How to Make Event Survey Questions Fun, Useful, and Response-Worthy

 Copyright Hannah Morgan via Unsplash
How to Make Event Survey Questions Fun, Useful, and Response-Worthy

Your event is over, and it was a massive success. Or was it? The best way to find out is by sending out a post event text survey. In doing so, you will be able to gauge precisely what your guests thought about the experience, measure their satisfaction, and see if there are any tweaks you can make to make your next one even more successful. This can all be achieved through event survey questions.

The problem is, how do you go about doing this without boring your attendees to death? After all, you want to improve SMS survey response rates, and considering the actual rate of some survey responses hovers around a measly 30 percent, you need to make sure you get as many as you can to fill out your form.

Five Tips to Make Event Survey Questions Fun, Useful, and Response-Worthy

1 – Avoid ambiguity.

When performing text polls after an event, you want to make sure that your questions are eliciting the types of responses you want. To accomplish this, you need to avoid confusing your respondents.

For instance, asking “how would you improve our product” is going to garner answers all over the place. Instead, ask “in which of the following ways do you think our product could be improved.” Then, list the answers so you can easily see what areas need the most improvement. (Be sure to put a “nothing, it is perfect” answer in there as well, of course, so that you can see how many people truly love it!)

2 – Do not create bias by asking leading questions.

Asking a question like “what do you think about the utterly fantastic XYZ” automatically deems ‘XYZ’ as being utterly fantastic. This creates a subconscious thought process that will not allow a fair answer. For better responses, ask people how they would rate ‘XYZ.’

3 – Provide a plausible range of responses.

Just as you do not want to create any bias when asking a question, you also do not want leading answers. For instance, when asking how people would rate the event, it would be a mistake to have the answers saying “it was awesome,” it was fantastic” and “it was so much fun.” These answers are only going to frustrate people. Be honest in your range of answer choices so that your respondents can answer how they really feel.

4 – Do not alienate anyone in your survey.

Say you want to know what vehicles your demographic drives. Providing only “truck, SUV or sedan” as the possible answers will frustrate anyone who drives a motorcycle, hybrid or who does not drive at all. Be sure you provide all possible choices and when in doubt, use ‘other’ along with a way for them to let you know what that ‘other’ is.

5 – Do not be afraid to inject humor.

If we are to be honest, some people love doing surveys, but most do not. They can be quite dull. Don’t be afraid to liven your text polls up to make them fun. Injecting humor in your questions or providing a funny answer can entertain your guests, making them more likely to fill it out in its entirety.

Event survey questions do not have to be dull and boring. By utilizing the above tips, you can make the texts more enjoyable as well as garner responses that help you learn how to improve in the future.

For more information about live audience polling or event survey software, visit: http://www.mosio.com/events

 

Image: Copyright Hannah Morgan via Unsplash

Text Messaging: One of the Most Powerful Conference Technologies You’re Probably Not Using

Copyright: Gilles Lambert via Unsplash

Text Messaging: One of the Most Powerful Conference Technologies You’re Probably Not Using

The statistics about text messaging are staggering: 23 billion texts are sent each day worldwide; 97% of Americans send at least one text a day; the average adult spends 23 hours a week texting. With texting growing more popular each year it’s surprising that this leading communication tool has not been embraced as a priority for conference technologies. Yet, there are many reasons for conference designers to include a text messaging system as a conference tool.

Text messaging is a versatile tool.

It’s passive applications are well known such as sending out reminders, or providing important details and directions for large meetings. Recent text-to-screen innovations have expanded the usefulness of text messaging for conferences. For example, a text messaging applications allows conference leaders on stage to receive text from the audience and then display the text in real time on the large stage screens.

The use of text to screen apps makes conferences and large corporate meetings truly interactive.

Attendees can send questions via text messages to podium speakers, who can then modify presentations in real time to meet the needs and interests of the audience. This interactive connection can greatly enhance the conference value. Education specialists have long known the value of interactivity. Harvard physics professor Eric Mazur, a self-described “confirmed lecturer, became discouraged that his lectures were putting students asleep. In desperation one day, Mazur had his students discuss a question he had just asked.

