townhallmeetings

Make Town Hall Meetings More Engaging: Use Text Messaging for Audience Q&A

Town hall meetings are very important as they are used to discuss any outstanding issues which come up and make a good decision. During the meetings, the attendees can raise their hands in order to ask a question, offer an opinion, or raise concerns and issues. But, why are we using this old fashioned method when we live in the digital age? Also, many attendees may not be comfortable fully expressing themselves in such an open way. This results in only some people participating in town hall meetings and can lead to some issues not being resolved.

Using text messaging for audience question & answer sessions is the best solution for town hall meetings because the attendees do not need to hold a microphone to ask their questions, offer an opinion, or raise a concern. Additionally, attendees often feel more comfortable being able to provide their feedback in an anonymous way.  Mosio for Events is a web based software package which will help you to make any town hall meeting more engaging, by allowing anyone to participate quickly, easily, and anonymously..

Mosio for Events offers a system which connects all attendees who have a cell phone at the town hall meeting, and can be easily managed using a web-based back end. The attendees are able to send any questions, feedback, or concerns by simply sending a text message from their phone. Their feedback can then be shared with the rest of the attendees on a screen by using a projector. Moderators can choose which messages they wish to share on screen with a simple click of a button. While the message which is sent is displayed on the screen, the sender’s information, such as name or mobile number, is not shown. This allows for completely anonymous feedback and promotes engagement from those who are worried about having their name attached to it.

Using text messaging for collecting questions, feedback or concerns at a town hall meeting has many advantages. The system is very easy to use and is better than an app because not everyone has a smart phone, but 98% of cell phones can send and receive a text message. The fact that it is anonymous allows those that are too shy to share something by standing in front of an audience to voice their opinions as well. Sometimes, meetings are very short and not everyone has a chance to have their say. By using text messaging many people can submit their questions or feedback and it can be reviewed at any time.

In conclusion, there really isn’t a better way to make town hall meetings more engaging than with text messaging. Mosio for Events will help make your next town hall meeting more engaging, and allow your attendees to submit their questions and feedback more easily than ever before.

4 Reasons You Need Text Messaging in Your Suite of Event Services

4 Reasons You Need Text Messaging in Your Suite of Event Services
texting-in-a-meeting

There are many different ways you can make your event more engaging. If your event is not engaging enough, attendees could lose interest and you could miss out on important information. Therefore, it is extremely important that you utilize the proper event services in order to ensure maximum engagement. Text messaging is one of the best event services you can use to make your event more engaging. Since most people are used to sending and receiving text messages from their family and friends, they will also feel more comfortable submitting feedback and questions at an event that way as well.

Ensure Everyone is Participating by using Text Messaging

Text messaging is one of the key tools you can use to ensure that the majority of your attendees can participate. Over 98% of phones can send and receive text messages, so almost everyone at your event can participate. Most people are very familiar with text messaging, and it is easy to use. There are very few people who do not know how to send and receive text messages. If you can include text messaging in your event services, you are likely to increase attendee engagement a good amount.

More Engaging Events & Sending Important Alerts with text messages

Text messaging makes it extremely easy to send important alerts to your attendees as well. Since 98% of all phones can send and receive messages, you can rest assured that more people will get the important updates you send out. Sometimes the scheduling or venue of an event can change at a moment’s notice, and you need a way to notify all your attendees. It can be difficult and cumbersome to reach all your attendees with this important information on time. Phone calls need man power, not everyone will have access to e-mail, but almost everyone will have their cell phones with them. Since 98% of mobile phones can send and receive text messages, you’ll be assured of reaching almost everyone you need to by using text messages.

Affordable Way with No Extra Software

While it is true there are many different software programs and apps available for use at events, not everyone has a smart phone or a tablet. It’s also possible that attendees will not want to go to the trouble of installing a new piece of software on their device. By using software, you then also need to tell your attendees how to use it, and this can lead to frustration and you could actually wind up decreasing your overall engagement at your event. Text messaging is simple to use, cost effective, and over 98% of mobile phones are equipped to handle it. If you make it easy for your attendees to participate, it is more likely they will. Almost everyone can send and receive a text.

