eventcoordination

Increase Efficiency in Event Coordination With Text Messages

In order to truly have a successful event, you need to have the proper coordination. If you do not coordinate and organize the event properly, you can’t expect it to be a success. There are a bunch of different technologies out there for helping coordinating events. You have ARS (audience response systems), Live Responding, and text messaging among others. However, of all the technologies available, text messaging is at the top of the list.

Text messaging is at the top of the list because it is the only way to send out alerts and update to attendees even if they are not on site. Sometimes a venue, a time, or other important change can happen at the last minute and you need to be able to alert your attendees to the change. This is one of the biggest challenges event coordinators face, because it is often difficult to get the information out to all the attendees. Text messaging can reach at least 95% of your attendees because 98% of all cell phones can get text messages, and almost everyone reads their text messages immediately.

Text messaging can also be incorporated in the Q&A session of your event as well. In the past, people at an event used to have to wait their turn and stand up in front of a microphone and ask their question. Text messaging takes care of that issue. Also, text messaging is the only technology that allows your attendees to ask questions and provide feedback anonymously.

Text messaging can also be used to coordinate among event staff, security, valets, and other essential employees to make the event run smoothly. Normally large events have a dozen staff or more across different areas, and it can be cumbersome managing them all. By using text messaging, you have nearly instant communication and can coordinate effectively, no matter where they may be at the time.

If you have a sudden change in staff, or need a light bulb changed, text messaging can help you get the message out, without needing to pull your hair out by trying to track someone down and tell them.

A lot of events also use text messaging not only in the Q&A session, but also to collect feedback after an event as well. You can ask attendees what they liked about the event, which speakers were best, how the accommodations were etc.

So, the next time you have a big event coming up, consider using text messaging not only to increase engagement in your event, but to make coordinating the event a breeze as well.

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How to Ensure Productive Town Hall Meetings by Using Mobile Text Messaging

Nowadays, town hall meetings are very common to discuss any concerns or host celebrations. The main goal of these meetings is to gather everyone together and have some sort of announcement. Many town hall meetings have a Q&A session, however in many cases people don’t participate. Text messaging is an event technology service which can help encourage attendees to participate by asking questions and offering feedback.

One of the major advantages to text messaging, is it allows someone to ask a question or provide feedback anonymously. Some people are not comfortable providing feedback in a public setting in front of a group of people. If you give people an opportunity to provide their feedback or ask questions anonymously, you will increase participation.

In some town hall meetings there isn’t a Q&A session available to attendees due to time constraints or the number of people in attendance. By using text messaging, you will give everyone a chance to ask their question or submit their feedback, without the need to wait their turn in a long lineup. Also, you may collect questions and feedback at one meeting, and then address them at the next meeting. This will help save time, as perhaps one topic that is scheduled does not need to be discussed as there aren’t any questions on it.

 

If town hall meetings are held in a big corporate event, or political, environment, then almost no questions are answered directly anyway. So, there is little incentive for people to stand up and try to be heard in a big group of people, if it’s likely their question won’t be answered anyway. Text messaging allows not only the people in attendance to ask a question, but also it allows the meeting moderators to screen the questions, in case someone is submitting something that is inappropriate. By collecting questions via text message, the event coordinators, moderators, or anyone else can send answers back should they choose as well.

Text messaging has many benefits to help ensure a productive town hall meeting, especially since it allows anyone to have their say. For your next town hall meeting, why not give it a try?

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Why Should You Use Text Messaging When Considering Event Technology Services?

Everyone wants to be able to maximize engagement at their events, to bring in new ideas, or find solutions to possible issues. One way to encourage more participation in events is to allow them to easily provide feedback or ask questions. There are many event technology services available to help increase engagement from attendees. However, text messaging stands out as being one o the best choices when it comes to increasing engagement and participation at your event.

Text messaging stands out as being one of the best event technology services because it not only works, but it is simple and easy to use. 98% of phones can send and receive text messages and 95% of cell phone owners text multiple times a day every day. For that reason, text messaging is an attractive event technology service to use.

