18 Reasons Businesses Should Go Mobile Now

There’s a ton of hype around mobile technologies, especially in business. Being mobile means being more competitive.

The numbers don’t lie, we love facts and figures about the growth and future of mobile technologies. Consumers are connected and more businesses are learning the power of implementing mobile to give them an edge. Companies starting now have a head start. In the near future, it will be a customer expectation.

While it’s not about simply sending a text to mobile devices from an online service, it’s definitely a start. If you need some more convincing or just like motion graphics and stats, the fine folks at Stocktown Productions have put together a quick, compelling video showing some great statistics (I counted 18 of them) about mobile technologies in the present day as well as the future.

And if you don’t need any more convincing, but are trying to figure out where to start, feel free to contact us (there’s a chat window on our site during normal business hours or you can email us via our contact page). We’ll listen to your company objectives and offer some quick, free advice on your best approach, even if it doesn’t have anything to do with buying from us.

PS: If you’re looking for a good mobile messaging company to help you get started, we’re glad to help.

5 Tips for Sending Text Message Alerts, Reminders and Offers

There are as many stats on text messaging usage as there are text messages sent every day, so I won’t list any here. You know everyone is texting, now it’s time to figure out the right way to go about it. Text messaging is the perfect medium for delivering brief pieces of information, offers or reminders to customers, members or employees with a nearly 100% chance of having it opened and read (open rates are north of 90%).

As I type I have 6 voicemails that need listening to and not a single unread text message. Reading them is too easy. Sending text message alerts, reminders and offers CAN be sent via your mobile phone, but if you’re sending them for business, it’s recommended that you use a web-based service to manage everything.

5 Tips for Sending Text Message Alerts, Reminders and Offers

1) Be consistent, but don’t send texts too often.

People want to be informed, not blasted. In fact, saying the phrase “text message blast” out loud on our offices will either get a giggle or a roll of the eyes, depending on who hears you say it. Before SyFy canceled Caprica (I’m still upset about it), I got Caprica SMS alerts every Friday reminding me that it was on, always with another little piece of information on the message. I already knew it, but the message provided me with a reason to get happy a little earlier in the day. Why not?

2) Don’t use “free” text message email (aka SMTP to SMS).

Kim Dushinski has a great post called “No Such Thing as Free Text Messaging“, definitely worth a read, especially if you’re using text messaging for marketing purposes. If you’re using SMTP or an un-certified text messaging service (“cheap, bulk SMS here!”, you’ve seen them), it’s not a matter of “if” but “when” you’ll get blocked by the mobile carriers. Mobile carriers love money as much as they hate spam and in quite a few occasions where free texting is concerned, they’re not getting anything they love.

3) Make it worthwhile for the recipient.

Whether it’s a special savings offer, coupon, a reminder to make sure someone shows up for a scheduled meeting or a last minute head’s up that something has changed, use the medium wisely. My dentist charges $75 if I miss an appointment, I’ll gladly take the day before text reminding me of it.

4) Use text messaging as a two-way dialogue, not a one way channel.

Imagine getting a phone call, email or text message from a friend or family member that you couldn’t respond to. Frustrating and the notion even sounds a little silly. The best thing about texting for businesses and organizations now is that there are plenty of services (not all, mind you) that enable users to reply back to an SMS once they receive it. It’s entirely up to you, but if a mobile service provider doesn’t let those receiving the text reply back to you to have a conversation with your customer and do so efficiently, you’re not utilizing “all parts of the buffalo” (apologies to any vegetarians).

5) Leave some character space for recipients to forward the message.

I was going to use a different tip and then someone told me about this from Yea-Nay Marketing’s blog that I think is definitely worth sharing. Text messages are 160 characters long (the length was determined by the average number of characters on a postcard). It’s plenty of space, so leave some in case the person receiving your text wants to forward it to some friends. Yea-Nay recommends only using 120 characters for your message, but it’s whatever you feel like. FYI: This is awesome! including the space after the ! is 17 characters, plenty of room for your customer, patron, member, etc to share with friends. If you’re looking for a SMS character counter, you’re more than welcome to use ours even if we never do business together. See? While there’s no such thing as free text messaging. There is a free text messaging character counter.

More info:

The MMA (Mobile Marketing Association) has published new guidelines for 2011. The guide is 165 pages long, so i embedded the slideshare version down below if you’d like to click through it. For something possibly a little more exciting to you, check out their mobile marketing case studies.