In conclusion: Text messaging can not only increase engagement, it is easy to use, doesn’t require additional software, and won’t break the bank. You should give some consideration to including text messaging as an event service in your next event or town hall meeting.

ibox-conferences-seminars

3 Event Solutions Made Better Using Text Messaging

There are many important events where the audience joins in to solve a problem or to discuss any important concern. During this type of event, everyone in the audience is welcome to join in the discussion, represent their thoughts and give opinions. However, most events are not engaging enough. Some people are too shy to stand up with microphone to ask questions, share feelings or share an issue or any concern with everyone else at the event. At the same time, some people may miss the event because of a change in the event venue or time. Gathering information, performing a survey, or collecting feedback on any issue from event participants is not always easy because of low engagement. Text messaging is one of the best event solutions that can increase engagement at events.

1. Increase Audience Engagement

Text messaging is a good way to make an event engaging because more attendees from the audience can ask questions, and share opinions at the same time, without needing to wait for their turn at the microphone or podium. The more conservative and shy attendees will also not generally want to stand in front of everyone to ask their question or share an opinion. As a result, not everyone will get to share their feedback at the event and some attendees will leave with frustrated after the event. By using text messaging, anyone with a cell phone can participate in the event discussions and share their feelings, questions and feedback in complete anonymity. This helps both attendees and event organizers ensure that engagement at the event is highest it can be. So, the way will be helpful for both the event and attendees.

2. Last Minute Alerts and Announcements

Sometimes an unforeseeable circumstance will cause the date of an event, or the venue of the event to be changed at the last minute. It can be difficult to get in touch with everyone who was going to be attending the event to make sure they have the updated and correct information. Text messaging is an excellent event solution to help distribute vital information for an event. Over 98% of people have a mobile phone and can receive text messages. This means that not only can they participate easily, they can get important updates, or even next event venue locations.

3. Collect Feedback from Attendees

Text messaging can augment event solutions, especially where event organizers may want to collect feedback from attendees to see how they may make the event better in the future. It allows anyone with a cell phone that can send and receive messages participate, get important updates and information, and give feedback via surveys. Normally, a person would need to write something down on a piece of paper, or use a special piece of equipment in order to participate. A lot of people don’t want to go to the trouble to participate if it isn’t extremely easy for them. Text messaging as an event solution solves that issue.

5 Things to Consider When Looking for a Helpline Vendor

Mosio-Helpline-Vendor

When looking for a helpline vendor there are many things to take into consideration. Here are 5 things you should consider when looking for a helpline vendor:

1. When should an organization decide it is best to outsource these services?

BrdsNBz clients have experienced situations when they feel it is best to outsource textline programs. Some of them have come to us with existing programs that are faltering and others recognize they must implement a textline offering as soon as possible if they are going to communicate successfully with adolescents.

For organizations with current programs:

  • Current staff – health educators and marketers – can no longer support an existing service without negatively affecting their time spent on other services the organization offers

For organizations needing to provide a new service:

  • Youth have limited access to services due to geography, demographics, etc.
  • Youth express a need for communication about available services in a particular area
  • Organizational capacity, including a need for a higher level of marketing strategy and planning with experience in youth-based textline services and an inability to implement services based on existing funding
  • Lack of expertise in a wide range of adolescent-related topic-specific areas (sexual health, peer pressure, related topics, health relationships, etc.)

2. What questions should someone interested in a textline service ask potential vendors?

  • How long have you been in business?
  • Is your service a hot line or a warm line? On average, how quickly are incoming questions responded to?
  • Describe the process for ‘conversations’ between teens and your staff.
  • How is your staff trained? What are their credentials?
  • What technology and processes do you use to facilitate a large influx of texts at one time?
  • How are crisis texts handled?
  • Do you make referrals? How is that process established with your client? How are referrals shared with adolescents?
  • What marketing support, if any, do you provide your clients?
  • Is quality improvement a part of the service you provide?
  • What reporting, if any, do you provide? How frequently are reports provided and what information is included in those reports?
  • Is your service validated through research – either primary or secondary?
  • What types of organizations have you worked with? (For example, state health departments, regional adolescent-focused organizations, etc.)
  • How do you support sustainability for your clients?
  • How do you manage the project?
  • How is your service priced?
  • Are there other optional services available? If so, what are those?

