7 Reasons Text Messaging is a Better Way to Engage Your Event Attendees than Anything You’re Using Now

If you think about it, the question and answer period of any corporate event is critical in the context of your audience’s experience: It’s a time for attendees to seek clarification and the last chance for you to positively impact your attendees. While there are many ways to engage an audience in Q&A, not all are created equal when it comes to effectiveness and efficiency. If you’re not using text messaging at your corporate events, you could be missing out on opportunities to maximize audience engagement.

Here are our top 7 reasons why text messaging engages your audience better than any other method you might be using now:

1. Texting Takes Advantage of the Shift in Communication Styles
In recent years, there’s been a shift in communication styles: More people are likely to use text than any other form of communication, especially young adults. Knowing that so many people prefer to text, it makes sense to try incorporating it into your next event.

2. Answer More Questions in a Shorter Amount of Time
Passing around a microphone and asking your audience to raise their hands to speak are two extremely common ways to ask questions at events…That also tend to eat up the most Q&A time. Texting allows for quick, to-the-point information to be exchanged. This means more opportunity for you to answer important questions.

3. Opportunity to Pre-select Questions
You have the ability to moderate text questions at your event. Is there an important point or takeaway you’d like to emphasize with your attendees? Simply choose the best text message questions to accomplish your goals.

4. Texting Reaches the Vast Majority
Many companies use social media outlets to take questions during events. Instead of hoping that the majority of your audience has a twitter account and knows how to use it, rely on the fact that over 91% of adults in the US own a cell phone with texting capabilities.

5. Receive Text Input from All Attendees
Not everyone feels comfortable speaking out at large corporate events, and that’s okay! Text allows an alternate mode of questioning for those who are more apt to utilize written communication.

6. Text Questions can be Submitted Anonymously and Moderated, Presenting the Best Ones for Speaker Responses
There are many important questions that go unasked because someone might not feel at ease attaching their name or face to the issue at hand. Texting anonymously is the perfect way to get these types of important questions asked at your event.

7. Promote Audience Participation
While most other forms of Q&A engage only the person asking the question, texting provides an opportunity for the majority of your audience to interact with you. Event attendees who actively participate retain more information and will be more likely to correlate your event with a positive experience. Allowing everyone to text in a question shifts an attendee’s perspective from passive to active.

Don’t let outdated or inadequate methods of Q&A detract from your next event.

Consider utilizing text messaging software for a more effective, efficient and successful Q&A session.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

Benefits of Text Response for Event Leaders

Text Response for Events

Creating a back-and-forth dialogue with your audience can be tricky. Since great events and presentations often depend on quality audience participation, this aspect of event planning is not to be overlooked. Text-to-screen services, allowing the audience to respond to a question or comment through text messaging, can be an extremely beneficial tool for a presenter or event leader.

Text Responses in your events allow you to…

Gauge the State of your Audience
Are they focused on what’s being presented? Do you need to take your presentation in a different direction? Gaining a response through text allows you to assess the interest of most, if not all, of your audience members. Of those who own and operate a cell phone, text messaging has become a tool that users utilize on a daily basis. Sending a comment or text during a presentation is quick, easy and something that most audience members can do without taking attention away from the important information at hand.

Open the Lines of Communication
Text response comments facilitate communication between the audience and the presenter. Many barriers to communication are removed. Audience members who don’t feel comfortable voicing their opinion or question publicly can do so anonymously through a text message. Valuable and necessary discussions are brought up, allowing for important information to be exchanged.

Increase Interactivity, Increase Attention
Asking the audience for a text response, whether it be a question, comment, or poll vote, stimulates the audience’s attention. By allowing them an opportunity to interact, you will also increase their attention to the information that is being presented. Your audience takes in information in many different ways, primarily through auditory and visual channels. Taking in information tactilely is one more way you can stimulate your audience’s engagement in your presentation. Just as with taking written notes, text messaging physically engages the audience in a non-typical way, increasing awareness and engagement in the presentation itself.