He was surprised when the class had solved the problem in two minutes. He decided then and there to change his teaching style—from lecturer to interactive teacher. He has been amazed with the results. ““What I was able to show is that I doubled the learning gains. In fact, it tripled once I got better questions to ask in class and also much longer retention,” Mazur added, “I’ve never looked back.”

The use of a text messaging system allows for “gamification” of activities during the conference.

Gamification is an approach to increase learning and retention of information through the use of games. With text-to-screen capability conference organizers can establish games for the delegates that use text messaging, even as simple as trivia questions which conference attenders can answer by texts to the podium. Organizers can use these games to increase audience engagement, to drive traffic, or promote products during the conference.

Text messaging allows widespread involvement during question answer times and panel discussions.

The old method of passing around a microphone limited the number of questions and was very inefficient. With text-to-screen the amount of questions received and answer is greatly increased. As 20 Bedford Way event center blog states, “There is no need anymore for an assistant to run around with a mic, leaving awkward pauses.”

SMS allows for more complete and honest feedback.

This is especially important during corporate town hall type meetings, where business leaders need to interact with employees about serious issues. The use of text-to-screen apps helps to improve communication between employees and corporate leaders in two ways. First, it removes the fear public speaking that hinders many people.

As Preston Ni writes for Psychology Today, “Did you know that according to the Wall Street Journal, public speaking is the number one fear in America? The fear of death is ranked number two!” Second, the use of anonymous means to ask questions allows for more honesty and openness. For a business this is especially important for employee morale. “In employee attitude surveys, communication from management is almost always ranked low by employees…When employees feel “in the know”, they have a greater satisfaction level about the workplace,” writes William Hubbartt.

Though text messaging certainly has become such an important part of everyday life, there are still many new areas to pioneer in its application to modern life—especially as a tool in conference technologies.

For more information about live audience polling or event survey software, visit: http://www.mosio.com/events
Image Copyright: Gilles Lambert via Unsplash

Why Live Polls are the Secret Ingredient to More Successful Events

Imagine you’re mid-way through an important presentation. You’re not picking up a good read on your audience…What are they thinking? Should you change direction? You might wish there was a way to check in with your attendees, make sure they are comprehending your most important ideas and enjoying the presentation. With text polling software, all of this is possible. We believe SMS polls are the secret ingredient to creating more successful events. Here are a few reasons why:

1. Increase Audience Comprehension
Does your audience understand the ideas you’re presenting? You might have a strong presentation, but if your audience isn’t absorbing the information, it’s time to make some adjustments. Live audience polling allows you to assess your audience’s level of comprehension and re-hash your most important ideas if necessary. You have the opportunity to ensure your audience exits the presentation with your most important takeaways.

2. Give the Audience Control
No event is the same. It’s smart to be slightly flexible in your presentation to match the needs of each individual audience. Using a live SMS poll throughout your presentation makes it easy to figure out which topics to really delve into, and which topics to skim by. By catering your event directly to your attendees, you help to guarantee that your attendees gain maximum value from your presentation.

3. Get Instant Feedback
It’s not uncommon to gather feedback through polling after an event is over. Instead of realizing you missed the mark after the presentation ends, use live polling to check in with your audience mid-presentation. SMS polling can be done through text messaging anonymously, so expect to get honest answers from your audience. Live polling gives you the necessary tools to engage your audience from start to finish.

4. Put Your Audience First
You present yourself as the type of event leader that puts their event attendees first.
Checking in with your audience is not only smart, its courteous. Your audience will appreciate the chance to share their input through live poll because it’s simply not an opportunity that many event leaders incorporate. By standing out and utilizing live polls, you interact with your audience in a new and exciting way.

Why do we think live polls are the secret ingredient to successful events?
It’s simple: implementing live polling directly impacts your audience’s understanding, engagement and enjoyment of your event. Incorporate live polling at your next event and notice the difference.

For more information about audience response systems using cell phones, visit: http://www.mosio.com/events

 

Image Copyright: Kristina Flour via Unsplash