Mobile Marketing: Too Much Texting? (Editor’s Note: Today’s post is by Ashley Spade, part of our “Consumer Viewpoint” guest post series about all things mobile) While you may want to receive a timely text alerting you of half-price Snow Cones for the next 45 minutes just as much as the next person, we’re all hesitant [...]
I am a big fan of Special K, it is definitely my favorite cereal in the world. I also happen to be a huge fan of white space in design, so while admiring a small box of Special K while enjoying a bowl of it, I noticed all of the various ways they encourage customers [...]
Text and You Shall Receive (Editor’s Note: Today’s post is by Ashley Spade, part of our “Consumer Viewpoint” guest post series about all things mobile) Could the days of calling a 1-800-HOLD-FOREVER be over? As a consumer, I’ve probably been on hold for the equivalent of a few months. Months that I could’ve spent exercising, [...]
Fast Company Could Have Benefited from Using Text Messaging to Let Audience Members Ask Questions I want to start by giving a big thanks to the Fast Company event team. Thank you sincerely for bringing together such an amazing group of people. Your event was truly motivating and I was in no way disappointed. There [...]
This morning I received an email from a VP of Service (let’s call him Robert) at a company that supplies, installs and supports office technologies with a team of sales reps and service technicians out in the field on client visits. It said… “Noel, In 300 words or less – please give me the ‘Mosio [...]
With Event Mobile Messaging, Every Seat is Front and Center (Editor’s Note: Today’s post is by Ashley Spade, part of our “Consumer Viewpoint” guest post series about all things mobile) Corporate events and conferences can be a great learning experience. They can be, but often they aren’t. They can be huge, hard to navigate and [...]
A new study from Pew Internet and American Life Project reveals some incredible statistics about the increasing usage text messaging in US mobile subscribers. A few key points: 55% of those who exchange more than 50 messages a day say they would rather get a text than a voice call. Cell owners between the ages [...]
We communicate differently than we did twenty years ago; or even ten years ago. For 12-17 year olds, texting is the main form of communication; in fact, it’s more popular than face-to-face, phone calls and emails combined. The average American teen sends over 3,000 text messages a month. And, though 25-35 year olds make up [...]
Text Questions as an information source for your event attendees or audience members is a readily available resource that they can access from wherever they are, whenever they need it, and stay engaged whatever the size of the audience. When I was a kid, I was one of those inquisitive ones. Whenever there was something [...]
Spam sucks and on your mobile phone it’s even worse. The process to report spammers used to be as big of a pain as spam itself, but in February 2010 the GSM Association launched a pilot program using the (even shorter) short code 7726 (which spells out SPAM on your phone’s keypad). I use AT&T, [...]
As a law student, your time is valuable. From coursework to time spent in the library, organizing your time is paramount to your success as a student and soon-to-be lawyer. No matter what facet of the law you’re most interested in, from international arbitration to criminal law, these mobile apps (almost all of which are free) [...]
Mobile websites for your conference or event provide an accessible, innovative, and cost-effective way to reach virtually every attendee and put relevant information at their fingertips. As Neil Jones from eMobilescan pointed out in a recent guest post for us about the benefits of having a mobile website, the market is rapidly growing alongside the [...]
Mobile technologies have been in the healthcare industry for awhile now, but with the mobile phone more popular than ever, it makes sense that those in school can use technology to their advantages. This guest post about mobile apps for nursing students is from Jessica Bosari who writes for Allied Health World. Eight Mobile Apps [...]
Arik Levy, Dry Cleaning and Laundry Delivery Services Tell us a little bit about yourself and how you came up with the idea for Laundry Locker. Having a professional job and working many hours, the inability to get my dry cleaning and wash & fold done used to drive me crazy. With a background in [...]
Text 2 screen polls and audience response are two of the easiest ways to get the people in the crowd involved in what’s going on with your event. Using text messaging, available on 99% of all mobile phones, makes that kind of participation available to everyone in the audience. A business colleague of mine came [...]
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