When you are looking at the different event technology services available to you, you need to take cost into consideration. A lot of event technology services can be expensive, bulky, and complicated to set up and use for your attendees. There are many companies who avoid a Q&A session altogether, because they don’t want the headache associated with it. Text messaging can really save the day here, as there is no other equipment to rent or buy, and no lengthy or complicated set up is needed. Everyone has their own cell phone, and almost no one leaves home without it.

There are some that also use Facebook or Twitter for their feedback and Q&A sessions. However, these technologies still can’t be fully utilized because not everyone will be able to use them. Also, if you have any sensitive information, anyone can find it if you post it on twitter.

So, you can’t really depend on social media sites for Q&A sessions, but texting doesn’t have any of the issues that social accounts have. Text messages are more secure, because they can be deleted easily by the end user, and it isn’t as likely someone will hack into a phone as it is a social account.

As you can see, text messaging has a lot of distinct advantages over other event technology services. So, if you haven’t thought about using text messaging at your next event, we would suggest you do. It’s affordable, easy to use, and can really increase engagement.

texting-in-a-meeting

How to Have a More Effective Meeting Using Text Messaging

Meetings are a crucial aspect to any business, as they allow to exchange ideas and bring up any issues that might exist. Because meetings are so crucial to a company you want to ensure that you are making them as engaging as possible, and allow attendees to freely express themselves. By making meetings as engaging as possible, and allowing for easy feedback and participation, you can increase meeting efficiency.

Are your company meetings as effective as they should be? Probably not, because not all participants will provide feedback or ask questions in an open setting for any number of reasons. However, your meeting will never be as efficient as it should be if your attendees do not provide any feedback at all. You need to come up with a way to allow everyone to speak their mind, and encourage them to provide feedback. This method of providing feedback also needs to be easy to use, inexpensive, and not time consuming.

Text messaging is the answer to the question “how to have an effective meeting” because it helps attendees provide their feedback instantaneously and anonymously. Essentially, text messaging gets rid of two issues: Time, and Comfort level. If you have large meetings, not everyone will always have a chance to say their piece, especially if they need to wait in a line or go up to a podium. Likewise, not everyone is comfortable providing their feedback in a setting where all eyes are on them either. Therefore text messaging not only allows everyone to have their say, but also allows those that aren’t comfortable being in the spotlight an outlet which doesn’t make them uncomfortable.

Now, that isn’t to say that everyone who texts in some feedback or a question will have it answered right then and there. As mentioned before, some meetings are rather short, and it wouldn’t be possible to field 100 to 150 different questions or concerns. However, those questions, concerns and feedback can be stored for later use, rather than have them not be received at all.

Every business or company should use text messaging in order to make their meetings more effective. Some companies and businesses may choose to go with a complete ARS (audience response system) but those can be costly to set up, and time consuming to get everyone using correctly. If you want a low cost, easy to use way to get more people to participate in meetings, then you will definitely want to consider text messaging.

Conference-Technology

Why Text Messaging is Still One of the Best Conference Technologies

Hey! This is 2014, the decade of numerous advancements in technology to help make our lives and businesses easier to manage and more comfortable. With recent advancements in science and technology, conferences are becoming more productive and more engaging than ever before. New technologies are being used in conferences to help boost audience engagement and collect feedback. However, even with all the technological advances none have come close to beating out text messaging as one of the best conference technologies.

Why is that? The answer is simple. Text messaging is easy to use, affordable, doesn’t require extra instruction for people to use it, and doesn’t require any additional equipment.

You will see there are a number of different conference technologies to choose from when planning a business conference. You may even be tempted to use some different technologies instead of text messaging. However, these newer technologies have some drawbacks. Your audience may not be familiar with the technology and will need some additional help to use it, resulting in lost time, or lost feedback. However, almost everyone and their brother knows how to write a text. So, nobody will have any issue in asking a question, or supplying feedback.

