When should you use text messaging as part of an audience response system?

Audience response systems are one of many vital components to town hall meetings and corporate events, especially today. In fact, it is commonly believed that this is the absolute best way to increase engagement and get feedback from your audience. ARS systems are one type of wireless equipment that can be used to collect feedback, such as on web polls. These systems can also be used for a variety of other real-time response data collection such as; dial-testing, perception analysis, an audience response meter and more. However, many events and town hall meetings are using a text messaging system as part of audience response instead of a complete ARS system. How does text messaging stack up to an ARS system?

Text messaging is low-cost, or sometimes free, for the audience attending a town hall meeting or corporate event. Text messaging is also a preferred method because almost everyone has a mobile phone, and 98% of mobile phones can send and receive text messages. On the other hand, ARS systems are fairly pricey because you need to buy the whole system with enough hardware to cover everyone in your audience to ensure everyone can participate.  

Another advantage to using text messaging is that it is easy. With ARS systems you need to coordinate with an onsite technician, and there are more things that can go wrong. With text messaging, the equipment everyone has, and it only relies on the mobile carriers to work. You also don’t need to worry about buying or renting additional equipment, which may or may not be readily available before your corporate event or town hall meeting.

With text messaging, you won’t need to explain to everyone at your event or meeting how to use their phone. On the other hand, with an ARS system, you will likely need to go through a 5 to 8 minute introductory speech so that everyone knows how to operate the additional equipment. It’s also important to note the range of an ARS system might actually not be enough to get your whole audience, especially at larger events and meetings. Whereas, as long as there is a signal, people will always be able to text.

It’s not hard to imagine how using text messaging can increase audience responsiveness. Almost everyone has a cell phone, and the majority of those text on a regular basis.

There is no question that ARS systems are exceptional for town hall meetings or corporate events, however, text messaging is becoming more popular due to its ease of use, price and compatibility with the audience.

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4 Reasons You Need Text Messaging in Your Suite of Event Services

4 Reasons You Need Text Messaging in Your Suite of Event Services
texting-in-a-meeting

There are many different ways you can make your event more engaging. If your event is not engaging enough, attendees could lose interest and you could miss out on important information. Therefore, it is extremely important that you utilize the proper event services in order to ensure maximum engagement. Text messaging is one of the best event services you can use to make your event more engaging. Since most people are used to sending and receiving text messages from their family and friends, they will also feel more comfortable submitting feedback and questions at an event that way as well.

Ensure Everyone is Participating by using Text Messaging

Text messaging is one of the key tools you can use to ensure that the majority of your attendees can participate. Over 98% of phones can send and receive text messages, so almost everyone at your event can participate. Most people are very familiar with text messaging, and it is easy to use. There are very few people who do not know how to send and receive text messages. If you can include text messaging in your event services, you are likely to increase attendee engagement a good amount.

More Engaging Events & Sending Important Alerts with text messages

Text messaging makes it extremely easy to send important alerts to your attendees as well. Since 98% of all phones can send and receive messages, you can rest assured that more people will get the important updates you send out. Sometimes the scheduling or venue of an event can change at a moment’s notice, and you need a way to notify all your attendees. It can be difficult and cumbersome to reach all your attendees with this important information on time. Phone calls need manpower, not everyone will have access to e-mail, but almost everyone will have their cell phones with them. Since 98% of mobile phones can send and receive text messages, you’ll be assured of reaching almost everyone you need to by using text messages.

Affordable Way with No Extra Software

While it is true there are many different software programs and apps available for use at events, not everyone has a smartphone or a tablet. It’s also possible that attendees will not want to go to the trouble of installing a new piece of software on their device. By using software, you then also need to tell your attendees how to use it, and this can lead to frustration and you could actually wind up decreasing your overall engagement at your event. Text messaging is simple to use, cost-effective, and over 98% of mobile phones are equipped to handle it. If you make it easy for your attendees to participate, it is more likely they will. Almost everyone can send and receive a text.

In conclusion: Text messaging can not only increase engagement, but it is also easy to use, doesn’t require additional software, and won’t break the bank. You should give some consideration to including text messaging as an event service in your next event or town hall meeting.

3 Event Solutions Made Better Using Text Messaging

There are many important events where the audience joins in to solve a problem or to discuss any important concern. During this type of event, everyone in the audience is welcome to join in the discussion, represent their thoughts and give opinions. However, most events are not engaging enough. Some people are too shy to stand up with a microphone to ask questions, share feelings or share an issue or any concern with everyone else at the event. At the same time, some people may miss the event because of a change in the event venue or time. Gathering information, performing a survey, or collecting feedback on any issue from event participants is not always easy because of low engagement. Text messaging is one of the best event solutions that can increase engagement at events.

1. Increase Audience Engagement

Text messaging is a good way to make an event engaging because more attendees from the audience can ask questions, and share opinions at the same time, without needing to wait for their turn at the microphone or podium. The more conservative and shy attendees will also not generally want to stand in front of everyone to ask their question or share an opinion. As a result, not everyone will get to share their feedback at the event and some attendees will leave with frustrated after the event. By using text messaging, anyone with a cell phone can participate in the event discussions and share their feelings, questions and feedback in complete anonymity. This helps both attendees and event organizers ensure that engagement at the event is highest it can be. So, the way will be helpful for both the event and attendees.

2. Last Minute Alerts and Announcements

Sometimes an unforeseeable circumstance will cause the date of an event, or the venue of the event to be changed at the last minute. It can be difficult to get in touch with everyone who was going to be attending the event to make sure they have the updated and correct information. Text messaging is an excellent event solution to help distribute vital information for an event. Over 98% of people have a mobile phone and can receive text messages. This means that not only can they participate easily, but they can also get important updates or even next event venue locations.

3. Collect Feedback from Attendees

Text messaging can augment event solutions, especially where event organizers may want to collect feedback from attendees to see how they may make the event better in the future. It allows anyone with a cell phone that can send and receive messages participates, get important updates and information, and give feedback via surveys. Normally, a person would need to write something down on a piece of paper, or use a special piece of equipment in order to participate. A lot of people don’t want to go to the trouble to participate if it isn’t extremely easy for them. Text messaging as an event solution solves that issue.

Mosio for Events Video: Text Messaging for Audience Q&A | Text to Screen Software

Text Messaging for Audience Q&A | Text-to-Screen Software 

The most successful events are both engaging and interactive, but getting information to and from attendees can be difficult. Alerting everyone of updates and changes in real-time can be next to impossible. And attendees asking questions in sessions via microphones or writing on paper is simply inefficient.

Mosio for Events offers a better way…

With Mosio, organizers can notify and communicate with attendees using their mobile phones.

And since text messaging works on 99% of mobile phones, it reaches more people than a mobile app, instantly.

How does Mosio boost attendee participation?

  • Audience Q&A enables participants to ask questions of speakers and or guest services.
  • Alerts and Announcements allow you to schedule or send real-time updates, reminders and promotions.
  • Text-to-Screen builds engagement by displaying attendee questions and photos on screens and monitors.

Efficiently communicate, connect and interact with event attendees. Learn more about Mosio at www.mosio.com/events

Events and Conferences News: 7 Reasons Virtual Conferences Will Transform Industries Worldwide, Planners encouraged to embrace event technology, Meeting room of the future survey: 59% indicate that the meeting room will go fully digital by 2014

An article by Michal Tsur on huffingtonpost points out some very valid arguments about why virtual conferences can be very positive for everybody involved. Typically conferences can be expensive and difficult to arrange, but with the power of the web, a virtual conference could take place anywhere, at any time. We think that it’s pretty exciting to be able to inspire, discuss and theorize with a huge group of people even if nobody is physically sharing one space. Perhaps we’ll see some interesting start-ups to support virtual conferencing in the future.