3. Text messaging is obviously very popular among young adults. Should helplines be focused on any other channels or is text messaging a great start/add on?

If your outreach to young adults does not include text messaging, then you are missing a large part of your market. Here’s some of the primary research on the topic from The Pew Center.

Pew Center Update on Teens, Smartphones and Texting

Teens and Texting

  • The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Older teens, boys, and blacks are leading the increase. Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
  • Much of this increase occurred among older teens ages 14-17, who went from a median of 60 texts a day to a median of 100 two years later. Boys of all ages also increased their texting volume from a median of 30 texts daily in 2009 to 50 texts in 2011. Black teens showed an increase of a median of 60 texts per day to 80.
  • Older girls remain the most enthusiastic texters, with a median of 100 texts a day in 2011, compared with 50 for boys the same age.
  • 63% of all teens say they exchange text messages every day with people in their lives. This far surpasses the frequency with which they pick other forms of daily communication, including phone calling by cell phone (39% do that with others every day), face-to-face socializing outside of school (35%), social network site messaging (29%), instant messaging (22%), talking on landlines (19%) and emailing (6%).

Teens and Phone Calls

  • The frequency of teens’ phone chatter with friends – on cell phones and landlines – has fallen. But the heaviest texters are also the heaviest talkers with their friends.
  • Teens’ phone conversations with friends are slipping in frequency.
  • 14% of all teens say they talk daily with friends on a landline, down from 30% who said so in 2009. Nearly a third (31%) of teens say they never talk on a landline with friends (or report that they cannot do so).
  • 26% of all teens (including those with and without cell phones) say they talk daily with friends on their cell phone, down from 38% of teens in 2009.
  • About one in four teens report owning a smartphone.
  • Three quarters of teens – 77% – have cell phones.

4.     What advice can you share for an organization looking to get started?

  • Focus on sustainability from the beginning
  • Identify appropriate marketing funding to reach your target population and support organizational capacity for marketing
  • Set marketing benchmarks and monitor frequently against those benchmarks
  • Engage community partners such as schools and other youth-based organizations
  • Involve youth as peer mentors or leaders
  • Find a vendor who has significant experience and can share best practices from other implementations across the country

5.     How long does it typically take to get a program up and running?

BrdsNBz has implemented a new program from pre-launch to soft launch in as little as six weeks.  If a client needs a service implemented sooner, we will work with them to meet their specific deadlines, if at all possible.  A typical BrdsNBz implementation timeframe would be eight – ten weeks.

 

APPCNC and OneSeventeen Media Public-Private Partnership

Over the past five years, our public-private partnership has been a model for how for-profits and nonprofits can create sustainability.  APPCNC’s BrdsNBz text messaging service launched in North Carolina in early 2009 to national accolades within a few short months. By taking BrdsNBz and “franchising” it across the country, we have validated our belief that BrdsNBz’s award winning success with this kind of collaboration produces on-going positive returns.

 

About The Authors

 

Beth Carls, Co-founder, CEO, OneSeventeen Media – Beth began her career as a healthcare marketer with Hospital Corporation of America (HCA). In 1990 she decided to take her first entrepreneurial plunge by co-founding a marketing design firm, 7 Seventeen Group, with business partner Amy Looper.  From 1996-1999, Beth helped found and grow a private Internet professional services firm – the fastest growing private company in Houston. In 1999, they IPO’d with a $158M valuation and over 1200 employees.  Beth wanted to work as a social venture entrepreneur, so she and Looper teamed up once again and in 2000, Beth took the helm and served as CEO, Chairman of the Board and Co-Founder of a company that produced online interactive tools to help almost 500 schools and over 400,000 kids stay in school and develop their character skills. Her latest venture, OneSeventeen Media, is passionate about helping teens + tweens thrive through social networking. In her spare time over the past 14 years, Beth teaches online graduate and undergraduate courses in Marketing and Public Relations at The University of Phoenix.  She earned her B.B.A. in Marketing from Sam Houston State and her M.B.A. in Marketing and Management from Abilene Christian University.

