Texting is the New Talking and You Need a Text Hotline

Photo by Jametlene Reskp on Unsplash

When people are looking for support during a crisis, the answer may just be a text away. That’s because many crisis hotlines are offering texting services as a way to reach more people. What used to be men and women from younger generations are now adding text messaging to reach older demographics, 40-65 year olds are the fastest growing group of texters.

We are a text-based society, and that’s exactly why your hotline, helpline, or support software should be utilizing two-way text messaging. There are several benefits to adding a text hotline to your service.

It Supports Texting As The Preferred Mode Of Communication

One of the primary reasons why you need a text hotline is because most people prefer to text rather than talk. Texting really IS the new talking, providing hotlines and helplines with an opportunity to augment their services using the most popular channel on mobile phones.

Another benefit, besides the popularity of text messaging, is the fact that it provides process efficiencies in providing assistance. Not only is there a time-shifting element to messaging, additional resources such as links, videos, and images can be sent over SMS, providing access to quick and helpful information that may have to be spelled out over a phone call, taking up valuable time.

A few quick stats about texting:
* Over 80% of Americans use text messaging every day to communicate.
* Texting is 10x faster than phone calls, which means hotline/helpline moderators can help more patrons in less time (and even at the same time).
* 97% of texters open and read every text message they receive. Because text messages are like the subject line of an email, this really isn’t that much of a surprise.
* 85% of customers want their text messages with business to be two-way conversations.

Clearly, text messaging is a popular mode of communication in today’s society, and it’s encouraging people to seek emotional support from hotlines now more than ever.

Text Hotlines Allow People To Remain Anonymous

Text messaging offers an additional layer of anonymity, which is a big deal for people in crisis as most of them don’t want their spouses, roommates, or neighbors to overhear them talking to a counselor on a hotline. Understandably, people who seek hotline support don’t want to be judged for their struggles from the people closest to them.

Thankfully, exceptional text messaging support software offers people the opportunity to share their problems and concerns discretely. Instead of “voicing” their concerns on a telephone call, they can communicate their problems privately via text message if you’re using a great text hotline.

Texting Encourages People To Feel Safe Communicating

Contrary to traditional hotlines, a text hotline enables people to hide their emotions more effectively whereas an actual telephone conversation may make them feel raw and exposed. As a result, many hotline callers are less likely to express their true feeling during a telephone call for the fear of being openly judged from the person on the other end.

Anecdotally, we know that text messaging provides a males are more comfortable with texting because it helps them to protect some of their emotions, opening a line of communication that may not exist in a phone call format. This isn’t only males, but young people in general aren’t speaking on the phone to their friends and family, so it’s no surprise that there may be a discomfort in calling into a hotline for support. Some of our clients who may require telephone interviews/appointments for data collection in their research use text messaging as a reminder of the upcoming phone call so the respondent will answer when they see the number.

For more information on how Mosio Q&A can help you offer innovative and effective text messaging solutions for your hotline or helpline, visit https://www.mosio.com/qnaplans to view pricing and sign up for a free, 14 day trial.

7 Reasons to Add Text Messaging to your Helpline or Hotline System

7 Reasons to Add Text Messaging to your Helpline or Hotline System

Text messaging is the most preferred communication channel mobile phones. Most customers would prefer to communicate with businesses via texting than phone calls. In fact, many of our hotline or helpline clients contact us because they started noticing a decline in the number of phone calls they were getting, especially among younger demographics. They’re not calling each other, so chances are they may not be interested in calling your hotline or helpline either. Here are 7 reasons to add text messaging to your hotline system, helpline, or support center…

1. People are texting more than they are talking on the phone.

The number one reason why you should consider using text messaging is simple: People are texting more on their phone now more than ever. In fact, a study has found that roughly 80 percent of the North American population uses text messaging. Given this astonishing statistic, using texting as an excellent support software just makes sense.