Allow for Flexibility in your Presentation
You have the ability to take your presentation in many different directions, thanks to input from your audience. Many presenters find the opportunity useful: it often relieves the pressure of hoping the audience benefits from your presentation or event, because you are free to discuss the topics of interest to your audience. Instead of wondering if you’re hitting the right points of interest, you create a more audience-driven presentation.

Audience-to-presenter text response creates a more beneficial and memorable event experience. Implementing text-to-screen software is an ideal way to open the lines of communication and gauge the response of your audience in real-time.

For more information about Mosio for Events, visit: http://www.mosio.com/events

 

Top 5 Ways Text Messaging Enhances Audience Participation

Mosio Enhances Audience Participation

We’ve always been told to turn off our phones for important events and meetings. But what if you were told that allowing your audience to text message during your next presentation could greatly increase overall participation? It’s true: Text-to-screen services are changing the rules when it comes to proper phone etiquette during events and presentations.

Live-broadcasted text messages in the form of questions, comments or poll responses create an engaging dynamic in which audience members feel empowered to participate. We’ve compiled the top 5 reasons why text-to-screen service directly enhances audience participation at your next event:

1. Interact with More Audience Members
Text-to-screen technology has the ability to increase participation through directly increasing the number of audience members a presenter can engage. With many conferences and events being broadcasted online, a text-to-screen service has the ability to make web viewers feel like they are part of the live audience. By giving remote participants equal ability to share and participate in the event, you can substantially increase overall audience participation.

2. Gain Audience Feedback in Real-time
Text-to-screen technology gives power to the audience. Audience members can essentially direct the flow of the event through the use of comments and questions posted on screen. Giving the audience this type of control creates investment that leads to increased participation, simply because they have a hand in shaping the type of presentation they want to view and hear. In turn, the audience cares more about what you, the speaker, has to say.

3. Create a Safe Forum for Discussion
Tough questions that may provoke meaningful discussion often go unasked due to audience member apprehension. A text-to-screen service can provide audience members the anonymity to discuss questions and concerns freely without fear of judgement. Audience members who normally may not be active participants may feel more comfortable making their voices heard.

4. Foster an Interactive Environment
Text messaging involvement improves participation through audience member interaction. It’s easy to zone out or lose focus when a presentation does not contain interactive elements. By utilizing text messaging, audience members are not only hearing the information you provide, they can interact with the information in a personalized way. As an added bonus, audience members who are encouraged to interact during an event are apt to reflect back on the experience as positive and engaging.

5. Create a Novel Experience for Audience Members
By changing the common “turn off your phone” narrative and actively encouraging participants to use their phones to text, you create a novel experience for the audience in any style of event. People want to participate because its a new, fun, and relevant way to keep discussion honest and open.

When it comes to creating impactful events and presentations, audience participation is key. Don’t underestimate the impact that text messaging can have at your next event. Ironically, keeping all phones on and within reach might be just what you need to increase the participation of your audience.

For more information about Mosio for Events, visit: http://www.mosio.com/events

Why Would You Want the Audience Texting Questions During Presentations?

Have you heard of text-enabled events? You may be thinking that allowing the audience to text questions during a presentation would be distracting, and would disrupt the flow of the conference, meeting or seminar that you worked so hard to set up. That is a common concern, so here we will address that and four more questions people often have about this unique service.

Five Concerns About Texting Questions During Presentations:

Wouldn’t the audience members have to learn how to use the handhelds or clickers?
No! It is true that some audience response systems use complicated equipment or clickers to record responses from event-goers. With simple-to-use event text messaging software, there is no learning curve, as people use technology they already know: their cell phone. Your members do not have to be tech-savvy, and you do not incur the cost of renting expensive equipment.

