mHealth News: Mobile phone health schemes ‘could save Europe €200 billion’, EHRs could use an infusion of mobile technology, Canadians eager for more virtual, mobile healthcare solutions

Apps like Bant (shown above), a free app under development by the University Health Network in Toronto, allow Type 1 diabetes patients monitor their blood sugar levels to help manage their condition.

Mobile phone health schemes ‘could save Europe €200 billion’

Not only can mhealth be convenient for both patients and doctors, but it could also prove to be very cost worthy too. This article by the Telegraph states that mobile phone health schemes could save Europe 200 billion euros. The savings are for many reasons but one of the major contributors is because of the ability to shorten the amount of doctors needed within the workplace by allowing patients to keep track of their own health and communicate with doctors outside of medical facilities. This is especially important for the elderly that previously would need to make multiple trips to the doctors to keep an eye on their health.

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Hmm, you do look ill. I prescribe a good dose of mobile data

If everybody were to use mobile health applications to help keep track of their own health and fitness, doctors across the world would easily be able to keep track and monitor data on the human race’s overall health, causes for health conditions, and treatments that are most effective. Patients could also benefit from this data by being able to make the most out of the treatments available by knowing exactly what others with similar health conditions do to keep healthy.

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EHRs could use an infusion of mobile technology

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Canadians eager for more virtual, mobile healthcare solutions

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Can Smartphones Help Improve Access To Medications?

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Text Messaging Newsbyte: Treating Asthma With Text Messages And Autism With Social Media, Mobile App Helps in Weight Loss Program, Using Mobile Phone Technology to Ensure Fair Voting in the Middle East

Treating Asthma With Text Messages And Autism With Social Media

By using a simple text reminder, asthma sufferers are reminded to take care of their condition and take any medicine if they need it. This little reminder also makes sure that anybody with asthma isn’t left without their inhaler. Social media is also being used to help those with autism by slowly integrating them into social environments through controlled social websites like groupMe. This is proving to be very handy for those with types of autism like Asperger’s syndrome that limits a persons wants or needs to involved socially.

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Text messages and peer mentoring help the college transition

By allowing students to contact each other for help through text messaging, peers can mentor other students on how to keep up with the transition to college. Text messaging is usually a private ordeal so it allows students to talk to people who they may feel uncomfortable talking to in person when on college grounds and this gives space for students to discuss issues with peer mentors and then hopefully feel more comfortable with living in the environment they study in.

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County to expand texting program for mothers

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Mobile App Helps in Weight Loss Program

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Using Mobile Phone Technology to Ensure Fair Voting in the Middle East

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Events and Conferences Newsbyte: Smithsonian Magazine Launching Tech, Science Conference, Buying Technology Can Be Tricky, 6 Steps for a Successful International Meeting

Buying Technology Can Be Tricky

Who would have thought that technology could get to a point where it’s so universally accepted that the amount of different technology companies in the world can sometimes make it hard to know what to buy and why. Just like in every other business, there will always be companies trying to convince you to get their products, and it is often unclear what will actually work best for you. That’s why some event businesses, like the one in this article, are now hiring technology consultants to make sure each purchase is valuable.

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Smithsonian Magazine Launching Tech, Science Conference ‘The Future Is Here’ planned for June 1 By Emma Bazilian

So, although there aren’t any hovercars just yet, i’m sure we could all agree on the fact that the science fiction future we all dreamed of in the mid to late nineties is finally here, and with it come some very interesting additions in technology. A new conference by Smithsonian magazine has been planned to highlight some of the greatest transitions in science, technology, engineering and math to date. The conference will also branch off to look at the various growths in the digital world and how all of these things have sparked innovation around the globe.

