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Text messaging has come a long way from being a one-way short messaging service (SMS) into an engaging interactive medium for businesses to speak with their customers. From mobile marketing to customer feedback to text-to-screen shout outs at events, text messaging services are being used by companies and brands to communicate with consumers wherever they are.
The helpful infographic below breaks down the various industries and use-types. Text messaging is the most popular channel on the mobile phone and this info shows that all companies and brands can benefit from using it as an incredible engagement tool for customers on-the-go. If you are looking for a two-way text messaging service for your business, let us know if you have any questions. We’re happy to help.
We love infographics, so when this was sent our way, we figured we’d post it,especially since it lists a few (of many) of the benefits of texting. Businesses, non-profits, schools, libraries and event managers use our platform to provide their customers, members, students and attendees with best-in-class text messaging services and we are fortunate enough to be in a segment of the mobile industry that all mobile users are familiar with.
The infographic below lists some of the great benefits of text messaging, including Social Therapy, Sunscreen Adherence, Curbing Alcohol Intake and Encouraging Prenatal Care.
A few others of note (but not included on the graphic):
Stopping Bullying
Providing Mental Health Services
Medical and Clinical Trials Research
Providing Library Patrons with Access to Librarian Knowledge
Improving Guest Services at Hotels and Resorts
Customer Feedback and Satisfaction Surveys
Public Service Alerts About Road Closings and Construction
From: OnlineCollegeCourses.com
Special Thanks to OnlineCollegeCourses.com for the share!
A new study from Pew Internet and American Life Project reveals some incredible statistics about the increasing usage text messaging in US mobile subscribers. A few key points:
55% of those who exchange more than 50 messages a day say they would rather get a text than a voice call.
Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day.
(Read: 55% of those between 18-24 years old would rather get a text message than a phone call).
Text messaging users send or receive an average of 41.5 messages on a typical day, with the median user sending or receiving 10 texts daily.
For businesses looking into text messaging services for their customers or employees, this research offers even more data that SMS is not a channel that can be ignored. Implement text messaging into your business services and you’ll be connected with more people the way they prefer on their mobile devices.
We communicate differently than we did twenty years ago; or even ten years ago.
For 12-17 year olds, texting is the main form of communication; in fact, it’s more popular than face-to-face, phone calls and emails combined. The average American teen sends over 3,000 text messages a month. And, though 25-35 year olds make up a relatively small portion of the population, they are responsible for a large number of text messages sent in the US.
In short, texting is huge.
Many providers of goods and services have caught on to the trend and are now offering free coupons via text messaging services. If the trendy new frozen yogurt shop wants to get the word out, using a text messaging advertisement business may be their best bet.
Our cells are never far away and we check them even if we don’t suspect we’ve missed a call. Why? Maybe because we’re obsessed with our phones.
Consequently, text advertising makes tons of sense. Just as our communication habits have changed due to technology, marketing and advertising must also change to keep up with our latest tendencies. Text message advertising is a timely and effective form of advertising that’s especially suited for a generation that’s constantly on the go. The sooner a consumer hears about a deal, the sooner they can act on it, which drives immediate business and revenue.
How?
Cell phone users send a six-character code to a business, which essentially tells them: “Hey, I love your frozen yogurt. Keep me updated on it!” Once the business receives the code, the sender can later receive alerts, announcements, promotions, links and coupons straight to their mobile device.
Consumers receive information straight to their phones without the hassle of email and computers or standard mail and postage rates. Advertising companies no longer have to spend crazy amounts of money.
The Results
Recent studies show that text advertising reaches a massive audience. Taking advantage of a free coupon via text doesn’t require a smartphone, installation of any apps or even Internet access. The only absolute requirement is a text-enabled phone – pretty much any phone on the market – and a standard text message plan.
Why More Businesses Should Text
Cell phone users value real-time advertisements and are more likely to act on an ad that implies a sense of urgency. You also target a specific audience, so if your business operates in a college town or if you sell products that are geared towards teens, texting is one of the best ways to get their immediate attention and keep them hooked.
Text advertising businesses also offer real-time event coverage. If your business is conducting a conference, fundraiser or gathering, keeping your attendees and outside consumers in the loop can be difficult to do without spending a lot of money. Text message marketing allows you to keep users updated, run a mobile conference website with an itinerary and stay in touch after the event.
This service is especially useful for smaller business that may not have a big budget for advertising. Pricing for these services is considerably cheaper than that of standard advertising methods. You also have the opportunity to reach your direct audience and only send information to people who ask to receive it. Your advertisements, then, will never fall on the wrong people, arrive unwelcomed or go unnoticed. Talk about bang for your buck!
