8 Reasons to Research Client Feedback With Mobile Phone Surveys

Before you next seek client satisfaction feedback at your agency or private practice, take a look at these eight reasons to consider using mobile phone surveys.

Have you considered utilizing the power of SMS surveys to collect client feedback?

1. Wide Availability – With an estimated 6.8 billion mobile subscriptions at the end of 2012 at an equivalent to 96% of the world population, there is no denying that conducting research with mobile phone surveys would be accessible to most clients.

2. Cost Effective Each IM, SMS, and other web-based interaction costs 1/10th that of Interactive Voice Response (IVR) and 1/100th that of a live agent transaction.

3. Keep Confidentiality – Given their personal and mobile nature, the average mobile phone rarely leaves the sight of the owner. It has been reported that over 99% of all text messages are read by the recipient themselves. More expensive smartphones are even more likely to be guarded and come with security measures to lock the device or increase the chance of recovery should it be lost or stolen.

4. Ubiquitous – Over 560 billion text messages are sent every month, worldwide.

5. Great Response Rate – SMS Surveys in particular have boasted an average response rate of 25% to 45%.

6. Prompt Responses – About 90% of all text messages are read within 3 minutes of their delivery, increasing the chances that users will respond to your survey. In fact, 98% of completed SMS surveys are collected within 24 hours.

7. Organized Data – In addition to a good response rate, collecting survey answers via mobile phone provides an immediate entry of data into a centralized database for analysis and fewer errors in data entry. This is an improvement over the interpretation of barely legible handwritten responses and far less time-consuming.

8. Proven Success – In the business sector, many businesses have turned to utilizing mobile devices more readily in the interest of competitive advantage. SMS surveys have been used to research customer satisfaction with good results. For instance, 90-94% of customers who answer the first question answer all questions asked and 60-70% of customers provide comments.

Gather data, feedback, and insights with SMS surveys.

Mosio’s SMS surveys software.

8 Ways to use Text Message Alerts and Announcements at Events

When it comes to effectively getting your message distributed and read by a large group at your event or conference, text messages knock the ball out of the park. Using text message alerts and announcements are the most effective way to reach the most people and be sure your is actually reaching the people you want to receive it.

Last weekend, the San Francisco Giants were playing and I took my place as the 10th player…on the couch 🙂 It wasn’t long until Buster Possey, our catcher who has a .281 batting average, stepped up to bat. In baseball, a .281 batting average, getting a hit just under 1/3 of the times at bat, is pretty good- it gets you a key position in the lineup and millions of dollars a year.

While I moonlight as the 10th player from my couch (and I maintain that my popcorn eating & cheering is critical), if I tried to sell a service that only connected with its intended audience 28% of the time, I certainly wouldn’t be the rookie of the year. I probably wouldn’t even have a business.

Just 28% of mobile phone users in the U.S. have smartphones. Meaning, if you’re counting on getting a message out to your conference or event attendees with an app, you only have a chance with 28% of them. And that’s if all of them use the app.

More than 90% of text messages are read, meaning they are a better medium than email or mobile apps to reach your attendees on-the-go.

Here are 8 ways to use text message alerts and announcements at your next event or conference…

1. Text alerts for schedule updates: When timing at your event changes without warning, the fastest way to get the word out is by text.

2. Text alerts for evening events: If you’ve got some events that are happening after-hours that you want to remind people about, sending a well-timed text is perfect.

3. Send out live live polls and surveys via text message: Attendees at your event are on the go, but they’re also at the point of experiencing your event in real-time. This is the best time to get relevant and good information from them through a live poll.

4. Send text announcements with special offers: It’s good to keep some things a surprise at your event, and when you want to make a secret party, speaker, or prize winner known, text message is an instant way to reach everyone.

5. Text announcements for keynote speakers: Is there a link your keynote speaker references that you want everyone in the audience to have access to? Text it to them at the end of the speech.

6. Text announcements for real-time access: Send updates and announcements in real-time for anything that needs to be known instantly by your attendees.

