Archive for the ‘Mobile Technology for Events’ category

3 Reasons Fast Company Needed Text-to-Screen Text Messaging Services for Q&A at Innovation Uncensored

November 3rd, 2011

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Fast Company Could Have Benefited from Using Text Messaging to Let Audience Members Ask Questions

I want to start by giving a big thanks to the Fast Company event team. Thank you sincerely for bringing together such an amazing group of people. Your event was truly motivating and I was in no way disappointed. There simply isn’t enough time to go to all I want, but I go to as many conferences, workshops and seminars as I possibly can and Fast Company’s Innovation Uncensored conference in San Francisco yesterday was one I was very excited to attend. As to be expected, the all star cast of speakers inspired, provoked thought and raised questions, plenty of them. I hope those who didn’t get to ask their questions found it to be as insightful as I did, but a few reactions to what could only be seen as “rejection at the mic” made me wonder how long those individuals might have been upset, noting that text messaging provides several simple solutions to a more engaging audience experience.

I was definitely not the only one who had questions they wanted answered.
So much of the talks were about data, about social media and what customers were thinking about brands. Time constraints made it difficult for those who wanted to ask a question to get theirs asked. It happens. But, I personally saw at least 3 people who were visibly upset that their questions didn’t get asked. Why? Because it takes guts to walk up to a mic and prepare to ask a question in front of a group of people. To then be denied the opportunity to do so isn’t just unfortunate, it’s embarrassing, an insult to the effort.

Looking around at any given moment, I saw 1 in 5 people looking at their mobile phones. Opportunity!
Here are 3 reasons Fast Company should have gotten rid of the Q&A mics and enabled audience members to ask questions via text message.

1. Everyone gets to ask their question.
For every person who walked up to the mic, I bet there were at least 5-10 others who would have loved to asked theirs. The presentations were incredible, why wouldn’t anyone who spends money to go to a conference have questions for at least 1 of those presenting? For anyone wondering “If there wasn’t enough time to get to 6 questions, how could there be enough time to answer 30-60?” The truth is, there isn’t. But to the gentleman who clearly wanted to ask a question of the Virgin America CEO and was upset he didn’t get to: not only am I sorry your question got unheard, I’m really curious what it was. You were obviously upset. If Fast Company used text to screen for Q&A, I would have at least had the chance to gain more interactive knowledge through the intelligent questions of others in attendance.

2. An opportunity has been missed to receive and respond to those people forever.
It was obvious that the success of every person who spoke was powered by passion. Each speaker could have spent as much (or more) time responding to questions than they did speaking about their topic. My gut tells me that each of those people, if they got to see a list of the questions asked at the event, would have taken the time to respond to them if they could.

3. Questions and answers provide a post-event bounce that extend the experience.
Nathan Hubbard (Ticketmaster’s CEO) said one of their goals for the future was to provide a powerful event experience before, during and after an event. By enabling attendees to text in their questions, Fast Company could have provided that experience for past, current and future attendees of their events. All speakers at the event are busy people, but why not send them the list of questions people wanted to ask, let them respond to those questions after the event, post the questions and answers on www.fastcompany.com and share the knowledge in an innovative way? Doing so adds to the live event rather than take away from it.

As I said before, the event was truly incredible and I will attend again, but I couldn’t help mentioning that a simple (and yes, still innovative) technology without the need for a mobile app or Twitter accounts could have been utilized to give Fast Company more out of their Q&A sessions. They are, in my opinion, one of the most important and interactive elements of the conference experience.

Noel

Photo Credit: @Water via Twitpic

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Posted in Interactive Text Messaging, Mobile Solutions for Conferences, Mobile Technology for Events, Text Messaging for Events and Conferences

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With Event Mobile Messaging, Every Seat is Front and Center

October 15th, 2011

With Event Mobile Messaging, Every Seat is Front and Center
(Editor’s Note: Today’s post is by Ashley Spade, part of our “Consumer Viewpoint” guest post series about all things mobile)

Corporate events and conferences can be a great learning experience. They can be, but often they aren’t.

They can be huge, hard to navigate and poorly planned. Or, events and conferences can be a great source of information about an industry, an opportunity to network and a learning experience for everyone from executives to interns.

