Category Archives: Business Text Messaging

townhallmeetings

Make Town Hall Meetings More Engaging: Use Text Messaging for Audience Q&A

Town hall meetings are very important as they are used to discuss any outstanding issues which come up and make a good decision. During the meetings, the attendees can raise their hands in order to ask a question, offer an opinion, or raise concerns and issues. But, why are we using this old fashioned method when we live in the digital age? Also, many attendees may not be comfortable fully expressing themselves in such an open way. This results in only some people participating in town hall meetings and can lead to some issues not being resolved.

Using text messaging for audience question & answer sessions is the best solution for town hall meetings because the attendees do not need to hold a microphone to ask their questions, offer an opinion, or raise a concern. Additionally, attendees often feel more comfortable being able to provide their feedback in an anonymous way.  Mosio for Events is a web based software package which will help you to make any town hall meeting more engaging, by allowing anyone to participate quickly, easily, and anonymously..

Mosio for Events offers a system which connects all attendees who have a cell phone at the town hall meeting, and can be easily managed using a web-based back end. The attendees are able to send any questions, feedback, or concerns by simply sending a text message from their phone. Their feedback can then be shared with the rest of the attendees on a screen by using a projector. Moderators can choose which messages they wish to share on screen with a simple click of a button. While the message which is sent is displayed on the screen, the sender’s information, such as name or mobile number, is not shown. This allows for completely anonymous feedback and promotes engagement from those who are worried about having their name attached to it.

Using text messaging for collecting questions, feedback or concerns at a town hall meeting has many advantages. The system is very easy to use and is better than an app because not everyone has a smart phone, but 98% of cell phones can send and receive a text message. The fact that it is anonymous allows those that are too shy to share something by standing in front of an audience to voice their opinions as well. Sometimes, meetings are very short and not everyone has a chance to have their say. By using text messaging many people can submit their questions or feedback and it can be reviewed at any time.

In conclusion, there really isn’t a better way to make town hall meetings more engaging than with text messaging. Mosio for Events will help make your next town hall meeting more engaging, and allow your attendees to submit their questions and feedback more easily than ever before.

4 Reasons You Need Text Messaging in Your Suite of Event Services

4 Reasons You Need Text Messaging in Your Suite of Event Services
texting-in-a-meeting

There are many different ways you can make your event more engaging. If your event is not engaging enough, attendees could lose interest and you could miss out on important information. Therefore, it is extremely important that you utilize the proper event services in order to ensure maximum engagement. Text messaging is one of the best event services you can use to make your event more engaging. Since most people are used to sending and receiving text messages from their family and friends, they will also feel more comfortable submitting feedback and questions at an event that way as well.

Ensure Everyone is Participating by using Text Messaging

Text messaging is one of the key tools you can use to ensure that the majority of your attendees can participate. Over 98% of phones can send and receive text messages, so almost everyone at your event can participate. Most people are very familiar with text messaging, and it is easy to use. There are very few people who do not know how to send and receive text messages. If you can include text messaging in your event services, you are likely to increase attendee engagement a good amount.

More Engaging Events & Sending Important Alerts with text messages

Text messaging makes it extremely easy to send important alerts to your attendees as well. Since 98% of all phones can send and receive messages, you can rest assured that more people will get the important updates you send out. Sometimes the scheduling or venue of an event can change at a moment’s notice, and you need a way to notify all your attendees. It can be difficult and cumbersome to reach all your attendees with this important information on time. Phone calls need man power, not everyone will have access to e-mail, but almost everyone will have their cell phones with them. Since 98% of mobile phones can send and receive text messages, you’ll be assured of reaching almost everyone you need to by using text messages.

Affordable Way with No Extra Software

While it is true there are many different software programs and apps available for use at events, not everyone has a smart phone or a tablet. It’s also possible that attendees will not want to go to the trouble of installing a new piece of software on their device. By using software, you then also need to tell your attendees how to use it, and this can lead to frustration and you could actually wind up decreasing your overall engagement at your event. Text messaging is simple to use, cost effective, and over 98% of mobile phones are equipped to handle it. If you make it easy for your attendees to participate, it is more likely they will. Almost everyone can send and receive a text.