5 Great Uses of Text Messaging for Mobile Workforce Communications

People are texting more than they are talking on their mobile phones. While many businesses are using text messaging as a great marketing or customer service tool, more companies are realizing that text messaging is a more efficient way to communicate with employees, independent contractors and franchisees as well.

Mobile messaging makes it easy to communicate with your on-the-go workforce, whether your mobile workforce is made up of sales reps, field technicians, marketing representatives, service agents, drivers or maintenance workers. We’ve listed some examples below of how text messaging can be used to improve communication efficiencies, saving companies both time and money.

5 Great Business Examples Using Text Messaging for Field Staff and Rep Communications:

  1. Alerts and Announcements: Send real-time SMS updates and alerts to motivate and inform staff. Over 90% of text messages are read by recipients.
  2. Efficient Support: Enable your workforce to send mobile questions and receive answers, saving time over incoming phone calls and voicemail.
  3. Status Updates: Staff can notify the office while on-the-go of their whereabouts and activities, including posting photos with their phones.
  4. Close Sales and Check Inventory: Quick checking of inventory numbers or to secure sales on-site at the client location.
  5. Increase Visibility: Learn what works and what doesn’t by seeing common communication threads among your staff.

We offer free webinars that show how Mosio’s FieldForce can help you easily and efficiently use mobile messaging to maximize productivity, improve visibility and increase revenues.

Live Demo/Webinar: Text Messaging Uses for Field Staff Communications
Sign Up Here

Contact Mosio for a quick quote and see how our two-way text messaging software can help.


The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures

Text Messaging Makes Businesses More Competitive

Clients often ask us about how text messaging provides them with an edge over their competitors. If you know your company needs to be mobile, why use text messaging? Our short answer is “because every phone is text messaging-enabled and nearly every mobile consumer in the U.S. has it as part of their plan.”

It’s 2017 and while many of the original statistics posted below pale in comparison to the data of today (we’re due for a new post), we’re constantly surprised at how new the SMS channel still is in many industries. We now get asked more about statistics and research showing the text message and mobile usage of older demographics.

We got a lot of great feedback from a blog post we did awhile back with text messaging and mobile facts and figures, so we put together another list of stats, facts and figures we found. Bottom line, adding text messaging to your business communications, whether it be with customers, employees, independent contractors, etc makes you more competitive.

Adding text messaging opens up a new, easy to use communication channel that helps cut through the clutter, costs and time associated with other forms of communication, like talking on the phone. Plus, it’s the preferred method of communication by most mobile consumers. We’re not saying don’t talk on the phone anymore, but if you have a faster, more efficient, cost-effective way to communicate, we think it warrants serious consideration.

Here are some bits of info for you and if you’re interested in speaking about your communication goals and how text messaging can provide you with a return on your investment, contact Mosio here.

The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures
“90% Would Rather Use Text Than a Phone Number
GoIP Global, Inc User Survey, November 2010

…of the 82 percent of consumers who prefer on-device self-service, 35 percent are between the ages of 36 and 50 years old, 38 percent are between 25 and 35, and 27 percent are between 18 and 24.”
– Nuance Communications Mobile Customer Care Study

“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
Direct Marketing Association, July 2008

“The average cost of a live-agent service call is approximately $12. An SMS interaction, on the other hand, costs mere pennies per message.”
ContactBabel Contact Center Analysis Firm

“Interacting with customers via SMS allows the issue to become what RJ Auburn (CTO of Voxeo) refers to as ‘a background problem’ — less of a headache and requiring much less of [company agent’s] time. Text messaging also gives agents a context for every inquiry. Unlike an IVR, SMS can move through these more complex inquiries seamlessly.”
DestinationCRM.com

“94%) have texting included in their phone plan. This makes texting by far the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).”
– New study from IHL Group and RetailConnections.

Texting Is an Underutilized Customer Engagement Tool

– Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts

There you go, enough stats to shake a phone at. If you’re looking for text messaging solutions like live voting, live polls, or SMS surveys, contact us. We’re happy to help.

SMS Alerts + Announcements for Conferences and Events

Engage Attendees via Mobile Messaging

  • 4.1 Billion text messages are sent in the U.S. every day.
  • 72% of U.S. adults regularly send and receive text messages.
  • 94% of all mobile phone owners have text messaging included in their monthly plans.