2. Users can text anonymously.

Not everyone of your clients, patrons, or members feels comfortable with contacting you. Knowing they can do so anonymously makes them feel better about contacting you in the first place, which makes a huge difference in starting that conversation and developing the relationship. Thankfully, some text messaging software can receive input from participants without anyone ever knowing their name or mobile phone number.

3. Patrons can text their questions and concerns in discreetly (not talking).

Some people may think twice about calling a hotline because they don’t want neighbors, loved ones, roommates, or coworkers to overhear the conversation. With great text messaging support software, people can “voice” their questions and concerns more discreetly (without using their voice!) on a hotline system.

4. Enable moderators to handle multiple communications at once.

Because texting has a time shifting element, hotline agents can manage multiple texting “conversations” at once.

Text messaging is not only beneficial to patrons alone. Moderators like hotline agents will enjoy this product too on a hotline system. Interactive text messaging software can enable moderators to help multiple users at one time without sacrificing communication quality. As a result, moderators will be able to use their time more efficiently by not talking as much. Further, with FAQ templates, a moderator can have quicker access to responses, enabling them to improve their response efficiencies.

5. Accept mobile photos and emojis to help users better express how they need assistance.

According to much research, roughly 92 percent of online users choose emojis when engaging in a chat. In order to ensure that your audience can add some creativity and flair to their messages, emojis are an extremely powerful communication tool, so make sure you use software that is emoji-enabled!

6. Export and analyze data from the text message communications.

This data can be used to look at the content of the messages to figure out how to better improve your service and train staff.

Make sure to find software supporting text message surveys for data collection. After the surveys have been completed, you’ll be able to export the responses for effective data collection.

The data can then be used in many ways. For example, you can review the content to greatly enhance your service and train your employees.

7. Send post-experience surveys to gather feedback and improve your service.

When you use text messaging through the proper solution, you can easily send out surveys through text message. By doing so, participants will have the opportunity to share their opinions of what will make the service better and more effective. In the thank you message of the survey (after they’ve completed it), you can encourage your patrons to promote your service to any friends or family members who may find it useful.

Due to the many benefits, it’s clear text messaging can transform the way you interact with your hotline service clients and collect important feedback from them on how to improve your service.

For more information on how Mosio Q&A can help you offer innovative and effective text messaging solutions in your hotline or helpline, visit https://www.mosio.com/qnaplans to view pricing and sign up for a free, 14 day trial.

4 Simple Church Service Improvements Using Text Messaging

Photo by Tuce on Unsplash

4 Simple Church Service Improvements Using Text Messaging

A recent study concluded that roughly 98 percent of SMS messages are opened and read within about fifteen minutes of receipt. Given these eye-opening statistics, there’s no doubt that text messaging is the most direct way to communicate with almost everyone today. Throughout the country, many churches are recognizing the importance of text messaging to create a more interactive experience for their visitors and members. In fact, many churches use a two-way text messaging software known as Mosio Q&A, and they love it.

Here are Four Features of Mosio Churches Love

Text to Screen – text questions or comments and then project them onto a screen.

With our innovative text to screen feature, you can let your congregation do the talking. Throughout a service, bible study, or other church events, our system makes it easy to encourage audience participation when they use text messaging to send a comment or question. These comments and questions are then projected onto a large display screen. Not only will your congregation become more engaged, you will also obtain key feedback through a simple text to liven the event in real-time.

Surveys – collect data and information
Many churches would like to survey visitors and members to improve their community outreach plan. Did you know that Mosio offers a simple and powerful way for churches to collect this important data and information?

During the church event, our system enables you to display polls on different screens or monitors. Contrary to similar text messaging services, our platform allows you to include as many questions on the poll as you would like. That way you are able to gather as much information as possible from the attendees.

After a great church event has ended, you can use our system to determine how to improve future events by sending out a simple text message to the attendees.

Alerts – send out text message updates, information or newsletters
According to much research, text messaging alerts have a 99 percent open rate. When you have Mosio by your side, you can make sure that your newsletters never go unnoticed again with our great alerts feature. As more and more of your church members actually read your newsletter, you’ll notice a substantial increase in attendance for church events.