In conclusion: Text messaging can not only increase engagement, it is easy to use, doesn’t require additional software, and won’t break the bank. You should give some consideration to including text messaging as an event service in your next event or town hall meeting.

8 Reasons to Research Client Feedback With Mobile Phone Surveys

Before you next seek client satisfaction feedback at your agency or private practice, take a look at these eight reasons to consider using mobile phone surveys.

Have you considered utilizing the power of SMS surveys to collect client feedback?

  1. Wide Availability – With an estimated 6.8 billion mobile subscriptions at the end of 2012 at an equivalent to 96% of the world population, there is no denying that conducting research with mobile phone surveys would be accessible to most clients.
  2. Cost Effective – Each IM, SMS, and other web-based interaction costs 1/10th that of Interactive Voice Response (IVR) and 1/100th that of a live agent transaction.
  3. Keep Confidentiality – Given their personal and mobile nature, the average mobile phone rarely leaves the sight of the owner. It has been reported that over 99% of all text messages are read by the recipient themselves. More expensive smartphones are even more likely to be guarded and come with security measures to lock the device or increase the chance of recovery should it be lost or stolen.
  4. SMS is Popular – SMS traffic was estimated to reach 9.6 trillion messages in 2012.
  5. Great Response Rate – SMS Surveys in particular have boasted an average response rate of 25% to 45%.
  6. Prompt Responses – About 90% of all text messages are read within 3 minutes of their delivery, increasing the chances that users will respond to your survey. In fact, 98% of completed SMS surveys are collected within 24 hours.
  7. Organized Data – In addition to a good response rate, collecting survey answers via mobile phone provides an immediate entry of data into a centralized database for analysis and fewer errors in data entry. This is an improvement over the interpretation of barely legible handwritten responses and far less time-consuming.
  8. Proven Success – In the business sector, many businesses have turned to utilizing mobile devices more readily in the interest of competitive advantage. SMS surveys have been used to research customer satisfaction with good results. For instance, 90-94% of customers who answer the first question answer all questions asked and 60-70% of customers provide comments.

Text Messaging News: Beginning today, just text for train ticket, Aid Workers Turn to Text Messaging to Improve Food Aid Delivery to Refugees in the Western Sahara, Text Messaging Remains Vital to Businesses: Survey

Text messaging is always something many believe to be a private matter, and with a new system put in place by Watsonville police, crime-stoppers have managed to take advantage of that line of privacy. Text messages will go through a third party system and then arrive to any police officers on patrol. This new line can be quickly used to give tips to police about new crime they may miss out on, or just to notify the police that something isn’t quite right. We believe that thanks to the high speed nature of texting, this could become a very handy tool.

Text messages help Watsonville police gather anonymous tips

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We all need to call the cab from time to time, but this article is the first to make us realize that there really isn’t any other form of public transport that offers this quick ‘order of service.’ A business in India hopes to change this by allowing train passengers to book for tickets before the train’s arrival. It’s easy to imagine that this could make travel by train a whole lot smoother and more convenient for both those working for the train and the passengers. We really hope we see a similar service being adopted worldwide.

Beginning today, just text for train ticket

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Marriott hotels expand mobile check-in

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Aid Workers Turn to Text Messaging to Improve Food Aid Delivery to Refugees in the Western Sahara

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Text Messaging Remains Vital to Businesses: Survey

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Text Messaging News: Texting for better health, Tips to be taken via text, Text reminders help seniors improve medication adherence

 

 

Tips to be taken via text

If you live in Monmouth and want to lend a helping hand to your community you can now text in to the County Sheriff and “tip” them of anything you may think seems a little dodgy in your area. Although the Monmouth police department still advises to call 911 when involved in a crime in progress, you can text to report less serious crimes and advise police officers about anything you may think needs checking. Whether someone has stolen your bike, or there’s an argument over the road that sounds a little too aggressive, you can text in anonymously and your tip will be sent to a computer at the police department.