90% of text messages are read by recipients.

Text Message Alerts and Announcements keep attendees up-to-date with the latest information before, during and after your event.

Mosio’s mobile solutions for events and conferences enable event organizers to build a text messaging subscriber list through a number of ways, including web widgets, phone number batch uploading or keyword self-registration so you can begin sending them important messages as soon as possible.

As a perfect add-on to our other mobile services, SMS alerts and announcements give your event a longer tail by letting you continue communicating with attendees after your event has ended, providing you with additional opportunities to

“Mosio’s texting service has become a standard for our annual conference.”
– Ryan Schniederjan, Information & Technology Committee Chair, AAPA

Contact Mosio – We’ll put together a quick and competitive mobile technology services quote for your next conference, event, trade show or meeting.

Our Experience:
We’ve worked with organizers and managers of all size events, from 50 attendees to 25,000. Our enterprise grade mobile messaging platform is able to handle large message volume, ensuring your messages get to your audience on-time, when it counts.

What about Mobile Apps?
We love them and think they’re great, but they’re not ubiquitous and in fact, 30-40% of conference attendees don’t have smart phones. Nearly 100% of your attendees are able to send/receive text messages on their mobile phones making it the perfect medium for event communications.

How much does it cost to develop an iPhone app? Hint: It’s more than most people think.

“It only takes 5 1/2 hours to drive from San Francisco to Los Angeles.” I can’t even count the number of times I’ve heard people say this and I believe I even said it once myself. “Well, without traffic or cops and with minimal stops.” Huh? When is there no traffic in San Francisco or Los Angeles? The truth is, it really depends on where in LA you’re going, but I’d argue most destinations are beyond the 5.5 hour mark.

I was reminded of this SF > LA drive-time claim when a colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which the stack overflow community quickly jumped on, providing insight and information to back up a more realistic $50k-100k (and some say $200k) price tag.

At Mosio, naturally we get asked about mobile applications from clients all the time. I love my MacBook Pro, iPhone and iPad, but Apple has spent plenty of money in advertising to convince us all that “There’s an App for That.” They even spent money trademarking the phrase and that’s fine, they benefit by doing so. The craziest thing about the mobile apps hype is that it caters to less than 1/3 of the mobile subscriber market. Consider recent research about Mobile Content Usage for the month of July 2010 in the image below from Wireless Week:

Among all U.S. mobile subscribers ages 13+:
31.4% Used a Downloaded App
33.6% Used a [Mobile] Browser
66% Sent a text message to another phone

Why, then, do people think it’s so inexpensive to develop iPhone apps?
I’m not exactly sure, but my guess is that it’s a combination of people wanting to believe it costs less (much like we don’t want to believe it actually takes 6.5-7 hours to drive to LA) combined with the misinformation from people selling shoddy development services or app workarounds trying to capitalize on the hype. And before those of you developing “affordable” iPhone applications start flaming me in the comments, consider the fact that by saying it’s inexpensive and cheap, you’re essentially selling yourselves short, commoditizing your expertise. The misinformation hurts your skills and service.

And for those who claim a drive from San Francisco to LA is 5 1/2 hours? They’re simply remembering it better than it truly is, or convincing themselves that it’s quicker than it really is. It’s more beneficial psychologically to believe it, but it doesn’t make it the truth in practice.

Text Messaging is Used by Consumers Twice as Much as Mobile Apps

Text Messaging Use in Business Has Never Been Bigger

4.1 billion+ text messages are sent daily in the U.S.

99% of mobile phones are SMS-enabled out of the box.

95% of mobile customers have text messaging plans.

While much of the mobile industry is focused on apps, location based services and more recently tablet devices, many mainstream consumers are just now catching up to text messaging in the U.S. It’s becoming as ubiquitous as a phone call with plenty of personal reasons when and why to use it instead of calling.

I was recently interviewed by Rob Woodbridge @RobWoodbridge on UTETHER.tv in a piece he calls “Text isn’t dead, it’s just underrated but that’s about to change.” In the interview we talk about how my Co-founder/CTO, Jay Sachdev, and I got into the mobile business, a little bit about our first product “Text a Librarian” and head into our new mobile messaging software for mobile workforces, FieldForce Mobile.

