Text Messaging in Healthcare News: Text Messages Help Smokers Kick the Habit, Texting for Patient Care, Finding Out the Effects of Drugs via SMS

Text Messaging in Healthcare News: Text Messages Help Smokers Kick the Habit, Texting for Patient Care, Finding Out the Effects of Drugs via SMS

We hope everyone had a wonderful holiday! Some more text messaging in healthcare news for you. It’s only the best medium to reach the most amount of people in healthcare and health services, from smoking cessation to improving doctor/patient communications and to educate “schoolies” (school kids in Australia) about the dangers of drugs via instant two-way text messaging.

With 50+ year olds as the fastest growing “texter” demographic, we expect to see even more text message usage in healthcare, mHealth and provider communications over the next many years. Through alerts or two-way conversational text messaging, it will continue to be the most powerful channel on a mobile phone in the United States, Canada and around the world.

Study text messages help a few more smokers kick the habit

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New breed of doctors turn to social media, texting for patient care

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New instant text message service for schools to find out the effects of drugs

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If you’d like information about how we can assist your company or organization in deploying text messaging, please let us know. We offer free consultations and quotes based on your needs and have helped over 1,000 organizations in providing SMS communications to their customers, members, patients and workforces.

Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Mobile Newsbyte: Physicians Communicate Through Text Messaging, Therapeutic Text Messages, Skin Cancer Prevention via SMS

Most pediatric hospital physicians communicate through cell phone text messaging

According to research, a lot of pediatric physicians use mobile text messaging rather than pager method in communicating with colleagues to requests for assistance or transmitting questions. This is shown in the study entitled “Text Messaging as a Means of Communication among Pediatric Hospitalists”.

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What Types of Therapeutic Text Messages Do People in Recovery Want?

Short messaging servicing technique has been used as tool for intervention programs. The survey shows several messages people in recovery wanted to receive such as recognition as to number of days clean, likes friends to be notified, wanted a therapist be informed if he or she is going to relapse.

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Africa: New UN Initiative Uses Mobile Technology to Help Fight Non-Communicable Diseases

Mobile Technology via text messaging and applications was launched in Africa as part of tackling non-communicable illness to the public. These diseases are some of the leading causes of death both in developed and emerging countries. Disease prevention, control and treatment can be addressed in a wider spectrum via mHealth innovation.

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Skin cancer prevention via text message

Texting is an effective way of getting the attention of middle school children, whom The University of Arizona Cancer Center started sending text messages about skin cancer prevention. The result shows that children were very positive about the program and showed their interest by quoting   “I learned a lot from them” or “I think it’s a pretty cool way to get information”.

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Texting more Popular than Talking on Phone

According to the study conducted by Ofcom, many people now prefer texting rather than calling on phone. People are now more on quick text messaging instead of having a face to face conversation as well.

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Compiled by Mosio mobile messaging software. All copyright belongs to original owners.

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Department of Transportation Text Message Alerts Software – SMS Alerts of Construction Projects from the North Dakota DOT

The North Dakota Department of Transportation now uses text messaging, Twitter and Facebook to alert citizens about construction updates in the Fargo metro area.

Information from the NDDOTFargo website:
Due to seasonal spring road conditions, motorists may travel on highways that have some areas of broken pavement and traffic speeds reduced throughout North Dakota. Motorists are urged to watch for road signs, obey posted speed limits and slow down according to road conditions.

The North Dakota Department of Transportation (NDDOT) would like to inform motorists to monitor road conditions by visiting the Travel Information Map at http://www.dot.nd.gov/travel-info-v2/. Road condition information can also be found by calling 511 from any type of phone while in the state or 1-866-696-3511 from any out-of-state line.

Stay informed on NDDOT projects in the Fargo metro area. Choose the way you prefer to receive instant alerts.

TEXT ALERTS:
Text ‘FargoDOT’ to 66746 to sign up directly from your mobile device. You can opt out at any time. Standard message rates apply.