A company where I interned as an undergrad went the extra mile to help us get the most out of each conference. The company, overall, was great with human resource management, so I wasn’t surprised to find that they cared so much about making sure the conference was an enjoyable and informative experience. They listened to feedback about the previous conference, which I didn’t attend, but understood to be poorly organized and difficult to navigate. So, for the next industry event, the HR department hired a mobile event messaging service.

Staying Informed

The conference I went to was gigantic. There were easily thousands of people in attendance and I, being an intern, was intimidated. I knew I needed to glean all the information I could from this opportunity but felt overwhelmed by the thought.

The event messaging was a lifesaver.

I’d been to a few lectures, panel discussions and sporting events at school that used mobile messaging and Twitter to keep us informed. Even if I couldn’t physically be there, I was able to stay up-to-date with the happenings.

With mobile event messaging, or even Twitter updates, you’re able to still get the main points of a lecture, the responses of different panel members to the audience’s questions, or even a play-by-play from your favorite sports team.

It’s like being there without being there.

The conference I attended during my internship was big enough that I had no chance of making it to see even half of the speakers, discussions and panels. With the event messaging, I was able to plan out beforehand which speakers I wanted to listen to and make myself an itinerary. Then, I relied on mobile messaging to fill me in on what I was missing. If the schedule changed, I knew immediately. I got timely updates from other talks and intriguing questions and answer feeds.

Audience Interaction

Not only does mobile messaging keep everyone in the loop, but it can also inspire participation. At conferences where the entire event is covered by messaging and polls, audience response questions and surveys encourage conference-goers to get involved and keep everyone involved, even if they’re not in a particular session. There’s a definite feeling of community and connectivity, plus a few talking points during lunch.

Give Event Text Message Alerts a Try

If you feel overlooked, overwhelmed or generally uninformed at company or industry-wide conferences, you might talk to your HR department about hiring an event messaging service for the company. Even just keeping yourself and your co-workers involved can make a huge difference in the amount of information you’re able to retain.

Try attending a conference or event that’s covered by messaging or Twitter updates, whether by yourself, with co-workers or with the whole company. You’ll easily be able to tell the difference, feel more informed and more connected.

About the Author:
Ashley Spade is a law student in Chicago. When not pulling all-nighters at the library, she spends her time scouring thrift stores for vintage fashion treasures, reading case briefs while on the treadmill at the gym, and volunteering for local animal shelters. Follow the adventures of Ashley and her furry sidekick, Sir Winston Pugsalot the First, on twitter: @ashspade or check out her fashion blog: www.beltsandbangles.com

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Posted in Mobile Solutions for Conferences, Mobile Technology for Events, Text Message Alerts, Text Messaging for Events and Conferences

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3 Reasons to Have Audience Text Questions and Information for Your Next Event, Speaker Session or Conference

September 12th, 2011

Text Questions as an information source for your event attendees or audience members is a readily available resource that they can access from wherever they are, whenever they need it, and stay engaged whatever the size of the audience.

When I was a kid, I was one of those inquisitive ones. Whenever there was something I didn’t know off the top of my head, the first thing I did was try to find the answer. At that time, I was looking it up in a dictionary or an encyclopedia! These days, I’m a huge fan of the Internet because I can find the answers I need when I need them- my answers on my time. And, if there’s a conversation happening at a blog or twitter, I want in on it.

When I find myself at a live event or a conference, I want the same kind of ability to find answers when I need them from where I am. While event staff are one option, they are not always around. While some people have smartphones and can check an event app or mobile site, you still have to hunt for information in unfamiliar territory.

What I want, and countless attendees and audience members appreciate, is reliable, instant access to often get flustered trying to get the answers I need about the event when I need them. Or, when those answers are from a person speaking in front of a large group, a way to instantly ask their question.

Top 3 Reasons to Have Audience Text Questions and Information for Your Next Event

1. Receive & Respond: At any event, attendees need their questions answered fast. While attendees can’t always find event staff or a computer, they will always have their phone. Setting up a dedicated “Text 2” code and staffing it with knowledgeable people to respond to text message inquiries from attendees/exhibitors gives every attendee somewhere to turn for fast answers to any question- on their timeline.