TextChat – interactive, two-way text messaging that can be received and responded to.

In today’s society, pastors and church leaders are busy, and often times, it’s difficult for them to return phone calls in a timely manner. By using Mosio’s interactive, two-way text messaging feature known as TextChat, church leaders will be able to receive and quickly respond to multiple questions and comments from various members.

As church members receive quick and fast responses to questions and concerns, they will be more than willing to continue using text messaging to communicate with the church. The ultimate result of TextChat is a church with improved engagement.

Due to the fact that this amazing feature allows you to communicate 10-15X more efficiently than phone calls, TextChat is also great for church hotlines and helplines.

See how text messaging can work better for your church. Sign up for a free, 14 day trial of Mosio Q&A.

Text to Screen SMS Software – 4 ways to make mobile text messaging work better for you at your next conference or event

Photo Credit: Venues of Distinction

Text messaging remains one of the most used mobile technologies around. In fact, more people read text messages than emails which makes it a more effective way of communicating information. Text messaging provides an excellent way to send out updates and other important information quickly, and for this reason, many event organizers are turning to Text to Screen SMS software to encourage attendee participation and invite questions.

The following are four ways to make text messaging work for you at your next conference or event.

1. Placing screens all across the event can encourage ongoing interaction.

Using the Mosio text to screen software, anyone at the event can send messages to a designated number and have it projected onto the screens all over the event.

2. Mobile photo posting allows attendees to share photos of their social activities at the event.

The text to screen software can allow attendees to share their experience with everyone. Their photos will be projected onto screens, informing others while also encouraging participation by other attendees in that social activity.

3. Use it for Q&A sessions instead of microphones.

Rather than going around the room and having each person ask questions into a microphone, text messaging is an easier solution. More attendees may be willing to ask questions if they can remain anonymous.

4. Gather information and data from attendee and audience member SMS polls.

Audience Response Systems (ARS) can be expensive to rent. With 99% of mobile phones being text messaging-enabled, more people can participate in polling and questions. More data can be gathered from more attendees.

Visit us to find out more about Mosio’s text to screen SMS software services.

See pricing and sign up for a free trial now!
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How to Get Positive ROI from Mobile Worker Text Messaging Software in Less than 300 Words

Mobile Text Messaging = ROI in Business Communications

This morning I received an email from a VP of Service (let’s call him Robert) at a company that supplies, installs and supports office technologies with a team of sales reps and service technicians out in the field on client visits.

It said…

“Noel,

In 300 words or less – please give me the ‘Mosio for Dummies’ explanation of what your product does and how I can get an ROI on paying this amount each month.

Robert”

My reply…

Hi Robert,

In 167 words (290 if you include the 2 customer testimonials below my name)…
Our customers use Mosio’s FieldForce to exchange text messages with mobile workers from our secure website. These companies, like most, use the phone, email and other communication tools as well, probably like yours, but text messaging enables them to save time over phone calls, leaving, listening to and jotting down info from voicemails when they are giving status updates, asking questions or placing orders.

Simply put, it combines the time saving elements of texting (which 73% of mobile users do) with a hosted software solution for managers, dispatch or support in a business communications setting.

Positive Return on Investment:
Our customers are seeing ROI by noticing a huge reduction in the amount of phone calls and “voicemail tag” with their workforce out in the field. Many Mosio clients launch the system to a smaller, test group and then roll it out to everyone after that to see how it goes. I’ve listed two client testimonials below which show anecdotal ROI stories from happy Mosio clients.