7. Deliver timely information before, during and after: Want to reach your attendees while they are on their way and just after they leave? You know they’ll be checking their phones…

8. Text message marketing for corporate sponsors: Adding the name of your event sponsors to the bottom of conference text messages increases exposure for their promotions or contests, and your revenue.

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For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/events

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4 Studies in Favor of Using Mobile Phones in Cognitive-Behavioral Therapy

Cognitive-Behavioral Therapy, or CBT, is a highly effective therapy used to treat or alleviate everything from smoking cessation to anxiety disorders. Recent research has investigated how mobile phones could be utilized in CBT with some very promising observations.

  1. A community health center incorporated mobile phones as part of a 12 week anti-obesity weight loss program by sending weekly SMS messages about diet, exercise, and behavior modification. About half the participants completed the program and of those, over two-thirds had a reduction in waist circumference.
  2. One study set out to use a mobile app to deliver a computerized CBT program for depression without accompanying therapy and minimal instruction. The researchers had success with almost 2 out of 3 participants completing the program and experiencing significant benefits with their depression both at completion and 3-months following the end of the program.

    Mobile phones can be an important integral part of your next cognitive-behavioral therapy program.
  3. Still yet another study including SMS messages as part of a CBT program confirmed that the use of mobile phones is practical for low-income individuals. Furthermore, the study also received optimistic feedback about the SMS messages that suggested an improvement in self-efficacy. The text portion was so successful that some patients specifically requested to not be removed from the messages and after completion of the program, a few patients asked to keep receiving the SMS messages.
  4. A review of multiple studies using mobile phones described them as “an ideal treatment augmentation/delivery device” due to their numerous benefits like familiarity, ease of use, and widespread popularity. Other benefits include delivering coping statements, sending recommendations for care, near real-time monitoring, prompting homework completion, and even increasing therapeutic alliance through the perception that the practitioner is more supportive by being easily contacted.

Given the broad utility of both CBT and mobile phones, it is very encouraging to see that research is finding many advantages in using mobile texting and applications to enhance CBT to both the benefit of both patients and practitioners.

5 Reasons Texting With Counselors Could Reduce Anxiety

Those suffering from anxiety, including anxiety attacks, panic disorder, social anxiety, generalized anxiety disorder, or even just an especially stressful period, could often use help in managing the anxiety more promptly. Here are 5 reasons that being able to text counselors could be an answer to improving the anxiety.

1. Immediate Help – Texting could be an effective means of short-term, immediate help for people suffering an anxiety attack, be it in the moment or just after. This would enable the client to receive the help they needed when they needed it.

2. A Little Extra Help – There are hundreds of self-help anxiety apps already available, such as SAM, which help users to manage their own anxiety. When a client needs a a little more guidance than what their trusty self-help app offers, however, being able to simply close the app and text a counselor would be tremendously helpful and increase the chances that they client is addressing their anxiety. distressed teenager

3. Easy Access to Help – Even without a smartphone or special app, 91% of adults in the U.S. have a cell phone. For many people, that cell phone rarely leaves their sight and goes with them everywhere. Being able to seek help anywhere at a moment’s notice – literally at your fingertips – is invaluable.

4. Improved Anxiety Monitoring – The flexible, fast, and easy use of texting would allow a client to notify their counselor of an anxiety attack. From there, they could move up their appointment if they need urgent counseling, make a new appointment, or simply make a note of needing to address the anxiety attack in the next appointment.

5. Texting is CBT-Friendly – Internet-based Cognitive-Behavioral Therapy has proven effective for treating social anxiety disorder, treating panic disorder, reducing the number of doctor visits required, and generally improving physical health. It is not a far cry to think that texting, with its ease of use and accessibility, could be effective as a supplemental means to treat anxiety.

This article is provided by Mosio Mobile Messaging Software.

