Posts

,

Spotlight on Text Messaging to Promote Medication Adherence

Medication non-adherence for patients is a huge deal in both the healthcare and clinical research sectors. It is estimated that the total potential healthcare savings from medication adherence is $290 billion, or 13% of health spending. Half…
Patient recruitment strategies

Clinical Trial Recruitment Success Via Text Messaging

Recruitment: the perpetually challenging aspect of clinical trials. As one of the most important parts of running a clinical trial (no patients, no trial, right?), recruitment is a large focus for those involved in clinical research. …
mHealth providers
,

Clinical Trial Promotion and Subscription via SMS

SMS and Email Subscriptions: A Case Study SMS has the ability to considerably increase email signups served by mHealth providers.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant,…
Patient retention in clinical trials
,

Benefits to Clinical Research Sites and Patients in Using Mobile Text Messaging Software

Clinical research sites become more successful and earn more studies by effectively completing as well as patient retention in clinical trials.  This means that as a site stays open, more clinical research trials are (hopefully) awarded to…