Is It an Effective Meeting if No One Asks a Question?

Copyright Edwin Andrade via Unsplash
A good example of an effective meeting: audience participation
Issues & Solutions: How Text Software Helps to Increase Employee Participation

Do you have an optimal level of staff participation at your company meetings? A recent conversation with a potential client had me considering the importance of constructive communication between staff and CEO. Unfortunately, these issues aren’t just limited to this potential client…Do any of these issues sound familiar to you? Text-to-screen software for events offers up some potential solutions to staff participation problems.

The Major Issue: Lack of Employee Participation at Company Meetings
In 2 years of quarterly meetings, not a single question was asked of this particular CEO. Not only does he know his employees have questions that are going unanswered, it’s disappointing for him to put so much effort into creating company-wide presentations and not get any feedback, questions or concerns.

This CEO wants to create an engaging dynamic between himself and his employees, one that encourages back and forth communication and growth. Without proper employee participation, both parties are missing out on opportunities to create positive change within the company.

The Solution
Event texting software removes the most common barriers to communication by allowing employees to text comments, questions and concerns anonymously. Texting software allows employees to ask the tough questions that can create necessary changes in a company. Maybe an employee doesn’t want their name associated with a critique. Many employees simply have a fear of public speaking. Whatever the case may be, anonymous texting software removes these fears allowing for you to create an atmosphere of open communication for more effective meetings.

 

Second Issue: Remote Employees Aren’t Active Participants
This particular company holds meetings with a large number of employees who work remotely. While technology allows for easy viewing of meetings, remote employees don’t have a way to participate in a Q&A session nearly as effectively as the employees who are physically present.

The Solution
If you have a cell phone with SMS capabilities, you can participate in your meeting in a direct way. Remote employees can text their questions to the CEO from anywhere in the world. This leads to increased overall audience participation, employee satisfaction and inclusion. Text polling software provides an efficient avenue for remote employees to participate, making them feel engaged in the experience and not just like an “outside viewer.”

 

Third Issue: Employees Miss an Opportunity to Interact with Their CEO
Employees are losing out on a valuable resource of information: Their own CEO. Don’t underestimate the power of hearing directly from your company’s CEO. While sending e-mails and newsletters may get information across to an entire company, hearing the CEO respond to your questions and concerns verbally has a more personal impact.

The Solution
Text to screen software promotes active participation during your event. Instead of pushing for verbal feedback and not getting a response, or using surveys after the meeting, use live text message polling to spark a conversation right then and there. Ensuring staff participation with text polling and response also ensures that employees get to hear from their CEO directly. Take advantage of this powerful opportunity.

If your company is facing similar issues, know that there are ways to increase employee participation at your events. Text message polling, questions and feedback have the ability to drastically increase your staff’s participation, leading to much more effective meetings.

Sign up for a free, 14 day trial of Mosio for Events: http://www.mosio.com/eventstrial

How to Ensure Productive Town Hall Meetings by Using Mobile Text Messaging

Nowadays, town hall meetings are very common to discuss any concerns or host celebrations. The main goal of these meetings is to gather everyone together and have some sort of announcement. Many town hall meetings have a Q&A session, however in many cases people don’t participate. Text messaging is an event technology service which can help encourage attendees to participate by asking questions and offering feedback.

One of the major advantages to text messaging, is it allows someone to ask a question or provide feedback anonymously. Some people are not comfortable providing feedback in a public setting in front of a group of people. If you give people an opportunity to provide their feedback or ask questions anonymously, you will increase participation.

In some town hall meetings there isn’t a Q&A session available to attendees due to time constraints or the number of people in attendance. By using text messaging, you will give everyone a chance to ask their question or submit their feedback, without the need to wait their turn in a long lineup. Also, you may collect questions and feedback at one meeting, and then address them at the next meeting. This will help save time, as perhaps one topic that is scheduled does not need to be discussed as there aren’t any questions on it.

 

If town hall meetings are held in a big corporate event, or political, environment, then almost no questions are answered directly anyway. So, there is little incentive for people to stand up and try to be heard in a big group of people, if it’s likely their question won’t be answered anyway. Text messaging allows not only the people in attendance to ask a question, but also it allows the meeting moderators to screen the questions, in case someone is submitting something that is inappropriate. By collecting questions via text message, the event coordinators, moderators, or anyone else can send answers back should they choose as well.

Text messaging has many benefits to help ensure a productive town hall meeting, especially since it allows anyone to have their say. For your next town hall meeting, why not give it a try?

Why Should You Use Text Messaging When Considering Event Technology Services?

Everyone wants to be able to maximize engagement at their events, to bring in new ideas, or find solutions to possible issues. One way to encourage more participation in events is to allow them to easily provide feedback or ask questions. There are many event technology services available to help increase engagement from attendees. However, text messaging stands out as being one o the best choices when it comes to increasing engagement and participation at your event.

Text messaging stands out as being one of the best event technology services because it not only works, but it is simple and easy to use. 98% of phones can send and receive text messages and 95% of cell phone owners text multiple times a day every day. For that reason, text messaging is an attractive event technology service to use.

When you are looking at the different event technology services available to you, you need to take cost into consideration. A lot of event technology services can be expensive, bulky, and complicated to set up and use for your attendees. There are many companies who avoid a Q&A session altogether, because they don’t want the headache associated with it. Text messaging can really save the day here, as there is no other equipment to rent or buy, and no lengthy or complicated set up is needed. Everyone has their own cell phone, and almost no one leaves home without it.

There are some that also use Facebook or Twitter for their feedback and Q&A sessions. However, these technologies still can’t be fully utilized because not everyone will be able to use them. Also, if you have any sensitive information, anyone can find it if you post it on twitter.

So, you can’t really depend on social media sites for Q&A sessions, but texting doesn’t have any of the issues that social accounts have. Text messages are more secure, because they can be deleted easily by the end user, and it isn’t as likely someone will hack into a phone as it is a social account.

As you can see, text messaging has a lot of distinct advantages over other event technology services. So, if you haven’t thought about using text messaging at your next event, we would suggest you do. It’s affordable, easy to use, and can really increase engagement.

How to Have a More Effective Meeting Using Text Messaging

Meetings are a crucial aspect to any business, as they allow to exchange ideas and bring up any issues that might exist. Because meetings are so crucial to a company you want to ensure that you are making them as engaging as possible, and allow attendees to freely express themselves. By making meetings as engaging as possible, and allowing for easy feedback and participation, you can increase meeting efficiency.

Are your company meetings as effective as they should be? Probably not, because not all participants will provide feedback or ask questions in an open setting for any number of reasons. However, your meeting will never be as efficient as it should be if your attendees do not provide any feedback at all. You need to come up with a way to allow everyone to speak their mind, and encourage them to provide feedback. This method of providing feedback also needs to be easy to use, inexpensive, and not time consuming.

Text messaging is the answer to the question “how to have an effective meeting” because it helps attendees provide their feedback instantaneously and anonymously. Essentially, text messaging gets rid of two issues: Time, and Comfort level. If you have large meetings, not everyone will always have a chance to say their piece, especially if they need to wait in a line or go up to a podium. Likewise, not everyone is comfortable providing their feedback in a setting where all eyes are on them either. Therefore text messaging not only allows everyone to have their say, but also allows those that aren’t comfortable being in the spotlight an outlet which doesn’t make them uncomfortable.

Now, that isn’t to say that everyone who texts in some feedback or a question will have it answered right then and there. As mentioned before, some meetings are rather short, and it wouldn’t be possible to field 100 to 150 different questions or concerns. However, those questions, concerns and feedback can be stored for later use, rather than have them not be received at all.

Every business or company should use text messaging in order to make their meetings more effective. Some companies and businesses may choose to go with a complete ARS (audience response system) but those can be costly to set up, and time consuming to get everyone using correctly. If you want a low cost, easy to use way to get more people to participate in meetings, then you will definitely want to consider text messaging.

For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/eventsplans

Why Text Messaging is Still One of the Best Conference Technologies

Hey! This is 2014, the decade of numerous advancements in technology to help make our lives and businesses easier to manage and more comfortable. With recent advancements in science and technology, conferences are becoming more productive and more engaging than ever before. New technologies are being used in conferences to help boost audience engagement and collect feedback. However, even with all the technological advances none have come close to beating out text messaging as one of the best conference technologies.

Why is that? The answer is simple. Text messaging is easy to use, affordable, doesn’t require extra instruction for people to use it, and doesn’t require any additional equipment.

You will see there are a number of different conference technologies to choose from when planning a business conference. You may even be tempted to use some different technologies instead of text messaging. However, these newer technologies have some drawbacks. Your audience may not be familiar with the technology and will need some additional help to use it, resulting in lost time, or lost feedback. However, almost everyone and their brother knows how to write a text. So, nobody will have any issue in asking a question, or supplying feedback.

98% of people have a cellphone. They are pretty much universal, and most people never leave home without one. This is a huge benefit above using another audience response systems as you won’t need to rent any equipment or pay people to install it. Everyone brings their own. Also, some audience response systems rely on using microphones, and for that people need to wait their turn to use it. With texting, everyone can submit their feedback or question, whenever they want.

Your company can not only save a lot of money by not needing to rent any additional equipment, but it’s also more aesthetically pleasing as you don’t have a bunch of wires running all over the place.

Text messaging is also very affordable, and many people have a texting plan with their carrier. Also, besides the fact that an attendee can provide their feedback or ask their question anytime they want, they can also do so anonymously. Organizers of the conference can also send out any important announcements regarding times, venues or special alerts via text message as well.

For all the above reasons and more, text messaging is still at the top of the list when it comes to conference technologies to help improve audience engagement and participation. Be sure to check out text messaging for your next conference, before thinking about an expensive audience response system.

Increase Audience Participation At Your Next Event Using Text Messaging Software

Are you satisfied with the rate of audience engagement? If you’re not, then you should try something new at your next event to increase participation from your attendees. There are many ways that you can make your next event or town hall meeting more engaging, however, you should try and make sure that the way you use is not only easy, but can also offer anonymity. Why would you want to allow anonymous feedback or questions? Some people are just shy, or don’t want to speak up with everyone’s eyes on them. So, by ensuring that the way you use to gather feedback is not only easy, but also anonymous you will easily increase the engagement from your attendees. Text messaging is not only affordable, but it also fills both of these needs.

Text messaging software is an easy and comfortable method for people to submit their feedback or questions at any event or meeting. This is because 98% of mobile phones can send and receive texts, and the average person already texts numerous times a month. Not only that, but some audience engagement technologies require some sort of app or smart phone to participate, and while ownership of smart phones is on the rise, the majority of people still do not have one. Also, who wants to be forced to install an app on their phone to be able to leave feedback at an event or meeting? As a result, less people participate than before, rather than more.

Using text messages is also an excellent way to distribute any sudden notice, venue change, or other important information and ensure that the majority of your attendees get it.

Text messaging also allows everyone who wants to provide feedback to provide it. With more traditional methods, people would need to wait their turn, and as we all know, it is not always possible to get to everyone in the time allotted for the meeting or event. This means that there could potentially be essential feedback or questions missed out on. Text messaging allows you to save those for later, to ensure they aren’t missed. 

In a nutshell, text messaging software increases audience participation in the following ways:

  • No extra Software is required
  • Comfortable & easy to use with no more learning
  • Provide Answers after meeting session too!
  • Great way to response anonymously

In conclusion, if you start using text messaging in your events and meetings, you can expect to increase your audience participation by quite a bit.

How To Properly Utilize Text Messaging At Your Corporate Events

Corporate events are crucial to a company gathering feedback and input from business partners, employees, and clients. Therefore, it is essential that the event is engaging in order to collect the maximum amount of feedback. Many times organizers of these events fail to make the event as engaging as it could be. For this reason, starting to incorporate text messages can be a good start to making your events more engaging, and thus more successful.

No More Microphones, Use Your Mobile

It is often considered alright if your employees wait in line and give their comments by being passed a microphone or standing in front of a podium. However, can the same be said for your clients and business partners? What if you have 1,000 attendees and everyone has something to say? It can be embarrassing, and frustrating if someone leaves a corporate event without being able to have their say. Text messaging not only allows everyone who wants to chime in chime in, it also allows them to do so in a more anonymous way.

Ask Questions Safely & Anonymously

Traditionally in corporate events attendees need to stand up to ask a question. As a result, some people may not provide feedback because they don’t like to be in the spotlight. In some cases employees are afraid of asking questions on misconduct or some decisions the company is making. This cuts down on crucial feedback the company needs in order to move forward. By adding a layer of anonymity, more people are encouraged to speak their mind.

Invite Attendees To Ask Question Via Mail Or Text Message & Show On Screen

By using text messaging, you are allowing attendees the choice of if they want to give their feedback or ask questions via their phones or e-mail. Also, by ensuring that all questions being asked are being shown on a screen somewhere, it helps to cut down on duplicate questions. This also encourages more engagement because attendees can see that other people may have the same questions or feedback they do.