Message & Data Rates May Apply. Text STOP to 66746 to opt-out. Text HELP to 66746 for help.
Privacy PolicySupport Contact / (701) 239-8900

Kellogg’s Special K Box – A Great Place for Customer Service via Text Messaging

I am a big fan of Special K, it is definitely my favorite cereal in the world. I also happen to be a huge fan of white space in design, so while admiring a small box of Special K while enjoying a bowl of it, I noticed all of the various ways they encourage customers to contact them. Honestly, I can’t think of any reason a sane person would be upset with Special K and I applaud Kellogg’s for providing so many ways to contact them, only they’re missing the single most utilized mobile channel: Text messaging. It is user-friendly, immediate, works on 99% of all mobile phones and is the preferred method of communication for all mobile consumers in the U.S.

Kellogg’s Customer Service:
Invite your customers to text you with their questions or comments. You’ll not only get more of them, my bet is that you’ll get more positive comments, not to mention you’ll have the ability to send those mobile users additional information, promotions, mobile web links, etc at the point of consumption without asking them to:

A) Remember to visit your website later.
B) Be placed on hold.
C) Spend time and postage to send you a letter.

If you’re looking for help in getting set up, let us know. Using our technology we can equip your customer service reps to receive and respond to text messages from your customers efficiently. And, as of this posting, the short code 237325 (CEREAL) is available. We can get you set up and running as quickly as possible.

Noel Chandler
CEO, Mosio, Inc.
Interactive. Mobile. Engagement.
www.mosio.com

Reach More People Using Text Messaging with Text Message Software; 31% Prefer Receiving SMS [STUDY]

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A new study from Pew Internet and American Life Project reveals some incredible statistics about the increasing usage text messaging in US mobile subscribers. A few key points:

55% of those who exchange more than 50 messages a day say they would rather get a text than a voice call.

Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day.
(Read: 55% of those between 18-24 years old would rather get a text message than a phone call).

Text messaging users send or receive an average of 41.5 messages on a typical day, with the median user sending or receiving 10 texts daily.

For businesses looking into text messaging services for their customers or employees, this research offers even more data that SMS is not a channel that can be ignored. Implement text messaging into your business services and you’ll be connected with more people the way they prefer on their mobile devices.

Expert Q&A: Using Text Messaging for Student Services (Curtis Marsh, KU Info)

Curtis Marsh, Program Director, KU Info

* Tell us about yourself and what you do at the University of Kansas.

I work at the University of Kansas for a program called KU Info.  It’s a collaboration between KU Student Services and the KU Libraries.  The program provides the extended KU community a place to go for their questions about KU life and beyond.

* How do you see text messaging helping students on campus?

With some highly visible violence on campuses the last few years, KU joined the growing number of schools that have an emergency communication systems using  text messaging.  Our Libraries offer an ask-a-librarian service with email, instant messaging and text messaging. KU Info uses a text message system through Mosio.  These are all positive uses of texting services for students, but I feel KU and other universities need to put more focus on such services to increase awareness and usage.  The emergency systems are perfect uses for texting students as long as they have strict parameters for what messages are sent. You want the user to be highly alert when a text comes from the emergency system, so resist the temptation to use it for any other purpose.

* When did you start personally sending and receiving text messages?

I started texting to communicate quickly with my student employees (Why r u late 4 ur shift?!).  Now I reach out via text to friends, family, neighbors, etc.  Like email, it is a good way to send your message when its most convenient for you, and give your recipient time to respond when its most convenient for them.

* How have mobile phones changed your industry?

The biggest change mobile phones have created in my industry is the expectation for instant information.  Before mobile phones (and the internet), KU Info would frequently ask for the user’s contact info so they could get back with them once the answer was obtained.  We rarely do that anymore because of the expectation that the information is immediately available. Thankfully, with well-maintained online resources, that information is indeed immediately available.

* What tips would you give to anyone considering implementing text messaging or mobile technologies for student services?

We almost never push messages to our users.  We would much rather them pull messages from us.  It is tough to give away that much control, but it is a much better way to strengthen the relationship.  I feel that every time our user perceives a message from us as unsolicited, we lose a small piece of their trust. We ask their permission to send messages, then ask them what kind they wish to receive. Again, not easy to offer truly customized messaging, but even an attempt in that direction increases the user’s perception of a one-on-one relationship.

* Any other thoughts about mobile technologies?