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David Pogue at ISACA Conference: Two Disruptive Tech Trends That Will Change Everything

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6 Steps for a Successful International Meeting

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Why HIMSS Went With a Mobile Website

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Mobile Health News: Tablet to alleviate physician pain points, Apps for Heart Health, Changing Doctor/Patient Care

Cardiac patients will benefit from digital health technologies

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A tablet to alleviate physician pain points

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New technology helps doctors link patient’s location to illness, treatment

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Apps for heart health: What doctors love

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mHealth: Changing Doctor/Patient Care

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Text Messaging News: Rwanda’s Health Care Success Story, Text Messages More Helpful Than In-Person Provider Visit, AN EFFECTIVE HIV PREVENTION INTERVENTION

Men texting

New Smartphone App And Mobile Website Help FirstEnergy Utility Customers Stay Connected

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Rwanda’s Health Care Success Story

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Report: Patients Say Text Messages More Helpful Than In-Person Provider Visit

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Health Notes: Text service for suicide prevention sees heavy use

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TEXT MESSAGING AS AN EFFECTIVE HIV PREVENTION INTERVENTION FOR METHAMPHETAMINE-USING MSM

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Hospitality Bulletin: iPhones Debut in OPUS Vancouver Guestrooms, Hotel ICON Takes Guest Service to Another Level, Paradisus Resorts Launches Application

Mobile technology to meet the hotel industry

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iPhones Debut in OPUS Vancouver Guestrooms

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Hotel ICON Takes Guest Service to Another Level with New FCS i-Guest Technology

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Can hotels chill out when it comes to multi-device websites?

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Paradisus Resorts Launch Mobile IPhone & Android Application

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Hospitality News: Room Service via Mobile, Hotel Mobile Technology, Future Hotel Rooms

The first hotel to use fully integrated mobile technology to enhance customer experience

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New app to let hotel guests order room service from their mobiles

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Going hi-tech with sports simulators

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Lake District hotel one of the first to employ ‘wave and go’ technology

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Future hotel rooms will have virtual invisible technology, says study

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Mobile Newsbytes: Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone

Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone

In this week of Mosio’s Mobile Newsbytes, we find out more about the growing popularity of mHealth from the viewpoint of doctors and patients, people taking surveys via text messaging are more likely to answer truthfully, skin cancer prevention via SMS (Hey U! Put on snscrn rt now!) and some more good news for mobile advertising.

Enjoy and if you’d like, you can always subscribe to our blog up there on the right to get mobile information delivered right to your email inbox or favorite RSS reader.

Half of Smartphone owners consult the ‘doctor in their pocket’

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OMG! Texting ups truthfulness, new iPhone study suggests

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OMG: Text-Message Surveys

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Skin cancer prevention via text message

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Two Thirds of British Texters Have Received Spam, But Most Are Unsure of How to Take Appropriate Action

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US and UK Consumers Choose Smartphones and Tablets for 2012 Holiday Shopping

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Mobile Connections on the Rise; Good News for Mobile Advertising

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AIRLINES USING SURVEY SOFTWARE TO IMPROVE OPERATIONS AND PASSENGER EXPERIENCE

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UK’s young increasingly using mobile devices to access the web

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Pew: Smartphone owners increasingly use their devices to get health info

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Benefits of having a Mobile Website

Editor’s note: this is a guest post from Neil Jones, head of marketing at eMobileScan.

Mobile websites are the latest craze, since they can be accessed through smart phones which have become a vital part of our lives. Smart phones and tablet computers are the hottest selling items today, and website owners need to have their websites noticed through these devices. This is possible by having a scaled down version of a website, called a mobile site-the scaling down helping to make the details legible in as appealing a layout as the regular website on a laptop or desktop screen. With devices like the Blackberry, iPhone and various other Android mobiles, the laptop is not even necessary since these devices conduct all the activities with the same precision despite their small form factor.

Mobile websites, though essentially a miniature version of the website, do incur an expense, and this will mean cutting other expenses out of the shoes string website budget. The question is to see whether the mobile site expense justifies the cut in online marketing expenses or reducing the SEO consultancy costs. This is easy to find out, after knowing what benefits mobile websites bring with them.