 

Kennon Jackson, Jr., MA, BrdsNBz National Director, APPCNC – Kennon has over 17 years of experience working in outcome-focused program management – specifically in areas of child- and family-health services.  He has had both personal and professional opportunities to serve youth with several umbrella-style non-profits at the state level – like APPCNC.   These experiences have given him the opportunity to provide training and technical assistance in evaluation capacity building, strategic planning, and program management for many non-profit agencies and other professionals in this area during his career.  Kennon has substantial work experience with federal entities as well – serving as a Project Coordinator and an Evaluation Officer for the Substance Abuse and Mental Health Services Administration [SAMHSA] and the United States Department of State, respectively.  He had the pleasure to work with some of the country’s leading experts in adolescent health at the Johns Hopkins School of Public Health – Center for Adolescent Health.  In his volunteer time for his local community, Kennon serves as Board Chair for Communities in Schools (CIS) of Cumberland County, Board Development Committee for Planned Parenthood of Central North Carolina (PPCNC), and volunteers with the Cape Fear Regional Theater.  Kennon earned his B.S. in Biology from Davidson College and an M.A. in Public Policy from the Duke University Graduate School.

 

Mosio Heartbleed Bug Info

Heartbleed Bug Info (Mosio Unaffected)

Hello,

Just a quick update to let our clients know that Mosio’s platform and networks were not affected by the Heartbleed bug. Mosio is using a version of OpenSSL that was not affected by Heartbleed, so our services were never vulnerable.  You do not need to update passwords, although it is good practice to change them every once in a while.

Here is a list of websites affected. You should consider changing your passwords on any accounts with these services.
http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/

You can also use the Heartbleed tester to see if your domain is vulnerable: http://filippo.io/Heartbleed/

Thank you,

The Mosio Team

Clinical Trial Recruitment Success Via Text Messaging

Recruitment: the perpetually challenging aspect of clinical trials.

Image courtesy of adamr / FreeDigitalPhotos.net.

Image courtesy of adamr / FreeDigitalPhotos.net.

As one of the most important parts of running a clinical trial (no patients, no trial, right?), recruitment is a large focus for those involved in clinical research.  However, even with numerous proposed strategies for effective recruitment, it seems as though it is still a major challenge that cannot be overcome.

What is the major problem with recruitment?

It takes time. A lot of time. A patient population for a study has to be created, contacted, and convinced that the clinical trial is worthwhile. While some sites have a database listing past trial patients, sometimes it is not large enough to create a significant patient population for a new study. Then, call centers are used, referrals occur, and advertising takes place, adding more time to the recruitment process.

What is wrong with recruitment taking a lot of time?

There is nothing innately wrong with recruitment taking time. In any scenario, it is a lengthy process. However, to meet screening and randomization deadlines, a quicker recruitment period is helpful.

Additionally, as reported by Nariman A. Nasser, Director of the UCSF Participant Recruitment Service, almost 2/3 of potential patients are lost to follow-up because they do not hear back about their study eligibility quickly enough. This can happen when sites focus on making all of the recruitment calls first before making any follow-up calls, when pre-screening or screening appointments aren’t scheduled in a timely fashion, or when there are not enough staff at a site to effectively recruit while performing other job responsibilities.

What is the solution?

The solution lies in the back pocket of future patients: the mobile phone. Text messaging has proven itself as an effective means of communication across age groups, genders, ethnicities, locations, religions, and more. It works for everyone.

Whether or not these future patients have smart phones, text messaging is a possible means of communication. Furthermore, Nasser also reports that 5.5 billion people worldwide are mobile subscribers; in the U.S., this is 91% of the population. Read: 91% of the population can be reached via text message for clinical trial recruitment!

