Why Live Polls are the Secret Ingredient to More Successful Events

Imagine you’re mid-way through an important presentation. You’re not picking up a good read on your audience…What are they thinking? Should you change direction? You might wish there was a way to check in with your attendees, make sure they are comprehending your most important ideas and enjoying the presentation. With text polling software, all of this is possible. We believe SMS polls are the secret ingredient to creating more successful events. Here are a few reasons why:

1. Increase Audience Comprehension
Does your audience understand the ideas you’re presenting? You might have a strong presentation, but if your audience isn’t absorbing the information, it’s time to make some adjustments. Live audience polling allows you to assess your audience’s level of comprehension and re-hash your most important ideas if necessary. You have the opportunity to ensure your audience exits the presentation with your most important takeaways.

2. Give the Audience Control
No event is the same. It’s smart to be slightly flexible in your presentation to match the needs of each individual audience. Using a live SMS poll throughout your presentation makes it easy to figure out which topics to really delve into, and which topics to skim by. By catering your event directly to your attendees, you help to guarantee that your attendees gain maximum value from your presentation.

3. Get Instant Feedback
It’s not uncommon to gather feedback through polling after an event is over. Instead of realizing you missed the mark after the presentation ends, use live polling to check in with your audience mid-presentation. SMS polling can be done through text messaging anonymously, so expect to get honest answers from your audience. Live polling gives you the necessary tools to engage your audience from start to finish.

4. Put Your Audience First
You present yourself as the type of event leader that puts their event attendees first.
Checking in with your audience is not only smart, its courteous. Your audience will appreciate the chance to share their input through live poll because it’s simply not an opportunity that many event leaders incorporate. By standing out and utilizing live polls, you interact with your audience in a new and exciting way.

Why do we think live polls are the secret ingredient to successful events?
It’s simple: implementing live polling directly impacts your audience’s understanding, engagement and enjoyment of your event. Incorporate live polling at your next event and notice the difference.

For more information about audience response systems using cell phones, visit: http://www.mosio.com/events


Image Copyright: Kristina Flour via Unsplash

8 Ways to use Text Message Alerts and Announcements at Events

When it comes to effectively getting your message distributed and read by a large group at your event or conference, text messages knock the ball out of the park. Using text message alerts and announcements are the most effective way to reach the most people and be sure your is actually reaching the people you want to receive it.

Last weekend, the San Francisco Giants were playing and I took my place as the 10th player…on the couch 🙂 It wasn’t long until Buster Possey, our catcher who has a .281 batting average, stepped up to bat. In baseball, a .281 batting average, getting a hit just under 1/3 of the times at bat, is pretty good- it gets you a key position in the lineup and millions of dollars a year.

While I moonlight as the 10th player from my couch (and I maintain that my popcorn eating & cheering is critical), if I tried to sell a service that only connected with its intended audience 28% of the time, I certainly wouldn’t be the rookie of the year. I probably wouldn’t even have a business.

Just 28% of mobile phone users in the U.S. have smartphones. Meaning, if you’re counting on getting a message out to your conference or event attendees with an app, you only have a chance with 28% of them. And that’s if all of them use the app.

More than 90% of text messages are read, meaning they are a better medium than email or mobile apps to reach your attendees on-the-go.

Here are 8 ways to use text message alerts and announcements at your next event or conference…

1. Text alerts for schedule updates: When timing at your event changes without warning, the fastest way to get the word out is by text.

2. Text alerts for evening events: If you’ve got some events that are happening after-hours that you want to remind people about, sending a well-timed text is perfect.

3. Send out live live polls and surveys via text message: Attendees at your event are on the go, but they’re also at the point of experiencing your event in real-time. This is the best time to get relevant and good information from them through a live poll.

4. Send text announcements with special offers: It’s good to keep some things a surprise at your event, and when you want to make a secret party, speaker, or prize winner known, text message is an instant way to reach everyone.

5. Text announcements for keynote speakers: Is there a link your keynote speaker references that you want everyone in the audience to have access to? Text it to them at the end of the speech.

6. Text announcements for real-time access: Send updates and announcements in real-time for anything that needs to be known instantly by your attendees.

7. Deliver timely information before, during and after: Want to reach your attendees while they are on their way and just after they leave? You know they’ll be checking their phones…

8. Text message marketing for corporate sponsors: Adding the name of your event sponsors to the bottom of conference text messages increases exposure for their promotions or contests, and your revenue.

View pricing and sign up for a free trial now!
For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/events

Image credit: BaseballPilgramages

5 reasons text messaging is a better way to communicate with users than anything you’re using now

5 reasons text messaging is a better way to communicate with users than anything you’re using now

There are many ways to communicate with those around you, but if you’re running a organization that relies on quick interaction with you and your users, a more reliable, faster method may be needed on mobile devices. There are a few options to take when deciding what form of communication you’d like to use, text messaging is perfect for any sized organization, here are 5 reasons why:

1) Quick Response Times
Did you know that 90% of text messages are read within 10 minutes? And if you send a message that falls into that 10%, you’ll be happy to know that on average, people will look at their phones 150 times a day. Text messages to be replied to in real-time or from auto-responders and they’re cost effective. Because of these reasons, difference between the response time of emails or phone calls and text messages is phenomenal.

