Posts

mHealth providers
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Clinical Trial Promotion and Subscription via SMS

SMS and Email Subscriptions: A Case Study SMS has the ability to considerably increase email signups served by mHealth providers.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant,…
Clinical Trial Recruitment
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5 Reasons Texting With Counselors Could Reduce Anxiety

Those suffering from anxiety, including anxiety attacks, panic disorder, social anxiety, generalized anxiety disorder, or even just an especially stressful period, could often use help in managing the anxiety more promptly. Here are 5 reasons…
Patient retention in clinical trials
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Benefits to Clinical Research Sites and Patients in Using Mobile Text Messaging Software

Clinical research sites become more successful and earn more studies by effectively completing as well as patient retention in clinical trials.  This means that as a site stays open, more clinical research trials are (hopefully) awarded to…
Clinical Trial Recruitment
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Reduce the Stress on Your Recruiting Call Centers: Use Mobile Surveys to Pre-Screen Research Patients

Calling: Unknown Number. Should you answer it?  You can just let it go to voicemail and call back if it turns out to be something important.  One less time you have to entertain spam… Although many people may qualify for clinical…