Mobile Health News: Mobile Health for Salivary Diagnostic Platform, Pediatric Hospitals Using Text Messaging, Text Alerts

 

Mobile health gaining popularity

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Mobile health startup sees opportunities for salivary diagnostic platform for diabetics, cancer

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Mobile health camps to find HIV and STD patients

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More Pediatric Hospitals Using Text Messaging to Communicate

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Text alerts in bid to cut number of hospital no-shows 

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Text Messaging in Healthcare News: Text Messages Help Smokers Kick the Habit, Texting for Patient Care, Finding Out the Effects of Drugs via SMS

Text Messaging in Healthcare News: Text Messages Help Smokers Kick the Habit, Texting for Patient Care, Finding Out the Effects of Drugs via SMS

We hope everyone had a wonderful holiday! Some more text messaging in healthcare news for you. It’s only the best medium to reach the most amount of people in healthcare and health services, from smoking cessation to improving doctor/patient communications and to educate “schoolies” (school kids in Australia) about the dangers of drugs via instant two-way text messaging.

With 50+ year olds as the fastest growing “texter” demographic, we expect to see even more text message usage in healthcare, mHealth and provider communications over the next many years. Through alerts or two-way conversational text messaging, it will continue to be the most powerful channel on a mobile phone in the United States, Canada and around the world.

Study text messages help a few more smokers kick the habit

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New breed of doctors turn to social media, texting for patient care

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New instant text message service for schools to find out the effects of drugs

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If you’d like information about how we can assist your company or organization in deploying text messaging, please let us know. We offer free consultations and quotes based on your needs and have helped over 1,000 organizations in providing SMS communications to their customers, members, patients and workforces.

Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Mobile Newsbytes: Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone

Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone

In this week of Mosio’s Mobile Newsbytes, we find out more about the growing popularity of mHealth from the viewpoint of doctors and patients, people taking surveys via text messaging are more likely to answer truthfully, skin cancer prevention via SMS (Hey U! Put on snscrn rt now!) and some more good news for mobile advertising.

Enjoy and if you’d like, you can always subscribe to our blog up there on the right to get mobile information delivered right to your email inbox or favorite RSS reader.

Half of Smartphone owners consult the ‘doctor in their pocket’

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OMG! Texting ups truthfulness, new iPhone study suggests

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OMG: Text-Message Surveys

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Skin cancer prevention via text message

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Two Thirds of British Texters Have Received Spam, But Most Are Unsure of How to Take Appropriate Action

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US and UK Consumers Choose Smartphones and Tablets for 2012 Holiday Shopping

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Mobile Connections on the Rise; Good News for Mobile Advertising

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AIRLINES USING SURVEY SOFTWARE TO IMPROVE OPERATIONS AND PASSENGER EXPERIENCE

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UK’s young increasingly using mobile devices to access the web

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Pew: Smartphone owners increasingly use their devices to get health info

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Need two-way mobile messaging software or solutions for your business? Mosio can help! Contact us for a free mobile consultation and we’ll put together a quick quote for you.

Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Text Messaging Service for Business | The Rise of Business SMS [INFOGRAPHIC]

Text Messaging Service for Business

Text messaging has come a long way from being a one-way short messaging service (SMS) into an engaging interactive medium for businesses to speak with their customers. From mobile marketing to customer feedback to text-to-screen shout outs at events, text messaging services are being used by companies and brands to communicate with consumers wherever they are.

The helpful infographic below breaks down the various industries and use-types. Text messaging is the most popular channel on the mobile phone and this info shows that all companies and brands can benefit from using it as an incredible engagement tool for customers on-the-go. If you are looking for a two-way text messaging service for your business, let us know if you have any questions. We’re happy to help.

Facts + Figures: Mobile Text Messages Usage in the U.S. (Hint: It’s Massive)

Text Message Growth in the U.S.

We hear a lot of feedback, questions and sometimes even a little skepticism regarding text messaging usage in the United States. Many folks understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing, asking “why don’t they just call or email us if they need something?”

While no one here sends 470 text messages per day, we love text messaging, are excited for it to be used everywhere, understand that it might be better to provide some industry facts regarding text messaging usage and show why we know we’ll see more and more companies embrace the mobile channel as an paramount addition to their businesses. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Roughly two-thirds of Hispanics used text messaging services in the last 30 days, about one-fourth utilized mobile Internet, and the same percentage sent an email in the past month. (Nielsen IAG Study, July 4, 2009)


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5 Competitive Advantages Mobile Solutions for Hotels and Hospitality

The Mobile Opportunity for Hotels

Consumers are using their mobile phones for everything. They are surfing the mobile web, they are interacting with friends and brands on mobile social networks, they are making purchases using their phones now more than ever and they are texting nearly twice as much as they are talking. They have come to expect the mobile channel to interact with their favorites brands and to get information immediately through their handsets. Too often, consumers are left disappointed if their mobile experience lacks organization, optimization and the ability to continue the conversation beyond a one-way communication. Hotel guests are no different.

Max Starkov wrote an incredibly thorough piece called “Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here.” If you haven’t already, I highly recommend reading it. He touches upon the various elements of mobility for hotels and how they can offer higher levels of service to guests through personalization, location based services, marketing and general info through “mini sites” optimized for the mobile web.