Text messaging is fast – and significantly faster than the traditional recruitment phone call. Texting makes it possible to reach a larger number of potential patients by text and perform immediate follow-up with less staff. Screening visits can be scheduled and eligibility questions can be answered via text. Really, text messaging can aid in all aspects of recruitment! If you are looking for a recruitment strategy that has proven positive results, consider texting; you never know who you might be able to reach.

 

Interested in seeing how text messaging would affect your recruiting strategy? Visit http://www.mosio.com/research for more information and a free consultation/quote.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Integrating Mobile Technology Into Healthcare: A Clinical Trial Success Story

The effect of using mobile technology during a clinical trial weight loss study was explored in a Journal of the American Medical Association (JAMA) Internal Medicine article.

The study, titled “Integrating Technology into Standard Weight Loss Treatment: A Randomized Controlled Trial”, was 12 months long with 70 participants (mean age 57.7 years, 85.5% male) with a BMI > 25.  There were two groups of participants: those who received standard physician care (Standard treatment), and those who received standard treatment supplemented with mobile technology (+Mobile treatment).

Patients in the +Mobile group remotely monitored diet, exercise, and weight on PDAs. This data was submitted daily by participants at the start of the clinical trial, and tapered out to once a month by the end of the study. A status thermometer on the screen of the PDA was then updated automatically based on the patient’s entered data. This allowed patients to remain up to date with their total intake and energy levels for each day.

Results were in favor of mobile technology use. Data showed that the +Mobile group lost 8.6 pounds more, on average, than the Standard group. Additionally, 36% of participants in the +Mobile group lost at least 5% of their initial body weight, as compared with 0% of the Standard group, at the three-month time point. These results occurred due to an intensive multicomponent behavioral treatment consisting of physician care alongside supplemental mobile technology use. Thus, two components were implemented to aid in weight loss, with only one (direct care) requiring extensive time and training by physicians. This addition of mobile technology is an easy adjustment that can be made in many clinical trial settings without additional effort by primary investigator physicians!

Photo used with permission of author, Bonnie Spring.

Photo used with permission of author, Bonnie Spring.

This study shows the promise of mHealth technology in patient care and clinical trials. Not only is mobile technology successful in engaging participants, it also requires less intensive time and instruction by physicians and more remote commitment of the patients. The power and potential of mHealth technology in creating healthy change is evident in these results. Mobile technology is truly a building block to the next level of successful patient care in clinical trials!

To learn more about implementing mobile technology in research, visit http://www.mosio.com/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

Clinical Trial Promotion and Subscription via SMS

Image courtesy of adamr / FreeDigitalPhotos.net.

Image courtesy of adamr / FreeDigitalPhotos.net.

SMS and Email Subscriptions: A Case Study

SMS has the ability to considerably increase email signups.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant, showed late last month.

In the study run in the United Kingdom, Deal Monster created an ad for £5 off of a first purchase.  This ad was placed in a local newspaper for a few weeks, and either stated that the deal could be claimed via web signup link or by texting an email address to the number ‘84101’. By the end of the study, SMS created 3.3 times more signups than the web link.

Watson believes that the reason for the shining SMS performance is clear: “Time and time again I see that making processes simpler, faster, and more immediate improves conversion.” SMS does just that.

SMS Promotion and Subscription in Clinical Trials

SMS provides a direct, concise, and easy way to relate to another person.  It is always available, trustworthy, and convenient.  This is why SMS is so vital in clinical trials: SMS allows patients to easily access trial information, including sign-ups and prescreening questions.  Imagine if your sign-ups for a trial increased more than threefold… Your recruitment would be outstanding!

There is a clear benefit to having SMS as an available option for potential research patients. In his article, Watson provides suggestions for using this “SMS-2-subscribe” approach by using offline touch points. These points provide exposure so that potential patients are able to ‘subscribe’, or sign up, to receive trial information.  Watson’s suggestions include printing on receipts, posters in waiting areas, exhibitions, auditoriums, live screens, and print materials. The idea is to provide as many avenues as possible to get future patients connected with your site via SMS, a mobile technology that is used at least daily.

Increasing offline touch points to drive home subscriptions via SMS can only benefit a research site.  With the simplicity and immediate connection that SMS provides, trial recruitment could be increased significantly! How do you think that your recruitment numbers could change?