98% of people have a cellphone. They are pretty much universal, and most people never leave home without one. This is a huge benefit above using another audience response systems as you won’t need to rent any equipment or pay people to install it. Everyone brings their own. Also, some audience response systems rely on using microphones, and for that people need to wait their turn to use it. With texting, everyone can submit their feedback or question, whenever they want.

Your company can not only save a lot of money by not needing to rent any additional equipment, but it’s also more aesthetically pleasing as you don’t have a bunch of wires running all over the place.

Text messaging is also very affordable, and many people have a texting plan with their carrier. Also, besides the fact that an attendee can provide their feedback or ask their question anytime they want, they can also do so anonymously. Organizers of the conference can also send out any important announcements regarding times, venues or special alerts via text message as well.

For all the above reasons and more, text messaging is still at the top of the list when it comes to conference technologies to help improve audience engagement and participation. Be sure to check out text messaging for your next conference, before thinking about an expensive audience response system.

texting-in-a-meeting

Increase Audience Participation At Your Next Event Using Text Messaging Software

Are you satisfied with the rate of audience engagement? If you’re not, then you should try something new at your next event to increase participation from your attendees. There are many ways that you can make your next event or town hall meeting more engaging, however, you should try and make sure that the way you use is not only easy, but can also offer anonymity. Why would you want to allow anonymous feedback or questions? Some people are just shy, or don’t want to speak up with everyone’s eyes on them. So, by ensuring that the way you use to gather feedback is not only easy, but also anonymous you will easily increase the engagement from your attendees. Text messaging is not only affordable, but it also fills both of these needs.

Text messaging software is an easy and comfortable method for people to submit their feedback or questions at any event or meeting. This is because 98% of mobile phones can send and receive texts, and the average person already texts numerous times a month. Not only that, but some audience engagement technologies require some sort of app or smart phone to participate, and while ownership of smart phones is on the rise, the majority of people still do not have one. Also, who wants to be forced to install an app on their phone to be able to leave feedback at an event or meeting? As a result, less people participate than before, rather than more.

Using text messages is also an excellent way to distribute any sudden notice, venue change, or other important information and ensure that the majority of your attendees get it.

Text messaging also allows everyone who wants to provide feedback to provide it. With more traditional methods, people would need to wait their turn, and as we all know, it is not always possible to get to everyone in the time allotted for the meeting or event. This means that there could potentially be essential feedback or questions missed out on. Text messaging allows you to save those for later, to ensure they aren’t missed. 

In a nutshell, text messaging software increases audience participation in the following ways:

  • No extra Software is required
  • Comfortable & easy to use with no more learning
  • Provide Answers after meeting session too!
  • Great way to response anonymously

In conclusion, if you start using text messaging in your events and meetings, you can expect to increase your audience participation by quite a bit.

mosioforevents

How To Properly Utilize Text Messaging At Your Corporate Events

Corporate events are crucial to a company gathering feedback and input from business partners, employees, and clients. Therefore, it is essential that the event is engaging in order to collect the maximum amount of feedback. Many times organizers of these events fail to make the event as engaging as it could be. For this reason, starting to incorporate text messages can be a good start to making your events more engaging, and thus more successful.

No More Microphones, Use Your Mobile

It is often considered alright if your employees wait in line and give their comments by being passed a microphone or standing in front of a podium. However, can the same be said for your clients and business partners? What if you have 1,000 attendees and everyone has something to say? It can be embarrassing, and frustrating if someone leaves a corporate event without being able to have their say. Text messaging not only allows everyone who wants to chime in chime in, it also allows them to do so in a more anonymous way.

Ask Questions Safely & Anonymously

Traditionally in corporate events attendees need to stand up to ask a question. As a result, some people may not provide feedback because they don’t like to be in the spotlight. In some cases employees are afraid of asking questions on misconduct or some decisions the company is making. This cuts down on crucial feedback the company needs in order to move forward. By adding a layer of anonymity, more people are encouraged to speak their mind.

