Engage Attendees via Mobile Messaging
- 4.1 Billion text messages are sent in the U.S. every day.
- 72% of U.S. adults regularly send and receive text messages.
- 94% of all mobile phone owners have text messaging included in their monthly plans.
90% of text messages are read by recipients.
Text Message Alerts and Announcements keep attendees up-to-date with the latest information before, during and after your event.
Mosio’s mobile solutions for events and conferences enable event organizers to build a text messaging subscriber list through a number of ways, including web widgets, phone number batch uploading or keyword self-registration so you can begin sending them important messages as soon as possible.
As a perfect add-on to our other mobile services, SMS alerts and announcements give your event a longer tail by letting you continue communicating with attendees after your event has ended, providing you with additional opportunities to
â€œMosio’s texting service has become a standard for our annual conference.â€
– Ryan Schniederjan, Information & Technology Committee Chair, AAPA
Contact Mosio – We’ll put together a quick and competitive mobile technology services quote for your next conference, event, trade show or meeting.
We’ve worked with organizers and managers of all size events, from 50 attendees to 25,000. Our enterprise grade mobile messaging platform is able to handle large message volume, ensuring your messages get to your audience on-time, when it counts.
What about Mobile Apps?
We love them and think they’re great, but they’re not ubiquitous and in fact, 30-40% of conference attendees don’t have smart phones. Nearly 100% of your attendees are able to send/receive text messages on their mobile phones making it the perfect medium for event communications.
“It only takes 5 1/2 hours to drive from San Francisco to Los Angeles.” I can’t even count the number of times I’ve heard people say this and I believe I even said it once myself. “Well, without traffic or cops and with minimal stops.” Huh? When is there no traffic in San Francisco or Los Angeles? The truth is, it really depends on where in LA you’re going, but I’d argue most destinations are beyond the 5.5 hour mark.
I was reminded of this SF > LA drive-time claim when a colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which the stack overflow community quickly jumped on, providing insight and information to back up a more realistic $50k-100k (and some say $200k) price tag.
At Mosio, naturally we get asked about mobile applications from clients all the time. I love my MacBook Pro, iPhone and iPad, but Apple has spent plenty of money in advertising to convince us all that “There’s an App for That.” They even spent money trademarking the phrase and that’s fine, they benefit by doing so. The craziest thing about the mobile apps hype is that it caters to less than 1/3 of the mobile subscriber market. Consider recent research about Mobile Content Usage for the month of July 2010 in the image below from Wireless Week:
Among all U.S. mobile subscribers ages 13+:
31.4% Used a Downloaded App
33.6% Used a [Mobile] Browser
66% Sent a text message to another phone
Why, then, do people think it’s so inexpensive to develop iPhone apps?
I’m not exactly sure, but my guess is that it’s a combination of people wanting to believe it costs less (much like we don’t want to believe it actually takes 6.5-7 hours to drive to LA) combined with the misinformation from people selling shoddy development services or app workarounds trying to capitalize on the hype. And before those of you developing “affordable” iPhone applications start flaming me in the comments, consider the fact that by saying it’s inexpensive and cheap, you’re essentially selling yourselves short, commoditizing your expertise. The misinformation hurts your skills and service.
And for those who claim a drive from San Francisco to LA is 5 1/2 hours? They’re simply remembering it better than it truly is, or convincing themselves that it’s quicker than it really is. It’s more beneficial psychologically to believe it, but it doesn’t make it the truth in practice.
We absolutely love when clients are happy with our service. It might sound a bit cliche, but it’s true. We love happy clients because they make our job so much easier. With a few of us as parents or parents-to-be, we’re proud to have the PTA as a client.
Taken from an article entitled PTA: The Power of Parents: “Educators, administrators, academics, parents-even the mass media-all have been awakened to the overwhelming positive effect parent involvement can have on students’ academic performance.”
The PTA is one of the most powerful associations in education and we were honored to be chosen to power the mobile technology portion of their recent national conference.
Below is a testimonial from the client who has since acted as an amazing reference for us as well. Thanks Rebecca!
Just wanted to drop you a quick note of thanks and gratitude for engaging our attendees in a new way through Mosio! The alerts, info center texting and polling during our general sessions were a huge hit and we are hoping to continue all three with even greater usage amongst our attendees next year. Thank you for your patience and ongoing support throughout the set-up process. We look forward to the possibility of working with both of you again in the near future.
â€” Rebecca Burns, Director, Meetings & Conventions, National PTA
For information on how we can help engage your attendees through our text messaging solutions for conferences, events, meetings and trade shows, visit us at www.mosio.com.