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Whatever way you look at it, texting can build business

Although Txting lyk ths isn’t going to help your business anytime soon, being able to text within your business to those working with you can help speed things up around the office. Whether you need someone to bring up your coffee from downstairs, or need to quickly relay some information to another colleague, using SMS is a sure-fire way to get your message across as soon as possible. The cost is also a whole lot cheaper than many other forms of communication, and there are even plenty of free IM alternatives designed for smartphone too.

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Texting for better health

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Text reminders help seniors improve medication adherence

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Emergency? In Fairfax, There’s a Text for That

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Hospitality News: Revolutionary In-Room Tech, Software For Hotel Industry, The long wait is over

Revolutionary In-Room Tech

Software For Hotel Industry

Running a hotel can be a lucrative business, but managing customers and keeping on track of the state of your hotel can be a hard challenge to maser. Luckily, there is software out there that can help your life as a hotel manager a little easier. It will still take effort and practice, but with the help of some easily available software, your job as a hotel manager will be a lot less stressful, and even experienced hotel managers could probably agree that using software to help run your business can keep you afloat.

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The long wait is over

Asking for the stranger in front of you at your local post office, airport, train station or theme park to hold your place in the queue isn’t exactly a sure-fire way to reserve a spot whilst you’re out doing other things, so until we have an alternative, waiting in-line may be the only option. It may not be long till we do have an alternative though- a software company has developed a system that can allow people to reserve a spot in queue by sending a text message to the place they need to queue at. In essence, you’ll still be waiting in a queue, but in a virtual world, instead of in a physical space.

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Revolutionary In-Room Tech

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Features of Cloud Based Central reservation system for hotels

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Technology Plus Hospitality Equals a New Era in Hotels

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Text Messaging Service for Business | The Rise of Business SMS [INFOGRAPHIC]

Text Messaging Service for Business

Text messaging has come a long way from being a one-way short messaging service (SMS) into an engaging interactive medium for businesses to speak with their customers. From mobile marketing to customer feedback to text-to-screen shout outs at events, text messaging services are being used by companies and brands to communicate with consumers wherever they are.

The helpful infographic below breaks down the various industries and use-types. Text messaging is the most popular channel on the mobile phone and this info shows that all companies and brands can benefit from using it as an incredible engagement tool for customers on-the-go. If you are looking for a two-way text messaging service for your business, let us know if you have any questions. We’re happy to help.

 

The Benefits of Using Text Messaging [INFOGRAPHIC] – Great for Businesses, Health Services and Education

We love infographics, so when this was sent our way, we figured we’d post it,especially since it lists a few (of many) of the benefits of texting. Businesses, non-profits, schools, libraries and event managers use our platform to provide their customers, members, students and attendees with best-in-class text messaging services and we are fortunate enough to be in a segment of the mobile industry that all mobile users are familiar with.

The infographic below lists some of the great benefits of text messaging, including Social Therapy, Sunscreen Adherence, Curbing Alcohol Intake and Encouraging Prenatal Care.

A few others of note (but not included on the graphic):
Stopping Bullying
Providing Mental Health Services
Medical and Clinical Trials Research
Providing Library Patrons with Access to Librarian Knowledge
Improving Guest Services at Hotels and Resorts
Customer Feedback and Satisfaction Surveys
Public Service Alerts About Road Closings and Construction

The Benefits of Texting

 

From: OnlineCollegeCourses.com

 

Special Thanks to OnlineCollegeCourses.com for the share!

Kellogg’s Special K Box – A Great Place for Customer Service via Text Messaging

I am a big fan of Special K, it is definitely my favorite cereal in the world. I also happen to be a huge fan of white space in design, so while admiring a small box of Special K while enjoying a bowl of it, I noticed all of the various ways they encourage customers to contact them. Honestly, I can’t think of any reason a sane person would be upset with Special K and I applaud Kellogg’s for providing so many ways to contact them, only they’re missing the single most utilized mobile channel: Text messaging. It is user-friendly, immediate, works on 99% of all mobile phones and is the preferred method of communication for all mobile consumers in the U.S.