Invite Attendees To Ask Question Via Mail Or Text Message & Show On Screen

By using text messaging, you are allowing attendees the choice of if they want to give their feedback or ask questions via their phones or e-mail. Also, by ensuring that all questions being asked are being shown on a screen somewhere, it helps to cut down on duplicate questions. This also encourages more engagement because attendees can see that other people may have the same questions or feedback they do.

Make sure you also have the option to moderate questions and not post all of them to the big screen. Some questions are of a more sensitive nature, and not meant for the public eye. By making it a choice if the question is posted or not, you give attendees the security to ask what they want, without risking exposing some sensitive issue that may not have been brought up initially.

See, not only can anonymous text messaging make the attendees more comfortable about asking questions and providing feedback, you won’t miss out on any feedback due to needing to wait one’s turn to chime in.

See Mosio for Events Pricing and sign up for a free trial.

Audience-Response-Systems-300x202

When should you use text messaging as part of an audience response system?

Audience response systems are one of many vital components to town hall meetings and corporate events, especially today. In fact, it is commonly believed that this is the absolute best way to increase engagement and get feedback from your audience. ARS systems are one type of wireless equipment that can be used to collect feedback, such as on web polls. These systems can also be used for a variety of other real-time response data collection such as; dial-testing, perception analysis, an audience response meter and more. However, many events and town hall meetings are using a text messaging system as part of audience response instead of a complete ARS system. How does text messaging stack up to an ARS system?

Text messaging is low-cost, or sometimes free, for the audience attending a town hall meeting or corporate event. Text messaging is also a preferred method because almost everyone has a mobile phone, and 98% of mobile phones can send and receive text messages. On the other hand, ARS systems are fairly pricey because you need to buy the whole system with enough hardware to cover everyone in your audience to ensure everyone can participate.  

Another advantage to using text messaging is that it is easy. With ARS systems you need to coordinate with an onsite technician, and there are more things that can go wrong. With text messaging, the equipment everyone has, and it only relies on the mobile carriers to work. You also don’t need to worry about buying or renting additional equipment, which may or may not be readily available before your corporate event or town hall meeting.

With text messaging, you won’t need to explain to everyone at your event or meeting how to use their phone. On the other hand, with an ARS system, you will likely need to go through a 5 to 8 minute introductory speech so that everyone knows how to operate the additional equipment. It’s also important to note the range of an ARS system might actually not be enough to get your whole audience, especially at larger events and meetings. Whereas, as long as there is a signal, people will always be able to text.

It’s not hard to imagine how using text messaging can increase audience responsiveness. Almost everyone has a cell phone, and the majority of those text on a regular basis.

There is no question that ARS systems are exceptional for town hall meetings or corporate events, however, text messaging is becoming more popular due to its ease of use, price and compatibility with the audience.

See Mosio for Events Pricing and sign up for a free trial.

townhallmeetings

Make Town Hall Meetings More Engaging: Use Text Messaging for Audience Q&A

Town hall meetings are very important as they are used to discuss any outstanding issues which come up and make a good decision. During the meetings, the attendees can raise their hands in order to ask a question, offer an opinion, or raise concerns and issues. But, why are we using this old fashioned method when we live in the digital age? Also, many attendees may not be comfortable fully expressing themselves in such an open way. This results in only some people participating in town hall meetings and can lead to some issues not being resolved.

Using text messaging for audience question & answer sessions is the best solution for town hall meetings because the attendees do not need to hold a microphone to ask their questions, offer an opinion, or raise a concern. Additionally, attendees often feel more comfortable being able to provide their feedback in an anonymous way.  Mosio for Events is a web based software package which will help you to make any town hall meeting more engaging, by allowing anyone to participate quickly, easily, and anonymously..