Make sure you also have the option to moderate questions and not post all of them to the big screen. Some questions are of a more sensitive nature, and not meant for the public eye. By making it a choice if the question is posted or not, you give attendees the security to ask what they want, without risking exposing some sensitive issue that may not have been brought up initially.

See, not only can anonymous text messaging make the attendees more comfortable about asking questions and providing feedback, you won’t miss out on any feedback due to needing to wait one’s turn to chime in.

See Mosio for Events Pricing and sign up for a free trial.

When should you use text messaging as part of an audience response system?

Audience response systems are one of many vital components to town hall meetings and corporate events, especially today. In fact, it is commonly believed that this is the absolute best way to increase engagement and get feedback from your audience. ARS systems are one type of wireless equipment that can be used to collect feedback, such as on web polls. These systems can also be used for a variety of other real-time response data collection such as; dial-testing, perception analysis, an audience response meter and more. However, many events and town hall meetings are using a text messaging system as part of audience response instead of a complete ARS system. How does text messaging stack up to an ARS system?

Text messaging is low-cost, or sometimes free, for the audience attending a town hall meeting or corporate event. Text messaging is also a preferred method because almost everyone has a mobile phone, and 98% of mobile phones can send and receive text messages. On the other hand, ARS systems are fairly pricey because you need to buy the whole system with enough hardware to cover everyone in your audience to ensure everyone can participate.  

Another advantage to using text messaging is that it is easy. With ARS systems you need to coordinate with an onsite technician, and there are more things that can go wrong. With text messaging, the equipment everyone has, and it only relies on the mobile carriers to work. You also don’t need to worry about buying or renting additional equipment, which may or may not be readily available before your corporate event or town hall meeting.

With text messaging, you won’t need to explain to everyone at your event or meeting how to use their phone. On the other hand, with an ARS system, you will likely need to go through a 5 to 8 minute introductory speech so that everyone knows how to operate the additional equipment. It’s also important to note the range of an ARS system might actually not be enough to get your whole audience, especially at larger events and meetings. Whereas, as long as there is a signal, people will always be able to text.

It’s not hard to imagine how using text messaging can increase audience responsiveness. Almost everyone has a cell phone, and the majority of those text on a regular basis.

There is no question that ARS systems are exceptional for town hall meetings or corporate events, however, text messaging is becoming more popular due to its ease of use, price and compatibility with the audience.

See Mosio for Events Pricing and sign up for a free trial.

Make Town Hall Meetings More Engaging: Use Text Messaging for Audience Q&A

Town hall meetings are very important as they are used to discuss any outstanding issues which come up and make a good decision. During the meetings, the attendees can raise their hands in order to ask a question, offer an opinion, or raise concerns and issues. But, why are we using this old fashioned method when we live in the digital age? Also, many attendees may not be comfortable fully expressing themselves in such an open way. This results in only some people participating in town hall meetings and can lead to some issues not being resolved.

Using text messaging for audience question & answer sessions is the best solution for town hall meetings because the attendees do not need to hold a microphone to ask their questions, offer an opinion, or raise a concern. Additionally, attendees often feel more comfortable being able to provide their feedback in an anonymous way.  Mosio for Events is a web based software package which will help you to make any town hall meeting more engaging, by allowing anyone to participate quickly, easily, and anonymously..

Mosio for Events offers a system which connects all attendees who have a cell phone at the town hall meeting, and can be easily managed using a web-based back end. The attendees are able to send any questions, feedback, or concerns by simply sending a text message from their phone. Their feedback can then be shared with the rest of the attendees on a screen by using a projector. Moderators can choose which messages they wish to share on screen with a simple click of a button. While the message which is sent is displayed on the screen, the sender’s information, such as name or mobile number, is not shown. This allows for completely anonymous feedback and promotes engagement from those who are worried about having their name attached to it.

Using text messaging for collecting questions, feedback or concerns at a town hall meeting has many advantages. The system is very easy to use and is better than an app because not everyone has a smart phone, but 98% of cell phones can send and receive a text message. The fact that it is anonymous allows those that are too shy to share something by standing in front of an audience to voice their opinions as well. Sometimes, meetings are very short and not everyone has a chance to have their say. By using text messaging many people can submit their questions or feedback and it can be reviewed at any time.

In conclusion, there really isn’t a better way to make town hall meetings more engaging than with text messaging. Mosio for Events will help make your next town hall meeting more engaging, and allow your attendees to submit their questions and feedback more easily than ever before.