Text Messaging in Clinical Trials – 3 Success Stories

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Over the last few years text messaging has emerged as one of the most valuable tools necessary for the success of clinical trials. Text messaging has opened up a direct line of communication between researchers and patients that has not only improved patient participation but also clinical trial outcomes. So what types of clinical trials have benefited the most from the use of text messaging? Well, research shows the clinical trials that have benefited the most from the use of text messaging include:

Psychiatric clinical trials A research group from Manchester, UK, set out to identify if text messaging was a cost-effective method of communicating with individuals suffering from mental illness. After a randomized repeated measures crossover study, the UK group concluded that text messaging is a valuable cost-effective means of communicating with individuals suffering from mental illness.

Weight loss clinical trials/clinical trials reliant on patient monitoring In 2013 a group from the Leicestershire Nutrition and Dietetic Services set out to determine if text messaging was a cost-effective way to communicate and monitor weight loss patients. After a controlled study the research group showed that not only is text messaging a cost-effective way to communicate and monitor weight loss patients it also directly improved clinical outcomes.

Smoking cessation/addiction clinical trials In 2013 a research group from Alpert Medical School of Brown University designed a study to determine if individuals preferred text messaging-based smoking cessation programs and clinical trials over non-text messaging-based smoking cessation programs and clinical trials. Using focus groups and questionnaires, the Brown University research group compiled data that showed smokers were more interested in participating in smoking cessation programs and clinical trials that utilized text messaging as a mode of communication.

It cannot be denied the world has become more reliant on technology and electronic forms of communication. As more and more individuals utilize text messaging as one of their main forms of communication, it is only natural for researchers to follow suit in order to ensure the success of their clinical trials.

For more information on the use of text messaging in clinical trials visit http://mosio.com/research

Facts about HIPAA Compliance and Text Messaging

 HIPAA Compliance and Text Messaging

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In 2011 The Joint Commission reported that 60 percent of all sentinel events were directly related to a breakdown in communication. Furthermore, researchers have sighted communication breakdowns as one of the biggest factors influencing clinical trial outcomes. With that in mind, health care providers and researchers have turned to text messaging to improve communication.

Text messaging provides researchers, health care providers and patients with a direct line of communication, which they can use to transmit vital information essential to improving clinical outcomes. Unfortunately, traditional text messaging is not secure or compliant with the privacy regulations of the Health Information Portability and Accountability Act (HIPAA). HIPAA compliant text messaging must follow the four major areas critical to compliance:

Secure data centers – HIPAA requires that all health related data be stored in a secure location.

Encryption – HIPAA requires that all protected health information be encrypted both in transit and at rest.

Recipient authentication – HIPAA requires that any communication containing protected health information be delivered only to the intended recipient.

Audit controls – Any HIPAA compliant system must have the ability to create and record a trial for safety and compliance audits.

The aforementioned HIPAA compliance regulations can prove to be a major road block for any clinician looking to improve communication efficiency with text messaging. Contact Mosio for guidance on how you can use text messaging in your health program or to discuss a HIPAA compliant mobile messaging service using traditional text messaging and the mobile web.

For more information visit: http://www.mosio.com/biz/solutions/research.

3 Reasons to Have Audience Text Questions and Information for Your Next Event, Speaker Session or Conference

Receiving text questions as an information source for your event attendees or audience members is a readily available resource that they can access from wherever they are, whenever they need it, and stay engaged, whatever the size of the audience.

When I was a kid, I was one of those inquisitive ones. Whenever there was something I didn’t know off the top of my head, the first thing I did was try to find the answer. At that time, I was looking it up in a dictionary or an encyclopedia! These days, I’m a huge fan of the Internet because I can find the answers I need when I need them- my answers on my time. And, if there’s a conversation happening at a blog or twitter, I want in on it.

When I find myself at a live event or a conference, I want the same kind of ability to find answers when I need them from where I am. While event staff are one option, they are not always around. While some people have smartphones and can check an event app or mobile site, you still have to hunt for information in unfamiliar territory.

What I want, and countless attendees and audience members appreciate, is reliable, instant access to often get flustered trying to get the answers I need about the event when I need them. Or, when those answers are from a person speaking in front of a large group, a way to instantly ask their question. Now there are many solutions that enable attendees to text questions and receive answers, either up on a text-to-screen projection or via web-based texting software.

