7 Reasons Every Event Manager Should Be Using Text Messaging

Every event manager knows that the job does not come with a step-by-step how-to manual that outlines what you need to do to succeed. Every single one is different, and while they all have the common goal of bringing people together for a common cause, that is where their similarities end. Event managers must be able to multitask skillfully, communicate effectively with many varying personalities, find the best bargains in town to keep budgets bearable, steer gracefully through problems that will invariably occur, and do all of this with confidence and a smile.

No problem, right?

Luckily, today we have the technology that can take just a little of the pressure off. Not many people consider how widespread cell phone use is. However, these statistics are of vital importance to anyone planning a large event, as managers can take advantage of cellular use to help streamline their planning, keeping everyone up-to-date from the first contact through to the post event survey. You can keep everyone in the loop and informed by the push of a button. (Ok, we admit, it takes a few button presses to text – but you get the idea!)

Here are seven reasons every event planner needs to be using text messaging:

1 РThe Pew Research Center found that as of November 2016, 95 percent of Americans have cell phones.

2 – Conversely, only 77 percent of cell phone owners have smartphones. If you rely on event software that requires people to download an app, you will invariably be leaving people out.

3 – Text messaging is the number one utilized feature on phones, with 97 percent of Americans using it daily. You are not forcing people to learn something new, which some may balk at. Texting is something they are adept at and already accustomed to.

4 – Texting is not just for personal use. According to¬†eWeek, 80 percent of people already use it for business, so why shouldn’t they be using it for yours as well?

5 – Email is not where it is at anymore; only¬†20 percent of emails are opened, whereas text messaging has a whopping 98 percent open rate. You can be assured that when you press ‘send,’ your message will get to the recipients promptly, and will actually be seen. No more missed communications!

6 РThe CFI Group discovered in 2012 that texting is what keeps consumers satisfied when it comes to business communications. The technology earned 90 out of 100 points in their survey, while phone calls only earned 77 points. Your customers want to be texted.

7 –¬†eWeek¬†also found that when it comes to business professionals, 72 percent would prefer to text than to use a messaging app.

Don’t make the mistake of making your customers or employees go the extra mile for your event. Show them that you are an event manager that is hip to what they want by offering text messaging for events. You will keep them happy, save money, and are more likely to get that post event survey filled out!

Sign up for a free, 14 day trial of Mosio for Events: http://www.mosio.com/eventstrial

Benefits of Text Response for Event Leaders

Text Response for Events

Creating a back-and-forth dialogue with your audience can be tricky. Since great events and presentations often depend on quality audience participation, this aspect of event planning is not to be overlooked. Text-to-screen services, allowing the audience to respond to a question or comment through text messaging, can be an extremely beneficial tool for a presenter or event leader.

Text Responses in your events allow you to…

Gauge the State of your Audience
Are they focused on what’s being presented? Do you need to take your presentation in a different direction? Gaining a response through text allows you to assess the interest of most, if not all, of your audience members. Of those who own and operate a cell phone, text messaging has become a tool that users utilize on a daily basis. Sending a comment or text during a presentation is quick, easy and something that most audience members can do without taking attention away from the important information at hand.

Open the Lines of Communication
Text response comments facilitate communication between the audience and the presenter. Many barriers to communication are removed. Audience members who don’t feel comfortable voicing their opinion or question publicly can do so anonymously through a text message. Valuable and necessary discussions are brought up, allowing for important information to be exchanged.

Increase Interactivity, Increase Attention
Asking the audience for a text response, whether it be a question, comment, or poll vote, stimulates the audience’s attention. By allowing them an opportunity to interact, you will also increase their attention to the information that is being presented. Your audience takes in information in many different ways, primarily through auditory and visual channels. Taking in information tactilely is one more way you can stimulate your audience’s engagement in your presentation. Just as with taking written notes, text messaging physically engages the audience in a non-typical way, increasing awareness and engagement in the presentation itself.

Allow for Flexibility in your Presentation
You have the ability to take your presentation in many different directions, thanks to input from your audience. Many presenters find the opportunity useful: it often relieves the pressure of hoping the audience benefits from your presentation or event, because you are free to discuss the topics of interest to your audience. Instead of wondering if you’re hitting the right points of interest, you create a more audience-driven presentation.

Audience-to-presenter text response creates a more beneficial and memorable event experience. Implementing text-to-screen software is an ideal way to open the lines of communication and gauge the response of your audience in real-time.

For more information about Mosio for Events, visit: http://www.mosio.com/events

 

The Text to Screen App That Isn’t an App at All

A great text to screen app increases engagement and audience participation.

Every successful event does one thing: it gets the audience’s attention and keeps it. What better way is there to do this than by asking for their participation to help guide the event? This may sound like the proverbial “easier said than done” advice, but it can be accomplished easily with a text to screen app!

These applications are great tools to help keep everyone in the audience interested because they can send in questions, comments and even images, which then show up on the large event screens for all to see.

Presenters can scan through the incoming texts to vet out anything inappropriate and to keep things moving along. Afterward, many, like Mosio, allow for the incoming information to be exported to a spreadsheet for review or answering later.