3. Speaker Q&A: Want to get your audience asking questions during a panel discussion or in a large exhibit hall? Enabling them to text questions in rather than raise hands and wait for a microphone allows you to screen questions first, increase engagement, and keep it accessible for all attendees.

3. Text 2 Revenue: While giving your audience access to instant information and a way to communicate with speakers is good for them, there’s another upside for you as the host. Hosting a live event takes money, and sponsors are always looking for the best way to get their names out to event attendees. When you integrate text messaging into your event, sponsorship space at the end of messages = ROI.

We would love to talk with you about how to customize Text 2 audience question and information technology for your next event. Please contact us to set up a meeting.

Image credit: farm4

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Posted in Best Text Messaging Service, Interactive Text Messaging, Mobile Solutions for Conferences, Mobile Technology for Events, Text Messaging for Events and Conferences

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Mobile Websites and Schedules: 6 Ways a Mobile Website Enhances Your Event

July 27th, 2011

Mobile websites for your conference or event provide an accessible, innovative, and cost-effective way to reach virtually every attendee and put relevant information at their fingertips.

As Neil Jones from eMobilescan pointed out in a recent guest post for us about the benefits of having a mobile website, the market is rapidly growing alongside the increased smart phone market, they increase brand visibility, and being the first to have a quality mobile site is a sign of industry leadership. Most importantly for the event and conference space, a mobile website brings the brand within the grasp of the customer.

When you’re hosting an event or a conference, your brand is on display and under scrutiny- putting its best face in the “grasp” of your attendees is crucial. At the same time, the cost of developing a mobile website comes in below an app, and if your goals are like most businesses, a mobile website may be more appropriate than an app as a solution. With that in mind, here are…

6 Ways a Mobile Website Enhances Your Event

1. Customization: Creating a “personalized schedule” feature for smart phone devices means that your conference or event attendees will be intimately familiar with what’s happening at your event. Making a personalization feature accessible on the iPhone, iPad, Android or Blackberry means staying ahead of the conference curve.

2. Twitter Feeds: With your mobile website, you can feature the Twitter feed from whatever #hashtag you choose. Featuring a Twitter feed in real-time increases the participation, importance and use of a key social media engagement tool.

3. Mobile Forms: Want feedback on a specific set of questions, or information from your attendees? Hosting a form asking for simple information or feedback that is important to your organization on a mobile website during an event is a great way to convert relevant traffic to relevant information.

4. Key Links: Keeping all of the key links that attendees at your event or conference will need during the event in one place is a great way to define what is important for your attendees. Before they have a chance to think about where they should look for more information, you can point them where you want them to go.

5. Contests and Polls: Want feedback and information about your event during your event? By creating a mobile website specific to your event, you can use the concentrated flow of mobile traffic to gather the opinions or host the contest that will help to define the undercurrent of your event.

6. Sponsorhips: Your banners and other site space are prime real estate. If you’re going to be promoting a mobile website, you can put that real estate up for sponsorship, meaning another source of revenue for your event.

To see an example of a recent mobile website on your phone, text “ACRL2011” to 66746 or visit www.acrl.mobi from your mobile phone, iPad or other tablet.

If you like what you see and hear, contact us to talk about how to make it work for you.

 

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Posted in Mobile Solutions for Conferences, Mobile Technology for Events, Mobile Web

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Text 2 Screen | 5 Reasons Why Text Messaging for Polls and Audience Response Works

June 22nd, 2011

Text 2 screen polls and audience response are two of the easiest ways to get the people in the crowd involved in what’s going on with your event. Using text messaging, available on 99% of all mobile phones, makes that kind of participation available to everyone in the audience.

A business colleague of mine came back from a conference the other day, raving about how innovative it was that he and other attendees could “tweet” messages with a conference #hashtag to get their tweet to show up on a screen. I couldn’t argue with his excitement- it’s fun to see something you write end up in front of people, and it’s rewarding to feel like your opinion matters at an event where there are hundreds of people from your industry. I’ve been at conferences where you can do just that, and it is a rush to see my message appear before the crowd. I’ve even had moderators offer to ask questions that people tweeted the same hashtag.

