Your event is over, and it was a massive success. Or was it? The best way to find out is by sending out a post event text survey. In doing so, you will be able to gauge precisely what your guests thought about the experience, measure their satisfaction, and see if there are any tweaks you can make to make your next one even more successful. This can all be achieved through event survey questions.
The problem is, how do you go about doing this without boring your attendees to death? After all, you want to improve SMS survey response rates, and considering the actual rate of some survey responses hovers around a measly 30 percent, you need to make sure you get as many as you can to fill out your form.
Five Tips to Make Event Survey Questions Fun, Useful, and Response-Worthy
1 – Avoid ambiguity.
When performing text polls after an event, you want to make sure that your questions are eliciting the types of responses you want. To accomplish this, you need to avoid confusing your respondents.
For instance, asking “how would you improve our product” is going to garner answers all over the place. Instead, ask “in which of the following ways do you think our product could be improved.” Then, list the answers so you can easily see what areas need the most improvement. (Be sure to put a “nothing, it is perfect” answer in there as well, of course, so that you can see how many people truly love it!)
2 – Do not create bias by asking leading questions.
Asking a question like “what do you think about the utterly fantastic XYZ” automatically deems ‘XYZ’ as being utterly fantastic. This creates a subconscious thought process that will not allow a fair answer. For better responses, ask people how they would rate ‘XYZ.’
3 – Provide a plausible range of responses.
Just as you do not want to create any bias when asking a question, you also do not want leading answers. For instance, when asking how people would rate the event, it would be a mistake to have the answers saying “it was awesome,” it was fantastic” and “it was so much fun.” These answers are only going to frustrate people. Be honest in your range of answer choices so that your respondents can answer how they really feel.
4 – Do not alienate anyone in your survey.
Say you want to know what vehicles your demographic drives. Providing only “truck, SUV or sedan” as the possible answers will frustrate anyone who drives a motorcycle, hybrid or who does not drive at all. Be sure you provide all possible choices and when in doubt, use ‘other’ along with a way for them to let you know what that ‘other’ is.
5 – Do not be afraid to inject humor.
If we are to be honest, some people love doing surveys, but most do not. They can be quite dull. Don’t be afraid to liven your text polls up to make them fun. Injecting humor in your questions or providing a funny answer can entertain your guests, making them more likely to fill it out in its entirety.
Event survey questions do not have to be dull and boring. By utilizing the above tips, you can make the texts more enjoyable as well as garner responses that help you learn how to improve in the future.
For more information about live audience polling or event survey software, visit: http://www.mosio.com/events
Image: Copyright Hannah Morgan via Unsplash