a full-time college student and a part-time worker of many assorted jobs. I have an intense passion for sexual health, domestic violence prevention and supporting pregnant and parenting teens. I also love reading, writing for fun, baking, blowing bubbles and hanging out with close friends.

Stephanie: I’ve spent most of my time for years working with children and adults with special needs. After 4 1/2 years of hard work and studying, I graduated with a degree in Elementary Education and Special Education. Now I teach for an alternative education school. It’s a wonderful challenge. I continue my work with Scarleteen and sexual education, as I remember what my sex ed classes were like and hope for much better for the students going through those courses today. When not in my classroom I’m usually found with friends and family, continuing writing, reading, exploring and traveling.

Scarleteen: Sex Education for the Real World

Donate to Scarleteen: help more teens and young adults

Sex and Health Education for Teens and Young Adults via Mobile Text Messaging – Private, Personal, Anonymous and Effective

Mosio: Text Messaging for Health Education Services

Mosio’s Mobile Text Messaging Solutions for Health Services

There are a number of reasons health centers on campus and in the community are looking into new methods of communicating with Gen-Y, and it makes sense. In order to stay current and connected with teens and young adults, it is imperative to explore the technologies they are using the most.

Mobile text messaging is one of the best communication tools an organization can use today. Numbers tell the story:

  • 4.1 billion text messages are sent each day in the U.S. (CTIA Wireless)
  • Americans overall send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008. (Nielsen Mobile)
  • Text messaging has overtaken email and instant messaging as the main form of communication for college students. (Technology Marketing Corporation)

Text messaging isn’t a fad and it isn’t a new social networking site that will be outdated for a new one in a matter of years. It’s not just growing by leaps and bounds. Texting has quickly become the preferred method of communication for the average American.

160 characters may not seem like enough to convey a question, answer or thought, but the nature of text messaging is quick and to-the-point interactions. In addition, there are new technologies enabling web-to-phone text messaging and conversation “threading”, so a person using a computer online can receive and respond to another person who is sending messages from his/her phone.

Organizations that are adopting these new “textnologies” are seeing a quick return on their investment simply by being able to reach more students, patients, guests, customers and young adults.

9 Reasons to use Mobile Text Messaging for Sex and Health Education for Teens and Young Adults

1. It’s everywhere they are. Phones are in their pockets and in their purses, everywhere they go. Text messaging offers a quick, discrete method of communication whenever and wherever advice is needed.

2. Text messaging technologies exist that provide anonymous interactions, allowing conversations to be private and confidential.

3. It is difficult to get over the hurdle of calling or coming in face-to-face for advice or help. Starting the conversation via text messaging can lead to more personal interactions (phone or appointment) once a level of comfort has been reached.

4. 80% of 18-34 year olds report cell phone as “lifeline” in a recent survey conducted by Sprint.

5. “Sexting” is a real problem. Utilizing the same medium to educate students can make a positive impact on negative behavior. They are obviously communicating about sex with their peers through text messaging & mobile photos, so this channel is open for healthier conversations.

6. 71% of teens and 90% of college students own a cell phone (Pew Internet and Student Monitor, respectively).  Not all own computers or have the privacy at home to be able to consult health professionals and sex education specialists.

7. Young people already understand texting can be used beyond peer-to-peer interactions. American Idol and youth-targeted marketing campaigns have done this for years, so there is no obstacle or major challenge for them to understand how a text messaging service works.

8. Quick, immediate, real-time availability by health services/information specialists can help prevent delayed, long-term issues.

9. It is a lot easier than you may think to implement a text message service and information helpline to reach more teens and young adults.

Need more information on how you can get started? Visit Mosio’s Mobile Text Messaging Solutions for Health Services page or contact us for a free live demo.

Case Study: Scarleteen