While consumers are obviously doing a lot more texting, more and more businesses are looking for ways to communicate with them via interactive, two-way text messaging software like Mosio. But more exciting is bigger business interest we are seeing via internal communications and FieldForce Mobile is quickly picking up steam.

Some of the uses, functions and industries where we’re seeing two-way text messaging interest or used:

  • Sales and Marketing Representatives
  • Field Technicians
  • Franchises
  • Employee Dispatch
  • Field Rep Support
  • Pest Control
  • Alarm Company Technicians
  • Nationwide Remodelers and Repair
  • Field Service Agents
  • Couriers and Bike Messenger Companies

Our mobile messaging platform was built for any company with a nationwide, regional or city-wide mobile workforce interested in deploying mobile communications using the equipment they already have, without the need to buy new hardware (phones) or download mobile apps.

Texting isn’t dead. Far from it.

Special thanks to Rob for the fun interview. If you haven’t checked out his site, there are some great interviews in the mobile industry.

Video embedded below:

Client Testimonial: Mosio’s Mobile Text Messaging Services for Events and Conferences

We absolutely love when clients are happy with our service. It might sound a bit cliche, but it’s true. We love happy clients because they make our job so much easier. With a few of us as parents or parents-to-be, we’re proud to have the PTA as a client.

Taken from an article entitled PTA: The Power of Parents: “Educators, administrators, academics, parents-even the mass media-all have been awakened to the overwhelming positive effect parent involvement can have on students’ academic performance.”

The PTA is one of the most powerful associations in education and we were honored to be chosen to power the mobile technology portion of their recent national conference.

Below is a testimonial from the client who has since acted as an amazing reference for us as well. Thanks Rebecca!

Just wanted to drop you a quick note of thanks and gratitude for engaging our attendees in a new way through Mosio! The alerts, info center texting and polling during our general sessions were a huge hit and we are hoping to continue all three with even greater usage amongst our attendees next year. Thank you for your patience and ongoing support throughout the set-up process. We look forward to the possibility of working with both of you again in the near future.

— Rebecca Burns, Director, Meetings & Conventions, National PTA

For information on how we can help engage your attendees through our text messaging solutions for conferences, events, meetings and trade shows, visit us at www.mosio.com.

Facts + Figures: Mobile Text Message Usage in the U.S. (Hint: It’s Massive)

Text Message Growth in the U.S.

We hear a lot of feedback, questions and sometimes even a little skepticism regarding text messaging usage in the United States. Many folks understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing, asking “why don’t they just call or email us if they need something?”

While no one here sends 470 text messages per day, we love text messaging, are excited for it to be used everywhere, understand that it might be better to provide some industry facts regarding text messaging usage and show why we know we’ll see more and more companies embrace the mobile channel as an paramount addition to their businesses. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Roughly two-thirds of Hispanics used text messaging services in the last 30 days, about one-fourth utilized mobile Internet, and the same percentage sent an email in the past month. (Nielsen IAG Study, July 4, 2009)


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Sex and Health Education for Teens and Young Adults via Mobile Text Messaging – Private, Personal, Anonymous and Effective

Mosio: Text Messaging for Health Education Services

Mosio’s Mobile Text Messaging Solutions for Health Services

There are a number of reasons health centers on campus and in the community are looking into new methods of communicating with Gen-Y, and it makes sense. In order to stay current and connected with teens and young adults, it is imperative to explore the technologies they are using the most.

Mobile text messaging is one of the best communication tools an organization can use today. Numbers tell the story:

  • 4.1 billion text messages are sent each day in the U.S. (CTIA Wireless)
  • Americans overall send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008. (Nielsen Mobile)
  • Text messaging has overtaken email and instant messaging as the main form of communication for college students. (Technology Marketing Corporation)

Text messaging isn’t a fad and it isn’t a new social networking site that will be outdated for a new one in a matter of years. It’s not just growing by leaps and bounds. Texting has quickly become the preferred method of communication for the average American.

160 characters may not seem like enough to convey a question, answer or thought, but the nature of text messaging is quick and to-the-point interactions. In addition, there are new technologies enabling web-to-phone text messaging and conversation “threading”, so a person using a computer online can receive and respond to another person who is sending messages from his/her phone.

Organizations that are adopting these new “textnologies” are seeing a quick return on their investment simply by being able to reach more students, patients, guests, customers and young adults.