About the Author:
Ashley Spade is a law student in Chicago. When not pulling all-nighters at the library, she spends her time scouring thrift stores for vintage fashion treasures, reading case briefs while on the treadmill at the gym, and volunteering for local animal shelters. Follow the adventures of Ashley and her furry sidekick, Sir Winston Pugsalot the First, on twitter:Â @ashspade or check out her fashion blog: www.beltsandbangles.com
When it comes to effectively getting your message distributed and read by a large group at your event or conference, text messages knock the ball out of the park. Using a text message alert, announcement or other SMS marketing technique is the most effective way to reach the most people and be sure your is actually reaching the people you want to receive it.
Last weekend, the San Francisco Giants were playing and I took my place as the 10th player- on the couch 
It wasn’t long until Buster Possey, our new catcher who’s got a .281 batting average, stepped up to bat. In baseball, a .281 batting average, getting a hit just under 1/3 of the times at bat, is pretty good- it gets you a key position in the lineup and millions of dollars a year.
While I moonlight as the “10th player†from my couch (and I maintain that my popcorn eating & cheering is critical), if I tried to sell a service that only connected with its intended audience 28% of the time, I certainly wouldn’t be the rookie of the year. I probably wouldn’t even have a business.
Just 28% of mobile phone users in the U.S. have smartphones. Meaning, if you’re counting on getting a message out to your conference or event attendees with an app, you only have a chance with 28% of them. And that’s if all of them use the app.
More than 90% of text messages are read, meaning they are a better medium than email or mobile apps to reach your attendees on-the-go.
Here are 8 ways to use text message alerts, announcements and SMS marketing at your next event or conference…
1. Text alerts for schedule updates: When timing at your event changes without warning, the fastest way to get the word out is by text.
2. Text alerts for evening events: If you’ve got some events that are happening after-hours that you want to remind people about, sending a well-timed text is perfect.
3. Text alerts for substitute speakers and panels: Things change after materials are printed, and often they change the day they are supposed to happen. Let people know when they need to know with text.
4. Text announcements for special offers: It’s good to keep some things a surprise at your event, and when you want to make a secret party, speaker, or prize winner known, text message is an instant way to reach everyone.
5. Text announcements for keynote speakers: Is there a link your keynote speaker references that you want everyone in the audience to have access to? Text it to them at the end of the speech.
6. Text announcements for real-time access: Send updates and announcements in real-time for anything that needs to be known instantly by your attendees.
7. 
Text message marketing before, during and after: Want to reach your attendees while they are on their way and just after they leave? You know they’ll be checking their phones…
8. Text message marketing for corporate sponsors: Adding the name of your event sponsors to the bottom of conference text messages increases exposure for their promotions or contests, and your revenue.
Contact us to talk about how text message alerts, announcements or SMS marketing can be part of your next event or conference.
Image credit: BaseballPilgramages
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GET A QUOTE!
There’s a ton of hype around mobile technologies, especially in business. Being mobile means being more competitive.
The numbers don’t lie, we love facts and figures about the growth and future of mobile technologies. Consumers are connected and more businesses are learning the power of implementing mobile to give them an edge. Companies starting now have a head start. In the near future, it will be a customer expectation.
While it’s not about simply sending a text to mobile devices from an online service, it’s definitely a start. If you need some more convincing or just like motion graphics and stats, the fine folks at Stocktown Productions have put together a quick, compelling video showing some great statistics (I counted 18 of them) about mobile technologies in the present day as well as the future.
And if you don’t need any more convincing, but are trying to figure out where to start, feel free to contact us (there’s a chat window on our site during normal business hours or you can email us via our contact page). We’ll listen to your company objectives and offer some quick, free advice on your best approach, even if it doesn’t have anything to do with buying from us.
PS: If you’re looking for a good mobile messaging company to help you get started, we’re glad to help.
People are texting more than they are talking on their mobile phones. While many businesses are using text messaging as a great marketing or customer service tool, more companies are realizing that text messaging is a more efficient way to communicate with employees, independent contractors and franchisees as well.
Mobile messaging makes it easy to communicate with your on-the-go workforce, whether your mobile workforce is made up of sales reps, field technicians, marketing representatives, service agents, drivers or maintenance workers. We’ve listed some examples below of how text messaging can be used to improve communication efficiencies, saving companies both time and money.
