The Text to Screen App That Isn’t an App at All

A great text to screen app increases engagement and audience participation.

Every successful event does one thing: it gets the audience’s attention and keeps it. What better way is there to do this than by asking for their participation to help guide the event? This may sound like the proverbial “easier said than done” advice, but it can be accomplished easily with a text to screen app!

These applications are great tools to help keep everyone in the audience interested because they can send in questions, comments and even images, which then show up on the large event screens for all to see.

Presenters can scan through the incoming texts to vet out anything inappropriate and to keep things moving along. Afterward, many, like Mosio, allow for the incoming information to be exported to a spreadsheet for review or answering later.

10 Benefits of Text to Screen Apps:
1 – Increased audience participation
2 – No equipment to buy or rent
3 – Everyone knows how to text
4 – No learning curve for the company
5 – Remove the anxiety of verbally asking questions
6 – No waiting in line at microphones
7 – Everyone can read the questions on the screen
8 – Questions are vetted in real-time
9 – Brand awareness
10 – Call to actions can be included

Not only are text to screen apps incredibly useful, but they are beneficial to a wide variety of businesses and events:
1 – Corporate conferences
2 – Churches
3 – Town Hall meetings
4 – Political rallies
5 – Sports arenas
6 – Trade shows
7 – Corporate training events
8 – Restaurants
9 – Bars & Nightclubs
10 – Coaching seminars

This list is by no means exhaustive. Texting apps are useful to anyone who wants to stand out from the crowd and make their event a memorable one. Your situation may be entirely different from anything listed, and we would love to hear how you would use the technology!

Drawbacks to Text to Screen Apps
You may be wondering if there are any drawbacks to these apps. There is one, and that is they require users to have a smartphone to be able to download the application and install it on their iPhone or Android. However, according to an Ofcom consumer research study performed in October 2016, only 77 percent of users in the United States have smartphones.

This data shows that 23 percent of users may not be able to interact with you at your event!

Is there any way you can increase the interactivity for all of your audience? There is, and the answer is to utilize a service that provides everything a text to screen app does, without requiring users to download an application.

Utilizing Text to Screen Without an App
Mosio understands that not all users at your event are going to have a smartphone, and we know it is important to you not to ostracize anyone for their choice of technology. That is why our service is not dependent on an app. The users can interact with your presenters by doing what they do on a daily basis: texting!

All that is required is that their phone has text messaging (SMS) capabilities – and that is 99 percent of the phones on the market today.

If you would like to learn how to make your next event interactive for everyone involved, contact Mosio today.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

Mobile Websites and Schedules: 6 Ways a Mobile Website Enhances Your Event

Mobile websites for your conference or event provide an accessible, innovative, and cost-effective way to reach virtually every attendee and put relevant information at their fingertips.

As Neil Jones from eMobilescan pointed out in a recent guest post for us about the benefits of having a mobile website, the market is rapidly growing alongside the increased smart phone market, they increase brand visibility, and being the first to have a quality mobile site is a sign of industry leadership. Most importantly for the event and conference space, a mobile website brings the brand within the grasp of the customer.

When you’re hosting an event or a conference, your brand is on display and under scrutiny- putting its best face in the “grasp” of your attendees is crucial. At the same time, the cost of developing a mobile website comes in below an app, and if your goals are like most businesses, a mobile website may be more appropriate than an app as a solution. With that in mind, here are…

6 Ways a Mobile Website Enhances Your Event

1. Customization: Creating a “personalized schedule” feature for smart phone devices means that your conference or event attendees will be intimately familiar with what’s happening at your event. Making a personalization feature accessible on the iPhone, iPad, Android or Blackberry means staying ahead of the conference curve.

2. Twitter Feeds: With your mobile website, you can feature the Twitter feed from whatever #hashtag you choose. Featuring a Twitter feed in real-time increases the participation, importance and use of a key social media engagement tool.

3. Mobile Forms: Want feedback on a specific set of questions, or information from your attendees? Hosting a form asking for simple information or feedback that is important to your organization on a mobile website during an event is a great way to convert relevant traffic to relevant information.

4. Key Links: Keeping all of the key links that attendees at your event or conference will need during the event in one place is a great way to define what is important for your attendees. Before they have a chance to think about where they should look for more information, you can point them where you want them to go.

5. Contests and Polls: Want feedback and information about your event during your event? By creating a mobile website specific to your event, you can use the concentrated flow of mobile traffic to gather the opinions or host the contest that will help to define the undercurrent of your event.

6. Sponsorhips: Your banners and other site space are prime real estate. If you’re going to be promoting a mobile website, you can put that real estate up for sponsorship, meaning another source of revenue for your event.

To see an example of a recent mobile website on your phone, visit www.acrl.mobi from your mobile phone, iPad or other tablet.

If you like what you see and hear, contact us to talk about how to make it work for you.

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