9 Reasons to use Mobile Text Messaging for Sex and Health Education for Teens and Young Adults

1. It’s everywhere they are. Phones are in their pockets and in their purses, everywhere they go. Text messaging offers a quick, discrete method of communication whenever and wherever advice is needed.

2. Text messaging technologies exist that provide anonymous interactions, allowing conversations to be private and confidential.

3. It is difficult to get over the hurdle of calling or coming in face-to-face for advice or help. Starting the conversation via text messaging can lead to more personal interactions (phone or appointment) once a level of comfort has been reached.

4. 80% of 18-34 year olds report cell phone as “lifeline” in a recent survey conducted by Sprint.

5. “Sexting” is a real problem. Utilizing the same medium to educate students can make a positive impact on negative behavior. They are obviously communicating about sex with their peers through text messaging & mobile photos, so this channel is open for healthier conversations.

6. 71% of teens and 90% of college students own a cell phone (Pew Internet and Student Monitor, respectively).  Not all own computers or have the privacy at home to be able to consult health professionals and sex education specialists.

7. Young people already understand texting can be used beyond peer-to-peer interactions. American Idol and youth-targeted marketing campaigns have done this for years, so there is no obstacle or major challenge for them to understand how a text messaging service works.

8. Quick, immediate, real-time availability by health services/information specialists can help prevent delayed, long-term issues.

9. It is a lot easier than you may think to implement a text message service and information helpline to reach more teens and young adults.

Need more information on how you can get started? Visit Mosio’s Mobile Text Messaging Solutions for Health Services page or contact us for a free live demo.

Case Study: Scarleteen

Text a Tip Poster – San Francisco Police Department – (SMS Tips and Crime Watch)

For information on setting up Text a Crime Tip Software for Cities, Police Departments and Crime Watch Organizations.

For info about Text a Tip Software for School and Campus Safety.

SFPD Text a Tip - Mosio Mobile Solutions

Text a Crime Tip Poster – San Francisco Police Department

Taken on Valencia Street in San Francisco, CA.

Mobile Text Messaging Crime Tips

(photo taken by Mosio, Mobile Information Systems)

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Mosio Mobile Information Systems – Text Messaging Info for Students & Education (Video)

Mosio’s mobile messaging systems enable teachers, administrators, counselors and student information specialists to set up mobile communications for students, increasing on-the-go access to campus information, reporting real-time emergencies or for questions and answers about classes, events, dates, etc.

The service is web-based, accessible from any internet connected computer, with nothing to download or install and no hardware to buy.

The result is a more informed student body, safer campuses and the ability to promote student services, events and retail outlets.

For more information about Mosio’s mobile solutions, sign up for a live demo.

5 Competitive Advantages Mobile Solutions for Hotels and Hospitality

The Mobile Opportunity for Hotels

Consumers are using their mobile phones for everything. They are surfing the mobile web, they are interacting with friends and brands on mobile social networks, they are making purchases using their phones now more than ever and they are texting nearly twice as much as they are talking. They have come to expect the mobile channel to interact with their favorites brands and to get information immediately through their handsets. Too often, consumers are left disappointed if their mobile experience lacks organization, optimization and the ability to continue the conversation beyond a one-way communication. Hotel guests are no different.

Max Starkov wrote an incredibly thorough piece called “Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here.” If you haven’t already, I highly recommend reading it. He touches upon the various elements of mobility for hotels and how they can offer higher levels of service to guests through personalization, location based services, marketing and general info through “mini sites” optimized for the mobile web.

At Mosio, mobile is our business. We know why it’s important and have a good idea where it’s going. We also realize that any hotel exploring the mobile channel for the first time, and for those who have already started harnessing its power, are recognizing the importance of providing an engaging, two-way mobile experience in order to interact with guests before, during and after their stay.

In a recent post, we provided some facts and figures about mobile text message usage in the U.S. and the opportunity for Hotels and Hospitality which, by the nature of statistics, speaks directly to the opportunity available to the entire hospitality industry. Taking it one step further in this post, we want to include some more information and specific competitive advantages the mobile channel offers your hotel and the added level of service it offers your guests.