Noel

“Mosio’s FieldForce has been great for us. It enables us to maintain regular contact with our associates without spending a lot of time tied up talking on the phone or returning calls.” — Tim Gross, U.S. Remodelers

“FieldForce offers a convenient and effective way for our merchandisers and managers to communicate when they are out in the field or in stores where there is a high noise level.  The quality, price and value of the service are excellent.  The program was very easy to set up and the Mosio Team is friendly, dependable and very responsive. FieldForce has proved to be an asset to our company in providing excellent Customer Service to our customers and employees.  ” — Sherrie Arnold, ATA Retail Services

His reply to my reply…

Noel- you did very well.  I will forward this on to our Director of IT for his input and let you know if we are interested in further discussion.
Thank you very much.
Robert

I appreciated Robert’s challenge as well as his response. We love Directors of IT and anyone else making decisions in technology for their companies, but we designed our software to have the lowest IT footprint possible. Mosio is web-based, secure, uses the text messaging capabilities of any mobile phone with text messages sent or received from any internet connected computer or tablet. ROI is the most important part of any business technology. Whether or not you use Mosio’s FieldForce, using text messaging to communicate with your workforce will absolutely provide you with cost savings over phone calls and voicemail.

3 Reasons to Have Audience Text Questions and Information for Your Next Event, Speaker Session or Conference

Receiving text questions as an information source for your event attendees or audience members is a readily available resource that they can access from wherever they are, whenever they need it, and stay engaged, whatever the size of the audience.

When I was a kid, I was one of those inquisitive ones. Whenever there was something I didn’t know off the top of my head, the first thing I did was try to find the answer. At that time, I was looking it up in a dictionary or an encyclopedia! These days, I’m a huge fan of the Internet because I can find the answers I need when I need them- my answers on my time. And, if there’s a conversation happening at a blog or twitter, I want in on it.

When I find myself at a live event or a conference, I want the same kind of ability to find answers when I need them from where I am. While event staff are one option, they are not always around. While some people have smartphones and can check an event app or mobile site, you still have to hunt for information in unfamiliar territory.

What I want, and countless attendees and audience members appreciate, is reliable, instant access to often get flustered trying to get the answers I need about the event when I need them. Or, when those answers are from a person speaking in front of a large group, a way to instantly ask their question. Now there are many solutions that enable attendees to text questions and receive answers, either up on a text-to-screen projection or via web-based texting software.

Top 3 Reasons to Have Audience Text Questions and Information for Your Next Event

1. Receive & Respond: At any event, attendees need their questions answered fast. While attendees can’t always find event staff or a computer, they will always have their phone. Setting up a dedicated “Text 2″ code and staffing it with knowledgeable people to respond to text message inquiries from attendees/exhibitors gives every attendee somewhere to turn for fast answers to any question- on their timeline.

3. Speaker Q&A: Want to get your audience asking questions during a panel discussion or in a large exhibit hall? Enabling them to text questions in rather than raise hands and wait for a microphone allows you to screen questions first, increase engagement, and keep it accessible for all attendees.

3. Text 2 Revenue: While giving your audience access to instant information and a way to communicate with speakers is good for them, there’s another upside for you as the host. Hosting a live event takes money, and sponsors are always looking for the best way to get their names out to event attendees. When you integrate text messaging into your event, sponsorship space at the end of messages = ROI.

We would love to talk with you about how to customize Text 2 audience question and information technology for your next event.

Image credit: farm4

——

Mosio for Events
Audience Poll, Q&A and Surveys Software

The Competitive Advantages of Mobile Text Messaging: Stats, Facts, and Figures

Text Messaging Makes Businesses More Competitive

Clients often ask us about how text messaging provides them with an edge over their competitors. If you know your company needs to be mobile, why use text messaging? Our short answer is “because every phone is text messaging-enabled and nearly every mobile consumer in the U.S. has it as part of their plan.”

It’s 2017 and while many of the original statistics posted below pale in comparison to the data of today (we’re due for a new post), we’re constantly surprised at how new the SMS channel still is in many industries. We now get asked more about statistics and research showing the text message and mobile usage of older demographics.

We got a lot of great feedback from a blog post we did awhile back with text messaging and mobile facts and figures, so we put together another list of stats, facts and figures we found. Bottom line, adding text messaging to your business communications, whether it be with customers, employees, independent contractors, etc makes you more competitive.

Adding text messaging opens up a new, easy to use communication channel that helps cut through the clutter, costs and time associated with other forms of communication, like talking on the phone. Plus, it’s the preferred method of communication by most mobile consumers. We’re not saying don’t talk on the phone anymore, but if you have a faster, more efficient, cost-effective way to communicate, we think it warrants serious consideration.

Here are some bits of info for you and if you’re interested in speaking about your communication goals and how text messaging can provide you with a return on your investment, contact Mosio here.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures
“90% Would Rather Use Text Than a Phone Number
GoIP Global, Inc User Survey, November 2010

…of the 82 percent of consumers who prefer on-device self-service, 35 percent are between the ages of 36 and 50 years old, 38 percent are between 25 and 35, and 27 percent are between 18 and 24.”
– Nuance Communications Mobile Customer Care Study

“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
Direct Marketing Association, July 2008

“The average cost of a live-agent service call is approximately $12. An SMS interaction, on the other hand, costs mere pennies per message.”
ContactBabel Contact Center Analysis Firm

“Interacting with customers via SMS allows the issue to become what RJ Auburn (CTO of Voxeo) refers to as ‘a background problem’ — less of a headache and requiring much less of [company agent’s] time. Text messaging also gives agents a context for every inquiry. Unlike an IVR, SMS can move through these more complex inquiries seamlessly.”
DestinationCRM.com

“94%) have texting included in their phone plan. This makes texting by far the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).”
– New study from IHL Group and RetailConnections.

Texting Is an Underutilized Customer Engagement Tool

– Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts

There you go, enough stats to shake a phone at. If you’re looking for text messaging solutions like live voting, live polls, or SMS surveys, contact us. We’re happy to help.

SMS Alerts + Announcements for Conferences and Events

Engage Attendees via Mobile Messaging

  • 4.1 Billion text messages are sent in the U.S. every day.
  • 72% of U.S. adults regularly send and receive text messages.
  • 94% of all mobile phone owners have text messaging included in their monthly plans.

90% of text messages are read by recipients.

Text Message Alerts and Announcements keep attendees up-to-date with the latest information before, during and after your event.

Mosio’s mobile solutions for events and conferences enable event organizers to build a text messaging subscriber list through a number of ways, including web widgets, phone number batch uploading or keyword self-registration so you can begin sending them important messages as soon as possible.

As a perfect add-on to our other mobile services, SMS alerts and announcements give your event a longer tail by letting you continue communicating with attendees after your event has ended, providing you with additional opportunities to

“Mosio’s texting service has become a standard for our annual conference.”
– Ryan Schniederjan, Information & Technology Committee Chair, AAPA

Contact Mosio – We’ll put together a quick and competitive mobile technology services quote for your next conference, event, trade show or meeting.

Our Experience:
We’ve worked with organizers and managers of all size events, from 50 attendees to 25,000. Our enterprise grade mobile messaging platform is able to handle large message volume, ensuring your messages get to your audience on-time, when it counts.

What about Mobile Apps?
We love them and think they’re great, but they’re not ubiquitous and in fact, 30-40% of conference attendees don’t have smart phones. Nearly 100% of your attendees are able to send/receive text messages on their mobile phones making it the perfect medium for event communications.

How much does it cost to develop an iPhone apps? Hint: It’s more than most people think.

“It only takes 5 1/2 hours to drive from San Francisco to Los Angeles.” I can’t even count the number of times I’ve heard people say this and I believe I even said it once myself. “Well, without traffic or cops and with minimal stops.” Huh? When is there no traffic in San Francisco or Los Angeles? The truth is, it really depends on where in LA you’re going, but I’d argue most destinations are beyond the 5.5 hour mark.

I was reminded of this SF > LA drive-time claim when a colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which the stack overflow community quickly jumped on, providing insight and information to back up a more realistic $50k-100k (and some say $200k) price tag.