It seems right to communicate with our students the way they communicate with each other.  But it is so important to keep from intruding.  We don’t want users to feel the way they did the first time their parents looked at their Facebook page. We want them to view it as a convenience that they can communicate with us via text, not a nuisance that we are trying to use their social medium to do business with them.  A few well-placed messages will keep the user interested without the risk of them ignoring you or worse, blocking your number!

* What kind of mobile phone do you have and any thoughts about apps?

Just got an LG smart phone with Android. Still learning about all the cool apps, but certainly enjoying the voice recognition ones that allow me to speak everything from text messages to full dictation.  Advanced Task Killer is one I think will help me a lot with the to-do list.

* More about Curtis:

Curtis Marsh is on his 16th year at the University of Kansas, having spent five years in technology transfer, six years as Associate Director of Marketing for Continuing Education, and now Program Director of KU Info.  In the late 90’s, he left KU for a few years to work for the Kauffman Foundation and get an MBA from University of Missouri, Kansas City. The common thread between all these positions has been marketing and outreach for the university. In 2010, he added the function of Program Director for the Learning Studio.  The ultimate partnership between libraries and student services, the Learning Studio combines a major campus library with several primary student services offices to create an interactive study environment in the center of campus.

5 Tips for Sending Text Message Alerts, Reminders and Offers

There are as many stats on text messaging usage as there are text messages sent every day, so I won’t list any here. You know everyone is texting, now it’s time to figure out the right way to go about it. Text messaging is the perfect medium for delivering brief pieces of information, offers or reminders to customers, members or employees with a nearly 100% chance of having it opened and read (open rates are north of 90%).

As I type I have 6 voicemails that need listening to and not a single unread text message. Reading them is too easy. Sending text message alerts, reminders and offers CAN be sent via your mobile phone, but if you’re sending them for business, it’s recommended that you use a web-based service to manage everything.

5 Tips for Sending Text Message Alerts, Reminders and Offers

1) Be consistent, but don’t send texts too often.

People want to be informed, not blasted. In fact, saying the phrase “text message blast” out loud on our offices will either get a giggle or a roll of the eyes, depending on who hears you say it. Before SyFy canceled Caprica (I’m still upset about it), I got Caprica SMS alerts every Friday reminding me that it was on, always with another little piece of information on the message. I already knew it, but the message provided me with a reason to get happy a little earlier in the day. Why not?

2) Don’t use “free” text message email (aka SMTP to SMS).

Kim Dushinski has a great post called “No Such Thing as Free Text Messaging“, definitely worth a read, especially if you’re using text messaging for marketing purposes. If you’re using SMTP or an un-certified text messaging service (“cheap, bulk SMS here!”, you’ve seen them), it’s not a matter of “if” but “when” you’ll get blocked by the mobile carriers. Mobile carriers love money as much as they hate spam and in quite a few occasions where free texting is concerned, they’re not getting anything they love.

3) Make it worthwhile for the recipient.

Whether it’s a special savings offer, coupon, a reminder to make sure someone shows up for a scheduled meeting or a last minute head’s up that something has changed, use the medium wisely. My dentist charges $75 if I miss an appointment, I’ll gladly take the day before text reminding me of it.

4) Use text messaging as a two-way dialogue, not a one way channel.

Imagine getting a phone call, email or text message from a friend or family member that you couldn’t respond to. Frustrating and the notion even sounds a little silly. The best thing about texting for businesses and organizations now is that there are plenty of services (not all, mind you) that enable users to reply back to an SMS once they receive it. It’s entirely up to you, but if a mobile service provider doesn’t let those receiving the text reply back to you to have a conversation with your customer and do so efficiently, you’re not utilizing “all parts of the buffalo” (apologies to any vegetarians).

5) Leave some character space for recipients to forward the message.

I was going to use a different tip and then someone told me about this from Yea-Nay Marketing’s blog that I think is definitely worth sharing. Text messages are 160 characters long (the length was determined by the average number of characters on a postcard). It’s plenty of space, so leave some in case the person receiving your text wants to forward it to some friends. Yea-Nay recommends only using 120 characters for your message, but it’s whatever you feel like. FYI: This is awesome! including the space after the ! is 17 characters, plenty of room for your customer, patron, member, etc to share with friends. If you’re looking for a SMS character counter, you’re more than welcome to use ours even if we never do business together. See? While there’s no such thing as free text messaging. There is a free text messaging character counter.