7 Reasons Virtual Conferences Will Transform Industries Worldwide

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If more than two-thirds of event professionals are saying that online attendance is growing, it’s pretty clear to see that not only do the event holders benefit from virtual conferences, but many others can benefit as well. Once again, it’s amazing to be able to harness the power of the web to build bridges between people and allow anybody with internet access to get involved with whatever they feel passionate about. We’re really excited to see what the future of the internet brings us.

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Events and Conferences News: Digital Attendee Herding, Social Media Connections: The Rise of Virtual Courses, PCMA Education Conference: The Future of Meetings and Events

Digital Attendee Herding

There are applications out there that take use of a smartphone’s GPS capability and turn it into a clever marketing tool. Apps such as Foursquare are ‘social location apps’ that encourage users to check-in to locations on their arrival. Doing so could net the user of Foursquare a special bonus for the place they’ve arrived at such as a voucher or coupon code. By arriving at destinations, a user would also be sharing their check-in with all of their friends on Facebook and Twitter, making Foursquare a perfect tool for reaching out to new people.

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Event planning can be a whole lot easier when using digital technology to help you with some event-planning tasks. You can create a buzz both online and offline, and offer a more interactive induction to those potentially interested in attending your event. This article points out some really neat ways to make the most of digital technology in the event planning process, and if you’re an event planner, some of them could really speed things up or improve things for you.

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Events and Conferences News: Top Tech Tips for Meetings and Events, Mobile Technology & Events: The Perfect Partnership, Church House AV survey finds events are getting more interactive

Mobile Technology Meetings & Events: The Perfect Partnership

If you’re interested in the statistics in relation to mobile phone usage and events, this article will help to shed some light. You may be surprised to find out that smart phone usage now beats traditional cell phone usage by a long shot, and 66% of businesses uses mobile in some way for marketing reasons. When planning an event, mobile is more important than it has ever been, and after reading through this it’s quite clear that there are many reasons why.

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Gesture Technology: What It is and How to Use It at Your Next Event

Gesture technology is being used everywhere these days. Swiping on your phone to open a file or change screen is known as a form of gesture recognition technology, just like swiping your arms or jumping at your kinect whilst playing an Xbox game with your family. Whilst there are a lot of novel ways to make use of gesture technology, there are some more advantageous ways out there and some could become handy at your next event. A few examples are shown in this article on just how gesture technology could be used to make events even more interesting.

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Events and Conferences News: A New Tech Resource for the Events Industry, The Latest Technology for Visually Stunning Outdoor Events, Top predictions for the Event App Industry

The Latest Technology for Visually Stunning Outdoor Events 

Although technology and electronics has become a true gem when indoors, the story can often be changed when facing the outside world. For example, screens from smartphones or laptops are plenty of times harder to see in direct sunlight than they are inside, and weather like rain or wind can damage or hinder electronics, and this can be incredibly frustrating when you’re relying on technology for an event but would prefer to showcase it outdoors. This article points out an interesting case study that was done to help eventholders work their way round traditional outdoor environments such as the wind.

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App Data Is a Missed Opportunity

The smartphone has become one of man’s most personal possessions, and because of that, many of us carry a smartphone close to us almost every minute of the day. This huge connection we have with our smartphones is starting to open up a lot of new routes for many different industries, and because of the vast amount of information being sent and received with our smartphones, they also make for an amazing place to track and monitor data and information. This can be especially useful at events and gatherings as this post points out.

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Events and Conferences News: Survey shows 49% increase in the use of event apps, 5 Ways to Make Technology Work for Your Events, The Meeting of the Future

5 Meeting-Tech Trends to Watch in 2013

Watching trends is always a good way to know what event attendees may expect from you if you’re planning on holding an event. Whilst some rules are golden and should always be stuck by, you’ll often see new tends crop up, especially when technology is advancing at the rate it is currently. This article does itself well by pointing out 5 trends related to technology that should be known about in 2013, including tips about smartphones, digital integration and virtual conferences. With smartphones being tossed around so often these days most of them are far from surprising.

