Text Message Appointment Reminders Increase Patient Engagement in Clinical Trials (Case Study)
2015 (Active)
IQVIA (formerly, Quintiles)
Key Findings:
- The amount of daily SMSs sent is positively correlated with study visit attendance rates.
- 175 average text messages sent per day is statistically associated with a 10.07% average increase in study visit attendance.
- There was a 91.6% reduction in resources utilized to remind study patients of screening visits.
- Increased ability to optimize study screening department planning and resources due to appointment confirmations.