10 Benefits of Text to Screen Apps:
1 – Increased audience participation
2 – No equipment to buy or rent
3 – Everyone knows how to text
4 – No learning curve for the company
5 – Remove the anxiety of verbally asking questions
6 – No waiting in line at microphones
7 – Everyone can read the questions on the screen
8 – Questions are vetted in real-time
9 – Brand awareness
10 – Call to actions can be included

Not only are text to screen apps incredibly useful, but they are beneficial to a wide variety of businesses and events:
1 – Corporate conferences
2 – Churches
3 – Town Hall meetings
4 – Political rallies
5 – Sports arenas
6 – Trade shows
7 – Corporate training events
8 – Restaurants
9 – Bars & Nightclubs
10 – Coaching seminars

This list is by no means exhaustive. Texting apps are useful to anyone who wants to stand out from the crowd and make their event a memorable one. Your situation may be entirely different from anything listed, and we would love to hear how you would use the technology!

Drawbacks to Text to Screen Apps
You may be wondering if there are any drawbacks to these apps. There is one, and that is they require users to have a smartphone to be able to download the application and install it on their iPhone or Android. However, according to an Ofcom consumer research study performed in October 2016, only 77 percent of users in the United States have smartphones.

This data shows that 23 percent of users may not be able to interact with you at your event!

Is there any way you can increase the interactivity for all of your audience? There is, and the answer is to utilize a service that provides everything a text to screen app does, without requiring users to download an application.

Utilizing Text to Screen Without an App
Mosio understands that not all users at your event are going to have a smartphone, and we know it is important to you not to ostracize anyone for their choice of technology. That is why our service is not dependent on an app. The users can interact with your presenters by doing what they do on a daily basis: texting!

All that is required is that their phone has text messaging (SMS) capabilities – and that is 99 percent of the phones on the market today.

If you would like to learn how to make your next event interactive for everyone involved, contact Mosio today.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

 

Increase Audience Participation At Your Next Event Using Text Messaging Software

Are you satisfied with the rate of audience engagement? If you’re not, then you should try something new at your next event to increase participation from your attendees. There are many ways that you can make your next event or town hall meeting more engaging, however, you should try and make sure that the way you use is not only easy, but can also offer anonymity. Why would you want to allow anonymous feedback or questions? Some people are just shy, or don’t want to speak up with everyone’s eyes on them. So, by ensuring that the way you use to gather feedback is not only easy, but also anonymous you will easily increase the engagement from your attendees. Text messaging is not only affordable, but it also fills both of these needs.

Text messaging software is an easy and comfortable method for people to submit their feedback or questions at any event or meeting. This is because 98% of mobile phones can send and receive texts, and the average person already texts numerous times a month. Not only that, but some audience engagement technologies require some sort of app or smart phone to participate, and while ownership of smart phones is on the rise, the majority of people still do not have one. Also, who wants to be forced to install an app on their phone to be able to leave feedback at an event or meeting? As a result, less people participate than before, rather than more.

Using text messages is also an excellent way to distribute any sudden notice, venue change, or other important information and ensure that the majority of your attendees get it.

Text messaging also allows everyone who wants to provide feedback to provide it. With more traditional methods, people would need to wait their turn, and as we all know, it is not always possible to get to everyone in the time allotted for the meeting or event. This means that there could potentially be essential feedback or questions missed out on. Text messaging allows you to save those for later, to ensure they aren’t missed.¬†

In a nutshell, text messaging software increases audience participation in the following ways:

  • No extra Software is required
  • Comfortable & easy to use with no more learning
  • Provide Answers after meeting session too!
  • Great way to response anonymously

In conclusion, if you start using text messaging in your events and meetings, you can expect to increase your audience participation by quite a bit.

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An article by Michal Tsur on huffingtonpost points out some very valid arguments about why virtual conferences can be very positive for everybody involved. Typically conferences can be expensive and difficult to arrange, but with the power of the web, a virtual conference could take place anywhere, at any time. We think that it’s pretty exciting to be able to inspire, discuss and theorize with a huge group of people even if nobody is physically sharing one space. Perhaps we’ll see some interesting start-ups to support virtual conferencing in the future.

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If more than two-thirds of event professionals are saying that online attendance is growing, it’s pretty clear to see that not only do the event holders benefit from virtual conferences, but many others can benefit as well.¬†Once again, it’s amazing to be able to harness the power of the web to build bridges between people and allow anybody with internet access to get involved with whatever they feel passionate about. We’re really excited to see what the future of the internet brings us.

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If you’re interested in the statistics in relation to mobile phone usage and events, this article will help to shed some light. You may be surprised to find out that smart phone usage now beats traditional cell phone usage by a long shot, and 66% of businesses uses mobile in some way for marketing reasons. When planning an event, mobile is more important than it has ever been, and after reading through this it’s quite clear that there are many reasons why.

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Although technology and electronics has become a true gem when indoors, the story can often be changed when facing the outside world. For example, screens from smartphones or laptops are plenty of times harder to see in direct sunlight than they are inside, and weather like rain or wind can damage or hinder electronics, and this can be incredibly frustrating when you’re relying on technology for an event but would prefer to showcase it outdoors. This article points out an interesting case study that was done to help eventholders work their way round traditional outdoor environments such as the wind.

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Could you imagine a world where everywhere we go we have access to super smooth WiFi for free? Whilst we may all have experienced the poor WiFi we get in hotel rooms and small coffee shops, organisations out there are working on improving public WiFi to help us all stay connected. One example of this involves Amtrak, a train and bus travel company, has started to improve the public WiFi available within their methods of transport, allowing the public to have access to a good WiFi connection whilst traveling. This can be important when you need to make important connections with friends, family or workmates whilst on a long journey and it’s a positive step towards us all sharing our connectedness together.

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