Kellogg’s Customer Service:
Invite your customers to text you with their questions or comments. You’ll not only get more of them, my bet is that you’ll get more positive comments, not to mention you’ll have the ability to send those mobile users additional information, promotions, mobile web links, etc at the point of consumption without asking them to:

A) Remember to visit your website later.
B) Be placed on hold.
C) Spend time and postage to send you a letter.

If you’re looking for help in getting set up, let us know. Using our technology we can equip your customer service reps to receive and respond to text messages from your customers efficiently. And, as of this posting, the short code 237325 (CEREAL) is available. We can get you set up and running as quickly as possible.

Noel Chandler
CEO, Mosio, Inc.
Interactive. Mobile. Engagement.
www.mosio.com

Reach More People Using Text Messaging with Text Message Software; 31% Prefer Receiving SMS [STUDY]

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A new study from Pew Internet and American Life Project reveals some incredible statistics about the increasing usage text messaging in US mobile subscribers. A few key points:

55% of those who exchange more than 50 messages a day say they would rather get a text than a voice call.

Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day.
(Read: 55% of those between 18-24 years old would rather get a text message than a phone call).

Text messaging users send or receive an average of 41.5 messages on a typical day, with the median user sending or receiving 10 texts daily.

For businesses looking into text messaging services for their customers or employees, this research offers even more data that SMS is not a channel that can be ignored. Implement text messaging into your business services and you’ll be connected with more people the way they prefer on their mobile devices.

 

Instant Gratification: Why Getting Texts from Your Favorite Companies Benefits You (and Why More Businesses Should)

We communicate differently than we did twenty years ago; or even ten years ago.

For 12-17 year olds, texting is the main form of communication; in fact, it’s more popular than face-to-face, phone calls and emails combined. The average American teen sends over 3,000 text messages a month. And, though 25-35 year olds make up a relatively small portion of the population, they are responsible for a large number of text messages sent in the US.

In short, texting is huge.

Many providers of goods and services have caught on to the trend and are now offering free coupons via text messaging services. If the trendy new frozen yogurt shop wants to get the word out, using a text messaging advertisement business may be their best bet.

Our cells are never far away and we check them even if we don’t suspect we’ve missed a call. Why? Maybe because we’re obsessed with our phones.

Consequently, text advertising makes tons of sense. Just as our communication habits have changed due to technology, marketing and advertising must also change to keep up with our latest tendencies. Text message advertising is a timely and effective form of advertising that’s especially suited for a generation that’s constantly on the go. The sooner a consumer hears about a deal, the sooner they can act on it, which drives immediate business and revenue.

How?

Cell phone users send a six-character code to a business, which essentially tells them: “Hey, I love your frozen yogurt. Keep me updated on it!” Once the business receives the code, the sender can later receive alerts, announcements, promotions, links and coupons straight to their mobile device.

Consumers receive information straight to their phones without the hassle of email and computers or standard mail and postage rates. Advertising companies no longer have to spend crazy amounts of money.

The Results

Recent studies show that text advertising reaches a massive audience. Taking advantage of a free coupon via text doesn’t require a smartphone, installation of any apps or even Internet access. The only absolute requirement is a text-enabled phone – pretty much any phone on the market – and a standard text message plan.

Why More Businesses Should Text

Cell phone users value real-time advertisements and are more likely to act on an ad that implies a sense of urgency. You also target a specific audience, so if your business operates in a college town or if you sell products that are geared towards teens, texting is one of the best ways to get their immediate attention and keep them hooked.

Text advertising businesses also offer real-time event coverage. If your business is conducting a conference, fundraiser or gathering, keeping your attendees and outside consumers in the loop can be difficult to do without spending a lot of money. Text message marketing allows you to keep users updated, run a mobile conference website with an itinerary and stay in touch after the event.

This service is especially useful for smaller business that may not have a big budget for advertising. Pricing for these services is considerably cheaper than that of standard advertising methods. You also have the opportunity to reach your direct audience and only send information to people who ask to receive it. Your advertisements, then, will never fall on the wrong people, arrive unwelcomed or go unnoticed. Talk about bang for your buck!

