Why Live Polls are the Secret Ingredient to More Successful Events

Imagine you’re mid-way through an important presentation. You’re not picking up a good read on your audience…What are they thinking? Should you change direction? You might wish there was a way to check in with your attendees, make sure they are comprehending your most important ideas and enjoying the presentation. With text polling software, all of this is possible. We believe SMS polls are the secret ingredient to creating more successful events. Here are a few reasons why:

1. Increase Audience Comprehension
Does your audience understand the ideas you’re presenting? You might have a strong presentation, but if your audience isn’t absorbing the information, it’s time to make some adjustments. Live audience polling allows you to assess your audience’s level of comprehension and re-hash your most important ideas if necessary. You have the opportunity to ensure your audience exits the presentation with your most important takeaways.

2. Give the Audience Control
No event is the same. It’s smart to be slightly flexible in your presentation to match the needs of each individual audience. Using a live SMS poll throughout your presentation makes it easy to figure out which topics to really delve into, and which topics to skim by. By catering your event directly to your attendees, you help to guarantee that your attendees gain maximum value from your presentation.

3. Get Instant Feedback
It’s not uncommon to gather feedback through polling after an event is over. Instead of realizing you missed the mark after the presentation ends, use live polling to check in with your audience mid-presentation. SMS polling can be done through text messaging anonymously, so expect to get honest answers from your audience. Live polling gives you the necessary tools to engage your audience from start to finish.

4. Put Your Audience First
You present yourself as the type of event leader that puts their event attendees first.
Checking in with your audience is not only smart, its courteous. Your audience will appreciate the chance to share their input through live poll because it’s simply not an opportunity that many event leaders incorporate. By standing out and utilizing live polls, you interact with your audience in a new and exciting way.

Why do we think live polls are the secret ingredient to successful events?
It’s simple: implementing live polling directly impacts your audience’s understanding, engagement and enjoyment of your event. Incorporate live polling at your next event and notice the difference.

For more information about audience response systems using cell phones, visit: http://www.mosio.com/events


Image Copyright: Kristina Flour via Unsplash

7 Reasons Text Messaging is a Better Way to Engage Your Event Attendees than Anything You’re Using Now

If you think about it, the question and answer period of any corporate event is critical in the context of your audience’s experience: It’s a time for attendees to seek clarification and the last chance for you to positively impact your attendees. While there are many ways to engage an audience in Q&A, not all are created equal when it comes to effectiveness and efficiency. If you’re not using text messaging at your corporate events, you could be missing out on opportunities to maximize audience engagement.

Here are our top 7 reasons why text messaging engages your audience better than any other method you might be using now:

1. Texting Takes Advantage of the Shift in Communication Styles
In recent years, there’s been a shift in communication styles: More people are likely to use text than any other form of communication, especially young adults. Knowing that so many people prefer to text, it makes sense to try incorporating it into your next event.

2. Answer More Questions in a Shorter Amount of Time
Passing around a microphone and asking your audience to raise their hands to speak are two extremely common ways to ask questions at events…That also tend to eat up the most Q&A time. Texting allows for quick, to-the-point information to be exchanged. This means more opportunity for you to answer important questions.

3. Opportunity to Pre-select Questions
You have the ability to moderate text questions at your event. Is there an important point or takeaway you’d like to emphasize with your attendees? Simply choose the best text message questions to accomplish your goals.

4. Texting Reaches the Vast Majority
Many companies use social media outlets to take questions during events. Instead of hoping that the majority of your audience has a twitter account and knows how to use it, rely on the fact that over 91% of adults in the US own a cell phone with texting capabilities.

5. Receive Text Input from All Attendees
Not everyone feels comfortable speaking out at large corporate events, and that’s okay! Text allows an alternate mode of questioning for those who are more apt to utilize written communication.

6. Text Questions can be Submitted Anonymously and Moderated, Presenting the Best Ones for Speaker Responses
There are many important questions that go unasked because someone might not feel at ease attaching their name or face to the issue at hand. Texting anonymously is the perfect way to get these types of important questions asked at your event.

7. Promote Audience Participation
While most other forms of Q&A engage only the person asking the question, texting provides an opportunity for the majority of your audience to interact with you. Event attendees who actively participate retain more information and will be more likely to correlate your event with a positive experience. Allowing everyone to text in a question shifts an attendee’s perspective from passive to active.

Don’t let outdated or inadequate methods of Q&A detract from your next event.

Consider utilizing text messaging software for a more effective, efficient and successful Q&A session.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

Benefits of Text Response for Event Leaders

Text Response for Events

Creating a back-and-forth dialogue with your audience can be tricky. Since great events and presentations often depend on quality audience participation, this aspect of event planning is not to be overlooked. Text-to-screen services, allowing the audience to respond to a question or comment through text messaging, can be an extremely beneficial tool for a presenter or event leader.

Text Responses in your events allow you to…

Gauge the State of your Audience
Are they focused on what’s being presented? Do you need to take your presentation in a different direction? Gaining a response through text allows you to assess the interest of most, if not all, of your audience members. Of those who own and operate a cell phone, text messaging has become a tool that users utilize on a daily basis. Sending a comment or text during a presentation is quick, easy and something that most audience members can do without taking attention away from the important information at hand.

Open the Lines of Communication
Text response comments facilitate communication between the audience and the presenter. Many barriers to communication are removed. Audience members who don’t feel comfortable voicing their opinion or question publicly can do so anonymously through a text message. Valuable and necessary discussions are brought up, allowing for important information to be exchanged.

Increase Interactivity, Increase Attention
Asking the audience for a text response, whether it be a question, comment, or poll vote, stimulates the audience’s attention. By allowing them an opportunity to interact, you will also increase their attention to the information that is being presented. Your audience takes in information in many different ways, primarily through auditory and visual channels. Taking in information tactilely is one more way you can stimulate your audience’s engagement in your presentation. Just as with taking written notes, text messaging physically engages the audience in a non-typical way, increasing awareness and engagement in the presentation itself.

Allow for Flexibility in your Presentation
You have the ability to take your presentation in many different directions, thanks to input from your audience. Many presenters find the opportunity useful: it often relieves the pressure of hoping the audience benefits from your presentation or event, because you are free to discuss the topics of interest to your audience. Instead of wondering if you’re hitting the right points of interest, you create a more audience-driven presentation.

Audience-to-presenter text response creates a more beneficial and memorable event experience. Implementing text-to-screen software is an ideal way to open the lines of communication and gauge the response of your audience in real-time.

For more information about Mosio for Events, visit: http://www.mosio.com/events


Top 5 Ways Text Messaging Enhances Audience Participation

Mosio Enhances Audience Participation

We’ve always been told to turn off our phones for important events and meetings. But what if you were told that allowing your audience to text message during your next presentation could greatly increase overall participation? It’s true: Text-to-screen services are changing the rules when it comes to proper phone etiquette during events and presentations.

Live-broadcasted text messages in the form of questions, comments or poll responses create an engaging dynamic in which audience members feel empowered to participate. We’ve compiled the top 5 reasons why text-to-screen service directly enhances audience participation at your next event:

1. Interact with More Audience Members
Text-to-screen technology has the ability to increase participation through directly increasing the number of audience members a presenter can engage. With many conferences and events being broadcasted online, a text-to-screen service has the ability to make web viewers feel like they are part of the live audience. By giving remote participants equal ability to share and participate in the event, you can substantially increase overall audience participation.

2. Gain Audience Feedback in Real-time
Text-to-screen technology gives power to the audience. Audience members can essentially direct the flow of the event through the use of comments and questions posted on screen. Giving the audience this type of control creates investment that leads to increased participation, simply because they have a hand in shaping the type of presentation they want to view and hear. In turn, the audience cares more about what you, the speaker, has to say.

3. Create a Safe Forum for Discussion
Tough questions that may provoke meaningful discussion often go unasked due to audience member apprehension. A text-to-screen service can provide audience members the anonymity to discuss questions and concerns freely without fear of judgement. Audience members who normally may not be active participants may feel more comfortable making their voices heard.

4. Foster an Interactive Environment
Text messaging involvement improves participation through audience member interaction. It’s easy to zone out or lose focus when a presentation does not contain interactive elements. By utilizing text messaging, audience members are not only hearing the information you provide, they can interact with the information in a personalized way. As an added bonus, audience members who are encouraged to interact during an event are apt to reflect back on the experience as positive and engaging.

5. Create a Novel Experience for Audience Members
By changing the common “turn off your phone” narrative and actively encouraging participants to use their phones to text, you create a novel experience for the audience in any style of event. People want to participate because its a new, fun, and relevant way to keep discussion honest and open.

When it comes to creating impactful events and presentations, audience participation is key. Don’t underestimate the impact that text messaging can have at your next event. Ironically, keeping all phones on and within reach might be just what you need to increase the participation of your audience.

For more information about Mosio for Events, visit: http://www.mosio.com/events

8 Ways to use Text Message Alerts and Announcements at Events

When it comes to effectively getting your message distributed and read by a large group at your event or conference, text messages knock the ball out of the park. Using text message alerts and announcements are the most effective way to reach the most people and be sure your is actually reaching the people you want to receive it.

Last weekend, the San Francisco Giants were playing and I took my place as the 10th player…on the couch 🙂 It wasn’t long until Buster Possey, our catcher who has a .281 batting average, stepped up to bat. In baseball, a .281 batting average, getting a hit just under 1/3 of the times at bat, is pretty good- it gets you a key position in the lineup and millions of dollars a year.

While I moonlight as the 10th player from my couch (and I maintain that my popcorn eating & cheering is critical), if I tried to sell a service that only connected with its intended audience 28% of the time, I certainly wouldn’t be the rookie of the year. I probably wouldn’t even have a business.

Just 28% of mobile phone users in the U.S. have smartphones. Meaning, if you’re counting on getting a message out to your conference or event attendees with an app, you only have a chance with 28% of them. And that’s if all of them use the app.

More than 90% of text messages are read, meaning they are a better medium than email or mobile apps to reach your attendees on-the-go.

Here are 8 ways to use text message alerts and announcements at your next event or conference…

1. Text alerts for schedule updates: When timing at your event changes without warning, the fastest way to get the word out is by text.

2. Text alerts for evening events: If you’ve got some events that are happening after-hours that you want to remind people about, sending a well-timed text is perfect.

3. Send out live live polls and surveys via text message: Attendees at your event are on the go, but they’re also at the point of experiencing your event in real-time. This is the best time to get relevant and good information from them through a live poll.

4. Send text announcements with special offers: It’s good to keep some things a surprise at your event, and when you want to make a secret party, speaker, or prize winner known, text message is an instant way to reach everyone.

5. Text announcements for keynote speakers: Is there a link your keynote speaker references that you want everyone in the audience to have access to? Text it to them at the end of the speech.

6. Text announcements for real-time access: Send updates and announcements in real-time for anything that needs to be known instantly by your attendees.

7. Deliver timely information before, during and after: Want to reach your attendees while they are on their way and just after they leave? You know they’ll be checking their phones…

8. Text message marketing for corporate sponsors: Adding the name of your event sponsors to the bottom of conference text messages increases exposure for their promotions or contests, and your revenue.

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For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/events

Image credit: BaseballPilgramages