5 Great Business Examples Using Text Messaging for Field Staff and Rep Communications:
We offer free webinars that show how Mosio’s FieldForce can help you easily and efficiently use mobile messaging to maximize productivity, improve visibility and increase revenues.
Live Demo/Webinar: Text Messaging Uses for Field Staff Communications
Sign Up Here
Contact Mosio for a quick quote and see how our two-way text messaging software can help.
Clients often ask us about how text messaging provides them with an edge over their competitors. If you know your company needs to be mobile, why use text messaging? Our short answer is “because every phone is text messaging-enabled and nearly every mobile consumer in the U.S. has it as part of their plan.”
We got a lot of great feedback from a blog post we did last year with text messaging and mobile facts and figures, so we put together another list of stats, facts and figures we found. Bottom line, adding text messaging to your business communications, whether it be with customers, employees, independent contractors, etc makes you more competitive.
Adding text messaging opens up a new, easy to use communication channel that helps cut through the clutter, costs and time associated with other forms of communication, like talking on the phone. Plus, it’s the preferred method of communication by most mobile consumers. We’re not saying don’t talk on the phone anymore, but if you have a faster, more efficient, cost-effective way to communicate, we think it warrants serious consideration.
Here are some bits of info for you and if you’re interested in speaking about your communication goals and how text messaging can provide you with a return on your investment, contact Mosio here. If you like texting, simply text ASKMO to 66746 and we’ll get back to you as soon as possible.
The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures
“90% Would Rather Use Text Than a Phone Number“
- GoIP Global, Inc User Survey, November 2010
“…of the 82 percent of consumers who prefer on-device self-service, 35 percent are between the ages of 36 and 50 years old, 38 percent are between 25 and 35, and 27 percent are between 18 and 24.”
- Nuance Communications Mobile Customer Care Study
“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
- Direct Marketing Association, July 2008
“The average cost of a live-agent service call is approximately $12. An SMS interaction, on the other hand, costs mere pennies per message.”
- ContactBabel Contact Center Analysis Firm
“Interacting with customers via SMS allows the issue to become what RJ Auburn (CTO of Voxeo) refers to as ‘a background problem’ — less of a headache and requiring much less of [company agent's] time. Text messaging also gives agents a context for every inquiry. Unlike an IVR, SMS can move through these more complex inquiries seamlessly.”
- DestinationCRM.com
“94%) have texting included in their phone plan. This makes texting by far the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).”
- New study from IHL Group and RetailConnections.
“Texting Is an Underutilized Customer Engagement Tool“
- Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts
“It only takes 5 1/2 hours to drive from San Francisco to Los Angeles.” I can’t even count the number of times I’ve heard people say this and I believe I even said it once myself. “Well, without traffic or cops and with minimal stops.” Huh? When is there no traffic in San Francisco or Los Angeles? The truth is, it really depends on where in LA you’re going, but I’d argue most destinations are beyond the 5.5 hour mark.
I was reminded of this SF > LA drive-time claim when a colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which the stack overflow community quickly jumped on, providing insight and information to back up a more realistic $50k-100k (and some say $200k) price tag.
At Mosio, naturally we get asked about mobile applications from clients all the time. I love my MacBook Pro, iPhone and iPad, but Apple has spent plenty of money in advertising to convince us all that “There’s an App for That.” They even spent money trademarking the phrase and that’s fine, they benefit by doing so. The craziest thing about the mobile apps hype is that it caters to less than 1/3 of the mobile subscriber market. Consider recent research about Mobile Content Usage for the month of July 2010 in the image below from Wireless Week:
Among all U.S. mobile subscribers ages 13+:
31.4% Used a Downloaded App
33.6% Used a [Mobile] Browser
66% Sent a text message to another phone
Why, then, do people think it’s so inexpensive to develop iPhone apps?
I’m not exactly sure, but my guess is that it’s a combination of people wanting to believe it costs less (much like we don’t want to believe it actually takes 6.5-7 hours to drive to LA) combined with the misinformation from people selling shoddy development services or app workarounds trying to capitalize on the hype. And before those of you developing “affordable” iPhone applications start flaming me in the comments, consider the fact that by saying it’s inexpensive and cheap, you’re essentially selling yourselves short, commoditizing your expertise. The misinformation hurts your skills and service.
And for those who claim a drive from San Francisco to LA is 5 1/2 hours? They’re simply remembering it better than it truly is, or convincing themselves that it’s quicker than it really is. It’s more beneficial psychologically to believe it, but it doesn’t make it the truth in practice.
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