1. Mobile technologies can save your staff time by enabling guests to help themselves find information.

Hotels are in the questions and answers business. While many would agree that nothing beats a face-to-face answer with a smile, most people prefer to just have a quick answer, easy access to information and to be able to get it no matter where they are. Mobile websites (we call them “microsites”) containing hotel and localized information are a great opportunity to provide guests with helpful information on-the-go without standing in line or calling the front desk. In addition, providing important contact information via microsites will ensure that if your guests don’t immediately find the information they need, they know who to call or text for it.

2. The mobile channel is an engaging, personal medium where you can market and promote hotel services during a guest’s stay with you.

When guests are looking for information, they are the most open to suggestions, including products or services that are offered in your hotel or through one of your partners. Listing specials, promotions and last-minute discounts on your mobile microsites and via text messaging can increase revenue and fill real-time cancellations/openings for hotel services.

3. Mobility doesn’t need to be difficult, expensive or time-consuming.

I once heard someone say “Our mobile strategy is: We need one.” I couldn’t blame him for saying it. With so many different components to creating an effective mobile presence, I couldn’t blame him for not knowing where to start either. Consultants and Mobile Agencies can be great if you have time and money to spend, but consider that expenses start with the development, continue through deployment and often repeat with ongoing maintenance. Many mobile sites and marketing campaigns shut down short of fulfilling ROI due to lack of resources for management and upkeep. Conversely, mobile sites that are outdated show the end-user a lack of commitment to offering mobile services. That said, there is no reason why you should ever have to contact an outside agency to make minor changes to your mobile website or SMS communications.

Add apps to your mobile strategy, and the costs can soon make the whole idea for mobilizing a conversation closer. Simply put, developing mobile apps means programming for 7 mobile operating systems, which in turn means updating each of these apps when their operating systems get updated. A single app can cost thousands of dollars and comes with no guarantee that it will be approved, found amongst the thousands of other apps or downloaded by your customers.

If not agencies and apps, then what?! Consider Mobile Software as a Service (SaaS). Mobile cloud computing via the mobile web is growing quickly and gives you the biggest possible universe of potential consumers with the least cost, time and ongoing management resources. It seems a little odd that the simplest and most focused approach is the fastest and cheapest way to have a mobile presence, but it’s the truth. If you don’t trust that the mobile Internet is the future, consider Google’s view of it.

4. Mobile communication should not be a one way street.

With the diverse avenues for mobile interaction available, not allowing your guests to communicate with you via their mobile devices during their stay (beyond a phone call) is the single most underused opportunity to connect with your customers, gather intelligence and provide higher service levels at the point of experience. The few hotels that are sending mobile communications to guests are doing so by providing room-ready updates or outbound promotions. These are great and informative, but I have yet to see a compelling mobile website or text messaging campaign to customers that offer a truly engaging experience. Polls, voting and “How was your stay?” surveys allow the customer to respond A, B, C and 1, 2, 3 but do not allow the guest to offer freeform feedback. There is much greater value in encouraging feedback throughout a guest’s entire stay, with the ability for hotel staff to respond accordingly, than to receive a survey response “C) Service was satisfactory” after they have already left.

5. When you embrace and execute mobile correctly, your brand is with the guest wherever they are.

Providing information and services via the mobile web and text messaging means your brand is in their pockets and in their purses. Mobile is on-demand, 24/7 and is something that all guests are coming to expect no matter where they are. Harness the power of the mobile channel effectively and your brand, your customers and your bottom line will benefit.

Thanks for reading.

Mosio Mobile Information Systems
“Connecting you and your customers on their mobile devices.”

Invest 30 minutes to mobilize your business. Join us for an online demo and go mobile!

Mobile Answers – About Mobile Software as a Service, Mobile Cloud Computing and the Future of Mobility

Mobile Answers

Mobile Answers – by Mosio

Welcome to our new information, news and commentary resource on  technologies, software as a service, cloud computing and all things mobile. This site was created and is maintained by those of us who work at Mosio, creators of Text a Librarian, the award winning AskMosio Community and Mosio for Businesses, enabling businesses and organizations to communicate with their customers and members on thier mobile devices.

We welcome you to visit often and if you’re interested in how Mosio can help your organization harness the mobile channel, please visit us at www.mosio.com.

Thanks and we look forward to speaking with you.

Have a curious day,

The Mosio Team
Mosio
Mobile Information Systems

Connecting you and your customers on their mobile devices.
SXSW Web Awards 2008 Mobile Winner