Posts

Patient recruitment strategies

Clinical Trial Recruitment Success Via Text Messaging

Recruitment: the perpetually challenging aspect of clinical trials. As one of the most important parts of running a clinical trial (no patients, no trial, right?), recruitment is a large focus for those involved in clinical research. …
Mobile health apps
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Integrating Mobile Technology Into Healthcare: A Clinical Trial Success Story

The effect of using Mobile health apps during a clinical trial weight loss study was explored in a Journal of the American Medical Association (JAMA) Internal Medicine article. The study, titled “Integrating Technology into Standard Weight…
mHealth providers
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Clinical Trial Promotion and Subscription via SMS

SMS and Email Subscriptions: A Case Study SMS has the ability to considerably increase email signups served by mHealth providers.  At least, that’s what a Zettasphere case study reviewed by Tim Watson, independent email marketing consultant,…
telehealth
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SMS Text Messaging is Key as Clinical Trials Patient Engagement Tool

At the start of this month, Eric Lazar, VP of Mobile CRM, wrote an article titled, “Why old-school Telehealth SMS is still a powerful mobile marketing tool.”  In the article, he outlines the slight obsession that the general population…
Patient retention in clinical trials
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Benefits to Clinical Research Sites and Patients in Using Mobile Text Messaging Software

Clinical research sites become more successful and earn more studies by effectively completing as well as patient retention in clinical trials.  This means that as a site stays open, more clinical research trials are (hopefully) awarded to…
Sms healthcare
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How Text Messaging and the Mobile Web Improve Academic Research – Public Health, Clinical Trials, etc.

In an economy where grants and funding are few and far between, success in research trials is vital.  As blogger Mike the Mad Biologist points out, it is almost as hard to get an NIH grant, as it is to get into Harvard (6% acceptance rate for…
mHealth software
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4 Reasons Text Messaging Should Be More Widely Used In Clinical Trials

As clinical trials continue to expand, making use of mobile healthcare technologies or mHealth software is vital for success.  Text messaging is a particularly promising mHealth technology for several reasons: 1.     Easy, Effective…