But if the goal is truly to get more people involved, I wonder why event organizers don’t use Text 2 Screen, empowering anyone with a text plan to participate (over 95% of mobile phone owners), rather than the much smaller sliver with smartphones (just 28% of mobile phone owners).

Text 2 Screen is a way to get the attendees involved at your next event or conference. By inviting virtually everyone at the event or conference to be part of the voice of the event, you create more ways to engage the entire audience.

Here are 5 Reasons Why Text 2 Screen Text Messaging Polls and Audience Response Works…

1. Text 2 Screen Polls:
These polls encourage audience participation during speaker sessions or workshops. We’ve all looked up from our own laptops during a session to see half the room… on their laptop. Taking polls to keep audience members thinking and responding is a great way to hold attention.

2. Text 2 Screen Questions:
Empowering attendees to text questions to displays during speaker sessions or around your event gives a voice to people who may not bring them up otherwise- and every question starts a conversation that your attendees will go home thinking and talking about.

3. Text 2 Screen Photos:
What do people love more than taking pictures? Showing their pictures to other people. Designating a number and a screen where conference attendees can display their photos encourages participation, and it also means more people will be taking photos. That means they’ll share more, not just at the conference, but when they leave and head home. That means more exposure for your event.

4. Text 2 Screen Audience Response:
Whether you’re asking the question to gauge audience sentiment, or counting feedback for attendees choice awards voting, soliciting audience response adds an important interactive dimension.

5. Text 2 Screen Moderation:
As the event organizer, you can set up your text 2 screen system so that answers to polls or streams of audience feedback can be moderated before they appear on the public feed, allowing you recourse in case anything doesn’t go smoothly.

Image credit: marketing.org

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Posted in Mobile Solutions for Conferences, Mobile Technology for Events, Text Messaging for Events and Conferences

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8 Ways to use Text Message Alerts and Announcements at Events

June 15th, 2011

When it comes to effectively getting your message distributed and read by a large group at your event or conference, text messages knock the ball out of the park. Using a text message alert, announcement or other SMS marketing technique is the most effective way to reach the most people and be sure your is actually reaching the people you want to receive it.

Last weekend, the San Francisco Giants were playing and I took my place as the 10th player- on the couch :) It wasn’t long until Buster Possey, our new catcher who’s got a .281 batting average, stepped up to bat. In baseball, a .281 batting average, getting a hit just under 1/3 of the times at bat, is pretty good- it gets you a key position in the lineup and millions of dollars a year.

While I moonlight as the “10th player” from my couch (and I maintain that my popcorn eating & cheering is critical), if I tried to sell a service that only connected with its intended audience 28% of the time, I certainly wouldn’t be the rookie of the year. I probably wouldn’t even have a business.

Just 28% of mobile phone users in the U.S. have smartphones. Meaning, if you’re counting on getting a message out to your conference or event attendees with an app, you only have a chance with 28% of them. And that’s if all of them use the app.

More than 90% of text messages are read, meaning they are a better medium than email or mobile apps to reach your attendees on-the-go.

Here are 8 ways to use text message alerts, announcements and SMS marketing at your next event or conference…

1. Text alerts for schedule updates: When timing at your event changes without warning, the fastest way to get the word out is by text.

2. Text alerts for evening events: If you’ve got some events that are happening after-hours that you want to remind people about, sending a well-timed text is perfect.

3. Text alerts for substitute speakers and panels: Things change after materials are printed, and often they change the day they are supposed to happen. Let people know when they need to know with text.

4. Text announcements for special offers: It’s good to keep some things a surprise at your event, and when you want to make a secret party, speaker, or prize winner known, text message is an instant way to reach everyone.

5. Text announcements for keynote speakers: Is there a link your keynote speaker references that you want everyone in the audience to have access to? Text it to them at the end of the speech.

6. Text announcements for real-time access: Send updates and announcements in real-time for anything that needs to be known instantly by your attendees.

7. 
Text message marketing before, during and after: Want to reach your attendees while they are on their way and just after they leave? You know they’ll be checking their phones…

8. Text message marketing for corporate sponsors: Adding the name of your event sponsors to the bottom of conference text messages increases exposure for their promotions or contests, and your revenue.

Contact us to talk about how text message alerts, announcements or SMS marketing can be part of your next event or conference.