More info:

The MMA (Mobile Marketing Association) has published new guidelines for 2011. The guide is 165 pages long, so i embedded the slideshare version down below if you’d like to click through it. For something possibly a little more exciting to you, check out their mobile marketing case studies.

SMS Alerts + Announcements for Conferences and Events

Engage Attendees via Mobile Messaging

  • 4.1 Billion text messages are sent in the U.S. every day.
  • 72% of U.S. adults regularly send and receive text messages.
  • 94% of all mobile phone owners have text messaging included in their monthly plans.

90% of text messages are read by recipients.

Text Message Alerts and Announcements keep attendees up-to-date with the latest information before, during and after your event.

Mosio’s mobile solutions for events and conferences enable event organizers to build a text messaging subscriber list through a number of ways, including web widgets, phone number batch uploading or keyword self-registration so you can begin sending them important messages as soon as possible.

As a perfect add-on to our other mobile services, SMS alerts and announcements give your event a longer tail by letting you continue communicating with attendees after your event has ended, providing you with additional opportunities to

“Mosio’s texting service has become a standard for our annual conference.”
– Ryan Schniederjan, Information & Technology Committee Chair, AAPA

Contact Mosio – We’ll put together a quick and competitive mobile technology services quote for your next conference, event, trade show or meeting.

Our Experience:
We’ve worked with organizers and managers of all size events, from 50 attendees to 25,000. Our enterprise grade mobile messaging platform is able to handle large message volume, ensuring your messages get to your audience on-time, when it counts.

What about Mobile Apps?
We love them and think they’re great, but they’re not ubiquitous and in fact, 30-40% of conference attendees don’t have smart phones. Nearly 100% of your attendees are able to send/receive text messages on their mobile phones making it the perfect medium for event communications.

How much does it cost to develop an iPhone apps? Hint: It’s more than most people think.

“It only takes 5 1/2 hours to drive from San Francisco to Los Angeles.” I can’t even count the number of times I’ve heard people say this and I believe I even said it once myself. “Well, without traffic or cops and with minimal stops.” Huh? When is there no traffic in San Francisco or Los Angeles? The truth is, it really depends on where in LA you’re going, but I’d argue most destinations are beyond the 5.5 hour mark.

I was reminded of this SF > LA drive-time claim when a colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which the stack overflow community quickly jumped on, providing insight and information to back up a more realistic $50k-100k (and some say $200k) price tag.

At Mosio, naturally we get asked about mobile applications from clients all the time. I love my MacBook Pro, iPhone and iPad, but Apple has spent plenty of money in advertising to convince us all that “There’s an App for That.” They even spent money trademarking the phrase and that’s fine, they benefit by doing so. The craziest thing about the mobile apps hype is that it caters to less than 1/3 of the mobile subscriber market. Consider recent research about Mobile Content Usage for the month of July 2010 in the image below from Wireless Week:

Among all U.S. mobile subscribers ages 13+:
31.4% Used a Downloaded App
33.6% Used a [Mobile] Browser
66% Sent a text message to another phone

Why, then, do people think it’s so inexpensive to develop iPhone apps?
I’m not exactly sure, but my guess is that it’s a combination of people wanting to believe it costs less (much like we don’t want to believe it actually takes 6.5-7 hours to drive to LA) combined with the misinformation from people selling shoddy development services or app workarounds trying to capitalize on the hype. And before those of you developing “affordable” iPhone applications start flaming me in the comments, consider the fact that by saying it’s inexpensive and cheap, you’re essentially selling yourselves short, commoditizing your expertise. The misinformation hurts your skills and service.

And for those who claim a drive from San Francisco to LA is 5 1/2 hours? They’re simply remembering it better than it truly is, or convincing themselves that it’s quicker than it really is. It’s more beneficial psychologically to believe it, but it doesn’t make it the truth in practice.

Text Messaging is Used by Consumers Twice as Much as Mobile Apps