Mosio for Events offers a system which connects all attendees who have a cell phone at the town hall meeting, and can be easily managed using a web-based back end. The attendees are able to send any questions, feedback, or concerns by simply sending a text message from their phone. Their feedback can then be shared with the rest of the attendees on a screen by using a projector. Moderators can choose which messages they wish to share on screen with a simple click of a button. While the message which is sent is displayed on the screen, the sender’s information, such as name or mobile number, is not shown. This allows for completely anonymous feedback and promotes engagement from those who are worried about having their name attached to it.

Using text messaging for collecting questions, feedback or concerns at a town hall meeting has many advantages. The system is very easy to use and is better than an app because not everyone has a smart phone, but 98% of cell phones can send and receive a text message. The fact that it is anonymous allows those that are too shy to share something by standing in front of an audience to voice their opinions as well. Sometimes, meetings are very short and not everyone has a chance to have their say. By using text messaging many people can submit their questions or feedback and it can be reviewed at any time.

In conclusion, there really isn’t a better way to make town hall meetings more engaging than with text messaging. Mosio for Events will help make your next town hall meeting more engaging, and allow your attendees to submit their questions and feedback more easily than ever before.

4 Reasons You Need Text Messaging in Your Suite of Event Services

4 Reasons You Need Text Messaging in Your Suite of Event Services
texting-in-a-meeting

There are many different ways you can make your event more engaging. If your event is not engaging enough, attendees could lose interest and you could miss out on important information. Therefore, it is extremely important that you utilize the proper event services in order to ensure maximum engagement. Text messaging is one of the best event services you can use to make your event more engaging. Since most people are used to sending and receiving text messages from their family and friends, they will also feel more comfortable submitting feedback and questions at an event that way as well.

Ensure Everyone is Participating by using Text Messaging

Text messaging is one of the key tools you can use to ensure that the majority of your attendees can participate. Over 98% of phones can send and receive text messages, so almost everyone at your event can participate. Most people are very familiar with text messaging, and it is easy to use. There are very few people who do not know how to send and receive text messages. If you can include text messaging in your event services, you are likely to increase attendee engagement a good amount.

More Engaging Events & Sending Important Alerts with text messages

Text messaging makes it extremely easy to send important alerts to your attendees as well. Since 98% of all phones can send and receive messages, you can rest assured that more people will get the important updates you send out. Sometimes the scheduling or venue of an event can change at a moment’s notice, and you need a way to notify all your attendees. It can be difficult and cumbersome to reach all your attendees with this important information on time. Phone calls need man power, not everyone will have access to e-mail, but almost everyone will have their cell phones with them. Since 98% of mobile phones can send and receive text messages, you’ll be assured of reaching almost everyone you need to by using text messages.

Affordable Way with No Extra Software

While it is true there are many different software programs and apps available for use at events, not everyone has a smart phone or a tablet. It’s also possible that attendees will not want to go to the trouble of installing a new piece of software on their device. By using software, you then also need to tell your attendees how to use it, and this can lead to frustration and you could actually wind up decreasing your overall engagement at your event. Text messaging is simple to use, cost effective, and over 98% of mobile phones are equipped to handle it. If you make it easy for your attendees to participate, it is more likely they will. Almost everyone can send and receive a text.

In conclusion: Text messaging can not only increase engagement, it is easy to use, doesn’t require additional software, and won’t break the bank. You should give some consideration to including text messaging as an event service in your next event or town hall meeting.

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3 Event Solutions Made Better Using Text Messaging

There are many important events where the audience joins in to solve a problem or to discuss any important concern. During this type of event, everyone in the audience is welcome to join in the discussion, represent their thoughts and give opinions. However, most events are not engaging enough. Some people are too shy to stand up with microphone to ask questions, share feelings or share an issue or any concern with everyone else at the event. At the same time, some people may miss the event because of a change in the event venue or time. Gathering information, performing a survey, or collecting feedback on any issue from event participants is not always easy because of low engagement. Text messaging is one of the best event solutions that can increase engagement at events.

1. Increase Audience Engagement

Text messaging is a good way to make an event engaging because more attendees from the audience can ask questions, and share opinions at the same time, without needing to wait for their turn at the microphone or podium. The more conservative and shy attendees will also not generally want to stand in front of everyone to ask their question or share an opinion. As a result, not everyone will get to share their feedback at the event and some attendees will leave with frustrated after the event. By using text messaging, anyone with a cell phone can participate in the event discussions and share their feelings, questions and feedback in complete anonymity. This helps both attendees and event organizers ensure that engagement at the event is highest it can be. So, the way will be helpful for both the event and attendees.

2. Last Minute Alerts and Announcements

Sometimes an unforeseeable circumstance will cause the date of an event, or the venue of the event to be changed at the last minute. It can be difficult to get in touch with everyone who was going to be attending the event to make sure they have the updated and correct information. Text messaging is an excellent event solution to help distribute vital information for an event. Over 98% of people have a mobile phone and can receive text messages. This means that not only can they participate easily, they can get important updates, or even next event venue locations.

3. Collect Feedback from Attendees

Text messaging can augment event solutions, especially where event organizers may want to collect feedback from attendees to see how they may make the event better in the future. It allows anyone with a cell phone that can send and receive messages participate, get important updates and information, and give feedback via surveys. Normally, a person would need to write something down on a piece of paper, or use a special piece of equipment in order to participate. A lot of people don’t want to go to the trouble to participate if it isn’t extremely easy for them. Text messaging as an event solution solves that issue.

5 Things to Consider When Looking for a Helpline Vendor

Mosio-Helpline-Vendor

When looking for a helpline vendor there are many things to take into consideration. Here are 5 things you should consider when looking for a helpline vendor:

1. When should an organization decide it is best to outsource these services?

BrdsNBz clients have experienced situations when they feel it is best to outsource textline programs. Some of them have come to us with existing programs that are faltering and others recognize they must implement a textline offering as soon as possible if they are going to communicate successfully with adolescents.

For organizations with current programs:

  • Current staff – health educators and marketers – can no longer support an existing service without negatively affecting their time spent on other services the organization offers

For organizations needing to provide a new service:

  • Youth have limited access to services due to geography, demographics, etc.
  • Youth express a need for communication about available services in a particular area
  • Organizational capacity, including a need for a higher level of marketing strategy and planning with experience in youth-based textline services and an inability to implement services based on existing funding
  • Lack of expertise in a wide range of adolescent-related topic-specific areas (sexual health, peer pressure, related topics, health relationships, etc.)

2. What questions should someone interested in a textline service ask potential vendors?

  • How long have you been in business?
  • Is your service a hot line or a warm line? On average, how quickly are incoming questions responded to?
  • Describe the process for ‘conversations’ between teens and your staff.
  • How is your staff trained? What are their credentials?
  • What technology and processes do you use to facilitate a large influx of texts at one time?
  • How are crisis texts handled?
  • Do you make referrals? How is that process established with your client? How are referrals shared with adolescents?
  • What marketing support, if any, do you provide your clients?
  • Is quality improvement a part of the service you provide?
  • What reporting, if any, do you provide? How frequently are reports provided and what information is included in those reports?
  • Is your service validated through research – either primary or secondary?
  • What types of organizations have you worked with? (For example, state health departments, regional adolescent-focused organizations, etc.)
  • How do you support sustainability for your clients?
  • How do you manage the project?
  • How is your service priced?
  • Are there other optional services available? If so, what are those?

3. Text messaging is obviously very popular among young adults. Should helplines be focused on any other channels or is text messaging a great start/add on?

If your outreach to young adults does not include text messaging, then you are missing a large part of your market. Here’s some of the primary research on the topic from The Pew Center.