4 Reasons You Need Text Messaging in Your Suite of Event Services

4 Reasons You Need Text Messaging in Your Suite of Event Services
texting-in-a-meeting

There are many different ways you can make your event more engaging. If your event is not engaging enough, attendees could lose interest and you could miss out on important information. Therefore, it is extremely important that you utilize the proper event services in order to ensure maximum engagement. Text messaging is one of the best event services you can use to make your event more engaging. Since most people are used to sending and receiving text messages from their family and friends, they will also feel more comfortable submitting feedback and questions at an event that way as well.

Ensure Everyone is Participating by using Text Messaging

Text messaging is one of the key tools you can use to ensure that the majority of your attendees can participate. Over 98% of phones can send and receive text messages, so almost everyone at your event can participate. Most people are very familiar with text messaging, and it is easy to use. There are very few people who do not know how to send and receive text messages. If you can include text messaging in your event services, you are likely to increase attendee engagement a good amount.

More Engaging Events & Sending Important Alerts with text messages

Text messaging makes it extremely easy to send important alerts to your attendees as well. Since 98% of all phones can send and receive messages, you can rest assured that more people will get the important updates you send out. Sometimes the scheduling or venue of an event can change at a moment’s notice, and you need a way to notify all your attendees. It can be difficult and cumbersome to reach all your attendees with this important information on time. Phone calls need man power, not everyone will have access to e-mail, but almost everyone will have their cell phones with them. Since 98% of mobile phones can send and receive text messages, you’ll be assured of reaching almost everyone you need to by using text messages.

Affordable Way with No Extra Software

While it is true there are many different software programs and apps available for use at events, not everyone has a smart phone or a tablet. It’s also possible that attendees will not want to go to the trouble of installing a new piece of software on their device. By using software, you then also need to tell your attendees how to use it, and this can lead to frustration and you could actually wind up decreasing your overall engagement at your event. Text messaging is simple to use, cost effective, and over 98% of mobile phones are equipped to handle it. If you make it easy for your attendees to participate, it is more likely they will. Almost everyone can send and receive a text.

In conclusion: Text messaging can not only increase engagement, it is easy to use, doesn’t require additional software, and won’t break the bank. You should give some consideration to including text messaging as an event service in your next event or town hall meeting.

3 Event Solutions Made Better Using Text Messaging

There are many important events where the audience joins in to solve a problem or to discuss any important concern. During this type of event, everyone in the audience is welcome to join in the discussion, represent their thoughts and give opinions. However, most events are not engaging enough. Some people are too shy to stand up with microphone to ask questions, share feelings or share an issue or any concern with everyone else at the event. At the same time, some people may miss the event because of a change in the event venue or time. Gathering information, performing a survey, or collecting feedback on any issue from event participants is not always easy because of low engagement. Text messaging is one of the best event solutions that can increase engagement at events.

1. Increase Audience Engagement

Text messaging is a good way to make an event engaging because more attendees from the audience can ask questions, and share opinions at the same time, without needing to wait for their turn at the microphone or podium. The more conservative and shy attendees will also not generally want to stand in front of everyone to ask their question or share an opinion. As a result, not everyone will get to share their feedback at the event and some attendees will leave with frustrated after the event. By using text messaging, anyone with a cell phone can participate in the event discussions and share their feelings, questions and feedback in complete anonymity. This helps both attendees and event organizers ensure that engagement at the event is highest it can be. So, the way will be helpful for both the event and attendees.

2. Last Minute Alerts and Announcements

Sometimes an unforeseeable circumstance will cause the date of an event, or the venue of the event to be changed at the last minute. It can be difficult to get in touch with everyone who was going to be attending the event to make sure they have the updated and correct information. Text messaging is an excellent event solution to help distribute vital information for an event. Over 98% of people have a mobile phone and can receive text messages. This means that not only can they participate easily, they can get important updates, or even next event venue locations.

3. Collect Feedback from Attendees

Text messaging can augment event solutions, especially where event organizers may want to collect feedback from attendees to see how they may make the event better in the future. It allows anyone with a cell phone that can send and receive messages participate, get important updates and information, and give feedback via surveys. Normally, a person would need to write something down on a piece of paper, or use a special piece of equipment in order to participate. A lot of people don’t want to go to the trouble to participate if it isn’t extremely easy for them. Text messaging as an event solution solves that issue.

5 Things to Consider When Looking for a Helpline Vendor

Mosio-Helpline-Vendor

When looking for a helpline vendor there are many things to take into consideration. Here are 5 things you should consider when looking for a helpline vendor:

1. When should an organization decide it is best to outsource these services?

BrdsNBz clients have experienced situations when they feel it is best to outsource textline programs. Some of them have come to us with existing programs that are faltering and others recognize they must implement a textline offering as soon as possible if they are going to communicate successfully with adolescents.

For organizations with current programs:

  • Current staff – health educators and marketers – can no longer support an existing service without negatively affecting their time spent on other services the organization offers

For organizations needing to provide a new service:

  • Youth have limited access to services due to geography, demographics, etc.
  • Youth express a need for communication about available services in a particular area
  • Organizational capacity, including a need for a higher level of marketing strategy and planning with experience in youth-based textline services and an inability to implement services based on existing funding
  • Lack of expertise in a wide range of adolescent-related topic-specific areas (sexual health, peer pressure, related topics, health relationships, etc.)

2. What questions should someone interested in a textline service ask potential vendors?

  • How long have you been in business?
  • Is your service a hot line or a warm line? On average, how quickly are incoming questions responded to?
  • Describe the process for ‘conversations’ between teens and your staff.
  • How is your staff trained? What are their credentials?
  • What technology and processes do you use to facilitate a large influx of texts at one time?
  • How are crisis texts handled?
  • Do you make referrals? How is that process established with your client? How are referrals shared with adolescents?
  • What marketing support, if any, do you provide your clients?
  • Is quality improvement a part of the service you provide?
  • What reporting, if any, do you provide? How frequently are reports provided and what information is included in those reports?
  • Is your service validated through research – either primary or secondary?
  • What types of organizations have you worked with? (For example, state health departments, regional adolescent-focused organizations, etc.)
  • How do you support sustainability for your clients?
  • How do you manage the project?
  • How is your service priced?
  • Are there other optional services available? If so, what are those?

3. Text messaging is obviously very popular among young adults. Should helplines be focused on any other channels or is text messaging a great start/add on?

If your outreach to young adults does not include text messaging, then you are missing a large part of your market. Here’s some of the primary research on the topic from The Pew Center.

Pew Center Update on Teens, Smartphones and Texting

Teens and Texting

  • The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Older teens, boys, and blacks are leading the increase. Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
  • Much of this increase occurred among older teens ages 14-17, who went from a median of 60 texts a day to a median of 100 two years later. Boys of all ages also increased their texting volume from a median of 30 texts daily in 2009 to 50 texts in 2011. Black teens showed an increase of a median of 60 texts per day to 80.
  • Older girls remain the most enthusiastic texters, with a median of 100 texts a day in 2011, compared with 50 for boys the same age.
  • 63% of all teens say they exchange text messages every day with people in their lives. This far surpasses the frequency with which they pick other forms of daily communication, including phone calling by cell phone (39% do that with others every day), face-to-face socializing outside of school (35%), social network site messaging (29%), instant messaging (22%), talking on landlines (19%) and emailing (6%).

Teens and Phone Calls

  • The frequency of teens’ phone chatter with friends – on cell phones and landlines – has fallen. But the heaviest texters are also the heaviest talkers with their friends.
  • Teens’ phone conversations with friends are slipping in frequency.
  • 14% of all teens say they talk daily with friends on a landline, down from 30% who said so in 2009. Nearly a third (31%) of teens say they never talk on a landline with friends (or report that they cannot do so).
  • 26% of all teens (including those with and without cell phones) say they talk daily with friends on their cell phone, down from 38% of teens in 2009.
  • About one in four teens report owning a smartphone.
  • Three quarters of teens – 77% – have cell phones.

4.     What advice can you share for an organization looking to get started?

  • Focus on sustainability from the beginning
  • Identify appropriate marketing funding to reach your target population and support organizational capacity for marketing
  • Set marketing benchmarks and monitor frequently against those benchmarks
  • Engage community partners such as schools and other youth-based organizations
  • Involve youth as peer mentors or leaders
  • Find a vendor who has significant experience and can share best practices from other implementations across the country

5.     How long does it typically take to get a program up and running?

BrdsNBz has implemented a new program from pre-launch to soft launch in as little as six weeks.  If a client needs a service implemented sooner, we will work with them to meet their specific deadlines, if at all possible.  A typical BrdsNBz implementation timeframe would be eight – ten weeks.

 

APPCNC and OneSeventeen Media Public-Private Partnership

Over the past five years, our public-private partnership has been a model for how for-profits and nonprofits can create sustainability.  APPCNC’s BrdsNBz text messaging service launched in North Carolina in early 2009 to national accolades within a few short months. By taking BrdsNBz and “franchising” it across the country, we have validated our belief that BrdsNBz’s award winning success with this kind of collaboration produces on-going positive returns.

 

About The Authors

 

Beth Carls, Co-founder, CEO, OneSeventeen Media – Beth began her career as a healthcare marketer with Hospital Corporation of America (HCA). In 1990 she decided to take her first entrepreneurial plunge by co-founding a marketing design firm, 7 Seventeen Group, with business partner Amy Looper.  From 1996-1999, Beth helped found and grow a private Internet professional services firm – the fastest growing private company in Houston. In 1999, they IPO’d with a $158M valuation and over 1200 employees.  Beth wanted to work as a social venture entrepreneur, so she and Looper teamed up once again and in 2000, Beth took the helm and served as CEO, Chairman of the Board and Co-Founder of a company that produced online interactive tools to help almost 500 schools and over 400,000 kids stay in school and develop their character skills. Her latest venture, OneSeventeen Media, is passionate about helping teens + tweens thrive through social networking. In her spare time over the past 14 years, Beth teaches online graduate and undergraduate courses in Marketing and Public Relations at The University of Phoenix.  She earned her B.B.A. in Marketing from Sam Houston State and her M.B.A. in Marketing and Management from Abilene Christian University.

 

Kennon Jackson, Jr., MA, BrdsNBz National Director, APPCNC – Kennon has over 17 years of experience working in outcome-focused program management – specifically in areas of child- and family-health services.  He has had both personal and professional opportunities to serve youth with several umbrella-style non-profits at the state level – like APPCNC.   These experiences have given him the opportunity to provide training and technical assistance in evaluation capacity building, strategic planning, and program management for many non-profit agencies and other professionals in this area during his career.  Kennon has substantial work experience with federal entities as well – serving as a Project Coordinator and an Evaluation Officer for the Substance Abuse and Mental Health Services Administration [SAMHSA] and the United States Department of State, respectively.  He had the pleasure to work with some of the country’s leading experts in adolescent health at the Johns Hopkins School of Public Health – Center for Adolescent Health.  In his volunteer time for his local community, Kennon serves as Board Chair for Communities in Schools (CIS) of Cumberland County, Board Development Committee for Planned Parenthood of Central North Carolina (PPCNC), and volunteers with the Cape Fear Regional Theater.  Kennon earned his B.S. in Biology from Davidson College and an M.A. in Public Policy from the Duke University Graduate School.

 

Mosio’s Facebook App – Now Users Can Ask Questions from Your Facebook Page

Have Questions Asked Directly from your Facebook Page

The growth and power of Facebook shows no signs of slowing down and now with Mosio, you can enable your Facebook page to be yet another amazing support channel. There are instructions below, it takes about 5 clicks. No hacks, no difficult workarounds using FBML (Facebook Markup Language), just a few clicks and you’ve extended your virtual reference services to Facebook. Here’s how you do it…

Step 1: Visit https://apps.facebook.com/mosiofb and you’ll see a window that looks like this:

mosio_facebook_app_screenshot

Step 2: Enter in your Keyword, an email address of one of your admins, then pick the page you want to add the app into.

Step 3: Click on Last Step: Add it to your page and then choose your page in the drop down.

That’s it! You’ll see the Ask a Question button in your tabs. The default button may change, but here’s what it looks like today:
mosio_facebook_app_button

If you want to change the color or title of the button, click on the little Edit Tabs button (see image below) until all of your tabs are showing, then the pencil and choose Edit Settings.
mosio_facebook_app_editbutton

You’ll see a little pop up that says “Edit Mosio Settings” and you can add a Custom Tab Image or Custom Tab Name. Add your custom tab or custom name and you’ll see it on your page.

mosio_facebook_app_addcustomtab

Users who click on your tab will be taken to a page inside of Facebook where they can ask their question. All questions will post to your microboard like they do now, enabling patrons to start a live chat (if you’re logged in) or choose to be responded to via email or text message.

If you have any questions, please let us know.

Thanks and have a great day!