 

Want to know more about using SMS in clinical trials? Head over to http://www.mosio.com/research for more information and a free consultation/quote.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects. 

SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

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At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population has with mobile technology. Okay, make that a huge obsession.

Lazar brings up nomophobia, a fear of being out of mobile phone contact. Yes, that exists! Apparently, more people would rather stop brushing their teeth for a week than give up their mobile phone. Paired with the finding from an eMarketer & comScore study that participants use their phone overwhelmingly more for texting than any other application, it is clear that SMS is the perfect avenue for marketing.

Marketing… in Clinical Trials?

Marketing can help cure people. It is an effective way to let people know about clinical trials, get participants involved, and retain patients on studies.  As Noel Chandler, CEO and Founder of Mosio, Inc., says, “Recruiting and Retention is a challenge in clinical research that will remain and the fix is and will always be marketing and relationships. Patient engagement.”  The best way to reach out to current and potential participants is to use the technology that they cannot live without – SMS.

An SMS Call To Action

Lazar brings up the ‘SMS to the rescue’ point of view in his article: SMS call-to-action messaging is the easiest marketing strategy.  These messages are simple, clear interactions with people, at the request and with the permission of the participant. This is a no-spam system because the participant elects to receive messages.

Here’s one scenario: A woman with Type II Diabetes is sitting on the bus on her way to work. She is feeling let down and worn out because her medications do not seem to be helping her anymore. She sighs, glances upward, and finds an advertisement for a clinical trial using a new combination of FDA-approved diabetes medications. On the advertisement is a number to text for more information; so, with a smile, she pulls out her phone and types in the number.

Simple. Clear. Action.

SMS As A Communications Gateway

The first text is only one of many possible interactions. SMS is an easy way to obtain email addresses, set up pre-screening appointments, or answer short questions and concerns about clinical trials.

On a deeper level, texts can hold pictures and videos, or link to websites or surveys.  If you have a short video clip relating to the trial, a text-friendly informational photo, or a link to your website, it can be included in SMS marketing strategy. Lazar describes the SMS gateway, “SMS becomes a truly interactive medium of push and pull to deliver information, tips… alerts and rewards… contests, surveys…”

Texts aren’t just a one-dimensional entity. Patient information and interest can be gathered, conversations can be started so that potential patients can receive the help that they need, and clinical trial information can be more widespread.

Connecting and Engaging

Patients are connected and engaged through SMS; they are more involved and more committed to clinical trials. This is the best way to increase both recruiting and retention – by marketing specifically to those in need for a particular clinical trial and providing an easy avenue to keep communication open.  After all, isn’t communication the best way to build and keep a working, steady relationship?

 

Learn more about integrating SMS into your clinical trials with Mosio, Inc., and get a free consultation/quote at http://www.mosio.com/biz/solutions/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

5 reasons text messaging is a better way to communicate with users than anything you’re using now

5 reasons text messaging is a better way to communicate with users than anything you’re using now


There are many ways to communicate with those around you, but if you’re running a organization that relies on quick interaction with you and your users, a more reliable, faster method may be needed on mobile devices. There are a few options to take when deciding what form of communication you’d like to use, text messaging is perfect for any sized organization, here are 5 reasons why:

1) Quick Response Times
Did you know that 90% of text messages are read within 10 minutes? And if you send a message that falls into that 10%, you’ll be happy to know that on average, people will look at their phones 150 times a day. Text messages to be replied to in real-time or from auto-responders and they’re cost effective. Because of these reasons, difference between the response time of emails or phone calls and text messages is phenomenal.

2) Multiple Streamlined Conversations at Once
Each person in your organization has the ability to answer just one phone call at once. Depending on the size of your organization, and the amount of customer interaction you’ll get, this may not be viable for you. With two-way text messaging, each staffer can engage in multiple text conversations at once, and they’ll be able to reply to new conversations while the first users take time to reply back.