Pew Center Update on Teens, Smartphones and Texting

Teens and Texting

  • The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Older teens, boys, and blacks are leading the increase. Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
  • Much of this increase occurred among older teens ages 14-17, who went from a median of 60 texts a day to a median of 100 two years later. Boys of all ages also increased their texting volume from a median of 30 texts daily in 2009 to 50 texts in 2011. Black teens showed an increase of a median of 60 texts per day to 80.
  • Older girls remain the most enthusiastic texters, with a median of 100 texts a day in 2011, compared with 50 for boys the same age.
  • 63% of all teens say they exchange text messages every day with people in their lives. This far surpasses the frequency with which they pick other forms of daily communication, including phone calling by cell phone (39% do that with others every day), face-to-face socializing outside of school (35%), social network site messaging (29%), instant messaging (22%), talking on landlines (19%) and emailing (6%).

Teens and Phone Calls

  • The frequency of teens’ phone chatter with friends – on cell phones and landlines – has fallen. But the heaviest texters are also the heaviest talkers with their friends.
  • Teens’ phone conversations with friends are slipping in frequency.
  • 14% of all teens say they talk daily with friends on a landline, down from 30% who said so in 2009. Nearly a third (31%) of teens say they never talk on a landline with friends (or report that they cannot do so).
  • 26% of all teens (including those with and without cell phones) say they talk daily with friends on their cell phone, down from 38% of teens in 2009.
  • About one in four teens report owning a smartphone.
  • Three quarters of teens – 77% – have cell phones.

4.     What advice can you share for an organization looking to get started?

  • Focus on sustainability from the beginning
  • Identify appropriate marketing funding to reach your target population and support organizational capacity for marketing
  • Set marketing benchmarks and monitor frequently against those benchmarks
  • Engage community partners such as schools and other youth-based organizations
  • Involve youth as peer mentors or leaders
  • Find a vendor who has significant experience and can share best practices from other implementations across the country

5.     How long does it typically take to get a program up and running?

BrdsNBz has implemented a new program from pre-launch to soft launch in as little as six weeks.  If a client needs a service implemented sooner, we will work with them to meet their specific deadlines, if at all possible.  A typical BrdsNBz implementation timeframe would be eight – ten weeks.

 

APPCNC and OneSeventeen Media Public-Private Partnership

Over the past five years, our public-private partnership has been a model for how for-profits and nonprofits can create sustainability.  APPCNC’s BrdsNBz text messaging service launched in North Carolina in early 2009 to national accolades within a few short months. By taking BrdsNBz and “franchising” it across the country, we have validated our belief that BrdsNBz’s award winning success with this kind of collaboration produces on-going positive returns.

 

About The Authors

 

Beth Carls, Co-founder, CEO, OneSeventeen Media – Beth began her career as a healthcare marketer with Hospital Corporation of America (HCA). In 1990 she decided to take her first entrepreneurial plunge by co-founding a marketing design firm, 7 Seventeen Group, with business partner Amy Looper.  From 1996-1999, Beth helped found and grow a private Internet professional services firm – the fastest growing private company in Houston. In 1999, they IPO’d with a $158M valuation and over 1200 employees.  Beth wanted to work as a social venture entrepreneur, so she and Looper teamed up once again and in 2000, Beth took the helm and served as CEO, Chairman of the Board and Co-Founder of a company that produced online interactive tools to help almost 500 schools and over 400,000 kids stay in school and develop their character skills. Her latest venture, OneSeventeen Media, is passionate about helping teens + tweens thrive through social networking. In her spare time over the past 14 years, Beth teaches online graduate and undergraduate courses in Marketing and Public Relations at The University of Phoenix.  She earned her B.B.A. in Marketing from Sam Houston State and her M.B.A. in Marketing and Management from Abilene Christian University.