Image credit: BaseballPilgramages

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Posted in Business Texting, Mobile Solutions for Conferences, Mobile Technology for Events

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Event Text Messaging | 6 Ways to Use SMS at Events, Conferences and Meetings

May 25th, 2011

A few weeks ago I was at a conference in San Francisco, settling in for the keynote presentation, when the event host reminded everyone that there was a free “Conference app” they could download with information and other links, and that a screen would be showing the conference Twitter feed all day. I looked at the people sitting to either side of me, and they were checking their text messages on their mobile phones, not their smartphones. It reminded me that just 28% of all mobile phone users in the U.S. have smartphones and I wondered, again, why conference and event organizers focus on the new thing that reaches just 1 in 4 attendees, when they could create similar systems through text messaging and reach virtually everyone.

Events, conferences and meetings are all about communication, and text messaging is a powerful way to improve that communication, expand participation, and talk to people with the technologies they are using. With that in mind, here are…

6 ways you can use text messaging for your next event, conference or meeting

1. Text Information Booth: Designate a line where event attendees can text for information about the agenda, expo booths, lodging, meals, or any other aspect of the event. Make sure that someone is responsible for responding promptly, and that you publicize this line in event literature.

2. Text Questions: Many conference organizers find it clumsy to run around the floor with a microphone for questions after a panel or speaker. Enabling attendees to text their questions will produce more questions for speakers to answer, and allow them to choose the best to respond to.

3. Text to screen: Empowering event or conference attendees to make their voices heard by displaying messages for everyone to see increases participation, expand the conversation and tells attendees that you value their contributions.

4. Text Message Polling: Want to take the pulse of your audience during a speaker or a break? Want to gauge interest in topics for the open sessions on the final day? Text messaging is the ideal way to get feedback from your entire audience.

5. Text Message Sponsorship: Text messaging is another way to get your sponsors’ names out there. With any of the tactics described in this post, your sponsor’s name can be included in the response text.

6. Text Message Follow Up: Establishing an interaction based on trust between organizers and attendees means that your outreach will be read, and that means you can follow up. Leveraging the text message relationships you built through your event at

And these ideas are just the beginning. If you want to talk about how to customize text messaging for your event, conference or meeting, we would love to talk with you.

–

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Posted in Mobile Solutions for Conferences, Mobile Technologies, Mobile Technology for Events

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Expert Q&A: Text Messaging in Experiential and Guerrilla Marketing (Christian Jurinka, Attack! Marketing)

April 28th, 2011

Christian Jurinka, Managing Partner, Attack! Marketing

* Tell us a little bit about yourself and what you do at Attack!.

I am one of those lucky people that loves his job.  I choose to go to work every day and I look forward to what mountains we will climb that day and as I say to my sales people, what dragons we will slay for the day.  It is an exciting place and while we try to anticipate the actions of the day to day, minimizing surprises, they happen and they make the day even more interesting to see how my team responds.  I come to work most days in jeans and a t-shirt, or some comfortable derivation of that theme.  I like to solicit input from my team and help them come up with the best approach to issues, as I trust my people and know that ownership comes easier when you yourself are the architect for change.

So what do I do.  I meet with people to strengthen our company.  I meet with people to bring new business to the company.  I help to guide and motivate our team.

* How do you see text messaging helping the experiential marketing industry?

Texting has added an immediate method of connecting to consumers, engaging them in things like contest without having to fill out lengthy forms, and has given marketers and brands the ability to continue the conversation long after an event has ended.  This is the true power of texting.  Facebook has a similar draw and may be able to create more of an environment for a consumer to interact with the brand, but texting is the easiest way for people to connect and participate, whether it be getting snow report text updates from your favorite ski resort or donating money to the Red Cross, texting allows a direct connection to the consumer faster and easier than any other medium.

* Are you a texter? If so, when did you start?

I am definitely a texter.  Having spent ’99-’01 in Japan, I got a taste of texting long before it really caught on.  It was very interesting to watch the US market slowly adopt something that I had already experience in full swing in Japan.

* How have mobile phones changed the industry?

