mHealth providers

Clinical Trial Promotion and Subscription via SMS

SMS and Email Subscriptions: A Case Study SMS has the ability to considerably increase email signups served by mHealth providers.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant,…

SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school Telehealth SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population…