 

Kennon Jackson, Jr., MA, BrdsNBz National Director, APPCNC – Kennon has over 17 years of experience working in outcome-focused program management – specifically in areas of child- and family-health services.  He has had both personal and professional opportunities to serve youth with several umbrella-style non-profits at the state level – like APPCNC.   These experiences have given him the opportunity to provide training and technical assistance in evaluation capacity building, strategic planning, and program management for many non-profit agencies and other professionals in this area during his career.  Kennon has substantial work experience with federal entities as well – serving as a Project Coordinator and an Evaluation Officer for the Substance Abuse and Mental Health Services Administration [SAMHSA] and the United States Department of State, respectively.  He had the pleasure to work with some of the country’s leading experts in adolescent health at the Johns Hopkins School of Public Health – Center for Adolescent Health.  In his volunteer time for his local community, Kennon serves as Board Chair for Communities in Schools (CIS) of Cumberland County, Board Development Committee for Planned Parenthood of Central North Carolina (PPCNC), and volunteers with the Cape Fear Regional Theater.  Kennon earned his B.S. in Biology from Davidson College and an M.A. in Public Policy from the Duke University Graduate School.

 

Mosio Heartbleed Bug Info

Heartbleed Bug Info (Mosio Unaffected)

Hello,

Just a quick update to let our clients know that Mosio’s platform and networks were not affected by the Heartbleed bug. Mosio is using a version of OpenSSL that was not affected by Heartbleed, so our services were never vulnerable.  You do not need to update passwords, although it is good practice to change them every once in a while.

Here is a list of websites affected. You should consider changing your passwords on any accounts with these services.
http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/

You can also use the Heartbleed tester to see if your domain is vulnerable: http://filippo.io/Heartbleed/

Thank you,

The Mosio Team

Clinical Trial Recruitment Success Via Text Messaging

Recruitment: the perpetually challenging aspect of clinical trials.

Image courtesy of adamr / FreeDigitalPhotos.net.

Image courtesy of adamr / FreeDigitalPhotos.net.

As one of the most important parts of running a clinical trial (no patients, no trial, right?), recruitment is a large focus for those involved in clinical research.  However, even with numerous proposed strategies for effective recruitment, it seems as though it is still a major challenge that cannot be overcome.

What is the major problem with recruitment?

It takes time. A lot of time. A patient population for a study has to be created, contacted, and convinced that the clinical trial is worthwhile. While some sites have a database listing past trial patients, sometimes it is not large enough to create a significant patient population for a new study. Then, call centers are used, referrals occur, and advertising takes place, adding more time to the recruitment process.

What is wrong with recruitment taking a lot of time?

There is nothing innately wrong with recruitment taking time. In any scenario, it is a lengthy process. However, to meet screening and randomization deadlines, a quicker recruitment period is helpful.

Additionally, as reported by Nariman A. Nasser, Director of the UCSF Participant Recruitment Service, almost 2/3 of potential patients are lost to follow-up because they do not hear back about their study eligibility quickly enough. This can happen when sites focus on making all of the recruitment calls first before making any follow-up calls, when pre-screening or screening appointments aren’t scheduled in a timely fashion, or when there are not enough staff at a site to effectively recruit while performing other job responsibilities.

What is the solution?

The solution lies in the back pocket of future patients: the mobile phone. Text messaging has proven itself as an effective means of communication across age groups, genders, ethnicities, locations, religions, and more. It works for everyone.

Whether or not these future patients have smart phones, text messaging is a possible means of communication. Furthermore, Nasser also reports that 5.5 billion people worldwide are mobile subscribers; in the U.S., this is 91% of the population. Read: 91% of the population can be reached via text message for clinical trial recruitment!

Text messaging is fast – and significantly faster than the traditional recruitment phone call. Texting makes it possible to reach a larger number of potential patients by text and perform immediate follow-up with less staff. Screening visits can be scheduled and eligibility questions can be answered via text. Really, text messaging can aid in all aspects of recruitment! If you are looking for a recruitment strategy that has proven positive results, consider texting; you never know who you might be able to reach.

 

Interested in seeing how text messaging would affect your recruiting strategy? Visit http://www.mosio.com/research for more information and a free consultation/quote.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.