Creating a back-and-forth dialogue with your audience can be tricky. Since great events and presentations often depend on quality audience participation, this aspect of event planning is not to be overlooked. Text-to-screen services, allowing the audience to respond to a question or comment through text messaging, can be an extremely beneficial tool for a presenter or event leader.
Text Responses in your events allow you to…
Gauge the State of your Audience
Are they focused on what’s being presented? Do you need to take your presentation in a different direction? Gaining a response through text allows you to assess the interest of most, if not all, of your audience members. Of those who own and operate a cell phone, text messaging has become a tool that users utilize on a daily basis. Sending a comment or text during a presentation is quick, easy and something that most audience members can do without taking attention away from the important information at hand.
Open the Lines of Communication
Text response comments facilitate communication between the audience and the presenter. Many barriers to communication are removed. Audience members who don’t feel comfortable voicing their opinion or question publicly can do so anonymously through a text message. Valuable and necessary discussions are brought up, allowing for important information to be exchanged.
Increase Interactivity, Increase Attention
Asking the audience for a text response, whether it be a question, comment, or poll vote, stimulates the audience’s attention. By allowing them an opportunity to interact, you will also increase their attention to the information that is being presented. Your audience takes in information in many different ways, primarily through auditory and visual channels. Taking in information tactilely is one more way you can stimulate your audience’s engagement in your presentation. Just as with taking written notes, text messaging physically engages the audience in a non-typical way, increasing awareness and engagement in the presentation itself.
Allow for Flexibility in your Presentation
You have the ability to take your presentation in many different directions, thanks to input from your audience. Many presenters find the opportunity useful: it often relieves the pressure of hoping the audience benefits from your presentation or event, because you are free to discuss the topics of interest to your audience. Instead of wondering if you’re hitting the right points of interest, you create a more audience-driven presentation.
Audience-to-presenter text response creates a more beneficial and memorable event experience. Implementing text-to-screen software is an ideal way to open the lines of communication and gauge the response of your audience in real-time.
For more information about Mosio for Events, visit: http://www.mosio.com/