Instant Gratification: Why Getting Text from Your Favorite Companies Benefits You (and Why More Businesses Should)

We communicate differently than we did twenty years ago; or even ten years ago.

For 12-17 year olds, texting is the main form of communication; in fact, it’s more popular than face-to-face, phone calls and emails combined. The average American teen sends over 3,000 text messages a month. And, though 25-35 year olds make up a relatively small portion of the population, they are responsible for a large number of text messages sent in the US.

In short, texting is huge.

Many providers of goods and services have caught on to the trend and are now offering free coupons via text messaging services. If the trendy new frozen yogurt shop wants to get the word out, using a text messaging advertisement business may be their best bet.

Our cells are never far away and we check them even if we don’t suspect we’ve missed a call. Why? Maybe because we’re obsessed with our phones.

Consequently, text advertising makes tons of sense. Just as our communication habits have changed due to technology, marketing and advertising must also change to keep up with our latest tendencies. Text message advertising is a timely and effective form of advertising that’s especially suited for a generation that’s constantly on the go. The sooner a consumer hears about a deal, the sooner they can act on it, which drives immediate business and revenue.

How?

Cell phone users send a six-character code to a business, which essentially tells them: “Hey, I love your frozen yogurt. Keep me updated on it!” Once the business receives the code, the sender can later receive alerts, announcements, promotions, links and coupons straight to their mobile device.

Consumers receive information straight to their phones without the hassle of email and computers or standard mail and postage rates. Advertising companies no longer have to spend crazy amounts of money.

The Results

Recent studies show that text advertising reaches a massive audience. Taking advantage of a free coupon via text doesn’t require a smartphone, installation of any apps or even Internet access. The only absolute requirement is a text-enabled phone – pretty much any phone on the market – and a standard text message plan.

Why More Businesses Should Text

Cell phone users value real-time advertisements and are more likely to act on an ad that implies a sense of urgency. You also target a specific audience, so if your business operates in a college town or if you sell products that are geared towards teens, texting is one of the best ways to get their immediate attention and keep them hooked.

Text advertising businesses also offer real-time event coverage. If your business is conducting a conference, fundraiser or gathering, keeping your attendees and outside consumers in the loop can be difficult to do without spending a lot of money. Text message marketing allows you to keep users updated, run a mobile conference website with an itinerary and stay in touch after the event.

This service is especially useful for smaller business that may not have a big budget for advertising. Pricing for these services is considerably cheaper than that of standard advertising methods. You also have the opportunity to reach your direct audience and only send information to people who ask to receive it. Your advertisements, then, will never fall on the wrong people, arrive unwelcomed or go unnoticed. Talk about bang for your buck!

About the Author:
Ashley Spade is a law student in Chicago. When not pulling all-nighters at the library, she spends her time scouring thrift stores for vintage fashion treasures, reading case briefs while on the treadmill at the gym, and volunteering for local animal shelters. Follow the adventures of Ashley and her furry sidekick, Sir Winston Pugsalot the First, on twitter: @ashspade or check out her fashion blog: www.beltsandbangles.com

Facts + Figures: Mobile Text Messages Usage in the U.S. (Hint: It’s Massive)

Text Message Growth in the U.S.

We hear a lot of feedback, questions and sometimes even a little skepticism regarding text messaging usage in the United States. Many folks understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing, asking “why don’t they just call or email us if they need something?”

While no one here sends 470 text messages per day, we love text messaging, are excited for it to be used everywhere, understand that it might be better to provide some industry facts regarding text messaging usage and show why we know we’ll see more and more companies embrace the mobile channel as an paramount addition to their businesses. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Roughly two-thirds of Hispanics used text messaging services in the last 30 days, about one-fourth utilized mobile Internet, and the same percentage sent an email in the past month. (Nielsen IAG Study, July 4, 2009)


Bookmark and Share