Would I have to worry about training some of my staff to use the technology? I have enough to worry about with the day-to-day operations of my company to have one more training session to plan!
No specialized training is needed. The best audience texting software requires only a laptop and an internet connection. Setup is super easy, too, and support is available to guide you every step of the way should you need some assistance.

Is it available in the app store for Android or iPhone, and how much will it cost for attendees? I am sure they will groan at having to download something else that takes up precious space, and highly doubt they will pay for it.
Our system is cloud-based, and does not require downloading any applications. In fact, smartphones are not necessary at all! As long as the mobile phone allows SMS text messaging, users have all they need to begin participating. This functionality is available in 99 percent of the phones on the market today, so chances are, most everyone will be able to join in.

How is texting questions better than people just asking them at a microphone?
It is true that you could make sure you have a couple of extra microphones on stands strategically placed around the hall or even have staff members ready to reach questioners when they stand to speak. However, microphones fail, batteries die and electrical cords can trip people up. You certainly do not want the audio going out during a question and answer session.

People can also be genuinely afraid to speak up. When you give them the opportunity to ask questions through text – something they do daily – you remove that fear. People are more willing to ask the burning questions they have when they have the safety of anonymity.

Won’t texting questions during a presentation be distracting to the presenters?
Quite the contrary! The inquiries will show up on the laptop screen, so there are no instances when those on stage cannot hear what an attendee is saying. They simply read them on the screen. The text can also be displayed on a large screen so that everyone in the crowd can see them as well. Any inappropriate questions or comments can be audited out, and all of them are available for exporting to a spreadsheet for review once the event is over.

If you have any concerns about texting questions during presentations that we have not addressed here, let us know!

 

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

3 Problems Text to Screen Software Will Solve

What does your ideal conference, seminar or meeting look like? You have put in the time and money to get the word out. The brochures look beautiful. All of the presenters are lined up and ready to go. You gaze out into the sea of faces, and delight in there not being an empty seat in the house.

Then, it happens: During the question and answer session, someone knocks the microphone doesn’t work or it is making a popping sound. The sound does not amplify anymore, and people in the audience cannot hear the questions, much less the answers. With twenty-three people still in line to get their concerns addressed and two-hundred people in the conference hall getting irritated and restless, you feel the anxiety starting to build as all of your best-laid plans start to fall to the wayside.

As you slowly slink into the background and make a mental note to update your resume, someone comments that you should have used text to screen software, and you just cringe.

Three Problems Text to Screen Software Will Solve

1 – No Microphones in the Audience
An audio problem during a presentation can unravel weeks of planning in a split second. When you implement text to screen capabilities, you do not have to worry about questions not being heard; they will be displayed on the screen for all to see. The only voice projecting is that of the speaker on the stage.

There is also no need for presenters to walk around the crowd chasing after raised hands, nor do people have to wade through the aisles to make it to microphone stands strategically placed around the auditorium. Furthermore, no one likes standing up to wait in line in front of hundreds of people. So, don’t make them!

2 – Apprehension and Fear
Glossophobia is the fear of public speaking. A whopping 75 percent of people suffer some anxiety or downright terror at the thought of getting up in front of a crowd and talking. To make matters worse, this number does not include those who suffer social anxiety or other generalized anxiety disorders. This statistic is of concern to anyone who genuinely wants to hear their audience, because there are so many unasked questions left due to people being afraid to ask them.

By allowing people to ask questions and address their concerns through text messaging, you are allowing anonymity and setting their fears at ease.

3 – Inappropriate Questions
We can all agree, every question is not a good question. There will always be that one person who just cannot wait to get to the microphone, sometimes it’s hard to tell if they have a question or just want to talk. Time is wasted and the audience annoyed. They can be disruptive at best, and at worst can turn a promising gathering into an awkward tangent. Wouldn’t it be wonderful if you could moderate the questions before they get asked?

You can! With text to screen software, your staff can vet questions as they come in, removing those that are inapplicable to the discussion.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans