7 Reasons Every Event Manager Should Be Using Text Messaging

Every event manager knows that the job does not come with a step-by-step how-to manual that outlines what you need to do to succeed. Every single one is different, and while they all have the common goal of bringing people together for a common cause, that is where their similarities end. Event managers must be able to multitask skillfully, communicate effectively with many varying personalities, find the best bargains in town to keep budgets bearable, steer gracefully through problems that will invariably occur, and do all of this with confidence and a smile.

No problem, right?

Luckily, today we have the technology that can take just a little of the pressure off. Not many people consider how widespread cell phone use is. However, these statistics are of vital importance to anyone planning a large event, as managers can take advantage of cellular use to help streamline their planning, keeping everyone up-to-date from the first contact through to the post event survey. You can keep everyone in the loop and informed by the push of a button. (Ok, we admit, it takes a few button presses to text – but you get the idea!)

Here are seven reasons every event planner needs to be using text messaging:

1 – The Pew Research Center found that as of November 2016, 95 percent of Americans have cell phones.

2 – Conversely, only 77 percent of cell phone owners have smartphones. If you rely on event software that requires people to download an app, you will invariably be leaving people out.

3 – Text messaging is the number one utilized feature on phones, with 97 percent of Americans using it daily. You are not forcing people to learn something new, which some may balk at. Texting is something they are adept at and already accustomed to.

4 – Texting is not just for personal use. According to eWeek, 80 percent of people already use it for business, so why shouldn’t they be using it for yours as well?

5 – Email is not where it is at anymore; only 20 percent of emails are opened, whereas text messaging has a whopping 98 percent open rate. You can be assured that when you press ‘send,’ your message will get to the recipients promptly, and will actually be seen. No more missed communications!

6 – The CFI Group discovered in 2012 that texting is what keeps consumers satisfied when it comes to business communications. The technology earned 90 out of 100 points in their survey, while phone calls only earned 77 points. Your customers want to be texted.

7 – eWeek also found that when it comes to business professionals, 72 percent would prefer to text than to use a messaging app.

Don’t make the mistake of making your customers or employees go the extra mile for your event. Show them that you are an event manager that is hip to what they want by offering text messaging for events. You will keep them happy, save money, and are more likely to get that post event survey filled out!

Sign up for a free, 14 day trial of Mosio for Events: http://www.mosio.com/eventstrial

Is It an Effective Meeting if No One Asks a Question?

Copyright Edwin Andrade via Unsplash
A good example of an effective meeting: audience participation
Issues & Solutions: How Text Software Helps to Increase Employee Participation

Do you have an optimal level of staff participation at your company meetings? A recent conversation with a potential client had me considering the importance of constructive communication between staff and CEO. Unfortunately, these issues aren’t just limited to this potential client…Do any of these issues sound familiar to you? Text-to-screen software for events offers up some potential solutions to staff participation problems.

The Major Issue: Lack of Employee Participation at Company Meetings
In 2 years of quarterly meetings, not a single question was asked of this particular CEO. Not only does he know his employees have questions that are going unanswered, it’s disappointing for him to put so much effort into creating company-wide presentations and not get any feedback, questions or concerns.

This CEO wants to create an engaging dynamic between himself and his employees, one that encourages back and forth communication and growth. Without proper employee participation, both parties are missing out on opportunities to create positive change within the company.

The Solution
Event texting software removes the most common barriers to communication by allowing employees to text comments, questions and concerns anonymously. Texting software allows employees to ask the tough questions that can create necessary changes in a company. Maybe an employee doesn’t want their name associated with a critique. Many employees simply have a fear of public speaking. Whatever the case may be, anonymous texting software removes these fears allowing for you to create an atmosphere of open communication for more effective meetings.

 

Second Issue: Remote Employees Aren’t Active Participants
This particular company holds meetings with a large number of employees who work remotely. While technology allows for easy viewing of meetings, remote employees don’t have a way to participate in a Q&A session nearly as effectively as the employees who are physically present.

The Solution
If you have a cell phone with SMS capabilities, you can participate in your meeting in a direct way. Remote employees can text their questions to the CEO from anywhere in the world. This leads to increased overall audience participation, employee satisfaction and inclusion. Text polling software provides an efficient avenue for remote employees to participate, making them feel engaged in the experience and not just like an “outside viewer.”

 

Third Issue: Employees Miss an Opportunity to Interact with Their CEO
Employees are losing out on a valuable resource of information: Their own CEO. Don’t underestimate the power of hearing directly from your company’s CEO. While sending e-mails and newsletters may get information across to an entire company, hearing the CEO respond to your questions and concerns verbally has a more personal impact.

The Solution
Text to screen software promotes active participation during your event. Instead of pushing for verbal feedback and not getting a response, or using surveys after the meeting, use live text message polling to spark a conversation right then and there. Ensuring staff participation with text polling and response also ensures that employees get to hear from their CEO directly. Take advantage of this powerful opportunity.

If your company is facing similar issues, know that there are ways to increase employee participation at your events. Text message polling, questions and feedback have the ability to drastically increase your staff’s participation, leading to much more effective meetings.

Sign up for a free, 14 day trial of Mosio for Events: http://www.mosio.com/eventstrial

How to Make Event Survey Questions Fun, Useful, and Response-Worthy

 Copyright Hannah Morgan via Unsplash
How to Make Event Survey Questions Fun, Useful, and Response-Worthy

Your event is over, and it was a massive success. Or was it? The best way to find out is by sending out a post event text survey. In doing so, you will be able to gauge precisely what your guests thought about the experience, measure their satisfaction, and see if there are any tweaks you can make to make your next one even more successful. This can all be achieved through event survey questions.

The problem is, how do you go about doing this without boring your attendees to death? After all, you want to improve SMS survey response rates, and considering the actual rate of some survey responses hovers around a measly 30 percent, you need to make sure you get as many as you can to fill out your form.

Five Tips to Make Event Survey Questions Fun, Useful, and Response-Worthy

1 – Avoid ambiguity.

When performing text polls after an event, you want to make sure that your questions are eliciting the types of responses you want. To accomplish this, you need to avoid confusing your respondents.

For instance, asking “how would you improve our product” is going to garner answers all over the place. Instead, ask “in which of the following ways do you think our product could be improved.” Then, list the answers so you can easily see what areas need the most improvement. (Be sure to put a “nothing, it is perfect” answer in there as well, of course, so that you can see how many people truly love it!)

2 – Do not create bias by asking leading questions.

Asking a question like “what do you think about the utterly fantastic XYZ” automatically deems ‘XYZ’ as being utterly fantastic. This creates a subconscious thought process that will not allow a fair answer. For better responses, ask people how they would rate ‘XYZ.’

3 – Provide a plausible range of responses.

Just as you do not want to create any bias when asking a question, you also do not want leading answers. For instance, when asking how people would rate the event, it would be a mistake to have the answers saying “it was awesome,” it was fantastic” and “it was so much fun.” These answers are only going to frustrate people. Be honest in your range of answer choices so that your respondents can answer how they really feel.

4 – Do not alienate anyone in your survey.

Say you want to know what vehicles your demographic drives. Providing only “truck, SUV or sedan” as the possible answers will frustrate anyone who drives a motorcycle, hybrid or who does not drive at all. Be sure you provide all possible choices and when in doubt, use ‘other’ along with a way for them to let you know what that ‘other’ is.

5 – Do not be afraid to inject humor.

If we are to be honest, some people love doing surveys, but most do not. They can be quite dull. Don’t be afraid to liven your text polls up to make them fun. Injecting humor in your questions or providing a funny answer can entertain your guests, making them more likely to fill it out in its entirety.

Event survey questions do not have to be dull and boring. By utilizing the above tips, you can make the texts more enjoyable as well as garner responses that help you learn how to improve in the future.

For more information about live audience polling or event survey software, visit: http://www.mosio.com/events

 

Image: Copyright Hannah Morgan via Unsplash

Why Live Polls are the Secret Ingredient to More Successful Events

Imagine you’re mid-way through an important presentation. You’re not picking up a good read on your audience…What are they thinking? Should you change direction? You might wish there was a way to check in with your attendees, make sure they are comprehending your most important ideas and enjoying the presentation. With text polling software, all of this is possible. We believe SMS polls are the secret ingredient to creating more successful events. Here are a few reasons why:

1. Increase Audience Comprehension
Does your audience understand the ideas you’re presenting? You might have a strong presentation, but if your audience isn’t absorbing the information, it’s time to make some adjustments. Live audience polling allows you to assess your audience’s level of comprehension and re-hash your most important ideas if necessary. You have the opportunity to ensure your audience exits the presentation with your most important takeaways.

2. Give the Audience Control
No event is the same. It’s smart to be slightly flexible in your presentation to match the needs of each individual audience. Using a live SMS poll throughout your presentation makes it easy to figure out which topics to really delve into, and which topics to skim by. By catering your event directly to your attendees, you help to guarantee that your attendees gain maximum value from your presentation.

3. Get Instant Feedback
It’s not uncommon to gather feedback through polling after an event is over. Instead of realizing you missed the mark after the presentation ends, use live polling to check in with your audience mid-presentation. SMS polling can be done through text messaging anonymously, so expect to get honest answers from your audience. Live polling gives you the necessary tools to engage your audience from start to finish.

4. Put Your Audience First
You present yourself as the type of event leader that puts their event attendees first.
Checking in with your audience is not only smart, its courteous. Your audience will appreciate the chance to share their input through live poll because it’s simply not an opportunity that many event leaders incorporate. By standing out and utilizing live polls, you interact with your audience in a new and exciting way.

Why do we think live polls are the secret ingredient to successful events?
It’s simple: implementing live polling directly impacts your audience’s understanding, engagement and enjoyment of your event. Incorporate live polling at your next event and notice the difference.

For more information about audience response systems using cell phones, visit: http://www.mosio.com/events

 

Image Copyright: Kristina Flour via Unsplash

Launching the Mosio for Events Display from a PowerPoint Presentation

Launching the Mosio for Events Display from Inside a PowerPoint Presentation

Launching the Mosio for Events Display from a PowerPoint Presentation

We’ve had some clients ask the best way to launch their events display from inside of PowerPoint, Keynote, or other presentation software. Some have asked if they are able show the event’s screen inside of their presentation software. First, the reason we don’t recommend launching your text-to-screen display inside of PowerPoint, then onto our recommended way to do so.

Embedding Your Text-to-Screen Display in Powerpoint: Not Recommended

We understand that people have different reasons for wanting the functions and features they want, but we don’t recommend it for a pretty simple reason: Why try to replace the functions and flexibilities of a web browser through plugins and add-ons when a browser does the job perfectly? 

We pride ourselves in making things as simple and cost effective as possible without plugins, add-ins, Adobe Flash, ActiveX, or any additional tech wherever possible, so we recommend using your web browser for the screen you’re going to be projecting. The best feedback we get from clients is that our software is easy to use. We hope you agree.

BUT…If you absolutely must, we have information inside of the training guide PDF and a ink to a free PowerPoint add-in called LiveWeb.

Launch the Mosio for Events Display from a PowerPoint Presentation

The training PDF does a great job of showing the simple steps in accomplishing this. You can either download the PDF, or view each of the slides below.
Launching Mosio From Powerpoint (PDF)

Training Guide Slides

1.

2.

3.


4.

Download LiveWeb (Free): http://bit.ly/LiVEweb
LiveWeb How To Guide: http://bit.ly/2ozUJjG

 


If you have any questions, please submit a support ticket. If you’re looking for a way to make your events more engaging with live Q&A or SMS Surveys, sign up for a free, 14 day trial of Mosio for Events now.

5 reasons text messaging is a better way to communicate with users than anything you’re using now

5 reasons text messaging is a better way to communicate with users than anything you’re using now

There are many ways to communicate with those around you, but if you’re running a organization that relies on quick interaction with you and your users, a more reliable, faster method may be needed on mobile devices. There are a few options to take when deciding what form of communication you’d like to use, text messaging is perfect for any sized organization, here are 5 reasons why:

1) Quick Response Times
Did you know that 90% of text messages are read within 10 minutes? And if you send a message that falls into that 10%, you’ll be happy to know that on average, people will look at their phones 150 times a day. Text messages to be replied to in real-time or from auto-responders and they’re cost effective. Because of these reasons, difference between the response time of emails or phone calls and text messages is phenomenal.

2) Multiple Streamlined Conversations at Once
Each person in your organization has the ability to answer just one phone call at once. Depending on the size of your organization, and the amount of customer interaction you’ll get, this may not be viable for you. With two-way text messaging, each staffer can engage in multiple text conversations at once, and they’ll be able to reply to new conversations while the first users take time to reply back.

3) Text Messages Keep Users in the Loop
While social media can be a great way to convey messages to your followers, you may not be reaching all of your users among all of the social noise. By texting instead, you’ll be able to send out messages about updates for your organization, new services, and any information you think could be useful to your users and ensure they’ll read it. With certain types of text messaging software, users are able to reply back to you and start a private conversation to get any questions they may want answered.

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4) Make Things Easier for Your Users and Staff
Communication through phone calls can be time consuming, costly and an inefficient way to share electronic data. Users have to write down any information they need, and in the heat of the moment they could easily get information wrong, ask for it to be repeated and grow frustrated. Phone calls have their place, but in many communications all that is required is short, quick information, making text messaging the perfect medium to reach those on-the-move.

5) Provide Great Service and Support
No matter what service you provide, good communication with users is incredibly important. Great service will determine whether users feel comfortable to come back to you again, and this can be difficult to achieve with phone calls or email. If you have multiple users trying to access your line, waiting times may turn users around, something that can be easily fixed with text messaging. Email can be used to reply quickly to users, but without having an obvious notification, users may not notice they have a reply to the email they’ve sent and the reply times between you and your customer could be hours or even days. With text messaging, you’ll be able to provide a much better experience for your users and hopefully it’ll be one they would be happy to come back to.

There are many ways to communicate with your users, but when it comes to reaching them everywhere in the quickest amount of time, nothing beats text messaging. If you host events, conferences or meetings, text messaging is a great way to engage your attendees and increase audience participation.

This article was brought to you by Mosio | Mobile Messaging Solutions. Please feel free to forward it on to colleagues or associates or find out more about how we help more organizations “go mobile” with cost effective two-way text messaging software. To get pricing and sign up for a free, 14 day trial: http://www.mosio.com/eventstrial

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