Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone
In this week of Mosio’s Mobile Newsbytes, we find out more about the growing popularity of mHealth from the viewpoint of doctors and patients, people taking surveys via text messaging are more likely to answer truthfully, skin cancer prevention via SMS (Hey U! Put on snscrn rt now!) and some more good news for mobile advertising.
Enjoy and if you’d like, you can always subscribe to our blog up there on the right to get mobile information delivered right to your email inbox or favorite RSS reader.
Half of Smartphone owners consult the ‘doctor in their pocket’
Mobile websites for your conference or event provide an accessible, innovative, and cost-effective way to reach virtually every attendee and put relevant information at their fingertips.
As Neil Jones from eMobilescan pointed out in a recent guest post for us about the benefits of having a mobile website, the market is rapidly growing alongside the increased smart phone market, they increase brand visibility, and being the first to have a quality mobile site is a sign of industry leadership. Most importantly for the event and conference space, a mobile website brings the brand within the grasp of the customer.
When you’re hosting an event or a conference, your brand is on display and under scrutiny- putting its best face in the “grasp” of your attendees is crucial. At the same time, the cost of developing a mobile website comes in below an app, and if your goals are like most businesses, a mobile website may be more appropriate than an app as a solution. With that in mind, here are…
6 Ways a Mobile Website Enhances Your Event
1. Customization: Creating a “personalized schedule” feature for smart phone devices means that your conference or event attendees will be intimately familiar with what’s happening at your event. Making a personalization feature accessible on the iPhone, iPad, Android or Blackberry means staying ahead of the conference curve.
2. Twitter Feeds: With your mobile website, you can feature the Twitter feed from whatever #hashtag you choose. Featuring a Twitter feed in real-time increases the participation, importance and use of a key social media engagement tool.
3. Mobile Forms: Want feedback on a specific set of questions, or information from your attendees? Hosting a form asking for simple information or feedback that is important to your organization on a mobile website during an event is a great way to convert relevant traffic to relevant information.
4. Key Links: Keeping all of the key links that attendees at your event or conference will need during the event in one place is a great way to define what is important for your attendees. Before they have a chance to think about where they should look for more information, you can point them where you want them to go.
5. Contests and Polls: Want feedback and information about your event during your event? By creating a mobile website specific to your event, you can use the concentrated flow of mobile traffic to gather the opinions or host the contest that will help to define the undercurrent of your event.
6. Sponsorhips: Your banners and other site space are prime real estate. If you’re going to be promoting a mobile website, you can put that real estate up for sponsorship, meaning another source of revenue for your event.
To see an example of a recent mobile website on your phone, visit www.acrl.mobi from your mobile phone, iPad or other tablet.
If you like what you see and hear, contact us to talk about how to make it work for you.
A thread was sent to me recently from the Silicon Valley iOS Developer’s Meetup, called “How much does it cost to develop my app idea?” and it’s definitely worth sharing again. While we love mobile apps at Mosio, the apps vs mobile web debate is pretty one-sided over here: the mobile web wins for most business uses. With Shoes.com stating 85% of their m-commerce sales coming from the mobile web, not mobile apps, it goes to show that it all really comes down to your company’s goals weighed against your resources. I’ve never truly heard of an organization with unlimited resources, so it makes sense people are trying to quickly ballpark the cost of building a mobile app. If you truly look at the needs of your company, odds are that you probably don’t need a mobile app right now. Even though this statement goes against the goals of iOS developers, I’m betting quite a few of them might agree.
Here’s how the thread starts:
“I have an idea for a simple app, how much would it cost to have that developed?”Â Someone else replied “that’s a bit like asking ‘how long is a piece of string?'”
“How long is a piece of string?” is given as a humorous answer, but it’s actually a pretty good analogy.Â Imagine you walk into a store where they sell string.Â You might have this sort of conversation: (see full mobile app development analogy here)
Editorâ€™s note: this is a guest post from Neil Jones, head of marketing at eMobileScan.
Mobile websites are the latest craze, since they can be accessed through smart phones which have become a vital part of our lives. Smart phones and tablet computers are the hottest selling items today, and website owners need to have their websites noticed through these devices. This is possible by having a scaled down version of a website, called a mobile site-the scaling down helping to make the details legible in as appealing a layout as the regular website on a laptop or desktop screen. With devices like the Blackberry, iPhone and various other Android mobiles, the laptop is not even necessary since these devices conduct all the activities with the same precision despite their small form factor.
Mobile websites, though essentially a miniature version of the website, do incur an expense, and this will mean cutting other expenses out of the shoes string website budget. The question is to see whether the mobile site expense justifies the cut in online marketing expenses or reducing the SEO consultancy costs. This is easy to find out, after knowing what benefits mobile websites bring with them.
A rapidly growing market available-The number of mobile users is increasing fast, and an increasing number of internet capable smart phones and mobile devices are being launched. With all these available at affordable prices, the number of mobile users is bound to increase, and when the mobile device can conduct all the functions of a desktop and laptop computer, a mobile site makes sense. Doing so now, will give a head start over others and the site can be tried and tested well before competition heats up.
Will increase brand visibility- When huge amounts are spent on online marketing tactics like a pay-per-click campaign or SEO consultancy, a bit of additional effort can help to plug the gaps left by them, since some users slip through the paid efforts when they use other search engines and in many other ways. The effort in the form of a mobile website will help mobile users find the brand more easily and make all the information about it more accessible.
Bringing the brand within the grasp of the customer- Googleâ€™s Adwords campaign claims that pay per click helps to get in touch with prospective customers as soon as they search for the websiteâ€™s products and services. This had seemed difficult a year or two ago when it was important to be in front of a desktop or laptop computer. But with mobile connectivity through smart phones and other devices, this is actually possible. Wi-Fi is available on domestic flights, shopping malls, and many public places, which makes checking of mobile sites even easier. In fact mobile sites would score over traditional websites which would not be very clear, and the potential customers would actually hit upon your mobile website just as they look for it.
Mobile sites can lead â€“ Having a mobile website before others in the field can be a big plus. Besides being accessible through mobile devices, it can prove to be a way to score over others since it can be a winning point in online marketing strategies. It shows your website to be farsighted and geared for the future.
The mobile internet is here to stay and is only set to see exponential growth over the coming years; if you do not have plans to get in front of this ever increasing audience then you are making a decision that could be to the detriment of the future success of your sites and your business.
This is a Guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europeâ€™s largest online retailers of Industrial handheld computers and label printersÂ like the Motorola MC3190 or Symbol MC9090. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.