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Internet at Events: A Planner’s Cheat Sheet

Holding an online event or meeting can be a daunting task for those who haven’t got much experience with streaming or using video chat online. You will need to learn a little about internet speed and bandwidth to find out if you can resolve any problems you may have whilst broadcasting, and may need to monitor some things if the virtual conference, event or meeting starts to turn a little laggy. Luckily this cheat sheet seems to give you almost everything you need to know to get started.

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Events and Conferences News: Technology on the rise at CIBTM, European Organizers and Venues Go Digital In Record Numbers, Amtrak Upgrades Passenger Wi-Fi

European Organizers and Venues Go Digital In Record Numbers

We’d like to think of the present as the ‘digital age.’ Everything around us is becoming more technologically involved, and we are all using digital technology to improve our day to day lives. It’s come to a point where digital technology has helped to improve almost every industry from each corner of the Earth, and especially in event organisation, it’s clear to see a huge rise in the use of digital technology within the industries we work in.

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Amtrak Upgrades Passenger Wi-Fi

Could you imagine a world where everywhere we go we have access to super smooth WiFi for free? Whilst we may all have experienced the poor WiFi we get in hotel rooms and small coffee shops, organisations out there are working on improving public WiFi to help us all stay connected. One example of this involves Amtrak, a train and bus travel company, has started to improve the public WiFi available within their methods of transport, allowing the public to have access to a good WiFi connection whilst traveling. This can be important when you need to make important connections with friends, family or workmates whilst on a long journey and it’s a positive step towards us all sharing our connectedness together.

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Events and Conferences News: How Technology is Helping Shape Business Events, A New Tech Resource for the Events Industry, 3 Simple Ideas that Made my Video Conferences Better

How Technology is Helping Shape Business Events

This article accurately points out the differences between nowadays office work and business events to the office work and business events of the past. The difference since then is amazingly huge, and as we’ve lived every day since then, it may take a minute to realize just how far we’ve been since the 60s or 70s. Technology is certainly the biggest culprit when it comes to change, and this article is certainly an insight into why that is the case, and why the change is so huge.

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3 Simple Ideas that Made my Video Conferences Better

Sometimes simplicity is the best way forward, and when it comes to technology, this is often the case. Technology has been designed to make lives easier, and the three ideas stated in this article really do reflect that. There are plenty of ways to improve your own video conferences, but if you want a bit of direction that doesn’t involve forking out a lot of time, money or effort, these three simple ideas are certainly worth looking at. Despite being able to see who you are speaking to, speaking through the internet flows a little different to how it does in real life, and these tips help you to make the most out of these differences.

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Events and Conferences NewsByte: Examining the Next Steps in Data Mining and Event Tech, HIMSS Goes High Tech for 2014 Space Draw, Setting a Course to the Cloud

When People Live Their Lives Online, the Concept of Sharing Changes, Says Snapchat’s Evan Spiegel (Video)

Snapchat is a mobile app that allows users to take an image and send it to somebody else for them to view. However, all images will be deleted within 10 seconds of being shown, and the developer of the app, Evan Spiegel, thinks there is a lot more to the app than meets the eye. Evan believes that Snapchat is an example of the kind of communication events that will grow from online interaction between people in the future. People are using photos on snapchat to communicate with each other, showing each other places they are going or things they are doing. This is a broad difference to offline photos which are usually taken in a certain light to make those in the photo look more attractive or interesting.

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Setting a Course to the Cloud

Albert Einstein once stated: “It has become appallingly obvious that our technology has exceeded our humanity.” This is an interesting way to start an article, and it highlights the huge growth in technology that has been playing out over the last few decades. The article goes on to discussing why the cloud will soon play a big part of our day-to-day technology, and how and why it may be useful for our everyday lives both at work and at home.

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