Benefits

  • A rapidly growing market available-The number of mobile users is increasing fast, and an increasing number of internet capable smart phones and mobile devices are being launched. With all these available at affordable prices, the number of mobile users is bound to increase, and when the mobile device can conduct all the functions of a desktop and laptop computer, a mobile site makes sense. Doing so now, will give a head start over others and the site can be tried and tested well before competition heats up.
  • Will increase brand visibility- When huge amounts are spent on online marketing tactics like a pay-per-click campaign or SEO consultancy, a bit of additional effort can help to plug the gaps left by them, since some users slip through the paid efforts when they use other search engines and in many other ways. The effort in the form of a mobile website will help mobile users find the brand more easily and make all the information about it more accessible.
  • Bringing the brand within the grasp of the customer- Google’s Adwords campaign claims that pay per click helps to get in touch with prospective customers as soon as they search for the website’s products and services. This had seemed difficult a year or two ago when it was important to be in front of a desktop or laptop computer. But with mobile connectivity through smart phones and other devices, this is actually possible. Wi-Fi is available on domestic flights, shopping malls, and many public places, which makes checking of mobile sites even easier. In fact mobile sites would score over traditional websites which would not be very clear, and the potential customers would actually hit upon your mobile website just as they look for it.
  • Mobile sites can lead – Having a mobile website before others in the field can be a big plus. Besides being accessible through mobile devices, it can prove to be a way to score over others since it can be a winning point in online marketing strategies. It shows your website to be farsighted and geared for the future.

The mobile internet is here to stay and is only set to see exponential growth over the coming years; if you do not have plans to get in front of this ever increasing audience then you are making a decision that could be to the detriment of the future success of your sites and your business.

This is a Guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers and label printers like the Motorola MC3190 or Symbol MC9090. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.

6 Reasons to Rethink Creating a Mobile App for Your Conference, Event or Expo

1. Only 28% of mobile users in the U.S. have smart phones.
What if 72% of your attendees couldn’t access your website or marketing materials. Would creating them be an acceptable use of time and money at your organization?

2. With literally hundreds of thousands of apps in the app stores, mobile app discovery is growing more difficult daily.
Even with developer confidence declining because of the fragmentation of mobile operating systems, there are about 2,000 apps submitted to the Android and iPhone app stores every day. This problem isn’t going to go away any time soon because the percentage of smart phone users will creep up over the next 5 years.  As the number of smart phone users increases so will the number of apps, creating even more noise.

3. Nearly 3/4 of downloaded mobile apps are used less than 10 times and 1/4 of mobile apps are used only once.
Quick Experiment:
If you are a smart phone user, take a quick look at your phone. How many apps do you see on there that you were excited to download and then haven’t used again? Maybe it’s no surprise to know free apps are used less than paid ones, but worth noting.

4. To justify the cost, mobile app features for conferences tend to be way more than anyone needs or uses.
Attendees using smart phones are already using many different apps to manage their travel, find local places to eat and figure out what’s causing buzz at the show via Twitter and Foursquare. Do attendees really need GPS-enabled map directions to exhibitor booths? Is there really a need to pay for development and then promote another service for them to do this on?

5. Developing mobile apps is more expensive than you think.
We recently wrote a blog post about the expense of creating an iPhone app, so I won’t go into it here, but people tend to think developing mobile apps for 3-5 different mobile operating systems is fairly inexpensive and doesn’t take a lot of time, even on providers claiming to use pre-packaged platforms. It’s really not.

6. Notifications for alerts, announcements and changes on mobile apps are not an automatic function.
How much can you ask of your attendees? After you ask them to download the app, then you have to ask them to push information or have to ask them to follow their location. When you update or change information on the app, attendees have to perform what’s basically a re-download to see the new info. What else might you have to ask of them?

So what is one supposed to do?
Use text messaging and the mobile web. Or just use text messaging. It’s available on 99% of all mobile phones and 95% of all mobile phone subscribers in the U.S. have it as part of their monthly plans. If you love mobile apps or someone you work with insists in them, we completely understand. We love them too and everyone here is a smart phone user. But we’re realistic about the fact that most mobile users are not. If you’re interested in hearing success stories our clients have had using cost-effective and engaging text messaging applications or mobile web solutions, contact us, or check out our mobile solutions for conferences, events and meetings, we can help.

Thanks for reading and happy texting,

Noel Chandler
Mosio, Inc.
Interactive. Mobile. Engagement.

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