Everything has a mobile component now, thanks to mobile phones and smart phones.  Experiential campaigns must have a mobile built into whatever they are doing now.  The industry has woken up to the idea that the experience with a consumer should be ongoing and mobile has helped to make that happen, driving consumers online from an offline event, keeping them engaged online or via text updates, and then driving them back to the offline events via the same technologies.  Without these technologies, the ability to keep the conversation going with the consumer would be very, very challenging.  The other thing is that there are enough mediums and methods so that you can let the consumer decide how they want to be interacted with; twitter for some, text updates for others, facebook fan pages for still others.

* What tips would you give to anyone considering implementing text messaging or mobile technologies for experiential or event marketing?

Understand the right frequency and messaging so that you do not burn your audience out.  I referenced the Red Cross and my favorite ski resort.  In both those cases, they send me text updates in a timely and poignant interval without being spammy.  Realizing that anyone can opt out at any moment should temper your desire to over communicate.  Always asking the question, “What is in it for THEM”, is vital because if you are sending out messages that do not benefit your audience, they will tune out and turn off.  Another piece of advice, if you don’t know how to do it yourself, don’t try to figure it out via one of your events.  Events are vital and fragile.  You do not want to be testing out things in a live environment.  Either do rigorous testing prior to the event, or hire professionals to aid you.

* Any other thoughts about the future of mobile technologies?

I can’t wait to see what it does for us next.  I am looking forward to micro payments!

* What kind of mobile phone do you have and tell us about any apps you like.

I have a Samsung smart phone, running the droid operating system.  I have tons of apps.  My favorites would be my camera apps (Vignette or Retro Camera), the Urban Daddy app (very cool for finding a good bar or restaurant in your vicinity – especially when traveling), and of course, Google Maps.  Apps and the smart phone have changed the world.  There is no going back.

* About the expert:

Christian leads and drives strategy, marketing, sales and business development for Attack! Marketing, an experiential marketing company with offices in San Francisco, Los Angeles and New York.  It is a role that allows him access and influence in all areas of the business.  During his tenure, Attack! has grown into a multi-million dollar, INC5000 recognized business. Christian joined Attack! in 2003, after a successful career in Management Consulting at Accenture. He currently lives in San Francisco with his wife and two children.
Connect with Christian on LinkedIn

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Posted in Business Text Messaging, Expert Q&A Series, Mobile Experiential Marketing Agency - San Francisco, Mobile Marketing San Francisco, Mobile Messaging Strategies and Development, Mobile Technology for Events

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6 Reasons to Rethink Creating a Mobile App for Your Conference, Event or Expo

April 27th, 2011

1. Only 28% of mobile users in the U.S. have smart phones.
What if 72% of your attendees couldn’t access your website or marketing materials. Would creating them be an acceptable use of time and money at your organization?

2. With literally hundreds of thousands of apps in the app stores, mobile app discovery is growing more difficult daily.
Even with developer confidence declining because of the fragmentation of mobile operating systems, there are about 2,000 apps submitted to the Android and iPhone app stores every day. This problem isn’t going to go away any time soon because the percentage of smart phone users will creep up over the next 5 years.  As the number of smart phone users increases so will the number of apps, creating even more noise.

3. Nearly 3/4 of downloaded mobile apps are used less than 10 times and 1/4 of mobile apps are used only once.
Quick Experiment: If you are a smart phone user, take a quick look at your phone. How many apps do you see on there that you were excited to download and then haven’t used again? Maybe it’s no surprise to know free apps are used less than paid ones, but worth noting.

4. To justify the cost, mobile app features for conferences tend to be way more than anyone needs or uses.
Attendees using smart phones are already using many different apps to manage their travel, find local places to eat and figure out what’s causing buzz at the show via Twitter and Foursquare. Do attendees really need GPS-enabled map directions to exhibitor booths? Is there really a need to pay for development and then promote another service for them to do this on?

5. Developing mobile apps is more expensive than you think.
We recently wrote a blog post about the expense of creating an iPhone app, so I won’t go into it here, but people tend to think developing mobile apps for 3-5 different mobile operating systems is fairly inexpensive and doesn’t take a lot of time, even on providers claiming to use pre-packaged platforms. It’s really not.

6. Notifications for alerts, announcements and changes on mobile apps are not an automatic function.
How much can you ask of your attendees? After you ask them to download the app, then you have to ask them to push information or have to ask them to follow their location. When you update or change information on the app, attendees have to perform what’s basically a re-download to see the new info. What else might you have to ask of them?

So what is one supposed to do?
Use text messaging and the mobile web. Or just use text messaging. It’s available on 99% of all mobile phones and 95% of all mobile phone subscribers in the U.S. have it as part of their monthly plans. If you love mobile apps or someone you work with insists in them, we completely understand. We love them too and everyone here is a smart phone user. But we’re realistic about the fact that most mobile users are not. If you’re interested in hearing success stories our clients have had using cost-effective and engaging text messaging applications or mobile web solutions, contact us, or check out our mobile solutions for conferences, events and meetings, we can help.

Thanks for reading and happy texting,

Noel Chandler
Mosio, Inc.
Interactive. Mobile. Engagement.

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Posted in Mobile Solutions for Conferences, Mobile Technology for Events, Text Messaging for Events and Conferences

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SMS Alerts + Announcements for Conferences and Events

January 27th, 2011

Engage Attendees via Mobile Messaging

  • 4.1 Billion text messages are sent in the U.S. every day.
  • 72% of U.S. adults regularly send and receive text messages.
  • 94% of all mobile phone owners have text messaging included in their monthly plans.

90% of text messages are read by recipients.

Text Message Alerts and Announcements keep attendees up-to-date with the latest information before, during and after your event.

Mosio’s mobile solutions for events and conferences enable event organizers to build a text messaging subscriber list through a number of ways, including web widgets, phone number batch uploading or keyword self-registration so you can begin sending them important messages as soon as possible.

As a perfect add-on to our other mobile services, SMS alerts and announcements give your event a longer tail by letting you continue communicating with attendees after your event has ended, providing you with additional opportunities to

“Mosio’s texting service has become a standard for our annual conference.”
- Ryan Schniederjan, Information & Technology Committee Chair, AAPA

Contact Mosio – We’ll put together a quick and competitive mobile technology services quote for your next conference, event, trade show or meeting.

Our Experience:
We’ve worked with organizers and managers of all size events, from 50 attendees to 25,000. Our enterprise grade mobile messaging platform is able to handle large message volume, ensuring your messages get to your audience on-time, when it counts.

What about Mobile Apps?
We love them and think they’re great, but they’re not ubiquitous and in fact, 30-40% of conference attendees don’t have smart phones. Nearly 100% of your attendees are able to send/receive text messages on their mobile phones making it the perfect medium for event communications.

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Posted in Best Text Messaging Service, mobile software as a service, Mobile Solutions for Conferences, Mobile Technology for Events, Text Messaging for Events and Conferences, text messaging service, Text Messaging Software and Solutions

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Client Testimonial: Mosio’s Mobile Text Messaging Services for Events and Conferences

October 1st, 2010

We absolutely love when clients are happy with our service. It might sound a bit cliche, but it’s true. We love happy clients because they make our job so much easier. With a few of us as parents or parents-to-be, we’re proud to have the PTA as a client.

Taken from an article entitled PTA: The Power of Parents: “Educators, administrators, academics, parents-even the mass media-all have been awakened to the overwhelming positive effect parent involvement can have on students’ academic performance.”

The PTA is one of the most powerful associations in education and we were honored to be chosen to power the mobile technology portion of their recent national conference.

Below is a testimonial from the client who has since acted as an amazing reference for us as well. Thanks Rebecca!

Just wanted to drop you a quick note of thanks and gratitude for engaging our attendees in a new way through Mosio! The alerts, info center texting and polling during our general sessions were a huge hit and we are hoping to continue all three with even greater usage amongst our attendees next year. Thank you for your patience and ongoing support throughout the set-up process. We look forward to the possibility of working with both of you again in the near future.

— Rebecca Burns, Director, Meetings & Conventions, National PTA

For information on how we can help engage your attendees through our text messaging solutions for conferences, events, meetings and trade shows, visit us at www.mosio.com.

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Posted in mobile answers, Mobile Solutions for Conferences, Mobile Technologies, Mobile Technology for Events, Text Messaging for Customer Service, Text Messaging for Events and Conferences, Two Way Text Messaging Software

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