2) Multiple Streamlined Conversations at Once
Each person in your organization has the ability to answer just one phone call at once. Depending on the size of your organization, and the amount of customer interaction you’ll get, this may not be viable for you. With two-way text messaging, each staffer can engage in multiple text conversations at once, and they’ll be able to reply to new conversations while the first users take time to reply back.

3) Text Messages Keep Users in the Loop
While social media can be a great way to convey messages to your followers, you may not be reaching all of your users among all of the social noise. By texting instead, you’ll be able to send out messages about updates for your organization, new services, and any information you think could be useful to your users and ensure they’ll read it. With certain types of text messaging software, users are able to reply back to you and start a private conversation to get any questions they may want answered.


4) Make Things Easier for Your Users and Staff
Communication through phone calls can be time consuming, costly and an inefficient way to share electronic data. Users have to write down any information they need, and in the heat of the moment they could easily get information wrong, ask for it to be repeated and grow frustrated. Phone calls have their place, but in many communications all that is required is short, quick information, making text messaging the perfect medium to reach those on-the-move.

5) Provide Great Service and Support
No matter what service you provide, good communication with users is incredibly important. Great service will determine whether users feel comfortable to come back to you again, and this can be difficult to achieve with phone calls or email. If you have multiple users trying to access your line, waiting times may turn users around, something that can be easily fixed with text messaging. Email can be used to reply quickly to users, but without having an obvious notification, users may not notice they have a reply to the email they’ve sent and the reply times between you and your customer could be hours or even days. With text messaging, you’ll be able to provide a much better experience for your users and hopefully it’ll be one they would be happy to come back to.

There are many ways to communicate with your users, but when it comes to reaching them everywhere in the quickest amount of time, nothing beats text messaging. If you host events, conferences or meetings, text messaging is a great way to engage your attendees and increase audience participation.

This article was brought to you by Mosio | Mobile Messaging Solutions. Please feel free to forward it on to colleagues or associates or find out more about how we help more organizations “go mobile” with cost effective two-way text messaging software. To get pricing and sign up for a free, 14 day trial: http://www.mosio.com/eventstrial

Interactive. Mobile. Engagement.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures

Text Messaging Makes Businesses More Competitive

Clients often ask us about how text messaging provides them with an edge over their competitors. If you know your company needs to be mobile, why use text messaging? Our short answer is “because every phone is text messaging-enabled and nearly every mobile consumer in the U.S. has it as part of their plan.”

It’s 2017 and while many of the original statistics posted below pale in comparison to the data of today (we’re due for a new post), we’re constantly surprised at how new the SMS channel still is in many industries. We now get asked more about statistics and research showing the text message and mobile usage of older demographics.

We got a lot of great feedback from a blog post we did awhile back with text messaging and mobile facts and figures, so we put together another list of stats, facts and figures we found. Bottom line, adding text messaging to your business communications, whether it be with customers, employees, independent contractors, etc makes you more competitive.

Adding text messaging opens up a new, easy to use communication channel that helps cut through the clutter, costs and time associated with other forms of communication, like talking on the phone. Plus, it’s the preferred method of communication by most mobile consumers. We’re not saying don’t talk on the phone anymore, but if you have a faster, more efficient, cost-effective way to communicate, we think it warrants serious consideration.

Here are some bits of info for you and if you’re interested in speaking about your communication goals and how text messaging can provide you with a return on your investment, contact Mosio here.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures
“90% Would Rather Use Text Than a Phone Number
GoIP Global, Inc User Survey, November 2010

…of the 82 percent of consumers who prefer on-device self-service, 35 percent are between the ages of 36 and 50 years old, 38 percent are between 25 and 35, and 27 percent are between 18 and 24.”
– Nuance Communications Mobile Customer Care Study

“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
Direct Marketing Association, July 2008

“The average cost of a live-agent service call is approximately $12. An SMS interaction, on the other hand, costs mere pennies per message.”
ContactBabel Contact Center Analysis Firm

“Interacting with customers via SMS allows the issue to become what RJ Auburn (CTO of Voxeo) refers to as ‘a background problem’ — less of a headache and requiring much less of [company agent’s] time. Text messaging also gives agents a context for every inquiry. Unlike an IVR, SMS can move through these more complex inquiries seamlessly.”

“94%) have texting included in their phone plan. This makes texting by far the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).”
– New study from IHL Group and RetailConnections.

Texting Is an Underutilized Customer Engagement Tool

– Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts

There you go, enough stats to shake a phone at. If you’re looking for text messaging solutions like live voting, live polls, or SMS surveys, contact us. We’re happy to help.