About the Author:
Ashley Spade is a law student in Chicago. When not pulling all-nighters at the library, she spends her time scouring thrift stores for vintage fashion treasures, reading case briefs while on the treadmill at the gym, and volunteering for local animal shelters. Follow the adventures of Ashley and her furry sidekick, Sir Winston Pugsalot the First, on twitter: @ashspade or check out her fashion blog: www.beltsandbangles.com

Expert Q&A: Text Messaging in Dry Cleaning and Laundry Delivery Services (Arik Levy, Laundry Locker)

Arik Levy, Dry Cleaning and Laundry Delivery Services

Tell us a little bit about yourself and how you came up with the idea for Laundry Locker.
Having a professional job and working many hours, the inability to get my dry cleaning and wash & fold done used to drive me crazy.  With a background in operations and technology I knew there had to be a better way.  In 2005 I came up with an ultra-convenient locker based service model that would allow people to drop off and pickup their dry cleaning on their schedule, at their convenience, 24 hours a day, 7 days a week.

This service is called Laundry Locker® and we are changing the way the world does laundry!  We have quickly become the largest cleaner in San Francisco with service in over 150 apartment buildings, numerous parking lots and office buildings, as well as 6 always open, self-service retail stores.

* You implemented technology in a pretty cool way at Laundry Locker. Tell us about it and how it helps customers.
Technology is fundamental to Laundry Locker®’s success.  As a self-service business, it is imperative that we build trust with our customers.  Our custom built, industry leading technology, gives us the ability to track every garment from the second an order is picked up to the time it is delivered.  This ensures consistent, reliable service and we open up much of our data to our customers to give them the visibility into what we see.  We provide full transparency including pictures of every single item and the ability for customers to mark up the pictures to let us know about issues with their garments.  This is an industry where customers are craving technology; they just don’t know it because it doesn’t exist.  Not only does the technology that we use improve the customer experience but also improves our bottom line.

* How do you see text messaging benefiting your industry?
Text messaging gives our customers the flexibility to transact with us in the most convenient way possible.  Our customers can place orders via SMS, receive alerts when their order is ready and we have more functions coming soon.  Customer service is key to our industry and the stronger relationship you can form with customers, the more successful you will be.  The mobile phone has put a computer in everyone’s pocket and we plan on leveraging that to its fullest. Technologies like mobile payments and NFC embedded in phones is super exciting.  We see some huge opportunities here.

* What got you started in texting (personally)?
I think I found out about text messaging in a bar. Expecting to find a missed call on my cell phone telling me where my buddies were, I instead found a text message; “We’re at the back bar.”  Brilliant!   Text messaging has made voicemail a thing of the past.  Got a message for me, just text it over.

* How have mobile phones changed your industry?

One of the most exciting things about mobile phones is that now the customer is always connected.  Their response times are quicker and they expect the same from their service providers.  Companies that can react in real-time and provide customers with the information they want, when they want it, will have a huge competitive advantage.

* What advice would you give any business owner implementing text messaging or mobile technologies?
The more channels of communication you open with your customers, the more difficult it becomes to manage the customer experience. For us, before we implemented mobile technologies, it was imperative that all our mobile interactions were seamlessly integrated into our existing customer experience system.  Our inbound text messages come in just like an order over the web and outbound text messages have the same traceability as our emails.  Without this level of integration, you will have a disparate view of your customer and you will be unable to react when they communicate using a different channel.

* Any other thoughts about mobile?
Apps and the mobile web are changing the game in every industry, even dry cleaning.  I think the new Motorola phone with a docking station is super exciting.  The smartphone  is the new laptop.  I can’t imagine the world without my smartphone, and 10 years from now we won’t believe that a basic iPhone was a sufficient device.  I recently heard about a billboard in NYC that was just a simple QR code.  The first day it was up, the QR code was scanned over 50,000 times!  Mobile technology is advancing every day and successful companies will be the ones that embrace it best.

* What kind of mobile phone do you have? If you are able to download apps to it, which is your favorite?
I have an unlocked iPhone running on T-Mobile.  While I compromise on internet speed, not dropping calls anymore is worth the trade off.  My favorite app is CardMunch.  I just emptied my drawers of 1000+ business cards, scanned them in a matter of minutes and they were hand transcribed, digitized and loaded into my Google contacts, for free!

