Client Testimonial: Mosio’s Mobile Text Messaging Services for Events and Conferences

We absolutely love when clients are happy with our service. It might sound a bit cliche, but it’s true. We love happy clients because they make our job so much easier. With a few of us as parents or parents-to-be, we’re proud to have the PTA as a client.

Taken from an article entitled PTA: The Power of Parents: “Educators, administrators, academics, parents-even the mass media-all have been awakened to the overwhelming positive effect parent involvement can have on students’ academic performance.”

The PTA is one of the most powerful associations in education and we were honored to be chosen to power the mobile technology portion of their recent national conference.

Below is a testimonial from the client who has since acted as an amazing reference for us as well. Thanks Rebecca!

Just wanted to drop you a quick note of thanks and gratitude for engaging our attendees in a new way through Mosio! The alerts, info center texting and polling during our general sessions were a huge hit and we are hoping to continue all three with even greater usage amongst our attendees next year. Thank you for your patience and ongoing support throughout the set-up process. We look forward to the possibility of working with both of you again in the near future.

— Rebecca Burns, Director, Meetings & Conventions, National PTA

For information on how we can help engage your attendees through our text messaging solutions for conferences, events, meetings and trade shows, visit us at www.mosio.com.

Facts + Figures: Mobile Text Message Usage in the U.S. (Hint: It’s Massive)

Text Message Growth in the U.S.

We hear a lot of feedback, questions and sometimes even a little skepticism regarding text messaging usage in the United States. Many folks understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing, asking “why don’t they just call or email us if they need something?”

While no one here sends 470 text messages per day, we love text messaging, are excited for it to be used everywhere, understand that it might be better to provide some industry facts regarding text messaging usage and show why we know we’ll see more and more companies embrace the mobile channel as an paramount addition to their businesses. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Roughly two-thirds of Hispanics used text messaging services in the last 30 days, about one-fourth utilized mobile Internet, and the same percentage sent an email in the past month. (Nielsen IAG Study, July 4, 2009)


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Sex and Health Education for Teens and Young Adults via Mobile Text Messaging – Private, Personal, Anonymous and Effective

Mosio: Text Messaging for Health Education Services

Mosio’s Mobile Text Messaging Solutions for Health Services

There are a number of reasons health centers on campus and in the community are looking into new methods of communicating with Gen-Y, and it makes sense. In order to stay current and connected with teens and young adults, it is imperative to explore the technologies they are using the most.

Mobile text messaging is one of the best communication tools an organization can use today. Numbers tell the story:

  • 4.1 billion text messages are sent each day in the U.S. (CTIA Wireless)
  • Americans overall send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008. (Nielsen Mobile)
  • Text messaging has overtaken email and instant messaging as the main form of communication for college students. (Technology Marketing Corporation)

Text messaging isn’t a fad and it isn’t a new social networking site that will be outdated for a new one in a matter of years. It’s not just growing by leaps and bounds. Texting has quickly become the preferred method of communication for the average American.

160 characters may not seem like enough to convey a question, answer or thought, but the nature of text messaging is quick and to-the-point interactions. In addition, there are new technologies enabling web-to-phone text messaging and conversation “threading”, so a person using a computer online can receive and respond to another person who is sending messages from his/her phone.

Organizations that are adopting these new “textnologies” are seeing a quick return on their investment simply by being able to reach more students, patients, guests, customers and young adults.

9 Reasons to use Mobile Text Messaging for Sex and Health Education for Teens and Young Adults

1. It’s everywhere they are. Phones are in their pockets and in their purses, everywhere they go. Text messaging offers a quick, discrete method of communication whenever and wherever advice is needed.

2. Text messaging technologies exist that provide anonymous interactions, allowing conversations to be private and confidential.

3. It is difficult to get over the hurdle of calling or coming in face-to-face for advice or help. Starting the conversation via text messaging can lead to more personal interactions (phone or appointment) once a level of comfort has been reached.

4. 80% of 18-34 year olds report cell phone as “lifeline” in a recent survey conducted by Sprint.

5. “Sexting” is a real problem. Utilizing the same medium to educate students can make a positive impact on negative behavior. They are obviously communicating about sex with their peers through text messaging & mobile photos, so this channel is open for healthier conversations.

6. 71% of teens and 90% of college students own a cell phone (Pew Internet and Student Monitor, respectively).  Not all own computers or have the privacy at home to be able to consult health professionals and sex education specialists.

7. Young people already understand texting can be used beyond peer-to-peer interactions. American Idol and youth-targeted marketing campaigns have done this for years, so there is no obstacle or major challenge for them to understand how a text messaging service works.

8. Quick, immediate, real-time availability by health services/information specialists can help prevent delayed, long-term issues.

9. It is a lot easier than you may think to implement a text message service and information helpline to reach more teens and young adults.

Need more information on how you can get started? Visit Mosio’s Mobile Text Messaging Solutions for Health Services page or contact us for a free live demo.

Case Study: Scarleteen

Text a Tip Poster – San Francisco Police Department – (SMS Tips and Crime Watch)

For information on setting up Text a Crime Tip Software for Cities, Police Departments and Crime Watch Organizations.

For info about Text a Tip Software for School and Campus Safety.

SFPD Text a Tip - Mosio Mobile Solutions

Text a Crime Tip Poster – San Francisco Police Department

Taken on Valencia Street in San Francisco, CA.

Mobile Text Messaging Crime Tips

(photo taken by Mosio, Mobile Information Systems)

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Mosio Mobile Information Systems – Text Messaging Info for Students & Education (Video)

Mosio’s mobile messaging systems enable teachers, administrators, counselors and student information specialists to set up mobile communications for students, increasing on-the-go access to campus information, reporting real-time emergencies or for questions and answers about classes, events, dates, etc.

The service is web-based, accessible from any internet connected computer, with nothing to download or install and no hardware to buy.

The result is a more informed student body, safer campuses and the ability to promote student services, events and retail outlets.

For more information about Mosio’s mobile solutions, sign up for a live demo.

5 Competitive Advantages Mobile Solutions for Hotels and Hospitality

The Mobile Opportunity for Hotels

Consumers are using their mobile phones for everything. They are surfing the mobile web, they are interacting with friends and brands on mobile social networks, they are making purchases using their phones now more than ever and they are texting nearly twice as much as they are talking. They have come to expect the mobile channel to interact with their favorites brands and to get information immediately through their handsets. Too often, consumers are left disappointed if their mobile experience lacks organization, optimization and the ability to continue the conversation beyond a one-way communication. Hotel guests are no different.

Max Starkov wrote an incredibly thorough piece called “Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here.” If you haven’t already, I highly recommend reading it. He touches upon the various elements of mobility for hotels and how they can offer higher levels of service to guests through personalization, location based services, marketing and general info through “mini sites” optimized for the mobile web.

At Mosio, mobile is our business. We know why it’s important and have a good idea where it’s going. We also realize that any hotel exploring the mobile channel for the first time, and for those who have already started harnessing its power, are recognizing the importance of providing an engaging, two-way mobile experience in order to interact with guests before, during and after their stay.

In a recent post, we provided some facts and figures about mobile text message usage in the U.S. and the opportunity for Hotels and Hospitality which, by the nature of statistics, speaks directly to the opportunity available to the entire hospitality industry. Taking it one step further in this post, we want to include some more information and specific competitive advantages the mobile channel offers your hotel and the added level of service it offers your guests.

1. Mobile technologies can save your staff time by enabling guests to help themselves find information.

Hotels are in the questions and answers business. While many would agree that nothing beats a face-to-face answer with a smile, most people prefer to just have a quick answer, easy access to information and to be able to get it no matter where they are. Mobile websites (we call them “microsites”) containing hotel and localized information are a great opportunity to provide guests with helpful information on-the-go without standing in line or calling the front desk. In addition, providing important contact information via microsites will ensure that if your guests don’t immediately find the information they need, they know who to call or text for it.