3) Text Messages Keep Users in the Loop
While social media can be a great way to convey messages to your followers, you may not be reaching all of your users among all of the social noise. By texting instead, you’ll be able to send out messages about updates for your organization, new services, and any information you think could be useful to your users and ensure they’ll read it. With certain types of text messaging software, users are able to reply back to you and start a private conversation to get any questions they may want answered.

4) Make Things Easier for Your Users and Staff
Communication through phone calls can be time consuming, costly and an inefficient way to share electronic data. Users have to write down any information they need, and in the heat of the moment they could easily get information wrong, ask for it to be repeated and grow frustrated. Phone calls have their place, but in many communications all that is required is short, quick information, making text messaging the perfect medium to reach those on-the-move.

5) Provide Great Service and Support
No matter what service you provide, good communication with users is incredibly important. Great service will determine whether users feel comfortable to come back to you again, and this can be difficult to achieve with phone calls or email. If you have multiple users trying to access your line, waiting times may turn users around, something that can be easily fixed with text messaging. Email can be used to reply quickly to users, but without having an obvious notification, users may not notice they have a reply to the email they’ve sent and the reply times between you and your customer could be hours or even days. With text messaging, you’ll be able to provide a much better experience for your users and hopefully it’ll be one they would be happy to come back to.

There are many ways to communicate with your users, but when it comes to reaching them everywhere in the quickest amount of time, nothing beats text messaging.

This article was brought to you by Mosio | Mobile Messaging Solutions. Please feel free to forward it on to colleagues or associates or find out more about how we help more organizations “go mobile” with cost effective two-way text messaging software at http://mosio.com

Mosio
Interactive. Mobile. Engagement.
http://mosio.com
Call: 877-667-4699
Text: 415-800-1719

8 Reasons to Research Client Feedback With Mobile Phone Surveys

Before you next seek client satisfaction feedback at your agency or private practice, take a look at these eight reasons to consider using mobile phone surveys.

Have you considered utilizing the power of SMS surveys to collect client feedback?

  1. Wide Availability – With an estimated 6.8 billion mobile subscriptions at the end of 2012 at an equivalent to 96% of the world population, there is no denying that conducting research with mobile phone surveys would be accessible to most clients.
  2. Cost Effective – Each IM, SMS, and other web-based interaction costs 1/10th that of Interactive Voice Response (IVR) and 1/100th that of a live agent transaction.
  3. Keep Confidentiality – Given their personal and mobile nature, the average mobile phone rarely leaves the sight of the owner. It has been reported that over 99% of all text messages are read by the recipient themselves. More expensive smartphones are even more likely to be guarded and come with security measures to lock the device or increase the chance of recovery should it be lost or stolen.
  4. SMS is Popular – SMS traffic was estimated to reach 9.6 trillion messages in 2012.
  5. Great Response Rate – SMS Surveys in particular have boasted an average response rate of 25% to 45%.
  6. Prompt Responses – About 90% of all text messages are read within 3 minutes of their delivery, increasing the chances that users will respond to your survey. In fact, 98% of completed SMS surveys are collected within 24 hours.
  7. Organized Data – In addition to a good response rate, collecting survey answers via mobile phone provides an immediate entry of data into a centralized database for analysis and fewer errors in data entry. This is an improvement over the interpretation of barely legible handwritten responses and far less time-consuming.
  8. Proven Success – In the business sector, many businesses have turned to utilizing mobile devices more readily in the interest of competitive advantage. SMS surveys have been used to research customer satisfaction with good results. For instance, 90-94% of customers who answer the first question answer all questions asked and 60-70% of customers provide comments.

4 Studies in Favor of Using Mobile Phones in Cognitive-Behavioral Therapy

Cognitive-Behavioral Therapy, or CBT, is a highly effective therapy used to treat or alleviate everything from smoking cessation to anxiety disorders. Recent research has investigated how mobile phones could be utilized in CBT with some very promising observations.

  1. A community health center incorporated mobile phones as part of a 12 week anti-obesity weight loss program by sending weekly SMS messages about diet, exercise, and behavior modification. About half the participants completed the program and of those, over two-thirds had a reduction in waist circumference.
  2. One study set out to use a mobile app to deliver a computerized CBT program for depression without accompanying therapy and minimal instruction. The researchers had success with almost 2 out of 3 participants completing the program and experiencing significant benefits with their depression both at completion and 3-months following the end of the program.