At Mosio, naturally we get asked about mobile applications from clients all the time. I love my MacBook Pro, iPhone and iPad, but Apple has spent plenty of money in advertising to convince us all that “There’s an App for That.” They even spent money trademarking the phrase and that’s fine, they benefit by doing so. The craziest thing about the mobile apps hype is that it caters to less than 1/3 of the mobile subscriber market. Consider recent research about Mobile Content Usage for the month of July 2010 in the image below from Wireless Week:

Among all U.S. mobile subscribers ages 13+:
31.4% Used a Downloaded App
33.6% Used a [Mobile] Browser
66% Sent a text message to another phone

Why, then, do people think it’s so inexpensive to develop iPhone apps?
I’m not exactly sure, but my guess is that it’s a combination of people wanting to believe it costs less (much like we don’t want to believe it actually takes 6.5-7 hours to drive to LA) combined with the misinformation from people selling shoddy development services or app workarounds trying to capitalize on the hype. And before those of you developing “affordable” iPhone applications start flaming me in the comments, consider the fact that by saying it’s inexpensive and cheap, you’re essentially selling yourselves short, commoditizing your expertise. The misinformation hurts your skills and service.

And for those who claim a drive from San Francisco to LA is 5 1/2 hours? They’re simply remembering it better than it truly is, or convincing themselves that it’s quicker than it really is. It’s more beneficial psychologically to believe it, but it doesn’t make it the truth in practice.

Text Messaging is Used by Consumers Twice as Much as Mobile Apps

Facts + Figures: Mobile Text Messages Usage in the U.S. (Hint: It’s Massive)

Text Message Growth in the U.S.

We hear a lot of feedback, questions and sometimes even a little skepticism regarding text messaging usage in the United States. Many folks understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing, asking “why don’t they just call or email us if they need something?”

While no one here sends 470 text messages per day, we love text messaging, are excited for it to be used everywhere, understand that it might be better to provide some industry facts regarding text messaging usage and show why we know we’ll see more and more companies embrace the mobile channel as an paramount addition to their businesses. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Roughly two-thirds of Hispanics used text messaging services in the last 30 days, about one-fourth utilized mobile Internet, and the same percentage sent an email in the past month. (Nielsen IAG Study, July 4, 2009)


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5 Competitive Advantages Mobile Solutions for Hotels and Hospitality

The Mobile Opportunity for Hotels

Consumers are using their mobile phones for everything. They are surfing the mobile web, they are interacting with friends and brands on mobile social networks, they are making purchases using their phones now more than ever and they are texting nearly twice as much as they are talking. They have come to expect the mobile channel to interact with their favorites brands and to get information immediately through their handsets. Too often, consumers are left disappointed if their mobile experience lacks organization, optimization and the ability to continue the conversation beyond a one-way communication. Hotel guests are no different.

Max Starkov wrote an incredibly thorough piece called “Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here.” If you haven’t already, I highly recommend reading it. He touches upon the various elements of mobility for hotels and how they can offer higher levels of service to guests through personalization, location based services, marketing and general info through “mini sites” optimized for the mobile web.

At Mosio, mobile is our business. We know why it’s important and have a good idea where it’s going. We also realize that any hotel exploring the mobile channel for the first time, and for those who have already started harnessing its power, are recognizing the importance of providing an engaging, two-way mobile experience in order to interact with guests before, during and after their stay.

In a recent post, we provided some facts and figures about mobile text message usage in the U.S. and the opportunity for Hotels and Hospitality which, by the nature of statistics, speaks directly to the opportunity available to the entire hospitality industry. Taking it one step further in this post, we want to include some more information and specific competitive advantages the mobile channel offers your hotel and the added level of service it offers your guests.

1. Mobile technologies can save your staff time by enabling guests to help themselves find information.

Hotels are in the questions and answers business. While many would agree that nothing beats a face-to-face answer with a smile, most people prefer to just have a quick answer, easy access to information and to be able to get it no matter where they are. Mobile websites (we call them “microsites”) containing hotel and localized information are a great opportunity to provide guests with helpful information on-the-go without standing in line or calling the front desk. In addition, providing important contact information via microsites will ensure that if your guests don’t immediately find the information they need, they know who to call or text for it.