At Mosio, mobile is our business. We know why it’s important and have a good idea where it’s going. We also realize that any hotel exploring the mobile channel for the first time, and for those who have already started harnessing its power, are recognizing the importance of providing an engaging, two-way mobile experience in order to interact with guests before, during and after their stay.

In a recent post, we provided some facts and figures about mobile text message usage in the U.S. and the opportunity for Hotels and Hospitality which, by the nature of statistics, speaks directly to the opportunity available to the entire hospitality industry. Taking it one step further in this post, we want to include some more information and specific competitive advantages the mobile channel offers your hotel and the added level of service it offers your guests.

1. Mobile technologies can save your staff time by enabling guests to help themselves find information.

Hotels are in the questions and answers business. While many would agree that nothing beats a face-to-face answer with a smile, most people prefer to just have a quick answer, easy access to information and to be able to get it no matter where they are. Mobile websites (we call them “microsites”) containing hotel and localized information are a great opportunity to provide guests with helpful information on-the-go without standing in line or calling the front desk. In addition, providing important contact information via microsites will ensure that if your guests don’t immediately find the information they need, they know who to call or text for it.

2. The mobile channel is an engaging, personal medium where you can market and promote hotel services during a guest’s stay with you.

When guests are looking for information, they are the most open to suggestions, including products or services that are offered in your hotel or through one of your partners. Listing specials, promotions and last-minute discounts on your mobile microsites and via text messaging can increase revenue and fill real-time cancellations/openings for hotel services.

3. Mobility doesn’t need to be difficult, expensive or time-consuming.

I once heard someone say “Our mobile strategy is: We need one.” I couldn’t blame him for saying it. With so many different components to creating an effective mobile presence, I couldn’t blame him for not knowing where to start either. Consultants and Mobile Agencies can be great if you have time and money to spend, but consider that expenses start with the development, continue through deployment and often repeat with ongoing maintenance. Many mobile sites and marketing campaigns shut down short of fulfilling ROI due to lack of resources for management and upkeep. Conversely, mobile sites that are outdated show the end-user a lack of commitment to offering mobile services. That said, there is no reason why you should ever have to contact an outside agency to make minor changes to your mobile website or SMS communications.

Add apps to your mobile strategy, and the costs can soon make the whole idea for mobilizing a conversation closer. Simply put, developing mobile apps means programming for 7 mobile operating systems, which in turn means updating each of these apps when their operating systems get updated. A single app can cost thousands of dollars and comes with no guarantee that it will be approved, found amongst the thousands of other apps or downloaded by your customers.

If not agencies and apps, then what?! Consider Mobile Software as a Service (SaaS). Mobile cloud computing via the mobile web is growing quickly and gives you the biggest possible universe of potential consumers with the least cost, time and ongoing management resources. It seems a little odd that the simplest and most focused approach is the fastest and cheapest way to have a mobile presence, but it’s the truth. If you don’t trust that the mobile Internet is the future, consider Google’s view of it.

4. Mobile communication should not be a one way street.

With the diverse avenues for mobile interaction available, not allowing your guests to communicate with you via their mobile devices during their stay (beyond a phone call) is the single most underused opportunity to connect with your customers, gather intelligence and provide higher service levels at the point of experience. The few hotels that are sending mobile communications to guests are doing so by providing room-ready updates or outbound promotions. These are great and informative, but I have yet to see a compelling mobile website or text messaging campaign to customers that offer a truly engaging experience. Polls, voting and “How was your stay?” surveys allow the customer to respond A, B, C and 1, 2, 3 but do not allow the guest to offer freeform feedback. There is much greater value in encouraging feedback throughout a guest’s entire stay, with the ability for hotel staff to respond accordingly, than to receive a survey response “C) Service was satisfactory” after they have already left.

5. When you embrace and execute mobile correctly, your brand is with the guest wherever they are.

Providing information and services via the mobile web and text messaging means your brand is in their pockets and in their purses. Mobile is on-demand, 24/7 and is something that all guests are coming to expect no matter where they are. Harness the power of the mobile channel effectively and your brand, your customers and your bottom line will benefit.

Thanks for reading.

Mosio Mobile Information Systems
“Connecting you and your customers on their mobile devices.”

Invest 30 minutes to mobilize your business. Join us for an online demo and go mobile!

Mobile Answers – About Mobile Software as a Service, Mobile Cloud Computing and the Future of Mobility

Mobile Answers

Mobile Answers – by Mosio

Welcome to our new information, news and commentary resource on  technologies, software as a service, cloud computing and all things mobile. This site was created and is maintained by those of us who work at Mosio, creators of Text a Librarian, the award winning AskMosio Community and Mosio for Businesses, enabling businesses and organizations to communicate with their customers and members on thier mobile devices.

We welcome you to visit often and if you’re interested in how Mosio can help your organization harness the mobile channel, please visit us at www.mosio.com.

Thanks and we look forward to speaking with you.

Have a curious day,

The Mosio Team
Mosio
Mobile Information Systems

Connecting you and your customers on their mobile devices.
SXSW Web Awards 2008 Mobile Winner