2. The mobile channel is an engaging, personal medium where you can market and promote hotel services during a guest’s stay with you.

When guests are looking for information, they are the most open to suggestions, including products or services that are offered in your hotel or through one of your partners. Listing specials, promotions and last-minute discounts on your mobile microsites and via text messaging can increase revenue and fill real-time cancellations/openings for hotel services.

3. Mobility doesn’t need to be difficult, expensive or time-consuming.

I once heard someone say “Our mobile strategy is: We need one.” I couldn’t blame him for saying it. With so many different components to creating an effective mobile presence, I couldn’t blame him for not knowing where to start either. Consultants and Mobile Agencies can be great if you have time and money to spend, but consider that expenses start with the development, continue through deployment and often repeat with ongoing maintenance. Many mobile sites and marketing campaigns shut down short of fulfilling ROI due to lack of resources for management and upkeep. Conversely, mobile sites that are outdated show the end-user a lack of commitment to offering mobile services. That said, there is no reason why you should ever have to contact an outside agency to make minor changes to your mobile website or SMS communications.

Add apps to your mobile strategy, and the costs can soon make the whole idea for mobilizing a conversation closer. Simply put, developing mobile apps means programming for 7 mobile operating systems, which in turn means updating each of these apps when their operating systems get updated. A single app can cost thousands of dollars and comes with no guarantee that it will be approved, found amongst the thousands of other apps or downloaded by your customers.

If not agencies and apps, then what?! Consider Mobile Software as a Service (SaaS). Mobile cloud computing via the mobile web is growing quickly and gives you the biggest possible universe of potential consumers with the least cost, time and ongoing management resources. It seems a little odd that the simplest and most focused approach is the fastest and cheapest way to have a mobile presence, but it’s the truth. If you don’t trust that the mobile Internet is the future, consider Google’s view of it.

4. Mobile communication should not be a one way street.

With the diverse avenues for mobile interaction available, not allowing your guests to communicate with you via their mobile devices during their stay (beyond a phone call) is the single most underused opportunity to connect with your customers, gather intelligence and provide higher service levels at the point of experience. The few hotels that are sending mobile communications to guests are doing so by providing room-ready updates or outbound promotions. These are great and informative, but I have yet to see a compelling mobile website or text messaging campaign to customers that offer a truly engaging experience. Polls, voting and “How was your stay?” surveys allow the customer to respond A, B, C and 1, 2, 3 but do not allow the guest to offer freeform feedback. There is much greater value in encouraging feedback throughout a guest’s entire stay, with the ability for hotel staff to respond accordingly, than to receive a survey response “C) Service was satisfactory” after they have already left.

5. When you embrace and execute mobile correctly, your brand is with the guest wherever they are.

Providing information and services via the mobile web and text messaging means your brand is in their pockets and in their purses. Mobile is on-demand, 24/7 and is something that all guests are coming to expect no matter where they are. Harness the power of the mobile channel effectively and your brand, your customers and your bottom line will benefit.

Thanks for reading.

Mosio Mobile Information Systems
“Connecting you and your customers on their mobile devices.”

Invest 30 minutes to mobilize your business. Join us for an online demo and go mobile!

Mobile Answers – About Mobile Software as a Service, Mobile Cloud Computing and the Future of Mobility

Mobile Answers

Mobile Answers – by Mosio

Welcome to our new information, news and commentary resource on  technologies, software as a service, cloud computing and all things mobile. This site was created and is maintained by those of us who work at Mosio, creators of Text a Librarian, the award winning AskMosio Community and Mosio for Businesses, enabling businesses and organizations to communicate with their customers and members on thier mobile devices.

We welcome you to visit often and if you’re interested in how Mosio can help your organization harness the mobile channel, please visit us at www.mosio.com.

Thanks and we look forward to speaking with you.

Have a curious day,

The Mosio Team
Mosio
Mobile Information Systems

Connecting you and your customers on their mobile devices.
SXSW Web Awards 2008 Mobile Winner