2. The mobile channel is an engaging, personal medium where you can market and promote hotel services during a guest’s stay with you.

When guests are looking for information, they are the most open to suggestions, including products or services that are offered in your hotel or through one of your partners. Listing specials, promotions and last-minute discounts on your mobile microsites and via text messaging can increase revenue and fill real-time cancellations/openings for hotel services.

3. Mobility doesn’t need to be difficult, expensive or time-consuming.

I once heard someone say “Our mobile strategy is: We need one.” I couldn’t blame him for saying it. With so many different components to creating an effective mobile presence, I couldn’t blame him for not knowing where to start either. Consultants and Mobile Agencies can be great if you have time and money to spend, but consider that expenses start with the development, continue through deployment and often repeat with ongoing maintenance. Many mobile sites and marketing campaigns shut down short of fulfilling ROI due to lack of resources for management and upkeep. Conversely, mobile sites that are outdated show the end-user a lack of commitment to offering mobile services. That said, there is no reason why you should ever have to contact an outside agency to make minor changes to your mobile website or SMS communications.

Add apps to your mobile strategy, and the costs can soon make the whole idea for mobilizing a conversation closer. Simply put, developing mobile apps means programming for 7 mobile operating systems, which in turn means updating each of these apps when their operating systems get updated. A single app can cost thousands of dollars and comes with no guarantee that it will be approved, found amongst the thousands of other apps or downloaded by your customers.

If not agencies and apps, then what?! Consider Mobile Software as a Service (SaaS). Mobile cloud computing via the mobile web is growing quickly and gives you the biggest possible universe of potential consumers with the least cost, time and ongoing management resources. It seems a little odd that the simplest and most focused approach is the fastest and cheapest way to have a mobile presence, but it’s the truth. If you don’t trust that the mobile Internet is the future, consider Google’s view of it.

4. Mobile communication should not be a one way street.

With the diverse avenues for mobile interaction available, not allowing your guests to communicate with you via their mobile devices during their stay (beyond a phone call) is the single most underused opportunity to connect with your customers, gather intelligence and provide higher service levels at the point of experience. The few hotels that are sending mobile communications to guests are doing so by providing room-ready updates or outbound promotions. These are great and informative, but I have yet to see a compelling mobile website or text messaging campaign to customers that offer a truly engaging experience. Polls, voting and “How was your stay?” surveys allow the customer to respond A, B, C and 1, 2, 3 but do not allow the guest to offer freeform feedback. There is much greater value in encouraging feedback throughout a guest’s entire stay, with the ability for hotel staff to respond accordingly, than to receive a survey response “C) Service was satisfactory” after they have already left.

5. When you embrace and execute mobile correctly, your brand is with the guest wherever they are.

Providing information and services via the mobile web and text messaging means your brand is in their pockets and in their purses. Mobile is on-demand, 24/7 and is something that all guests are coming to expect no matter where they are. Harness the power of the mobile channel effectively and your brand, your customers and your bottom line will benefit.

Thanks for reading.

Mosio Mobile Information Systems
“Connecting you and your customers on their mobile devices.”

Invest 30 minutes to mobilize your business. Join us for an online demo and go mobile!

Mobile Answers – About Mobile Software as a Service, Mobile Cloud Computing and the Future of Mobility

Mobile Answers

Mobile Answers – by Mosio

Welcome to our new information, news and commentary resource on  technologies, software as a service, cloud computing and all things mobile. This site was created and is maintained by those of us who work at Mosio, creators of Text a Librarian, the award winning AskMosio Community and Mosio for Businesses, enabling businesses and organizations to communicate with their customers and members on thier mobile devices.

We welcome you to visit often and if you’re interested in how Mosio can help your organization harness the mobile channel, please visit us at www.mosio.com.

Thanks and we look forward to speaking with you.

Have a curious day,

The Mosio Team
Mosio
Mobile Information Systems

Connecting you and your customers on their mobile devices.
SXSW Web Awards 2008 Mobile Winner