To learn more about Arik Levy or Laundry Locker, you can visit the Laundry Locker website or on linkedin.

Expert Q&A: Text Messaging in Experiential and Guerrilla Marketing (Christian Jurinka, Attack! Marketing)

Christian Jurinka, Managing Partner, Attack! Marketing

* Tell us a little bit about yourself and what you do at Attack!.

I am one of those lucky people that loves his job.  I choose to go to work every day and I look forward to what mountains we will climb that day and as I say to my sales people, what dragons we will slay for the day.  It is an exciting place and while we try to anticipate the actions of the day to day, minimizing surprises, they happen and they make the day even more interesting to see how my team responds.  I come to work most days in jeans and a t-shirt, or some comfortable derivation of that theme.  I like to solicit input from my team and help them come up with the best approach to issues, as I trust my people and know that ownership comes easier when you yourself are the architect for change.

So what do I do.  I meet with people to strengthen our company.  I meet with people to bring new business to the company.  I help to guide and motivate our team.

* How do you see text messaging helping the experiential marketing industry?

Texting has added an immediate method of connecting to consumers, engaging them in things like contest without having to fill out lengthy forms, and has given marketers and brands the ability to continue the conversation long after an event has ended.  This is the true power of texting.  Facebook has a similar draw and may be able to create more of an environment for a consumer to interact with the brand, but texting is the easiest way for people to connect and participate, whether it be getting snow report text updates from your favorite ski resort or donating money to the Red Cross, texting allows a direct connection to the consumer faster and easier than any other medium.

* Are you a texter? If so, when did you start?

I am definitely a texter.  Having spent ’99-’01 in Japan, I got a taste of texting long before it really caught on.  It was very interesting to watch the US market slowly adopt something that I had already experience in full swing in Japan.

* How have mobile phones changed the industry?

Everything has a mobile component now, thanks to mobile phones and smart phones.  Experiential campaigns must have a mobile built into whatever they are doing now.  The industry has woken up to the idea that the experience with a consumer should be ongoing and mobile has helped to make that happen, driving consumers online from an offline event, keeping them engaged online or via text updates, and then driving them back to the offline events via the same technologies.  Without these technologies, the ability to keep the conversation going with the consumer would be very, very challenging.  The other thing is that there are enough mediums and methods so that you can let the consumer decide how they want to be interacted with; twitter for some, text updates for others, facebook fan pages for still others.

* What tips would you give to anyone considering implementing text messaging or mobile technologies for experiential or event marketing?

Understand the right frequency and messaging so that you do not burn your audience out.  I referenced the Red Cross and my favorite ski resort.  In both those cases, they send me text updates in a timely and poignant interval without being spammy.  Realizing that anyone can opt out at any moment should temper your desire to over communicate.  Always asking the question, “What is in it for THEM”, is vital because if you are sending out messages that do not benefit your audience, they will tune out and turn off.  Another piece of advice, if you don’t know how to do it yourself, don’t try to figure it out via one of your events.  Events are vital and fragile.  You do not want to be testing out things in a live environment.  Either do rigorous testing prior to the event, or hire professionals to aid you.

* Any other thoughts about the future of mobile technologies?

I can’t wait to see what it does for us next.  I am looking forward to micro payments!

* What kind of mobile phone do you have and tell us about any apps you like.

I have a Samsung smart phone, running the droid operating system.  I have tons of apps.  My favorites would be my camera apps (Vignette or Retro Camera), the Urban Daddy app (very cool for finding a good bar or restaurant in your vicinity – especially when traveling), and of course, Google Maps.  Apps and the smart phone have changed the world.  There is no going back.

* About the expert:

Christian leads and drives strategy, marketing, sales and business development for Attack! Marketing, a presence and experiential marketing agency with offices in San Francisco, Los Angeles and New York.  It is a role that allows him access and influence in all areas of the business.  During his tenure, Attack! has grown into a multi-million dollar, INC5000 recognized business. Christian joined Attack! in 2003, after a successful career in Management Consulting at Accenture. He currently lives in San Francisco with his wife and two children.
Connect with Christian on LinkedIn