Top 3 Reasons to Have Audience Text Questions and Information for Your Next Event

1. Receive & Respond: At any event, attendees need their questions answered fast. While attendees can’t always find event staff or a computer, they will always have their phone. Setting up a dedicated “Text 2″ code and staffing it with knowledgeable people to respond to text message inquiries from attendees/exhibitors gives every attendee somewhere to turn for fast answers to any question- on their timeline.

3. Speaker Q&A: Want to get your audience asking questions during a panel discussion or in a large exhibit hall? Enabling them to text questions in rather than raise hands and wait for a microphone allows you to screen questions first, increase engagement, and keep it accessible for all attendees.

3. Text 2 Revenue: While giving your audience access to instant information and a way to communicate with speakers is good for them, there’s another upside for you as the host. Hosting a live event takes money, and sponsors are always looking for the best way to get their names out to event attendees. When you integrate text messaging into your event, sponsorship space at the end of messages = ROI.

We would love to talk with you about how to customize Text 2 audience question and information technology for your next event.

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Audience Poll, Q&A and Surveys Software

Mobile Websites and Schedules: 6 Ways a Mobile Website Enhances Your Event

Mobile websites for your conference or event provide an accessible, innovative, and cost-effective way to reach virtually every attendee and put relevant information at their fingertips.

As Neil Jones from eMobilescan pointed out in a recent guest post for us about the benefits of having a mobile website, the market is rapidly growing alongside the increased smart phone market, they increase brand visibility, and being the first to have a quality mobile site is a sign of industry leadership. Most importantly for the event and conference space, a mobile website brings the brand within the grasp of the customer.

When you’re hosting an event or a conference, your brand is on display and under scrutiny- putting its best face in the “grasp” of your attendees is crucial. At the same time, the cost of developing a mobile website comes in below an app, and if your goals are like most businesses, a mobile website may be more appropriate than an app as a solution. With that in mind, here are…

6 Ways a Mobile Website Enhances Your Event

1. Customization: Creating a “personalized schedule” feature for smart phone devices means that your conference or event attendees will be intimately familiar with what’s happening at your event. Making a personalization feature accessible on the iPhone, iPad, Android or Blackberry means staying ahead of the conference curve.

2. Twitter Feeds: With your mobile website, you can feature the Twitter feed from whatever #hashtag you choose. Featuring a Twitter feed in real-time increases the participation, importance and use of a key social media engagement tool.

3. Mobile Forms: Want feedback on a specific set of questions, or information from your attendees? Hosting a form asking for simple information or feedback that is important to your organization on a mobile website during an event is a great way to convert relevant traffic to relevant information.

4. Key Links: Keeping all of the key links that attendees at your event or conference will need during the event in one place is a great way to define what is important for your attendees. Before they have a chance to think about where they should look for more information, you can point them where you want them to go.

5. Contests and Polls: Want feedback and information about your event during your event? By creating a mobile website specific to your event, you can use the concentrated flow of mobile traffic to gather the opinions or host the contest that will help to define the undercurrent of your event.

6. Sponsorhips: Your banners and other site space are prime real estate. If you’re going to be promoting a mobile website, you can put that real estate up for sponsorship, meaning another source of revenue for your event.

To see an example of a recent mobile website on your phone, visit www.acrl.mobi from your mobile phone, iPad or other tablet.

If you like what you see and hear, contact us to talk about how to make it work for you.

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Text 2 Screen | 5 Reasons Why Text Messaging for Polls and Audience Response Works

Text 2 screen polls and audience response are two of the easiest ways to get the people in the crowd involved in what’s going on with your event. Using text messaging, available on 99% of all mobile phones, makes that kind of participation available to everyone in the audience.

A business colleague of mine came back from a conference the other day, raving about how innovative it was that he and other attendees could “tweet” messages with a conference #hashtag to get their tweet to show up on a screen. I couldn’t argue with his excitement- it’s fun to see something you write end up in front of people, and it’s rewarding to feel like your opinion matters at an event where there are hundreds of people from your industry. I’ve been at conferences where you can do just that, and it is a rush to see my message appear before the crowd. I’ve even had moderators offer to ask questions that people tweeted the same hashtag.

But if the goal is truly to get more people involved, I wonder why event organizers don’t use Text 2 Screen, empowering anyone with a text plan to participate (over 95% of mobile phone owners), rather than the much smaller sliver with smartphones (just 28% of mobile phone owners).

Text 2 Screen is a way to get the attendees involved at your next event or conference. By inviting virtually everyone at the event or conference to be part of the voice of the event, you create more ways to engage the entire audience.

Here are 5 Reasons Why Text 2 Screen Text Messaging Polls and Audience Response Works…

1. Text 2 Screen Polls:
These polls encourage audience participation during speaker sessions or workshops. We’ve all looked up from our own laptops during a session to see half the room… on their laptop. Taking polls to keep audience members thinking and responding is a great way to hold attention.

2. Text 2 Screen Questions:
Empowering attendees to text questions to displays during speaker sessions or around your event gives a voice to people who may not bring them up otherwise- and every question starts a conversation that your attendees will go home thinking and talking about.

3. Text 2 Screen Photos:
What do people love more than taking pictures? Showing their pictures to other people. Designating a number and a screen where conference attendees can display their photos encourages participation, and it also means more people will be taking photos. That means they’ll share more, not just at the conference, but when they leave and head home. That means more exposure for your event.

4. Text 2 Screen Audience Response:
Whether you’re asking the question to gauge audience sentiment, or counting feedback for attendees choice awards voting, soliciting audience response adds an important interactive dimension.

5. Text 2 Screen Moderation:
As the event organizer, you can set up your text 2 screen system so that answers to polls or streams of audience feedback can be moderated before they appear on the public feed, allowing you recourse in case anything doesn’t go smoothly.

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Event Text Messaging | 6 Ways to Use SMS at Events, Conferences and Meetings

A few weeks ago I was at a conference in San Francisco, settling in for the keynote presentation, when the event host reminded everyone that there was a free Conference app they could download with information and other links, and that a screen would be showing the conference Twitter feed all day. I looked at the people sitting to either side of me, and they were checking their text messages on their mobile phones, not their smartphones. It reminded me that just 28% of all mobile phone users in the U.S. have smartphones and I wondered, again, why conference and event organizers focus on the new thing that reaches just 1 in 4 attendees, when they could create similar systems through text messaging and reach virtually everyone.

Events, conferences and meetings are all about communication, and text messaging is a powerful way to improve that communication, expand participation, and talk to people with the technologies they are using. With that in mind, here are…

6 ways you can use text messaging for your next event, conference or meeting

1. Text Information Booth: Designate a line where event attendees can text for information about the agenda, expo booths, lodging, meals, or any other aspect of the event. Make sure that someone is responsible for responding promptly, and that you publicize this line in event literature.

2. Text Questions: Many conference organizers find it clumsy to run around the floor with a microphone for questions after a panel or speaker. Enabling attendees to text their questions will produce more questions for speakers to answer, and allow them to choose the best to respond to.

3. Text to screen: Empowering event or conference attendees to make their voices heard by displaying messages for everyone to see increases participation, expand the conversation and tells attendees that you value their contributions.

4. Text Message Polling: Want to take the pulse of your audience during a speaker or a break? Want to gauge interest in topics for the open sessions on the final day? Text messaging is the ideal way to get feedback from your entire audience.

5. Text Message Sponsorship: Text messaging is another way to get your sponsor’s names out there. With any of the tactics described in this post, your sponsor’s name can be included in the response text.

6. Text Message Follow Up: Establishing an interaction based on trust between organizers and attendees means that your outreach will be read, and that means you can follow up. Leveraging the text message relationships you built through your event at the point of experience.

And these ideas are just the beginning. If you want to talk about how to customize text messaging for your event, conference or meeting, we would love to talk with you.

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