Reduce the Stress on Your Recruiting Call Centers: Use Mobile Surveys to Pre-Screen Research Patients

Clinical_Trial_SMS_Survey

Calling: Unknown Number.  Should you answer it?  You can just let it go to voicemail and call back if it turns out to be something important.  One less time you have to talk on the phone…

Although many people may qualify for research studies, a number of these potential study patients never receive all of the information for studies they might be interested in.  Even less are pre-screened by call centers.  In an era when talking on the phone has significantly decreased, it is hard for call centers to get a hold of potential patients, especially at a time that is convenient enough for these people to complete a pre-screening interview.  Call centers are therefore left in a difficult position.

Furthermore, when research sites do not receive the patient recruitment numbers that they need, additional stress is placed on call centers to pre-screen more patients so that enrollment can be met for studies.  With telephone calls becoming less effective, and at a time when people are texting and using the mobile web much more often, these two media are perfect for pre-screening research patients!

Forbes states that in the latest Cisco® Visual Networking Index Forecast, it is predicted that the number of mobile devices will exceed the number of people on earth by the end of this year.  This means that potential research patients are using these mobile technologies, and are more likely to complete the pre-screening process using a text or mobile web survey.

Text messaging and mobile web surveys can be used for the pre-screening process.  Not only are these surveys more effective in an increasingly mobile-connected population, they also put some of the pressure off of call centers, who simply cannot keep up with needed pre-screening numbers when potential patients do not want to talk on the phone.  They are also more convenient than mobile apps because no download is required.  Mobile surveys are a beneficial way to reach a potential patient population and complete more pre-screens, hopefully leading to increased enrollment on research studies.

Mosio for Research provides mobile surveys and mHealth text messaging technology specifically for clinical research. Learn more at http://www.mosio.com/biz/solutions/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, and household DIY projects.

4 Reasons Text Messaging Should Be More Widely Used In Clinical Trials

Photo by Emily Waller
Photo by Emily Waller

As clinical trials continue to expand, making use of mobile healthcare (mHealth) technologies is vital for success.  Text messaging is a particularly promising mHealth technology for several reasons:

1.     Easy, Effective Reminders

People are always checking their phones: over a nice dinner at a restaurant, while walking across the street, under the table at a meeting… People are attached to their phones!  So, when a text message reminder to take a survey, call the research site, or evaluate drug compliance is sent, participants receive it automatically.  Then, participants are able to respond in a time frame most convenient to their individual schedules.

2.     One-Step Recruiting

According to the Center for Information & Study on Clinical Research Participation (CISCRP), 77% of people stated they would consider participating in a clinical trial; however, in reality, only 10% of people actually participate! With the one-step recruiting process of sending a text message, basic information about a study can be sent to eligible participants, easily sparking interest and increasing the potential for study recruitment and enrollment.

3.     No Hardware or Software Necessary

Text messaging works with any mobile phone.  Downloads are not necessary, and set-up is easy.

4.     Patients Believe In It

As part of the 2012 PricewaterhouseCoopers (PwC) survey, “Emerging mHealth: Paths for growth,” patients were asked about the effects of mHealth, such as text messaging services, over the next three years.  Respondents of the survey believe mHealth will allow healthcare to be more convenient (52%), less costly (46%), and of higher quality (48%).  With patient backing, text message use in clinical trials is already a success!

Convenience, feasibility, and patient confidence considered, text messaging is the next step to improving clinical trials.  Find out more about Mosio for Research at http://www.mosio.com/biz/solutions/research.

Author: Emily Waller holds an Honors B.S. in Biomedical Engineering, has worked on numerous clinical trials, and as a medical & technical writer.  She writes to promote innovative ideas in healthcare, technology, and research within the online community.  She also loves photography, neuroscience, baking, and household DIY projects.

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