Top 5 Ways Text Messaging Enhances Audience Participation

Mosio Enhances Audience Participation

We’ve always been told to turn off our phones for important events and meetings. But what if you were told that allowing your audience to text message during your next presentation could greatly increase overall participation? It’s true: Text-to-screen services are changing the rules when it comes to proper phone etiquette during events and presentations.

Live-broadcasted text messages in the form of questions, comments or poll responses create an engaging dynamic in which audience members feel empowered to participate. We’ve compiled the top 5 reasons why text-to-screen service directly enhances audience participation at your next event:

1. Interact with More Audience Members
Text-to-screen technology has the ability to increase participation through directly increasing the number of audience members a presenter can engage. With many conferences and events being broadcasted online, a text-to-screen service has the ability to make web viewers feel like they are part of the live audience. By giving remote participants equal ability to share and participate in the event, you can substantially increase overall audience participation.

2. Gain Audience Feedback in Real-time
Text-to-screen technology gives power to the audience. Audience members can essentially direct the flow of the event through the use of comments and questions posted on screen. Giving the audience this type of control creates investment that leads to increased participation, simply because they have a hand in shaping the type of presentation they want to view and hear. In turn, the audience cares more about what you, the speaker, has to say.

3. Create a Safe Forum for Discussion
Tough questions that may provoke meaningful discussion often go unasked due to audience member apprehension. A text-to-screen service can provide audience members the anonymity to discuss questions and concerns freely without fear of judgement. Audience members who normally may not be active participants may feel more comfortable making their voices heard.

4. Foster an Interactive Environment
Text messaging involvement improves participation through audience member interaction. It’s easy to zone out or lose focus when a presentation does not contain interactive elements. By utilizing text messaging, audience members are not only hearing the information you provide, they can interact with the information in a personalized way. As an added bonus, audience members who are encouraged to interact during an event are apt to reflect back on the experience as positive and engaging.

5. Create a Novel Experience for Audience Members
By changing the common “turn off your phone” narrative and actively encouraging participants to use their phones to text, you create a novel experience for the audience in any style of event. People want to participate because its a new, fun, and relevant way to keep discussion honest and open.

When it comes to creating impactful events and presentations, audience participation is key. Don’t underestimate the impact that text messaging can have at your next event. Ironically, keeping all phones on and within reach might be just what you need to increase the participation of your audience.

For more information about Mosio for Events, visit: http://www.mosio.com/events

10 Reasons You Will Love an Event Text Messaging Service

Have you been considering using an event text messaging service for your next conference, seminar or town hall meeting? Maybe you are on the fence about it or don’t know how your company will benefit from the technology, or perhaps you think it is too technical to implement?

Here are 10 reasons why event text messaging is perfect for you and your attendees:

1 – Use software with no installation, only the internet.
We highly advise against using an application that requires installation. What if the computer you’re using crashes or isn’t available? Use something web-based that works in the cloud and reaches all users who have text messaging (SMS) capabilities. That is 99 percent of phones on the market today!

2 – You can communicate itinerary changes instantly.
If there is a conference room number change, or even a venue or date change, you need to be able to let people know efficiently and immediately. With web-based event text messaging services, you do not have to worry about getting the memo out. Send a text, and you update everyone at once. How is that for ease and peace of mind?

3 – There is no need to rent expensive equipment.
Remove the need for physical audience response systems and clickers that need to be passed out. The technology required is already in your conference-goer’s pockets (their mobile phones), and since they already use their phones every day, they do not have to be tech-savvy to figure it out.

4 – The learning curve for your company is minimal as well.
All that is needed is a laptop with an internet connection, and you are ready to start connecting with attendees.

5 – The two-way messaging engages audiences and increases participation percentages.
It can be scary to stand up in front of a crowd, so many people will not get up and ask questions even when they have them. You know what is not scary? Sending a text – everyone does it!

6 – Your staff can review messages and inquiries as they come in.
The last thing you want is something damaging or offensive popping up on the on-stage screen for all to see. Vet the questions on your laptop before they have a chance to cause embarrassment for your company or constituent.

7 – Collate issues to address or study after the event.
The best event text messaging services enable you to export questions to an Excel spreadsheet for analyzing core concerns, and for answering those that were not discussed live.

8 – People do not have to attend your meeting physically.
Web-based widgets allow virtual attendance from anywhere in the world through smartphone, tablet or computer.

9 – Encourage participation with rewards.
People love to win prizes, and sometimes that is the nudge otherwise shy people need to begin interacting. You can offer real-time prizes like Amazon gift certificates just for people communicating with you!

10 – Increase your return on investment with customized promotional messages.
Enter your contact information or a clear call-to-action that folks can complete right from their mobile phone.

You want your event to be a successful one. Mosio can help.

 

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

 

The Text to Screen App That Isn’t an App at All

A great text to screen app increases engagement and audience participation.

Every successful event does one thing: it gets the audience’s attention and keeps it. What better way is there to do this than by asking for their participation to help guide the event? This may sound like the proverbial “easier said than done” advice, but it can be accomplished easily with a text to screen app!

These applications are great tools to help keep everyone in the audience interested because they can send in questions, comments and even images, which then show up on the large event screens for all to see.

Presenters can scan through the incoming texts to vet out anything inappropriate and to keep things moving along. Afterward, many, like Mosio, allow for the incoming information to be exported to a spreadsheet for review or answering later.

10 Benefits of Text to Screen Apps:
1 – Increased audience participation
2 – No equipment to buy or rent
3 – Everyone knows how to text
4 – No learning curve for the company
5 – Remove the anxiety of verbally asking questions
6 – No waiting in line at microphones
7 – Everyone can read the questions on the screen
8 – Questions are vetted in real-time
9 – Brand awareness
10 – Call to actions can be included

Not only are text to screen apps incredibly useful, but they are beneficial to a wide variety of businesses and events:
1 – Corporate conferences
2 – Churches
3 – Town Hall meetings
4 – Political rallies
5 – Sports arenas
6 – Trade shows
7 – Corporate training events
8 – Restaurants
9 – Bars & Nightclubs
10 – Coaching seminars

This list is by no means exhaustive. Texting apps are useful to anyone who wants to stand out from the crowd and make their event a memorable one. Your situation may be entirely different from anything listed, and we would love to hear how you would use the technology!

Drawbacks to Text to Screen Apps
You may be wondering if there are any drawbacks to these apps. There is one, and that is they require users to have a smartphone to be able to download the application and install it on their iPhone or Android. However, according to an Ofcom consumer research study performed in October 2016, only 77 percent of users in the United States have smartphones.

This data shows that 23 percent of users may not be able to interact with you at your event!

Is there any way you can increase the interactivity for all of your audience? There is, and the answer is to utilize a service that provides everything a text to screen app does, without requiring users to download an application.

Utilizing Text to Screen Without an App
Mosio understands that not all users at your event are going to have a smartphone, and we know it is important to you not to ostracize anyone for their choice of technology. That is why our service is not dependent on an app. The users can interact with your presenters by doing what they do on a daily basis: texting!

All that is required is that their phone has text messaging (SMS) capabilities – and that is 99 percent of the phones on the market today.

If you would like to learn how to make your next event interactive for everyone involved, contact Mosio today.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans