Case Study: Information Today – Internet Librarian 2009

Mobile Website - Conference Schedule and Exhibitor Information

Information Today is a multi-media publisher of periodicals, books, directories and online products connecting users and producers of information, knowledge and content management.

Information Today is also a conference organizer for the library and information management communities.

Challenge:
Internet Librarian is North America’s largest technology conference & exhibition for librarians and information managers.

The annual conference is the most comprehensive gathering for library and information professionals, attended by some of the most respected technical specialists in the industry.

Information Today wanted to offer a mobile information service to the many tech savvy attendees. They needed a simple, yet effective mobile solution that did not require developing multiple applications for the various mobile operating systems available.

Other challenges faced:

• Provide a single mobile resource accessible across all mobile OS platforms.
• Consolidate a robust conference program into a scaled down mobile version.
• Incorporate a complete exhibitor listing and include sponsor logos.
• Maintain accessibility to the full version of the conference website and program.

The Solution:
Recognizing that the diversity of mobile phone operating systems can hinder adoption and use if an application is not developed across each of the 7+ mobile OS's, Mosio utilized its expertise in mobile web solutions to design and develop a streamlined mobile site accessible via any internet-connected device.

The following methodologies were used in designing the mobile information solution:

• Utilize the mobile web to ensure the most accessible medium for attendees.
• Compose the site based on the most important schedules and content to make information easy-to-find and easy-to-digest.
• Optimize the existing exhibitor information, sponsor logos, etc. for mobile web browsers.
• Augment information provided on the mobile conference website with direct links to existing full format online resources.

The mobile website featured the general program schedule by day and track, a full list of speakers/presenters, exhibitor descriptions with booth locations, sponsor logos, links to other conferences resources and included links to the full version of the conference website.

Results:
Information Today successfully delivered to their attendees a "micro" version of the comprehensive conference program, enabling attendees to access all the information they needed with their mobile phones no matter where they were.

Best Practices:
A text message call-to-action was deployed for the easiest access to the mobile website. Attendees were encouraged to use their phones to text message INTLIB to 66746. The response included a welcome message with the IL 2009 mobile web link for quick and repeated access throughout the conference.

Quotes:
Thanks to our partnership with Mosio, I'm glad to say we're going to get to give attendees in Monterey a feeling for how it can apply in a real-life setting, by taking our own thick program, micro."
- Dick Kaser, Information Today’s VP of Content.

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