The Mosio Team

NEWS: Mosio Wins Leading Patient Engagement Software Customer

Mosio Wins Leading Patient Engagement Software Customer

Mobile messaging platform enhances CareWire’s patient attendance, compliance and satisfaction solution

FOR IMMEDIATE RELEASE

SAN FRANCISCO–Studies show that missed appointments by patients negatively affect their health, strain the provider-patient relationship, disrupt the care delivery process and add avoidable expenses to administrative and medical resources. The traditional methods of communicating with patients via snail mail and phone calls are expensive and time-consuming and are proving more impractical to healthcare providers looking for proven, cost-effective communication methods.

Enter the mobile phone.

Today Mosio announced the integration of its mobile messaging platform with CareWire, a company that provides an automated patient text messaging service that allows healthcare organizations to increase billable appointment yield, visualize patient satisfaction in real-time and inform improvements in service.

Now, CareWire will use Mosio’s powerful messaging infrastructure to ensure scalable and reliable messaging volume.

“Research from Med Practice Informatics has shown estimated savings by using text messaging for reminders, calls and follow ups can increase practice revenue by $100,000 a year,” said Noel Chandler, Mosio’s CEO. “CareWire’s incredible technology, combined with Mosio’s interactive messaging platform, provides doctors, clinics and hospitals with a powerful mHealth solution that reaches patients via the mobile channel they use the most – their mobile phone,” Chandler added.

“Mosio’s platform will enhance our capability to grow our business quickly,” said CareWire CEO Scott Danielson. “We are pleased to partner with another leading-edge firm with a solid track record in delivering interactive mobile solutions in healthcare.”

Mosio’s two-way mobile messaging services are accessible in 16 countries. For more information on how Mosio can assist your business or organization via interactive text messaging or the mobile web, visit www.mosio.com

About Mosio
Mosio is an award-winning mobile software company providing text messaging and mobile web solutions for businesses and organizations. Mosio’s technology is used in customer service, healthcare, research, education, libraries, events, hospitality and workforce communications, enabling our clients to communicate with their target audience efficiently via mobile messaging.

About CareWire
CareWire is a patient engagement solution that utilizes automated patient text messaging to guide patients to better, safer and more satisfactory healthcare outcomes while enhancing provider revenue. The system and brings to providers a turn-key solution that is ready and operational within days of purchase. For more visit www.carewireinc.com.

 

Mosio mobile messaging software.

Get a Free Online Quote Now

 

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Text Message Spammers Tool of Choice – Local 10 Digit Numbers

I recently wrote a post for our Text a Librarian blog called 10 Digit Texting Number Spam, giving a few screen shots about text message spam I’ve received on my phone over the past couple of months. I get about 1-2 spam messages per week. I use AT&T’s SPAM short code to report it and never get a message from the same number again, usually a similar message from another 10 digit number.

As I started reading Erica Taub’s New York Times article “Eluding a Barrage of Spam Text Messages” over the weekend, I thought out loud “I bet it’s 10 digit numbers she’s referring to” and kept reading. It was. Then I read Nicole Perlroth’s New York Times article, Spam Invades a Last Refuge, the Cellphone. Both authors tales of  spam problems cover a lot of ground, including mentioning how easy it is to use a mobile user’s number @ a special email address from their carrier, to send a text message. The problem is, most of the spam I read about, hear about and receive, isn’t from email addresses or texting short codes. It is from 10 digit “local” numbers. The examples in Perlroth’s article are from 10 digit numbers and Taub’s ended with ‘which is why when I recently tried to call back the phone number that sent the payday loan offer, a recording stated that “the number you dialed is not a working number.’” She got spammed from a 10 digit number and naturally, tried to call them to see what they had to say, to no avail.

Why wouldn’t 10 digit numbers be a spammer’s tool of choice?
10 digit numbers that have texting capabilities are easy to obtain, cheap (they don’t have to pay the mobile carriers for the traffic), they can be set up quickly for “slash and burn” purposes and they’re not subject to any of the STOP/QUIT/HELP commands required by mobile carriers for 5 or 6 digit short codes, regardless of the CTIA’s stance that they not be used for A2P, commercial purposes. They’re “developer-friendly”, whether that developer happens to be a cash-strapped start up or someone wanting to avoid being caught when sending unsolicited offers to lists of mobile numbers.

Text messaging is the most useful channel on the mobile phone, the most personal piece of technology to consumers these days. Seeing spammers take to it with force is not surprising. It’s disheartening and frustrating, but until the mobile associations and carriers get a handle on software being able to utilize 10 digit numbers to send and receive text messages, unfortunately things are going to get a lot worse before they get better.