    Mobile phones can be an important integral part of your next cognitive-behavioral therapy program.

  3. Still yet another study including SMS messages as part of a CBT program confirmed that the use of mobile phones is practical for low-income individuals. Furthermore, the study also received optimistic feedback about the SMS messages that suggested an improvement in self-efficacy. The text portion was so successful that some patients specifically requested to not be removed from the messages and after completion of the program, a few patients asked to keep receiving the SMS messages.
  4. A review of multiple studies using mobile phones described them as “an ideal treatment augmentation/delivery device” due to their numerous benefits like familiarity, ease of use, and widespread popularity. Other benefits include delivering coping statements, sending recommendations for care, near real-time monitoring, prompting homework completion, and even increasing therapeutic alliance through the perception that the practitioner is more supportive by being easily contacted.

Given the broad utility of both CBT and mobile phones, it is very encouraging to see that research is finding many advantages in using mobile texting and applications to enhance CBT to both the benefit of both patients and practitioners.

Mosio for Events Video: Text Messaging for Audience Q&A | Text to Screen Software | SMS Alerts

 Text Messaging for Audience Q&A | Text to Screen Software | SMS Alerts

The most successful events are both engaging and interactive, but getting information to and from attendees can be difficult. Alerting everyone of updates and changes in real-time can be next to impossible. And attendees asking questions in sessions via microphones or writing on paper is simply inefficient.

Mosio for Events offers a better way…

With Mosio, organizers can notify and communicate with attendees using their mobile phones.

And since text messaging works on 99% of mobile phones, it reaches more people than a mobile app, instantly.

How does Mosio boost attendee participation?

  • Audience Q&A enables participants to ask questions of speakers and or guest services.
  • Alerts and Announcements allow you to schedule or send real-time updates, reminders and promotions.
  • Text to Screen builds engagement by displaying attendee questions and photos on screens and monitors.

Efficiently communicate, connect and interact with event attendees. Learn more about Mosio at www.mosio.com/events

5 Patient Retention Tips for Clinical Trials

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Patient retention is one of the most problematic parts of clinical trials.  Often, tote bags, water bottles, and pedometers are the go-to for increasing retention.  However, retention is a multifaceted situation in which site research staff are the main players.  Here are five simple suggestions that staff can employ to increase patient retention:

Boost Patient Morale

The most important part of pharmaceutical and medical device research is the patients; let them know this.  They are helping others by participating in clinical trials, and are enhancing healthcare.  With this sense of purpose, patients will want to see clinical trials through until the end.

Build Relationships With Patients

Patients will want to answer phone calls, return messages, and come to follow-up visits if they have relationships with research staff.  Instead of monotonous, go-through-the-motions visits, engage your patients with conversation and be interested in what they have to say.

Be Available

If patients know that study staff is available to answer questions, help when adverse events occur, or clarify concerns, they will feel safer and more content on a study. Thus, they will stay on the study longer.

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Be Respectful

Drug dispensing, diary writing, and adverse event reporting do not come easily to all patients.  Patients come from many backgrounds, and all deserve to be treated with respect.  Be easygoing, supportive, and courteous when a patient needs help in any situation.  Disrespect is one of the easiest ways to decrease patient retention.

Gauge Patient Satisfaction

Satisfied patients come back for study visits.  To gauge patient reaction to the study, site, and staff, consider periodic surveys via paper, website, or text.

In an article on Life Science Reader, Diana Anderson, President and CEO of D. Anderson & Company, says, “There are logistical, educational, emotional, and physical barriers to retention from a patient perspective, and study staff need to identify these barriers and create ways to overcome them.”  Site research staff is responsible for patient retention, and can make or break research studies.  Luckily, there are many feasible ways for staff to make patients feel valued and satisfied in clinical trials.

Looking for an easy way to keep in contact with patients and run patient satisfaction surveys? Find out more about Mosio for Research at http://www.mosio.com/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.